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Country Report

Ecuador Flag Baby and Child-Specific Products in Ecuador

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • During 2014 there were two major government regulations that affected sales. In December 2013, the COMEX (External Commerce Committee, in Spanish) created the 116 Resolution. The aim of the resolution is to control product quality by demanding importers provide quality certificates approved by the INEN (National Norms Institute in Spanish). However, it is more an import barrier, because when companies adapted to the certificate (by mid-2014 in their majority), customs officials changed constantly the required paperwork, which slowed down product availability in retail outlets. The second regulation has affected the market since January 2014, when the General Regulation of the Organic Communication Law was launched. Amongst different parameters, it determines that international pictures and audiovisuals (used for advertising, not packaging) should represent up to 20% and the rest should be local. Also, printed advertisements cannot be imported. So, this left international firms with import barriers and fewer marketing options.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson del Ecuador SA led sales in 2014. The firm has a strong positioning as it was the first to provide baby and child-specific products, and it has constantly invested in frequent marketing campaigns at a mass level. Also, the firm is positioned as a high-quality product manufacturer with affordable retail prices.

PROSPECTS

  • Children are expected to maintain their interest in colourful and fun-shaped products, mainly those with licences of the most popular cartoons. They are not expected to develop any further interest in product attributes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Ecuador?
  • What are the major brands in Ecuador?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in Ecuador - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2009-2014
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2009-2014
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2009-2014
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2010-2014
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2011-2014
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2011-2014
  • Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 9 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2014-2019

Baby and Child-specific Products in Ecuador - Company Profiles

Yanbal Ecuador SA in Beauty and Personal Care (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Yanbal Ecuador SA: Key Facts
  • Summary 2 Yanbal Ecuador SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Yanbal Ecuador SA: Competitive Position 2014

Zaimella del Ecuador SA in Beauty and Personal Care (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Zaimella del Ecuador SA: Key Facts
  • Summary 5 Zaimella del Ecuador SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Zaimella del Ecuador SA: Competitive Position 2014

Beauty and Personal Care in Ecuador - Industry Context

EXECUTIVE SUMMARY

The industry is losing its dynamism

Government controls affect the industry

International brands lead but also lose value share

Less product innovation in 2014

Imports versus growth

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Premium vs Mass
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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