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Company Profile

Avon Products Inc in Retailing

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Avon Products Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Avon Products Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Avon Products Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Avon Products Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Latin America is key

  • Strategic Evaluation

Financials

  • Strategic Evaluation

SWOT: Avon Products Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Latin America the prime mover for Avon

  • Competitive Positioning

Western markets put brakes on growth for direct sellers

  • Competitive Positioning

Internet starts to erode direct sales

  • Competitive Positioning

BPC operators dominate global direct selling, Avon leads

  • Competitive Positioning

Suitability of direct selling for emerging markets suits Avon

  • Competitive Positioning

Geographic Opportunities

Amway’s global direct selling presence

  • Geographic Opportunities

Avon perfectly positioned for direct selling dynamism

  • Geographic Opportunities

Avon regional presence

  • Geographic Opportunities

Restructure to support push in China

  • Geographic Opportunities

Immature retail infrastructures offer opportunity

  • Geographic Opportunities

Brazil the jewel in the Latin American crown

  • Geographic Opportunities

Product Opportunities

BPC drives direct selling, perfect for emerging markets

  • Product Opportunities

Acquisitions widen offer, attract distributors in developed markets

  • Product Opportunities

Product development to build share

  • Product Opportunities

Mass offer may limit value development

  • Product Opportunities

Peers developing premium offer

  • Product Opportunities

Channel Opportunities

Avon seeking to consolidate operations

  • Channel Opportunities

Direct selling channel best suited to emerging markets

  • Channel Opportunities

Avon’s internet business could broaden

  • Channel Opportunities

Brand Strategy

Avon brand more like ‘normal’ BPC brand than peers

  • Brand Strategy

Mass position may be vulnerable in the long term

  • Brand Strategy

Operations

US still the base for Avon

  • Operations

Avon realigns manufacturing operations

  • Operations

Avon Representatives are key asset

  • Operations

Recommendations

Bolder steps needed

  • Recommendations

Samples

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