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 Market Research for Austria

Euromonitor publishes reports on industries, consumers and demographics in Austria.

  • Industry specific reports offer insight into market size and market share in Austria; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Austria report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Austria in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Austria statistics factfile.

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Country Report

Dishwashing in Austria

Though the category has been growing over the review period, growth accelerated in both 2009 and 2010 and stems mainly from increased dishwasher penetration and usage that has driven automatic dishwashing detergent sales. Dishwashing tablets in ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Insecticides in Austria

Products are expected to be straightforward and easy to use, but above all, efficient. Also, scent and design are becoming more and more relevant.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Laundry Care in Austria

Laundry care has by far the largest share in the Austrian home care market, accounting for nearly half of the total value sales in 2010. The category has weathered the economic crisis well; high promotional activitiy has helped to sustain sales, and ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Home Care in Austria

The home care market fared the economic crisis relatively well in 2009; while value growth slowed down it was not by a large extent as consumers only tended to cut back slightly on higher-end products or tried to be more attentive to price promotions...

Feb 2012 | $2,400| Add to cart | View details ›

Country Report

Polishes in Austria

Floor polish saw negative growth development due to decreases in unit price levels, but also declining usage intensity. The slowdown of furniture polish sales is mainly related to reduced consumer demand. Metal polish sales on the other hand have ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Surface Care in Austria

The key story in 2010 in surface care was in hygienic cleaning detergents. Household antiseptics/disinfectants is still a small category though it has been growing in recent years. Growth is expected to accelerate over the forecast period. In ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Toilet Care in Austria

The aftermath of the economic crisis in 2010 proved that consumers preferred trusted brands over cheaper alternatives. Strong brands and increased promotional activities seem to have kept the share of private label products low and prohibited unit ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Air Care in Austria

Air care remains a strong performer within the home care market, with penetration still far from optimal and interest in the products continually growing thanks to the increasing focus on indulgent, lifestyle products. The drivers in air care are ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Bleach in Austria

Bleach as a category has been declining in both volume and value for several consecutive years. One reason for that development might be increasing popularity and awareness of more environmentally- and skin-friendly products. On the other hand, there...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Packaged Food in Austria

Packaged food value growth over the 2006-2011 period is set to peak in 2011 at 3% in current terms. Although the two categories that account for almost half of packaged food value sales in 2011 - dairy and bakery - are facing saturation, all other ...

Jan 2012 | $6,500| Add to cart | View details ›

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