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Country Report

Baby and Child-Specific Products in Ecuador

| Pages: 22

Price: US$900

About this Report

Executive Summary

TRENDS

  • Even if parents pay for baby and child-specific products, children are the ones who mainly have the final purchase decision. Because of this, the trend of companies trying to market their products directly to their consumers remained in 2012, as most companies tried to attract children’s attention by relating their products with popular children’s action figures, movies and timeless characters like Barbie, Superman and the Ice Age animals.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson del Ecuador SA leads sales in 2012. The firm has been able to maintain its leadership through its continuous marketing efforts in order to constantly create new marketing campaigns. Also, the firm is highly innovative, and it has been able to achieve a strong positioning in consumers’ minds, as the firm’s products are considered to provide high quality at affordable prices. There are companies that sell at much lower prices, but for babies, consumers prefer to spend money on products that they consider to have better features.

PROSPECTS

  • During the forecast period it is likely that consumption trends will remain similar, as children are still expected to be attracted by products that have attractive, colourful packaging and that relate to known and popular characters amongst children. Also, this will mean that companies will have to constantly change their products’ image for their child-specific products, so that they do not become dull or boring and avoid the risk of losing sales.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Care in Ecuador?
  • What are the major brands in Ecuador?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in Ecuador - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2007-2012
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2007-2012
  • Table 3 Baby and Child-specific Products Premium Vs Mass % Analysis 2007-2012
  • Table 4 Baby and Child-specific Products Company Shares 2008-2012
  • Table 5 Baby and Child-specific Products Brand Shares 2009-2012
  • Table 6 Baby and Child-specific Sun Care Brand Shares 2009-2012
  • Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 9 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2012-2017

Baby and Child-specific Products in Ecuador - Company Profiles

Yanbal Ecuador SA in Beauty and Personal Care (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Yanbal Ecuador SA: Key Facts
  • Summary 2 Yanbal Ecuador SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Yanbal Ecuador SA: Competitive Position 2011

Zaimella del Ecuador SA in Beauty and Personal Care (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Zaimella del Ecuador SA: Key Facts
  • Summary 5 Zaimella del Ecuador SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Zaimella del Ecuador SA: Competitive Position 2012

Beauty and Personal Care in Ecuador - Industry Context

EXECUTIVE SUMMARY

The industry keeps growing fast in 2012

Consumers attracted to innovative, unique products

Direct sellers maintain leadership

Tough competition amongst retailers

Towards a more “natural” production focus

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 14 Beauty and Personal Care Company Shares by NBO 2008-2012
  • Table 15 Beauty and Personal Care Company Shares by GBO 2008-2012
  • Table 16 Beauty and Personal Care Brand Shares 2009-2012
  • Table 17 Penetration of Private Label by Category 2007-2012
  • Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2007-2012
  • Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2012
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market sizes
    • Company shares
    • Brand shares
    • Distribution
    • Premium vs mass
    • Pricing
    • Products by ingredient
    • Products by ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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