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Country Report

Baby and Child-Specific Products in Romania

Price: US$900

About this Report

Executive Summary

TRENDS

  • The expansion of the retail market pushes sales in this category (including medicated baby care or organic baby products); the premium category has a scant presence on this market, and most of the mid-priced products, as well as a few lower priced products, such as Dalin, can be purchased. Moreover, private label started to make its presence felt within this category – such as, for example, the Care line launched by Mega Image, which has enjoyed a very good performance since launch, because of its low price, on one hand, and on the fact that it is not perceived as private label on the other.

COMPETITIVE LANDSCAPE

  • The top three companies in 2012 covered more than two thirds of the market: Johnson & Johnson with a 29% value share in 2012, followed by Beiersdorf with a 24% share and Avon Cosmetics, with a 15% share.

PROSPECTS

  • Category growth depends heavily on the demographic changes in the Romanian population. Given that the birth rate is on a slow descending curve, the market cannot reach a higher growth curve than the demographic one, but it is still pushed up by the fact that the market is not yet fully mature in this category.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Care in Romania?
  • What are the major brands in Romania?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Baby and Child-specific Products in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2007-2012
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2007-2012
  • Table 3 Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Baby and Child-specific Products NBO Company Shares by Value 2008-2012
  • Table 5 Baby and Child-specific Products LBN Brand Shares by Value 2009-2012
  • Table 6 Baby and Child-specific Products Premium LBN Brand Shares by Value 2009-2012
  • Table 7 Baby and Child-specific Skin Care LBN Brand Shares by Value 2009-2012
  • Table 8 Baby and Child-specific Sun Care LBN Brand Shares by Value 2009-2012
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2012-2017

Baby and Child-specific Products in Romania - Company Profiles

Elmi Prodfarm SRL in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

  • Summary 1 Elmi Prodfarm SRL/Sarantis: Key Facts
  • Summary 2 Elmi Prodfarm SRL/Sarantis: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Elmi Prodfarm SRL/Sarantis: Competitive Position 2012

Farmec SA in Beauty and Personal Care (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Farmec SA: Key Facts
  • Summary 5 Farmec SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Farmec SA: Competitive Position 2012

Beauty and Personal Care in Romania - Industry Context

EXECUTIVE SUMMARY

The market slowly grows

Organic/nature-inspired and dermo-cosmetics are blooming

Multinationals dominate the market

Beauty shops start to gain share

The rural environment represents a good source of growth for the future

KEY TRENDS AND DEVELOPMENTS

Beauty retailers and pharmacies keep increasing their share

Consumer education is improving and they become increasingly discerning

The consumption difference between rural and urban areas remains high

The future of luxury products is promising

Multinationals lead the market through innovation and diversification

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 14 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 16 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 17 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 18 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 19 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Baby and Child-specific Products
    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Premium vs Mass
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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