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Country Report

Baby and Child-Specific Products in India

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • Urban consumers started to trade up, and increasingly bought herbal and organic products over the review period. Growing aspirations amongst parents to give their babies the best, coupled with rising household incomes, fuelled growth in baby and child-specific products in 2012. Many urban parents started to look out for herbal products on websites such as babyoye.com and firstcry.com, which helped such retailers to gain popularity amongst urban consumers.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson (India) continued to dominate baby and child-specific products in 2012, with a value share of 74%. This strong value share was due to the company’s strong presence in baby and child-specific toiletries, which continued to be considered a necessity; hence was the largest contributor to value sales of baby and child specific products in 2012. Due to its long-established presence in the country, the company enjoys strong brand equity and a wide distribution network, which it has built over the years. Furthermore, due to ease of availability in hypermarkets, supermarkets and department stores and heavy advertising on television and in newspapers, Johnson & Johnson’s baby products continued to be in high demand.

PROSPECTS

  • Awareness of baby and child-specific skin care and personal care products is poised to grow over the forecast period. Growing awareness, the high birth rate and increasing incomes will facilitate growth in baby and child-specific products over the forecast period. In addition, continued advertisements by manufacturers such as Johnson & Johnson (India) will lead to the increasing penetration of such products in rural areas.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Care in India?
  • What are the major brands in India?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2007-2012
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2007-2012
  • Table 3 Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Baby and Child-specific Products NBO Company Shares by Value 2008-2012
  • Table 5 Baby and Child-specific Products LBN Brand Shares by Value 2009-2012
  • Table 6 Baby and Child-specific Skin Care LBN Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 9 Forecast Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2012-2017

Baby and Child-specific Products in India - Company Profiles

Dabur India Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dabur India Ltd: Key Facts
  • Summary 2 Dabur India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Dabur India Ltd: Competitive Position 2012

Himalaya Drug Co, The in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 The Himalaya Drug Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 The Himalaya Drug Co: Competitive Position 2012

L'Oréal India Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 L’Oréal India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 L’Oréal India Pvt Ltd: Competitive Position 2012

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care shows no signs of slowdown

Beauty and personal care becomes more gender-specific

New launches and promotions intensify the competition

Independent small grocers maintains its lead, whilst direct selling increases further

Beauty and personal care is expected to show consistent growth

KEY TRENDS AND DEVELOPMENTS

Celebrity advertisements/endorsements show no signs of slowdown

Consumers’ love for skin whitening intensifies

Online retailing takes off

Manufacturers continue to focus on brand extensions

Innovation and new claims emerge as the new mantra

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 14 Sales of Beauty and Personal Care by Region: Value 2007-2012
  • Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
  • Table 16 Sales of Beauty and Personal Care by Rural-Urban % Analysis 2012
  • Table 17 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 18 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 19 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 20 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Premium vs Mass
    • Products by Ingredient
    • Urban vs Rural

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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