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AUSTRIA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria.

Austria StatisticsConsumer Lifestyles in Austria

Austria Country BriefingsFuture Demographics: Austria in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Households: Austria

    Nov 2017

    The Austrian household market continues to grow healthily, driven by population growth and improved economic performance. Single- and couple-without-children households are expected to rise the fastest in the coming years, boosting demand for ...

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    Country Profile

    Austria: Country Profile

    Oct 2017

    The Austrian economy will strengthen modestly in 2017. Government spending should rise although private final consumption remains subdued. Additional support comes from the positive effects of tax reform. Exports are lacklustre. Both the upcoming ...

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    City Review

    Vienna City Review

    Oct 2017

    Mercer's Quality of Living Survey (2017) revealed that Vienna was the most liveable city in the world for the eighth year in a row. The city is an economic powerhouse of the country, accounting for 35% of the national population and 37% of GDP in ...

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    Country Report

    Analgesics in Austria

    Oct 2017

    Analgesics, while available only through chemists/pharmacies in Austria, saw a good performance in 2017. According to several articles found in the Austrian press, such as Der Standard and Salzburger Nachrichten, 1.5 million Austrians suffer from ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Austria

    Oct 2017

    Cough, cold and allergy (hay fever) remedies was still influenced by the high number of flu and cold cases in Austria in 2017. According to publications like Der Standard and Die Presse, the number of Austrians affected by flu or cold is particularly...

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    Country Report

    Dermatologicals in Austria

    Oct 2017

    The omnipresent health and wellness trend seen on a global level also influenced the behaviour of Austrian consumers over the review period as well as in 2017. This has led to an increase in the number of health-conscious consumers in Austria. Health...

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    Country Report

    Digestive Remedies in Austria

    Oct 2017

    Sales of digestive remedies are strongly influenced by changing lifestyles, which take up too much time in people’s lives. With busy schedules and often extended working hours, many Austrians are increasingly struggling with spare time, which leads ...

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    Country Report

    Eye Care in Austria

    Oct 2017

    Eye care has been able to profit from the growing exposure of Austrians to various types of monitors at home, at work or while commuting, on a daily basis. The exposure to computer monitors at work is constantly increasing and several Austrian ...

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    Country Report

    Herbal/Traditional Products in Austria

    Oct 2017

    Being one of the Alpine countries and one of the developed countries of the EU, Austria is a country with many areas of preserved nature. The country and its inhabitants strongly focus on the protection of their natural resources. Austrians, thus, ...

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    Country Report

    NRT Smoking Cessation Aids in Austria

    Oct 2017

    Even though a developed European country, Austria is still seen as one of the last “smoker’s paradises” in the EU. Studies reveal that, based on the total number of regular smokers, Austria occupies third place in the EU. In 2017, a quarter of the ...

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    Country Report

    Consumer Health in Austria

    Oct 2017

    Overall consumer health saw a good performance in value terms in 2017. While the still conservative attitudes of Austrians with respect to self-medication remained visible, overall consumer health was able to profit in 2017 from a wide and very ...

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    Country Report

    Sleep Aids in Austria

    Oct 2017

    According to surveys published in Der Standard and by Austrian broadcaster ORF, 25% of Austrians suffer from some type of sleeping disorder. While modern medicine distinguishes between several hundred sleeping disorders, the most common causes are ...

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    Country Report

    Sports Nutrition in Austria

    Oct 2017

    With the growing influence of the health trend that influences consumer desire to lose weight and live more healthily, the demand for sports nutrition continued to increase in Austria in 2017. Sports nutrition was, thus, able to profit in 2017 from ...

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    Country Report

    Weight Management and Wellbeing in Austria

    Oct 2017

    As a consequence of the overall health and wellness trend, the performance of weight management and wellbeing in 2017 was influenced by the high overweight and obesity rates in Austria. While the figures have gradually increased year after year, many...

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    Country Report

    Wound Care in Austria

    Oct 2017

    Wound care includes products that are found in any household in Austria, whether single-person households, couples without children, or families with children. They all have first aid kits, gauzes and plasters at home in case of potential accidents. ...

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    Country Report

    Consumer Lending in Austria

    Oct 2017

    Consumer lending growth in 2017 was driven by growing demand for mortgages/housing, while favourable interest rates were again unable to fuel a strong rise in demand. Although the Austrian economy continued to improve, consumers remain cautious about...

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    Country Report

    Financial Cards and Payments in Austria

    Oct 2017

    In Austria, payments continued to be dominated by cash in 2017, although the number of cash transactions continued to decrease in favour of cards and electronic payments. While the debit card remained the Austrian consumers’ favourite payment card, ...

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