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AUSTRIA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria.

Austria StatisticsConsumer Lifestyles in Austria

Austria Country BriefingsFuture Demographics: Austria in 2030

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    Country Briefing

    Business Dynamics: Austria

    Aug 2017

    Austria remains an easy place to do business that is ably supported by the presence of a strong rule of law, liberal foreign investment norms and a well-developed infrastructure. Apart from this, a strong R&D emphasis, well-established digital ...

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    Country Report

    In-Car Entertainment in Austria

    Aug 2017

    In-car entertainment continued to decline in terms of retail volume sales in Austria in 2017 as all categories continued their downward trend. However, in all cases, volume declines continued to slow and stood significantly under the negative CAGR ...

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    Country Report

    Computers and Peripherals in Austria

    Aug 2017

    Due to downward trends in all categories, but particularly noticeable in tablets, overall computers experienced another considerable decline in retail volume sales in Austria in 2017. A major factor was the high penetration of smartphones, while ...

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    Country Report

    Home Audio and Cinema in Austria

    Aug 2017

    Following continuous declines in retail value terms and a mixed performance in retail volume terms over the review period, home audio and cinema experienced strong declines in both in 2017. Declining demand in most categories was intensified by the ...

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    Country Report

    Home Video in Austria

    Aug 2017

    Home video witnessed a significant volume decline in 2017 after sales of televisions had been driven by a number of favourable factors in 2016. At the same time, significant value growth was driven by slight growth in the unit prices of LCD TVs and ...

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    Country Report

    Imaging Devices in Austria

    Aug 2017

    Imaging devices continued its negative trend in Austria, with another strong decline in retail volume sales in 2017. The major factor remained competition from smartphones, as the quality of pictures taken with smartphones has reached a very high ...

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    Country Report

    Mobile Phones in Austria

    Aug 2017

    Demand for mobile phones was stable in Austria in 2017, along with good value growth as demand for smartphones in the higher mid-priced to premium range was high and some consumers continued to switch from cheap feature phones to smartphones. The ...

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    Country Report

    Consumer Electronics in Austria

    Aug 2017

    Consumer electronics witnessed limited growth in retail value sales in Austria in 2017 but a further decline in retail volume sales due to the continuing trend towards fewer, but multi-functional devices. In retail volume terms, the overall ...

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    Country Report

    Portable Players in Austria

    Aug 2017

    While all other categories declined, increasing demand for wireless speakers again ensured some slight retail value growth in overall portable players and a relatively stable performance in retail volume terms in 2017. While wireless speakers have ...

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    Country Report

    Wearable Electronics in Austria

    Aug 2017

    Demand for wearable electronics continued to increase at a strong pace in Austria in 2017, albeit at a slower rate than in previous years. The vast majority of consumers were still not convinced about the functionality and necessity of smart watches ...

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    Country Report

    Cigarettes in Austria

    Jul 2017

    The consumption of cigarettes continued to decline slowly in 2016 due to the increasingly negative attitude among the Austrian population towards smoking and increasing health concerns. The retail volume decline in 2016 was slightly stronger than the...

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    Country Report

    Tobacco in Austria

    Jul 2017

    The retail volume decline seen in cigarettes in 2016 was only slightly stronger than the decline seen during the review period as the number of smokers increased slowly and legislative changes had relatively little impact. At the same time, the ...

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    Country Report

    Cider/Perry in Austria

    Jun 2017

    In 2016 cider/perry profited from the growing consumer trend towards alcoholic drinks with a lower alcohol content and a more refreshing taste. This was also strongly influenced by the ongoing health and wellness trend, and the growing number of ...

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    Country Report

    Beer in Austria

    Jun 2017

    Beer was influenced by several trends in 2016. First, the ongoing health and wellness trend led many people to opt to reduce the amount of alcohol they consumed daily. This led to a slowdown in the consumption of alcohol over the review period. Beer ...

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    Country Report

    Rtds/High-Strength Premixes in Austria

    Jun 2017

    RTDs/high-strength premixes was influenced by two distinctive factors in 2016. On the one hand, the negative image of RTDs/high-strength premixes of being old-fashioned was additionally underpinned by the ongoing trend towards alcoholic drinks with a...

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    Country Report

    Spirits in Austria

    Jun 2017

    Spirits was strongly influenced by a general consumer tendency to try to avoid alcoholic drinks in 2016. Whilst some consumers mostly avoided alcoholic drinks, and consumed them only on special occasions such as annual public or private celebrations,...

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    Country Report

    Wine in Austria

    Jun 2017

    Wine suffered from two distinctive factors in 2016. On the one hand, overall wine continued to suffer from the high level of fragmentation, with an abundance of producers and brands present in wine in Austria. Consequently, “others”, which is ...

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    Country Report

    Alcoholic Drinks in Austria

    Jun 2017

    Overall alcoholic drinks posted negative total volume growth and positive current value growth in 2016, as it continued to be influenced by the ongoing focus on consuming alcoholic drinks less frequently, but instead focusing on more premium ...

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    Country Profile

    Austria: Country Profile

    Jun 2017

    The Austrian economy is lagging behind its regional peers. Government spending should rise although private final consumption continues to be subdued. Additional support comes from the positive effects of tax reform. Exporters are struggling owing to...

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    Country Report

    Cat Food in Austria

    May 2017

    The key trends seen in cat food over the review period are also expected to play a crucial role in 2017. While a growing pet cat population and increasing use of industrially prepared pet food are set to fuel volume growth, increasing quality ...

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