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Country Report

Baby and Child-Specific Products in China

| Pages: 49

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, baby and child-specific products continued to see dynamic growth, with a current value increase of 17%, which was similar to the growth in 2011. In the face of economic slowdown, most beauty and personal care categories were affected in China. However, baby and child-specific products still registered vigorous growth, mainly driven by burgeoning sales in third- and fourth-tier cities, as the penetration of baby and child-specific products is already quite high in major cities such as Guangzhou, Shanghai and Beijing.

COMPETITIVE LANDSCAPE

  • With the entry of more brands into baby and child-specific products, the competition definitely intensified over the review period. For instance, the use of cartoon images from both home and abroad, such as Snoopy, Doraemon, Frog Prince and Pleasant Goats, has become increasingly commonplace in baby and child-specific products. The leading domestic player, Tianjin Yumeijing, also embraces a cartoon image for its outer packaging to enhance its appeal to the target consumers.

PROSPECTS

  • Baby and child-specific products is expected to see a constant value CAGR of 14% during the forecast period. Whilst most categories in beauty and personal care were negatively impacted by the economic slowdown, baby and child-specific products was immune to it, because Chinese parents regard children as the centre of a family, and are willing to spend on child-specific products. This expected dynamic growth will certainly attract more players to enter the category, which is likely to further boost growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Care in China?
  • What are the major brands in China?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2007-2012
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2007-2012
  • Table 3 Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Baby and Child-specific Products NBO Company Shares by Value 2008-2012
  • Table 5 Baby and Child-specific Products LBN Brand Shares by Value 2009-2012
  • Table 6 Baby and Child-specific Products Premium LBN Brand Shares by Value 2009-2012
  • Table 7 Baby and Child-specific Skin Care LBN Brand Shares by Value 2009-2012
  • Table 8 Baby and Child-specific Sun Care LBN Brand Shares by Value 2009-2012
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2012-2017

Baby and Child-specific Products in China - Company Profiles

Amway (China) Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amway (China) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Amway (China) Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 3 Amway (China) Co Ltd: Competitive Position 2012

Procter & Gamble (Guangzhou) Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Procter & Gamble (Guangzhou) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2012

Beauty and Personal Care in China - Industry Context

EXECUTIVE SUMMARY

Strong value growth continues, with steady demand

Rising incomes and pursuit of personal wellbeing fuel the premiumisation trend

Multinationals further consolidate the market, with stronger competition

Internet retailing rockets, with new players in e-commerce

Healthy value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising disposable incomes and the rising pursuit of personal wellbeing fuel sales

The premiumisation trend continues

Specifically targeted beauty and personal care products are increasingly popular

The competition intensifies, with multinationals taking the lead

Internet retailing of beauty and personal care products increases rapidly

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 14 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 16 Sales of Beauty and Personal Care by Region: Value 2007-2012
  • Table 17 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
  • Table 18 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 19 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 20 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 21 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 22 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 25 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 26 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
  • Table 28 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market sizes
    • Company shares
    • Brand shares
    • Distribution
    • Premium vs mass
    • Pricing
    • Products by ingredient
    • Products by ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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