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Baby and Child-specific Products

Euromonitor International publishes the world's most comprehensive market research on the baby and child-specific industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Corporate Strategies in BPC

Oct 2017

Multinationals deploy multi-pronged strategies to expand their sales upon shifting market dynamics. One of the defining challenges in global beauty in recent years has been the increasing competition international players and heritage brands face ...

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Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2017

Beiersdorf’s Nivea leads global skin care, and generated 86% of its 2016 BPC sales. La Prairie and Eucerin widen its price positions. While a strategic focus on these three brands, and on skin care function boosted growth, fiercer competition ...

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q3 2017

Aug 2017

Q3 saw negligible but positive changes to the top line projected growth of the beauty and personal care industry. Markets which, as recent as 2016, held much hope for the industry’s immediate future, including Saudi Arabia and China, have tapered off...

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Country Report

Baby and Child-Specific Products in Japan

Aug 2017

The Japanese population is ageing and diminishing in number. The country's birth rate dropped from 8.2 births/1,000 population in 2011 to just 7.5 births/1,000 in 2016. These trends are linked to a drop in the number of women of child-bearing age and...

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Country Report

Baby and Child-Specific Products in Bolivia

Aug 2017

Most Bolivian parents want the best for their children, with this desire reflected in all aspects, including their personal care. Parents in the middle- and upper-income brackets tend to be better informed about their children’s needs and know that ...

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2017

Colgate-Palmolive Co outperformed the global BPC market over 2011-2016 thanks largely to booming demand for its oral care products in emerging markets. However, increasing competition is making market conditions tougher, and although it has slimmed ...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jul 2017

Johnson & Johnson Inc (J&J) is a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function, safety and credibility. However, the bulk of its ...

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Country Report

Baby and Child-Specific Products in Estonia

Jul 2017

The baby and child-specific category grew in 2016 despite a drop in the country’s population, which is experiencing a decline due to negative net migration and because the number of deaths exceeded the number of births. The category benefited from ...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2017

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its ...

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Country Report

Baby and Child-Specific Products in South Africa

Jul 2017

The tougher financial situation is influencing shopping patterns and consumers are seeking value for money. Retailers and manufacturers are in turn capitalising on this and introducing products offering greater value. In baby and child-specific ...

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Company Profile

Coty Inc in Beauty and Personal Care

Jun 2017

Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Baby and Child-Specific Products in Kenya

Jun 2017

In Kenya, population growth and growth of the mid-income segment of the population with increased levels of disposable incomes continued to drive growth in 2016. In addition, heightened marketing activities such as in-store advertisements continued ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Baby and Child-Specific Products in Tunisia

Jun 2017

In Tunisia, baby and child-specific products was largely affected by the increasing number of newborns. In 2016, there were more than 200,000 newborn babies. Despite the average unit price increase, consumers continued to stay loyal to well-known ...

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Country Report

Baby and Child-Specific Products in Hong Kong, China

Jun 2017

Baby and child-specific products saw steady growth in 2016. Although the lowered number of tourists from mainland China meant decreased sales, price increases and strong local demand were able to keep up the growth in baby and child-specific products...

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Country Report

Baby and Child-Specific Products in Algeria

Jun 2017

The main drivers of growth in baby and child-specific products in Algeria are the country’s high birth rate and the growing consumer awareness of these products, which is translated into Algerian parents becoming more willing to invest in these ...

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