Many baby- and child-specific product brands collaborate with doctors to enhance their credibility and safety. To increase value and target less price-sensitive consumers, brands highlight organic ingredients and clean labels, a trend that is set to rise further over the forecast period.
Family doctors or dermatologists often recommend conventional adult brands to parents, allowing parents to use the same products on children that they do on themselves. Dermocosmetics brands such as Aveeno, Cetaphil, and La Roche-Posay, which provide lotions and skin care products, suggest they are suitable for babies' skin and are also popular with many mothers.
Parents who choose a particular brand for their newborns and have a positive initial experience with it have a high chance of becoming long-term users of that brand. During pregnancy, mothers primarily gather parenting information through active searches on multiple platforms, from professional experts such as doctors or KOLs, and virtual and real communities for peer advice.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!