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 Market Research for Austria

Euromonitor publishes reports on industries, consumers and demographics in Austria.

  • Industry specific reports offer insight into market size and market share in Austria; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Austria report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Austria in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Austria statistics factfile.

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Country Report

Apparel in Austria

The most successful players in apparel in 2011 were also amongst the most prominent apparel specialist retailers. In Austria in 2011, apparel specialist retailers was highly fragmented, with the Swedish company Hennes & Mauritz (H&M) and the Austrian...

May 2012 | US$1,900| Add to cart | View details

Country Report

Dishwashers in Austria

Similar to other categories within major appliances, dishwashers was also impacted by the trend towards energy-efficient products. Whilst other categories in major appliances saw a significant slowdown in growth in 2011 compared with 2009 and 2010, ...

May 2012 | US$900| Add to cart | View details

Country Report

Food Preparation Appliances in Austria

The general trend towards health and wellness had a significant impact on food preparation appliances. With a growing number of Austrians becoming increasingly concerned about their health, the number of health-conscious people is also increasing. ...

May 2012 | US$900| Add to cart | View details

Country Report

Heating Appliances in Austria

The decline in heating appliances in 2011 was mainly due to the low popularity of such appliances in Austria. This is because of the large proportion of houses and flats which are equipped with central heating and highly effective insulation, as ...

May 2012 | US$900| Add to cart | View details

Country Report

Home Laundry Appliances in Austria

The whole of major appliances was influenced by the trend towards energy-efficient products in 2011. Home laundry appliances was no exception, as a general trend towards appliances which save energy was observed within this category. This contributed...

May 2012 | US$900| Add to cart | View details

Country Report

Irons in Austria

Even though irons saw good growth in 2011, it registered a slight slowdown in both value and volume growth compared with 2010. This was mainly due to the already high penetration rate, standing at 98%. However, since an iron is seen as an essential ...

May 2012 | US$900| Add to cart | View details

Country Report

Large Cooking Appliances in Austria

The good performance of ovens and built-in hobs contributed to the overall good performance of large cooking appliances in 2011. Compared with 2010, the category saw a slight increase in growth. The trend towards ovens and built-in hobs and away from...

May 2012 | US$900| Add to cart | View details

Country Report

Microwaves in Austria

Microwaves was influenced by the trend towards convenience. With an increasing number of Austrians faced with time constraints due to longer working hours, the consumer demand for convenience was particularly noticeable in 2011. Moreover, a lack of ...

May 2012 | US$900| Add to cart | View details

Country Report

Consumer Appliances in Austria

The overall consumer appliances market saw a healthy performance for another year in both volume and current value terms in 2011, although the trend of slower growth continued. The end of the government reimbursement scheme for the replacement of old...

May 2012 | US$2,400| Add to cart | View details

Country Report

Personal Care Appliances in Austria

The growing demand for personal care appliances in Austria was chiefly influenced by the changing attitudes of Austrians towards beauty and appearance. Especially with the ageing population, more and more women and men started to place greater ...

May 2012 | US$900| Add to cart | View details

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Reference Book

Reference Book

Reference Book

Who Eats What

Jan 2011