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Company Profile

Avon Products Inc in Retailing

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Avon Products Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Avon Products Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Avon Products Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Avon Products Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Latin America is key

Financials

SWOT: Avon Products Inc

Key strategic objectives and challenges

Competitive Positioning

Latin America the prime mover for Avon

Western markets put brakes on growth for direct sellers

Internet starts to erode direct sales

BPC operators dominate global direct selling, Avon leads

Suitability of direct selling for emerging markets suits Avon

Geographic Opportunities

Avon’s global direct selling presence

Avon perfectly positioned for direct selling dynamism

Avon regional presence

Restructure to support push in China

Immature retail infrastructures offer opportunity

Brazil the jewel in the Latin American crown

Product Opportunities

BPC drives direct selling, perfect for emerging markets

Acquisitions widen offer, attract distributors in developed markets

Product development to build share

Mass offer may limit value development

Peers developing premium offer

Channel Opportunities

Avon seeking to consolidate operations

Direct selling channel best suited to emerging markets

Avon’s internet business could broaden

Brand Strategy

Avon brand more like ‘normal’ BPC brand than peers

Mass position may be vulnerable in the long term

Operations

US still the base for Avon

Avon realigns manufacturing operations

Avon Representatives are key asset

Recommendations

Bolder steps needed

Samples

Please update/install flash.

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