Johnson & Johnson is expected to retain its lead in baby and child-specific products over the forecast period, thanks to its excellent reputation which is supported by strong marketing, customer engagement, investments in innovation, and an overall high level of consumer trust among Guatemalan consumers. As such, despite the ongoing inflationary pressures and the fact that Johnson & Johnson is more of a mid-range brand (e.
Despite inflationary pressures not being expected to cause a notable trading down effect in baby and child-specific products, as noted in reference to Johnson & Johnson retaining its leadership, it is however likely that this economic scenario will dampen potential sales overall. One reason for this disparity is because Johnson & Johnson is a mid-range brand, thus attracts a mid-income consumer.
Nappy (diaper) rash treatments is expected to remain relatively stable, seeing low sub-decimal volume growth and decent value growth over the forecast period. Such products are seen as being more essential than some others in the category, for example as discussed with regards to generic products which can be used by the whole family.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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