print

Country Report

Ecuador Flag Baby and Child-Specific Products in Ecuador

| Pages: 23

Price: US$900

About this Report

Executive Summary

TRENDS

  • In order to be successful, companies have to make sure that their products are represented by a popular icon for children. This is usually related to the most popular cartoons, either on television or in movies, like Ben 10, Monsters Inc, Cars, etc. This is important because children tend to prefer products that they feel related to, as they do not consider many other aspects, like quality or price.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson del Ecuador led sales in 2013. The firm has a strong positioning as it was the first to provide baby and child-specific products, and it has had strong marketing campaigns that have reached consumers’ minds.

PROSPECTS

  • During the forecast period it is expected that trends will be similar to the review period, as children are likely to keep being interested by colours, shapes and licenses of their idols, and not be too concerned with other product attributes. More companies are expected to be interested in expanding their product lines or in entering the industry, as more specialisation is likely to develop and provide interesting opportunities.

Samples (FAQs about samples):

doc_pdf.png Sample Baby Care Market Research Report

doc_excel_table.png Sample Baby Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Care in Ecuador?
  • What are the major brands in Ecuador?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in Ecuador - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2008-2013
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
  • Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 9 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2013-2018

Baby and Child-specific Products in Ecuador - Company Profiles

Yanbal Ecuador SA in Beauty and Personal Care (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Yanbal Ecuador SA: Key Facts
  • Summary 2 Yanbal Ecuador SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Yanbal Ecuador SA: Competitive Position 2013

Zaimella del Ecuador SA in Beauty and Personal Care (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Zaimella del Ecuador SA: Key Facts
  • Summary 5 Zaimella del Ecuador SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Zaimella del Ecuador SA: Competitive Position 2013

Beauty and Personal Care in Ecuador - Industry Context

EXECUTIVE SUMMARY

Growth remains stable in 2013

Shifting consumption

International brands still lead sales

Direct sales lead the industry

An uncertain future lies ahead

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Premium vs Mass

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

    print

    Recently Viewed Items more ›

      Want to find out more about this report?

      If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
      Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here