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AUSTRIA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria.

Austria StatisticsConsumer Lifestyles in Austria

Austria Country BriefingsFuture Demographics: Austria in 2030

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    Country Report

    Direct Selling in Austria

    Jan 2017

    Direct selling continued to experience good value growth in 2016 in Austria and easily outperformed overall retailing. In the face of the country’s rather stagnant economic development and increasing unemployment, the country’s Chamber of Commerce ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Austria

    Jan 2017

    Electronics and appliance specialist retailers registered limited current value growth in 2016, partially recovering from a strong decline in 2015. The UEFA Euro and retailers’ marketing activities related to it gave notable incentives, while another...

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    Country Report

    Grocery Retailers in Austria

    Jan 2017

    Grocery retailers recorded solid current value growth and once again outperformed non-grocery specialists in 2016 in Austria. Value growth was marginally slower than witnessed in 2015, but on a par with the value CAGR of the review period. Despite a ...

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    Country Report

    Health and Beauty Specialist Retailers in Austria

    Jan 2017

    Current value growth by health and beauty specialist retailers remained strong in Austria in 2016, only marginally slower than recorded in 2015 and superior to the 3% value CAGR experienced during the review period. The channel particularly benefited...

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    Country Report

    Home and Garden Specialist Retailers in Austria

    Jan 2017

    After stagnation in current value terms in 2015 and a stagnating value CAGR during the review period, home and garden specialist retailers witnessed a notable value increase in Austria in 2016 due to solid growth in home improvement and gardening ...

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    Country Report

    Homeshopping in Austria

    Jan 2017

    Value decline in homeshopping increased notably in 2016 compared to the previous couple of years, as the shift from mail order catalogue homeshopping to internet retailing continued and growth potential in other types of homeshopping such as TV ...

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    Country Report

    Internet Retailing in Austria

    Jan 2017

    Current value growth in internet retailing in 2016 was significantly slower than the 15% value CAGR experienced during the review period, but still easily the most dynamic of all major retailing channels in Austria. Growth was driven by mobile ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Austria

    Jan 2017

    Bags and Luggage Specialist Retailers: After a stagnant performance over the review period as a whole, bags and luggage specialist retailers experienced a drop in current value sales in Austria in 2016. In addition to strong pressure from other ...

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    Country Report

    Mixed Retailers in Austria

    Jan 2017

    Mixed retailers remained a minor retail channel in Austria in 2016, with three players dominating variety stores, and still only two players present in department stores and no mass merchandisers or warehouse clubs present at all....

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    Country Report

    Retailing in Austria

    Jan 2017

    Value growth in overall retailing in Austria in 2016 performed similarly to 2015 and only marginally faster than the average growth of the review period. The impact of an income tax reform with positive effects on real disposable incomes was ...

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    Country Report

    Vending in Austria

    Jan 2017

    Little has changed in vending in Austria in 2016 as the channel remained dominated by tobacco products and hot drinks along with soft drinks and packaged food, while other products remained a niche with no notable upward trends. This included ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Austria

    Jan 2017

    For a second consecutive year, apparel and footwear specialist retailers witnessed marginal value decline in 2016 in contrast to a stable CAGR during the review period. The channel continued to lose considerable sales to internet retailing and the ...

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    Country Report

    Air Treatment Products in Austria

    Jan 2017

    Air treatment products remain a minor category within small domestic appliances in Austria, accounting for only 3% of total value sales of small domestic appliances in 2016. Most Austrian consumers see no significant benefit in the purchasing and use...

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    Country Report

    Dishwashers in Austria

    Jan 2017

    The purchasing decisions of Austrian consumers regarding dishwashers continue to be strongly shaped by energy efficiency considerations. In general, the possession rates of major appliances among Austrian households have seen a rapid shift towards ...

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    Country Report

    Food Preparation Appliances in Austria

    Jan 2017

    Sales of food preparation appliances continue to be positively affected by the rising health and wellness trend, which has resulted in a growing number of Austrian consumers taking an active interest in having a healthy nutrition. Accordingly, food ...

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    Country Report

    Home Laundry Appliances in Austria

    Jan 2017

    Home laundry appliances continues to register a solid performance for a second successive year in 2016, following several weaker years over the first part of the review period. Nevertheless, with volume growth of 3%, home laundry appliances remains ...

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    Country Report

    Irons in Austria

    Jan 2017

    Volume sales in irons continue to grow at a healthy pace in 2016. To some extent, the growth is being generated by rising ownership levels, with the penetration rate, despite already standing at 98% at the onset of the review period, steadily moving ...

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    Country Report

    Large Cooking Appliances in Austria

    Jan 2017

    Sales of large cooking appliances continue to receive a strong boost from the unwavering popularity of home cooking in Austria. The trend towards home cooking is partly supported by growing consumer concerns about the negative health impact of the ...

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    Country Report

    Microwaves in Austria

    Jan 2017

    The volume growth of microwaves continues to be primarily driven by increased demand for convenience among Austrian consumers. More flexible working schedules and lifestyles, especially in urban areas, has strengthened demand for microwaves, as ...

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    Country Report

    Consumer Appliances in Austria

    Jan 2017

    Consumer appliances has registered healthy volume growth for a third consecutive year in 2016, following the weaker performance in the economically difficult early part of the review period. Volume sales have increased at a relatively equal rate in ...

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