Bolivian parents continue to switch to value brands in skin care and hair care in 2022 as consumers remain cautious and reign in expenditure. By purchasing value brands for babies and children, parents can avoid using adult products and still take care of their more sensitive skin.
Kimberly Clark Bolivia expanded its Huggies portfolio in 2022 with the introduction of new hair care, skin care, bar soap and liquid soap products. The multinational has rolled out the launch to multiple stores in the country taking advantage of its widespread distribution network covering traditional and modern channel retailers.
Baby and child-specific players are expected to bolster sales by launching innovative products in the forthcoming period. For instance, Ormate Ltda have introduced Simmonds liquid soap for baby bath time with a major emphasis on its neutral pH and glycerine content to protect delicate skin.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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