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Country Report

India Flag Baby and Child-Specific Products in India

Price: US$990

About this Report

Executive Summary

TRENDS

  • Rising awareness of baby and child-specific products among Indian consumers helped drive sales within this area over the review period, mainly due to the efforts of the leading players in the market such as Johnson & Johnson (India) and Dabur India in educating consumers about these products. The growth of these products is being fuelled both by new consumers entering the market due to rising awareness and availability as well as the growing number of urban affluent consumers with nuclear families increasing spend on baby and child-specific products. Leading players in the market during 2015 targeted affluent urban households with innovative and functional products within body wash, shampoos and baby oils to drive sales of their premium offerings.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson (India) continued to lead sales in 2015, recording a value share of 75%. However, the company is facing growing competition from Dabur India (10%), Himalaya Drug Co (3%), and Wipro (2%).

PROSPECTS

  • Demand for baby and child-specific products is expected to remain high over the forecast period due to a number of factors, including rising disposable incomes, the increasing number of nuclear families in urban centres, rising awareness of baby and child-specific products, and the expected rapid growth of modern retailers. Baby and child-specific products has a projected forecast period constant 2015 price retail value CAGR of 6%, with sales expected to reach INR16 billion by 2020.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in India?
  • What are the major brands in India?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2010-2015
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
  • Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020

Baby and Child-specific Products in India - Company Profiles

Dabur India Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dabur India Ltd: Key Facts
  • Summary 2 Dabur India Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Dabur India Ltd: Competitive Position 2015

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care growth slows down in 2015

Rising natural, herbal and Ayurvedic beauty and personal care sales

International players continue to dominate while domestic players play catch-up

Independent small grocers remain preferred distribution channel

Demand expected to remain strong over forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing awareness of beauty and personal care products helps to drive sales

Growing competition within natural, herbal and Ayurvedic market

Changing lifestyle trends impacting marketing strategies

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 Sales of Beauty and Personal Care by Region: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
  • Table 16 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2015
  • Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: Value 2015-2020
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Premium vs Mass
    • Pricing
    • Products by Ingredient
    • Urban vs Rural

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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