Market Research for Austria

Consumer Lifestyles in Austria

Jan 2013 | US$1,900| Add to cart | View details ›

Consumer Lending in Austria

While a number of countries had already begun to feel the second wave of Euro zone financial turmoil by 2012, Austria was one of those still in a relatively better position, with little exposure to the problems faced by the Southern European ...

Jan 2013 | US$900| Add to cart | View details ›

European Marketing Data and Statistics 2013

European Marketing Data and Statistics 2013 is Euromonitor’s best-selling title. Now in its 48th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries.

Nov 2012 | US$475| View details ›

Tobacco in Austria

The Austrian tobacco market registered both a good value and volume performance in 2011. The main factor behind value growth was higher unit prices due to rises in taxation in 2011. Volume sales also increased, although to a lesser extent than value ...

Nov 2012 | US$1,900| Add to cart | View details ›

Smoking Tobacco in Austria

There is no great tradition for smoking tobacco in Austria. RYO tobacco, or Wuzeltabak as it is known in Austria, is relatively new and is usually consumed by younger Austrians, primarily students and other price-sensitive consumers who have been ...

Nov 2012 | US$900| Add to cart | View details ›

Cigarettes in Austria

Volume sales of cigarettes in Austria continued to grow in 2011. Even though the prices of cigarettes increased, consumers did not quit smoking but simply looked for cheaper alternatives to their favourite brands. However, many consumers continued to...

Nov 2012 | US$900| Add to cart | View details ›

Cigars in Austria

There is no established tradition in Austria for smoking cigars and cigarillos. It is estimated that only 3% of all Austrians consume cigars, and these are mainly cigar and cigarillo enthusiasts.

Nov 2012 | US$900| Add to cart | View details ›

Cat Food in Austria

The cat food category was influenced by several trends in 2011. Like dog owners, cat owners opted for healthier ingredients, added benefits and organic products for their pets. This was mainly due to the on-going health and wellness trend. Another ...

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Dog Food in Austria

The dog food category in Austria in 2011 was strongly influenced by the pet humanisation trend. In addition to opting for good quality food, dog owners were also interested in products with added benefits which meet the specific needs of various dog ...

Nov 2012 | US$900| Add to cart | View details ›

Other Pet Food in Austria

The other pet food category in Austria is generally being driven by good performances from fish food and small mammal/reptile food. When it comes to other pets, a strong trend towards more “exotic” pets has been observed in Austria. Hence, small ...

Nov 2012 | US$900| Add to cart | View details ›