In 2025, away-from-home tissue and hygiene in Malaysia experienced robust value growth, with the total value reaching MYR288 million, marking a 8% increase from the previous year. This performance outpaced previous years, supported by a consistent rise in both away-from-home hygiene and tissue subcategories. Malaysia’s performance is notable within the Asia-Pacific region due to the interplay of rising tourism, a high hotel occupancy rate, and an influx of international visitors, particularly f

In 2025, away-from-home tissue and hygiene in Poland achieved continued value sales growth, with total value reaching PLN1.7 billion, representing a 7% increase on the previous year. This performance was underpinned by the ongoing recovery of horeca and stable, non-discretionary demand from public sector institutions such as hospitals, schools, and offices. Consumer price inflation stood at 4% and real GDP growth reached 3% in 2025, as buyers in Poland remained highly price-sensitive, particular

Away-from-home tissue and hygiene in Turkey in 2025 demonstrated a robust performance, driven by factors like strong commercial activity and non-discretionary demand, enabling the category to offer resilience against broader regional volatility. Current value sales of away-from-home tissue and hygiene in Turkey rose by 34% in 2025 to reach TRY16,734 million, as persistent hygiene protocols and increased footfall in horeca, shopping centres and transport hubs sustained demand despite inflationary

In 2025, away-from-home (AFH) tissue and hygiene in Ecuador experienced a modest recovery following the disruption of 2024, when nationwide power outages curtailed commercial activity and reduced out-of-home consumption. Current value sales rose to USD103.4 million, an increase of 3% from the previous year, yet growth remained subdued due to ongoing cost pressures for businesses.

The performance of away-from-home tissue and hygiene in 2025 was marked by resilient value growth, despite significant macroeconomic pressures. Value sales rose to MMK0.1 billion in 2025, representing a 30% increase, even as the wider economy experienced high inflation at 30% and GDP growth remained subdued at 1%. This growth outpaced the regional average and was underpinned by price increases and robust demand from commercial users such as shopping centres, hospitals, clinics, and restaurants,

In 2025, away-from-home tissue and hygiene in Estonia experienced robust value growth, with sales rising from EUR16.3 million in 2024 to EUR17.5 million, reflecting a 7% year-on-year increase. This performance outpaced the previous year's growth of 5% and aligned with the broader recovery in business activity following the easing of inflationary pressures and a modest real GDP growth of less than 1%. The growth trajectory in Estonia was notably stronger than the average for Eastern Europe, which

Away-from-home tissue and hygiene in 2025 delivered moderate value growth, increasing by 5% to EUR198 million, following a sustained period of expansion in Portugal. This performance is underpinned by strong economic momentum, with real GDP growth at 2%, supporting continued demand from offices, hotels, and shopping centres. Tourism stands out as a particularly influential driver, not only increasing in terms of visits and nights spent but, crucially, also average spend, resulting in a higher in

In 2025, away-from-home tissue and hygiene in Georgia continued to benefit from the robust recovery of the tourism sector, with international visitor trips increasing. This influx of non-residents, who spend approximately three to four times more in hotels and restaurants than residents, directly fuels demand for high-quality tissue products including napkins, paper towels, and premium toilet paper. In 2025, away-from-home tissue emerged as the best-performing and largest segment, with total val

The performance of away-from-home tissue and hygiene in 2025 saw minimal volume growth and a significant shift towards affordability, set against a backdrop of economic volatility. The overall volume of tissue paper sold to businesses, institutions, and hospitality clients saw only a very slight increase in 2025. Despite this slight recovery in volume, the value of away-from-home tissue and hygiene rose by 40% in current terms to ARS228,305 million, a figure strongly influenced by inflation, whi

Away-from-home tissue and hygiene in Saudi Arabia delivered solid growth in 2025, outperforming the broader regional context due to the ongoing transformation under Vision 2030 and the rapid build-out of hospitality, foodservice, and commercial infrastructure. The category reached SAR784 million in manufacturer selling prices, growing 4% compared to 2024. While global inflationary pressures had previously driven more volatile price movements, 2025 saw more controlled input costs for pulp, logist

Away-from-home (AFH) tissue and hygiene in 2025 experienced robust current value growth, with sales reaching KRW925.2 billion, representing a 5% increase compared to 2024. This performance reflects both the ongoing recovery in public and institutional demand and the effects of broader economic and demographic changes.

Away-from-home tissue and hygiene in Japan demonstrated solid current-value growth in 2025, primarily driven by continued inflation and successive price increases. The category reached JPY190 billion, reflecting a year-on-year increase of 3%, against a challenging demographic and economic backdrop. Japan’s total population continued its decline, falling to 123 million in 2025 from 124 million in the previous year, while the working-age population also contracted. Despite this, the category susta

Away-from-home tissue and hygiene in Slovenia in 2025 demonstrated stable value growth, reaching EUR14 million, increasing by 4% year-on-year. This performance was shaped by ongoing resilience in demand from public institutions, offices, and horeca, with volume stability taking precedence over price-driven expansion as buyers remain highly price-sensitive. Compared to the broader regional context in eastern Europe, where economic pressures and public spending constraints are also evident, Sloven

In 2025, away-from-home tissue and hygiene in Cameroon was primarily shaped by affordability constraints and institutional purchasing patterns, resulting in a clear emphasis on basic, low-cost products distributed through wholesale channels. Local and regional suppliers have expanded the availability of economy toilet paper, paper napkins, and hand towels in bulk formats, with a particular focus on serving offices, schools, clinics, and informal foodservice outlets in Douala and Yaoundé. These p

In 2025, away-from-home tissue and hygiene in the Dominican Republic continued to show robust growth, supported by a resilient macroeconomic environment and the expansion of key sectors such as industry, hospitality, and foodservice. Value sales reached DOP3,455 million in 2025, marking year-on-year growth of 7% compared to 2024. The Dominican Republic maintained its position as one of the best-performing countries in Latin America in terms of economic growth. The country's stable macroeconomic

In 2025, away-from-home tissue and hygiene in Egypt posted robust current value growth, rising to EGP1.7 billion; a 21% increase over the previous year. This performance was notably stronger than many international benchmarks, reflecting the local market’s recovery from recent inflationary pressures and the rebound in institutional demand. Demand remained resilient despite inflation and currency depreciation, as hygiene products are essential for institutions; however, volume growth was limited

In 2025, away-from-home tissue and hygiene in Guatemala reached GTQ248 million, up 6% compared to the previous year. This positive performance occurred within the context of moderating inflation and an increase in foreign tourism, which expanded demand in key institutional channels such as restaurants and hotels. Notably, the number of non-resident tourists rose, according to national tourism data, directly benefiting consumption of tissue products like napkins, paper towels, and toilet paper in

Away-from-home tissue and hygiene in 2025 experienced robust current value growth, with retail sales reaching PEN422 million, up 6% from the previous year. This expansion took place in a context of heightened economic pressure, where institutions and buyers remained focused on cost containment in the face of tight budgets and rising operational expenses. The result was an intensified shift towards commoditisation, with brands and suppliers compelled to compete aggressively on price rather than d

In 2025, away-from-home tissue and hygiene in Pakistan recorded strong current value growth, reaching PKR5.9 billion, up from PKR5 billion in 2024, representing a 17% increase year-on-year. This performance was underpinned by a recovery in economic activity, with real GDP growth of 3%, and a rebound in hospitality and commercial footfall that directly benefited tissue consumption in hotels, restaurants, offices, and healthcare settings. Total tissue volume rose to 10,800 tonnes, reflecting incre

Away-from-home tissue and hygiene in 2025 experienced solid current value growth, with sales reaching QAR83 million, an increase of 3% over the previous year. This compares favourably with the performance seen across the broader Middle East and Africa region, where mature tissue markets often display lower growth rates and more pronounced price competition. In Qatar, strong institutional and commercial demand for high-quality hygiene solutions is being underpinned by the country’s high GDP per c

Away-from-home tissue and hygiene in Sri Lanka experienced stable growth in 2025, supported by increasing demand from the expanding horeca channel and rising hygiene awareness. Value sales increased by 2% in current terms to LKR2.8 million. This performance demonstrates continued momentum and compares favourably to the volatility seen in the regional and global context. Despite a challenging economic environment, strong demand from contemporary trade and foodservice channels, as well as cost adv

Away-from-home tissue and hygiene in Honduras saw solid value growth in 2025, underpinned by a combination of macroeconomic and behavioural factors. Retail value reached HNL511 million, representing a 10% increase compared to 2024. This expansion mirrors the wider performance of the Honduran economy. The growth in domestic consumption, fuelled in part by a sustained increase in remittance inflows, bolstered activity in commerce and services, which in turn supported demand for away-from-home tiss

Away-from-home tissue and hygiene in 2025 is defined by major disruption in HoReCa channels following the removal of the VAT exemption for bars and restaurants. This policy shift directly raised prices for HoReCa outlets, leading to widespread closures and a significant reduction in footfall as consumers curtailed their visits. The immediate result is a decline in demand within HoReCa, with negative consequences for income generation and financial health across this channel. However, the broader

The performance of away-from-home tissue and hygiene in 2025 was characterised by a strong rebound in value, with sales rising to HKD668 million and growth of 5% compared to the previous year. This growth is notably higher than the broader economic expansion, as Hong Kong’s GDP growth is 3% in 2025, reflecting the resilience and dynamism of the market as tourism and out-of-home traffic normalise post-pandemic. While away-from-home tissue and hygiene experienced a sharper recovery than many other