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Company Profile

Avon Products Inc in Beauty and Personal Care

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Avon Products Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Avon Products Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Avon Products Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Avon Products Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts (1)

Key company facts (2)

Avon in trouble

Uncertainty for Avon

Latin America keeping the company in growth

No turnaround in sight

SWOT: Avon Products Inc

Key strategic objectives and challenges

Competitive Positioning

Avon gains based on Latin America

Avon direct sales model best suited to emerging markets

Avon's lack of development outside Latin America is a concern

Emerging market strength competitive advantage

Market Assessment

Avon sees mass products build share

Avon can build in other regions

Geographic and Category Opportunities

BPC direct sales model perfect for emerging markets

Avon well positioned in leading BPC direct selling markets

Global opportunity for BPC direct sales, but more nuance needed

Latin America prime focus for the company

Mass position suits Latin American demographics

Brazil the company's life raft

Avon runs risk with golden goose

China development may be harder to achieve

Direct sales decline in Russia impacts Avon

Colour cosmetics' affordability supports global demand

Mass fragrance push backed by endorsement

Brand Strategy

Cost cuts risk compromising Avon brand and recruitment

Mass position may be vulnerable in the long term

Wider range of brand positions for global market

Operations

US still the base for Avon

Avon facilities globally widespread

More investment in R&D to boost consumer demand

Recommendations

Time to reassert decisiveness and invest

Samples

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