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AUSTRIA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria.

Austria StatisticsConsumer Lifestyles in Austria

Austria Country BriefingsFuture Demographics: Austria in 2030

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    Country Report

    Adult Incontinence in Austria

    Apr 2017

    Adult incontinence registered another strong performance in 2016 thanks to continued growth in the number of Austrian adults suffering from incontinence problems and further improvements in the availability of such products via grocery retailers ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Austria

    Apr 2017

    While growth in AFH tissue and hygiene current value sales in Austria remained robust in 2016, it was down on that recorded in 2015, and well below the corresponding CAGR for the entire review period. This was partly due to a turbulent year in ...

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    Country Report

    Nappies/Diapers/Pants in Austria

    Apr 2017

    Nappies/diapers/pants current value sales grew by 1% in 2016, while retail volume sales declined marginally. These developments were in keeping with the category’s performance over the review period as a whole. The slight upward trend in Austrian ...

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    Country Report

    Tissue and Hygiene in Austria

    Apr 2017

    Growth in tissue and hygiene retail current value sales in Austria in 2016 was similar to that recorded in 2015, but slightly slower than the corresponding CAGR for the entire review period. Adult incontinence, boxed facial tissues, wipes and paper ...

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    Country Report

    Retail Tissue in Austria

    Apr 2017

    Strong demand for more convenient and effective products helped to sustain solid growth in current value sales for retail tissue in Austria in 2016. Despite the fact that cheaper private label lines traditionally play a major role in this category, ...

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    Country Report

    Sanitary Protection in Austria

    Apr 2017

    Due to the category’s high level of saturation, sanitary protection saw current value sales stagnate in 2016, while retail volume growth remained very modest. The main reason for stagnation in current value sales was strong pricing pressure from ...

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    Country Report

    Wipes in Austria

    Apr 2017

    While growth in wipes retail current value sales remained solid in 2016, it was significantly slower than the corresponding CAGR for the entire review period. In an already highly diversified environment, consumer appreciation for the advantages of ...

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    Country Profile

    Austria: Country Profile

    Mar 2017

    The Austrian economy will grow sluggishly in 2017. Private final consumption remains subdued, though government consumption and total investment are buoyant. Additional support comes from the positive effects of tax reform. Exports will be ...

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    Country Report

    Air Care in Austria

    Feb 2017

    Due to increasingly busy lifestyles, characterised by growing pressure in the workplace, many consumers opted to make their home a haven from the outside world. This somewhat introverted outlook of modern consumers brought benefits to air care in ...

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    Country Report

    Bleach in Austria

    Feb 2017

    In 2016, bleach continued to suffer from a negative image. With the level of health awareness constantly increasing among Austrians, many consumers opted to remove all potentially harmful products from the home. They paid particular attention to ...

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    Country Report

    Dishwashing in Austria

    Feb 2017

    Dishwashing continued to be strongly driven by convenience in 2016. Manufacturers introduced new and innovative products to attract consumers, even if only to try out the new offerings. In addition, the possession rates of dishwashers in Austrian ...

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    Country Report

    Home Insecticides in Austria

    Feb 2017

    The performance of home insecticides continued to be highly dependent on the weather in 2016. As in 2015, spring/summer lasted until the end of September. In particular, summer was rather dry and warm, which created the conditions for populations of ...

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    Country Report

    Laundry Care in Austria

    Feb 2017

    There is a strong consumer shift towards concentrated over standard detergents, as many consumers see concentrated varieties as more convenient, especially in terms of storage and dosing. In addition, a strong tendency towards liquid over powder ...

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    Country Report

    Home Care in Austria

    Feb 2017

    Home care recorded positive retail value sales growth in 2016, albeit slightly slower than the review period CAGR. This was mainly due to the increased competition between private label players and branded producers. While most categories, led by air...

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    Country Report

    Polishes in Austria

    Feb 2017

    The performance of polishes was impacted by several factors in 2016. The most significant revolved around modern lifestyles, which limited the amount of free time for many consumers. Due to busy schedules, many consumers opted for low-maintenance ...

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    Country Report

    Surface Care in Austria

    Feb 2017

    With greater awareness of health and wellbeing, Austrians increasingly understand the importance of bacteria- and germ-free households. Thus, many consumers went beyond looking for effective surface cleaners in 2016 and increasingly opted for ...

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    Country Report

    Toilet Care in Austria

    Feb 2017

    Toilet care benefited from two distinctive factors in 2016. Firstly, growing consumer awareness of health and hygiene triggered a stronger demand for products that not only clean toilets effectively, but also rid them of bacteria and germs. Consumers...

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    Country Report

    Asian Speciality Drinks in Austria

    Feb 2017

    Asian speciality drinks are not present in the Austrian soft drinks market and there is currently no activity to suggest that this category will develop over the forecast period....

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    Country Report

    Bottled Water in Austria

    Feb 2017

    In 2016, growth in bottled water in Austria slowed compared to the previous year, which benefited from a very hot summer and a mild autumn. Sales, however, remained strong thanks to rising demand for natural soft drinks with a low or no sugar ...

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    Country Report

    Carbonates in Austria

    Feb 2017

    Following a particularly good year in 2015 as a result of unusually long hot summer spells, in 2016 off-trade volume sales of carbonates stagnated. This suggests that the weather during the summer months remains an important factor driving demand for...

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