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Country Report

China Flag Baby and Child-Specific Products in China

| Pages: 52

Price: US$900

About this Report

Executive Summary

TRENDS

  • Compared with other beauty and personal care categories, baby and child-specific products maintained its double-digit growth of 17% in 2013. Amid the economic downturn and increasingly saturated markets in first- and second-tier cities, the strong growth may be partly attributed to continuous penetration of third- and fourth-tier cities as well as accumulated consumer education.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson China Ltd maintained its leading position in baby and child-specific products in China in 2013. However, in contrast to its overwhelming advantage in the early years of the review period, its market share contracted further to 27% in 2013, due to fiercer competition. Due to a void in its premium product line-up, Johnson & Johnson boosted its brand portfolio by acquiring the high-end domestic brand Shanghai Elsker in early 2013. By this acquisition, Johnson & Johnson not only absorbed one of its potential rivals in the market, but also took over Shanghai Elsker’s channels to expand its presence in first- and second-tier cities.

PROSPECTS

  • Based on the general economic background, baby and child-specific products is anticipated to post a constant value CAGR of 14% over the forecast period. Compared with the bath and shower and skin care categories in beauty and personal care, where the market has been developed for many years, consumer education in baby and child-specific products is still on the rise. In addition, markets in third- and fourth-tier cities are expected to underpin the general performance of the overall market, as major manufacturers are now undertaking brand-building strategies in these cities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Care in China?
  • What are the major brands in China?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2008-2013
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2010-2013
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2010-2013
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018

Baby and Child-specific Products in China - Company Profiles

Amway (China) Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amway (China) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Amway (China) Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 3 Amway (China) Co Ltd: Competitive Position 2013

Procter & Gamble (Guangzhou) Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Procter & Gamble (Guangzhou) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Procter & Gamble (Guangzhou) Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2013

Beauty and Personal Care in China - Industry Context

EXECUTIVE SUMMARY

Growing income and awareness of personal appearance support the strong growth

More specifically targeted categories witness more robust growth

Fiercer competition leads to the exit of Revlon and Garnier from China

Hypermarkets, department stores and internet retailing are the top three channels

Stronger forecast constant value CAGR is expected

KEY TRENDS AND DEVELOPMENTS

More intense competition leads to changing competitive landscape

More focus to be put on mid and high end for new growth engines and higher profit margins

The convenience trend as an important growth engine

Effective marketing crucial to boost sales

Market segmentation boosts sales

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 16 Sales of Beauty and Personal Care by Region: Value 2008-2013
  • Table 17 Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013
  • Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 21 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: Value 2013-2018
  • Table 28 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Premium vs Mass

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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