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Country Report

China Flag Baby and Child-Specific Products in China

| Pages: 39

Price: US$990

About this Report

Executive Summary

TRENDS

  • The baby and child-specific products category continued to record robust double-digit growth, mainly due to the comparatively huge number of newborns and rising disposable incomes among average Chinese households. With a population of over 1.3 billion in 2014, China’s annual childbirths reached an average of 15-17 million over the past few years of the review period. Consumer confidence was strengthened in 2014 in particular due to the government’s relaxation of its One-Child Policy, with around 700,000 families applying to have a second child.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson took the leading position in baby and child-specific products in China in 2014. After the acquisition of Elsker, Johnson & Johnson attached great importance to developing this brand. The brand team worked on a new slogan for Elsker, “Originated from nature, Love with Elsker”, which was mainly advertised on baby-centric websites and magazines. The company also invited leading baby photographers to take a series of photographs for Elsker, a strategy which boosted the brand’s image among its target audience.

PROSPECTS

  • Thanks to the steady economic growth predicted in China, premium brands of baby and child-specific products are expected to widen their presence in inland China, where the number of wealthy people is rapidly on the rise. In spite of the wide range of baby and child-specific products, many manufacturers are planning to enrich their product portfolios, to cater to varied consumer needs, including consumers in inland China, a region which offers considerable potential for baby and child-specific products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in China?
  • What are the major brands in China?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2009-2014
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2009-2014
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2009-2014
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2010-2014
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2011-2014
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2011-2014
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2011-2014
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2011-2014
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019

Baby and Child-specific Products in China - Company Profiles

Amway (China) Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amway (China) Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Amway (China) Co Ltd: Competitive Position 2014

Beauty and Personal Care in China - Industry Context

EXECUTIVE SUMMARY

Despite decelerating momentum, the market continues to record healthy growth

The “Korean Wave” wave trend across the globe positively boosts Korean brands

Leading multinationals face mounting pressure from their domestic counterparts

Product segmentation addresses consumers’ more specific needs

Forecast value growth set to remain upbeat

KEY TRENDS AND DEVELOPMENTS

Multi-functional beauty and personal care products become increasingly popular

Increasingly ferocious competition characterises the market

Sponsorship of popular reality TV shows helps domestic players quickly rise to fame

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 16 Sales of Beauty and Personal Care by Region: Value 2009-2014
  • Table 17 Sales of Beauty and Personal Care by Region: % Value Growth 2009-2014
  • Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 21 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: Value 2014-2019
  • Table 28 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Premium vs Mass
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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