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AUSTRIA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria.

Austria StatisticsConsumer Lifestyles in Austria

Austria Country BriefingsFuture Demographics: Austria in 2030

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    Country Report

    Baby and Child-Specific Products in Austria

    Apr 2017

    Baby and child-specific products suffered from lack of dynamism in 2016. There were very few new product launches and the marketing activities of leading brands, which are vital to sales growth, were negligible. In addition, the market was flooded ...

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    Country Report

    Bath and Shower in Austria

    Apr 2017

    A significant proportion of revenue in bath and shower is generated through promotions, which led to a high level of discounting. Although this strategy helps to increase impulse purchases and the footfall in retail outlets, it also suppresses value ...

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    Country Report

    Colour Cosmetics in Austria

    Apr 2017

    Colour cosmetics is driven by fashion, lifestyle trends and innovations and the category is marked by quickly changing fads. The trends in colour cosmetics are strongly linked to the fashion industry and influenced by its developments. The “in look” ...

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    Country Report

    Deodorants in Austria

    Apr 2017

    In modern Austrian society, high value is placed on hygiene and cleanliness. Taking a shower or having a bath each day and using deodorants on a daily basis are essential parts of personal hygiene routines. Manufacturers and retailers engaged in ...

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    Country Report

    Depilatories in Austria

    Apr 2017

    Social norms and expectations, youth and celebrity culture and fashion and lifestyle trends put pressure on modern women to be well-groomed at all times. It is regarded as unattractive and unhygienic for women to have excess body hair. There is a ...

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    Country Report

    Fragrances in Austria

    Apr 2017

    Fragrances are used extensively in everyday cosmetic products, such as deodorants, lotions and creams, as well as in home care (detergents, air fresheners and carpet cleaners) and other items. Fragrances, which are often used as a unique selling ...

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    Country Report

    Hair Care in Austria

    Apr 2017

    There was a rising demand for oil-based products, natural and organic ingredients and pH neutral items in hair care in 2016. These were perceived as “healthy” and believed to revitalise hair as they are non-chemical based. Products that claimed to ...

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    Country Report

    Men's Grooming in Austria

    Apr 2017

    Austrian men became more cautious about spending in 2016, although a smart appearance continued to be seen as crucial to social and career success. Men’s grooming has reached maturity and faces saturation in Austria. This has dampened consumer ...

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    Country Report

    Oral Care in Austria

    Apr 2017

    Tooth whitening properties enjoyed high popularity and whitening ingredients were integrated into everyday products like toothpaste and mouthwashes. Tooth whiteners are lifestyle products influenced by the celebrity culture. An attractive smile with ...

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    Country Report

    Beauty and Personal Care in Austria

    Apr 2017

    Beauty and personal care’s slight current value sales growth in 2016 was weaker than the review period CAGR. Market saturation, product maturity, fierce competition, frequent price promotions and high levels of discounting suppressed value growth in ...

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    Country Report

    Skin Care in Austria

    Apr 2017

    The modern consumer desires a youthful appearance, and a large industry has sprung up in response. Skin care, which signifies indulgence to consumers, became a vital component in the desire to “stay young”. Thus, the time and money spent on skin care...

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    Country Report

    Sun Care in Austria

    Apr 2017

    Austrians are very aware of the dangers of over exposure to the sun, such as health problems and skin damage. Health campaigns and extensive media coverage continued to raise awareness. The heightened risk of skin cancer due to UVA and UVB exposure, ...

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    Country Report

    Adult Incontinence in Austria

    Apr 2017

    Adult incontinence registered another strong performance in 2016 thanks to continued growth in the number of Austrian adults suffering from incontinence problems and further improvements in the availability of such products via grocery retailers ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Austria

    Apr 2017

    While growth in AFH tissue and hygiene current value sales in Austria remained robust in 2016, it was down on that recorded in 2015, and well below the corresponding CAGR for the entire review period. This was partly due to a turbulent year in ...

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    Country Report

    Nappies/Diapers/Pants in Austria

    Apr 2017

    Nappies/diapers/pants current value sales grew by 1% in 2016, while retail volume sales declined marginally. These developments were in keeping with the category’s performance over the review period as a whole. The slight upward trend in Austrian ...

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    Country Report

    Tissue and Hygiene in Austria

    Apr 2017

    Growth in tissue and hygiene retail current value sales in Austria in 2016 was similar to that recorded in 2015, but slightly slower than the corresponding CAGR for the entire review period. Adult incontinence, boxed facial tissues, wipes and paper ...

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    Country Report

    Retail Tissue in Austria

    Apr 2017

    Strong demand for more convenient and effective products helped to sustain solid growth in current value sales for retail tissue in Austria in 2016. Despite the fact that cheaper private label lines traditionally play a major role in this category, ...

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    Country Report

    Sanitary Protection in Austria

    Apr 2017

    Due to the category’s high level of saturation, sanitary protection saw current value sales stagnate in 2016, while retail volume growth remained very modest. The main reason for stagnation in current value sales was strong pricing pressure from ...

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    Country Report

    Wipes in Austria

    Apr 2017

    While growth in wipes retail current value sales remained solid in 2016, it was significantly slower than the corresponding CAGR for the entire review period. In an already highly diversified environment, consumer appreciation for the advantages of ...

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    Country Profile

    Austria: Country Profile

    Mar 2017

    The Austrian economy will grow sluggishly in 2017. Private final consumption remains subdued, though government consumption and total investment are buoyant. Additional support comes from the positive effects of tax reform. Exports will be ...

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