The most significant barrier to the development of baby and child-specific products in Poland is the poor demographic situation, which is constantly deteriorating. According to the Central Statistical Office, there were just over 355,000 live births in 2021 (compared to 375,000 in 2019).
Baby and child-specific toiletries is likely to continue to be the most dynamic benefiting from licensed products. The youngest customers and their parents are interested in a wider range of products, going beyond basic products such as shampoos and shower gels.
Over the forecast period, the competitive landscape will remain stable as parents prefer products in which they already have trust, especially well-known brands. Private label will see a slight decline in share while premium dermocosmetic brands are expected to gain momentum.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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