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AUSTRIA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria.

Austria StatisticsConsumer Lifestyles in Austria

Austria Country BriefingsFuture Demographics: Austria in 2030

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    Austria: Country Profile

    Mar 2017

    The Austrian economy will grow sluggishly in 2017. Private final consumption remains subdued, though government consumption and total investment are buoyant. Additional support comes from the positive effects of tax reform. Exports will be ...

    US$150
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    Country Report

    Air Care in Austria

    Feb 2017

    Due to increasingly busy lifestyles, characterised by growing pressure in the workplace, many consumers opted to make their home a haven from the outside world. This somewhat introverted outlook of modern consumers brought benefits to air care in ...

    US$990
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    Country Report

    Bleach in Austria

    Feb 2017

    In 2016, bleach continued to suffer from a negative image. With the level of health awareness constantly increasing among Austrians, many consumers opted to remove all potentially harmful products from the home. They paid particular attention to ...

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    Country Report

    Dishwashing in Austria

    Feb 2017

    Dishwashing continued to be strongly driven by convenience in 2016. Manufacturers introduced new and innovative products to attract consumers, even if only to try out the new offerings. In addition, the possession rates of dishwashers in Austrian ...

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    Country Report

    Home Insecticides in Austria

    Feb 2017

    The performance of home insecticides continued to be highly dependent on the weather in 2016. As in 2015, spring/summer lasted until the end of September. In particular, summer was rather dry and warm, which created the conditions for populations of ...

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    Country Report

    Laundry Care in Austria

    Feb 2017

    There is a strong consumer shift towards concentrated over standard detergents, as many consumers see concentrated varieties as more convenient, especially in terms of storage and dosing. In addition, a strong tendency towards liquid over powder ...

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    Country Report

    Home Care in Austria

    Feb 2017

    Home care recorded positive retail value sales growth in 2016, albeit slightly slower than the review period CAGR. This was mainly due to the increased competition between private label players and branded producers. While most categories, led by air...

    US$2,650
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    Country Report

    Polishes in Austria

    Feb 2017

    The performance of polishes was impacted by several factors in 2016. The most significant revolved around modern lifestyles, which limited the amount of free time for many consumers. Due to busy schedules, many consumers opted for low-maintenance ...

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    Country Report

    Surface Care in Austria

    Feb 2017

    With greater awareness of health and wellbeing, Austrians increasingly understand the importance of bacteria- and germ-free households. Thus, many consumers went beyond looking for effective surface cleaners in 2016 and increasingly opted for ...

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    Country Report

    Toilet Care in Austria

    Feb 2017

    Toilet care benefited from two distinctive factors in 2016. Firstly, growing consumer awareness of health and hygiene triggered a stronger demand for products that not only clean toilets effectively, but also rid them of bacteria and germs. Consumers...

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    Country Report

    Asian Speciality Drinks in Austria

    Feb 2017

    Asian speciality drinks are not present in the Austrian soft drinks market and there is currently no activity to suggest that this category will develop over the forecast period....

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    Country Report

    Bottled Water in Austria

    Feb 2017

    In 2016, growth in bottled water in Austria slowed compared to the previous year, which benefited from a very hot summer and a mild autumn. Sales, however, remained strong thanks to rising demand for natural soft drinks with a low or no sugar ...

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    Country Report

    Carbonates in Austria

    Feb 2017

    Following a particularly good year in 2015 as a result of unusually long hot summer spells, in 2016 off-trade volume sales of carbonates stagnated. This suggests that the weather during the summer months remains an important factor driving demand for...

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    Country Report

    Concentrates in Austria

    Feb 2017

    Despite a noticeable slowdown in both volume and current value growth compared to earlier in the review period, concentrates continued to be popular among Austrian consumers in 2016, with figures showing that currently around two-thirds of households...

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    Country Report

    Energy Drinks in Austria

    Feb 2017

    Off-trade volume growth of energy drinks slowed to 4% in 2016, down from a review period CAGR of 5%. This can be attributed to the category reaching a certain level of maturity, beyond which further progress will prove more difficult. Consumer ...

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    Country Report

    Juice in Austria

    Feb 2017

    Juice posted an off-trade volume decline of 1% in 2016 following flat sales the previous year. Behind this volume decline, however, there is a conspicuous discrepancy in the fortunes of various juice types. 100% juice was the strongest performing ...

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    Country Report

    Soft Drinks in Austria

    Feb 2017

    Soft drinks in Austria recorded moderate off-trade volume and current value gains in 2016 and thus, following an unusually strong performance the previous year, returned to the growth pattern established over the review period. The main drivers of ...

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    Country Report

    RTD Coffee in Austria

    Feb 2017

    Growth in the increasingly mature RTD coffee category continued to slow in 2016. It should also be noted that in 2015 category growth was supported by the hot weather, with some consumers opting for chilled RTD coffee over hot coffee....

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    Country Report

    RTD Tea in Austria

    Feb 2017

    RTD tea posted another positive performance in 2016, albeit slower than that of the previous year. While it benefited mainly from the warm weather and a particularly hot summer in 2015, the main growth drivers in 2016 were the leader Rauch’s ...

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    Country Report

    Sports Drinks in Austria

    Feb 2017

    In 2016, sports drinks in the off-trade continued to perform well in both volume and current value terms. Sales are primarily being driven by the health and wellness trend, which has resulted in the wider popularity of sport and outdoor activities, ...

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