Baby and child-specific products in the United Arab Emirates faces a unique challenge due to the latter’s demographics. With nearly 90% of the population being comprised of expatriates and a large transient corporate class, it can be difficult to predict the birth rate for the forecast period.
Another trend fuelling the growth of baby and child-specific products in the United Arab Emirates is the increasing awareness among parents of the importance of using safe and natural ingredients in the products they use for their children. This is leading to a rise in demand for organic and natural baby and child-specific products that are free from harmful chemicals and synthetic fragrances.
Traditionally, consumer preference for baby and child-specific products has been a bias towards high-end European brands, However, towards the end of the review period, there was a rise in the popularity of affordable Asian brands, particularly those from Japan. These brands offer customers better value for their money and are starting to gain greater traction in the local market.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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