AUSTRIA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Austria StatisticsConsumer Lifestyles in AustriaAustria Country BriefingsFuture Demographics: Austria in 2030

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    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Austria

    Jul 2018

    Volume sales of cigarettes continued to decline only slowly in 2017 due to rising health awareness and the poor image of smoking. Value growth remained positive as a result of a further tax increase. The category’s volume decline is expected to ...

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    Country Report

    Country Report

    Tobacco in Austria

    Jul 2018

    The consumption of tobacco continued to decline only relatively slowly in Austria in 2017, driven by rising health awareness and the increasingly poor image of smoking, especially among a younger audience. Value growth remained positive as a result ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Austria

    Jul 2018

    Sales of smokeless tobacco remained negligible in 2017 but vapour products continued to perform well as many consumers switched from conventional smoking to less harmful or cheaper alternatives. Despite strong growth in the number of regular vapers, ...

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    Country Report

    Country Report

    Better For You Beverages in Austria

    Jul 2018

    Better for you beverages registered slower growth than the average for non-alcoholic drinks in 2017 in Austria. This shows that better for you is becoming less important among beverages. Consumers are looking instead for naturally healthy drinks or ...

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    Country Report

    Country Report

    Better For You Packaged Food in Austria

    Jul 2018

    BFY packaged food benefited from consumers seeking to lose weight and improve their health in 2017. With busier lifestyles and prolonged working hours, many Austrians struggled with the lack of spare time for sport or exercise. This, among other ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Austria

    Jul 2018

    Fortified/functional beverages continued to register significant value growth in 2017, mainly due to the success of energy drinks, products which are fortified/functional by default. Among FF soft drinks, FF concentrates and RTD tea saw the highest ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Austria

    Jul 2018

    Many consumers are aware that well-balanced and regular nutrition, through consumption of fresh vegetables and fruits, is the cornerstone of a healthy diet. Evolving lifestyles exerted further pressure upon consumers in their efforts to achieve their...

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    Country Report

    Country Report

    Free From in Austria

    Jul 2018

    The ongoing presence and influence of the health and wellness trend in everyday life in Austria led to many consumers looking up certain ingredients online and enquiring about their added health benefits, if any. With more information and greater ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Austria

    Jul 2018

    Naturally healthy is biggest within HW beverages. This is mainly because bottled water, naturally healthy by default, accounts for the majority of total value sales but also because consumers especially appreciate natural ingredients in drinks. ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Austria

    Jul 2018

    With healthy living and healthy nutrition being omnipresent topics in Austria, the number of products that promise to help achieve such lifestyles is constantly increasing. Consequently, the offer of packaged food products labelled as healthy started...

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    Country Report

    Country Report

    Organic Beverages in Austria

    Jul 2018

    Organic beverages is smallest within HW beverages but continues its success. Organic certification plays an important role in hot drinks, especially coffee and tea. However, organic non-cola carbonates saw the best performance in 2017. Historically, ...

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    Country Report

    Country Report

    Organic Packaged Food in Austria

    Jul 2018

    Organic products have a long-standing tradition in Austria. Even though such products are usually priced higher than their conventional counterparts, Austrians are willing to pay more for such products as they perceive them to offer the highest ...

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    Country Report

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    Health and Wellness in Austria

    Jul 2018

    Health and wellness continues to be important to consumers in Austria. It registered further growth in 2017. Packaged food remains the better performing category as people are increasingly interested in what they eat and hope to prevent health issues...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Western Europe

    Jun 2018

    Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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    Country Report

    Country Report

    Beer in Austria

    Jun 2018

    In spite of the rather moderate volume growth registered in 2017, beer remained very dynamic with an abundance of new product launches and innovations. The main factor that contributed to this was the general consumer focus on reducing their daily ...

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    Country Report

    Country Report

    Cider/Perry in Austria

    Jun 2018

    Cider/perry continued to profit from growing consumer demand for light and refreshing alcoholic drinks in 2017. With the ongoing influence of the health and wellness trend, Austrians increasingly opted to take in less alcohol on a daily basis. ...

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    Country Report

    Country Report

    Alcoholic Drinks in Austria

    Jun 2018

    Alcoholic drinks posted a stable performance in terms of volume in 2017. Due to its being a highly fragmented overall market, only cider/perry was able to see positive total volume growth, with stagnating volume growth in beer. Spirits, wine and ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Austria

    Jun 2018

    RTDs/high-strength premixes had a rather negative connotation in the past, as they were perceived as alcoholic drinks that attract young adolescents and many people argued these should be banned. Even though demand for such products prevailed due to ...

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