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Country Report

China Flag Baby and Child-Specific Products in China

Price: US$990

About this Report

Executive Summary

TRENDS

  • Due to its increasingly ageing population, China started to loosen its decades-long one-child policy at the end of 2013, allowing parents who are the only child in their family to have a second child. It finally introduced a two-child policy at the end of 2015, to take effect from 2016. This stimulated sales of baby and child-specific products towards the end of the review period.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson China Ltd continued to lead baby and child-specific products in 2015 with a 20% share of value sales. This position can be attributed to its early entry and strong brand awareness. In the wake of the publication of the Johnson’s Global Bath Time Report, with China being one of the seven researched countries, the company launched the global campaign So Much More in 2015 to share knowledge such as the importance of bath time to a baby’s brain development. The campaign included road shows in March across a number of major cities and updated information on various social media platforms in China.

PROSPECTS

  • The implementation of the two-child policy is likely to result in a baby boom in China over the forecast period, thus driving sales of baby and child-specific products. As such, the category is predicted to record a robust value CAGR of 18% at constant 2015 prices to 2020, further supported by rising household incomes and the trading up trend.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in China?
  • What are the major brands in China?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2010-2015
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020

Baby and Child-specific Products in China - Company Profiles

Shanghai Pehchaolin Daily Chemical Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Shanghai Pehchaolin Daily Chemical Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Shanghai Pehchaolin Daily Chemical Co Ltd: Competitive Position 2015

Beauty and Personal Care in China - Industry Context

EXECUTIVE SUMMARY

Strong growth in spite of the economic downturn and other unfavourable factors

Online distribution increasingly targeted by manufacturers

Multinationals lead but domestic players are gaining ground

New multifunctional products are well received

Healthy growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Domestic brands gain ground, leading to a changing competitive environment

The rising penetration of online distribution

Impact of reduced import tariffs on beauty and personal care products

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 Sales of Beauty and Personal Care by Region: Value 2010-2015
  • Table 17 Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
  • Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 21 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: Value 2015-2020
  • Table 28 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Premium vs Mass
    • Pricing
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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