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Country Report

Romania Flag Baby and Child-Specific Products in Romania

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Per capita consumption of baby and child-specific products in Romania was among the lowest in Eastern Europe in 2014. Sales in the category remain concentrated in Romania’s big cities, targeting educated consumers with average and high incomes. The rural population represents about half of the total Romanian population and consumers in smaller regional cities where disposable income levels are generally much more conservative in their buying habits and, in many cases, adult beauty and personal care products are used for babies and children. Baby and child-specific products is thus one of the smallest beauty and personal care categories in Romania.

COMPETITIVE LANDSCAPE

  • The leading player in baby and child-specific products in 2014 was Johnson & Johnson with a value share of 30%. The company’s Johnson's Baby brand has the highest profile in the category, offering a complete portfolio of products. Johnson’s Baby has earned such a strong reputation in the category that its name is practically synonymous with baby and child-specific products generally. Beiersdorf was the second leading player in 2014 with a value share of 25% and a very active presence through its extended range of products, which are widely available throughout Romania. Avon, meanwhile, accounted for 10% of value sales in baby and child-specific products in 2014, while Bayer held fourth position with a 9% value share through its very popular product range.

PROSPECTS

  • Over the forecast period, is expected that the 5% decline in the Romanian birth rate expected until 2019 will be compensated for by the increasing number of consumers of baby and child-specific products, which is set to result in higher penetration and an increase in value sales as more expensive products are set to enjoy higher levels of consumption. This development is set to be supported by improving economic conditions, with annual real GDP growth of between 3% and 4% expected until 2019 and a predicted 27% increase in disposable incomes over the forecast period. Thus, growth trends in baby and child-specific products are expected to remain positive, albeit quite moderate.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Romania?
  • What are the major brands in Romania?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2009-2014
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2009-2014
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2009-2014
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2010-2014
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2011-2014
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2011-2014
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2011-2014
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2011-2014
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019

Baby and Child-specific Products in Romania - Company Profiles

Avon Cosmetics Romania SRL in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics Romania SRL: Key Facts
  • Summary 2 Avon Cosmetics Romania SRL: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Avon Cosmetics Romania SRL: Competitive Position 2014

Farmec SA in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Farmec SA: Key Facts
  • Summary 5 Farmec SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Farmec SA: Competitive Position 2014

Procter & Gamble Distribution SRL in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Procter & Gamble Distribution SRL: Key Facts
  • Summary 8 Procter & Gamble Distribution SRL: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Procter & Gamble Distribution SRL: Competitive Position 2014

Beauty and Personal Care in Romania - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care grows, continuing the positive trend

Offering the best quality and extra benefits at the best prices is the strategy for success

International companies lead the domestic market with strong top positions

New brands, new ranges, new products, new formulas and packaging in 2014

Economic recovery and strong existing potential set to sustain growth in the market

KEY TRENDS AND DEVELOPMENTS

Promotions and best quality-price ratio dominate beauty and personal care

Extensive growth potential is set to take beauty and personal care to the next level

Domestic brands become more visible and desirable

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 19 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Premium vs Mass
    • Pricing
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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