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Country Report

Romania Flag Baby and Child-Specific Products in Romania

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • Availability of baby care products improved over the review period but the category remained small in value sales due to the country’s low levels of disposable income. In rural and smaller urban areas, these products were unknown and tradition remained very strong, as “adult targeted” products were often substituted for specialist baby care products. Consumers in large cities were the heaviest purchasers of baby and child-specific products, stimulated by the strong expansion of modern pharmacies and retail chains which accounted for the majority of sales.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson Romania retained leadership in 2013 with 29% value share. It was followed by Beiersdorf Romania with 24% share and Avon Cosmetics Romania with 11% share. Being a small category but with a long market presence, the category is concentrated, with the top three manufacturers accounting for 65% of sales. All three manufacturers have an active presence across the main categories which helped them to lead baby and child-specific products overall.

PROSPECTS

  • Baby and child-specific products is expected to continue to suffer from low purchasing power and low birth rate in the forecast period. However, there are optimistic prospects regarding a recovery from low purchasing power based on the economic growth for the forecast period. The same period will continue to see a decrease in the birth rate. These are the reasons for the slow value CAGR expected in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Care in Romania?
  • What are the major brands in Romania?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2008-2013
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2010-2013
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2010-2013
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018

Baby and Child-specific Products in Romania - Company Profiles

Avon Cosmetics Romania SRL in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics Romania SRL: Key Facts
  • Summary 2 Avon Cosmetics Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Avon Cosmetics Romania SRL: Competitive Position 2013

Beiersdorf Romania SRL in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Beiersdorf Romania SRL: Key Facts
  • Summary 5 Beiersdorf Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Beiersdorf Romania SRL: Competitive Position 2013

Farmec SA in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Farmec SA: Key Facts
  • Summary 8 Farmec SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Farmec SA: Competitive Position 2013

Procter & Gamble Distribution SRL in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Procter & Gamble Distribution SRL: Key Facts
  • Summary 11 Procter & Gamble Distribution SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Procter & Gamble Distribution SRL: Competitive Position 2013

Beauty and Personal Care in Romania - Industry Context

EXECUTIVE SUMMARY

Sales witness a one digit growth

Performance continues to be affected by low purchasing power

International companies retain market supremacy

Modern grocery retailers lead distribution

Forecast period expected to see small volume and value growth

KEY TRENDS AND DEVELOPMENTS

Low purchasing power affects market dynamics

Expansion of modern retailing changes consumption habits

Rural areas have unexploited potential for sales growth

International companies control the market

Consumer education is improving, leading to increased selectivity

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 19 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Premium vs Mass
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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