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Country Report

India Flag Baby and Child-Specific Products in India

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • Growing desire of parents to give the best to their babies coupled with increasing financial independence of working mothers helped baby and child-specific products to record further growth in 2013. Women, especially in urban cities such as Delhi, Bangalore and Mumbai, became more willing to buy higher-priced brands like Chicco. Urban consumers also continued to buy baby care products such as shampoos and baby wipes from e-tailers such as babyoye.com increasingly during the latter years of review period.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson (India) Ltd remained the leader with a value share of 73% in 2013. This strong value share was due to the company’s strong presence in baby and child-specific toiletries, which continued to be considered a necessity. Due to its long-established presence in the country, the company enjoys strong brand equity and a wide distribution network, which it built over the years. Furthermore, due to ease of availability in hypermarkets, supermarkets and department stores and heavy advertising on television and in newspapers, Johnson & Johnson’s baby products continued to be in high demand.

PROSPECTS

  • Internet retailing is likely to become a popular shopping channel especially amongst working parents who look for convenient shopping alternatives due to lack of time. The popularity of internet retailing will allow e-tailers including babyoye.com to expand their distribution across various tier II cities. To exploit the trend, many internet retailers including Flipkart are also likely to expand their baby care products portfolio to cater to consumers’ needs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Care in India?
  • What are the major brands in India?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2008-2013
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2010-2013
  • Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018

Baby and Child-specific Products in India - Company Profiles

Dabur India Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dabur India Ltd: Key Facts
  • Summary 2 Dabur India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Dabur India Ltd: Competitive Position 2013

L'Oréal India Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 L'Oréal India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 L’Oréal India Pvt Ltd: Competitive Position 2013

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to see healthy growth in 2013

Consumers’ love for skin whitening continues to grow

Multinational companies continue to lead

Modern retailers increase their contribution, whilst internet retailing gains popularity

Beauty and personal care is likely to continue to grow over the forecast period

KEY TRENDS AND DEVELOPMENTS

Modern retailers increase their contribution, whilst internet retailing gains popularity

Skin whitening remains the most popular claim

Beauty and personal care becoming increasingly gender specific

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 Sales of Beauty and Personal Care by Region: Value 2008-2013
  • Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013
  • Table 16 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2013
  • Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: Value 2013-2018
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2013-2018

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Premium vs Mass
    • Products by Ingredient
    • Urban vs Rural

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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