- Baby food is expected to experience a more stable and predictable situation during 2015 in comparison with previous years. Price increases are set to remain within a reasonable range, much lower than the rate of inflation, while key active players have fewer issues and can supply demand with fewer concerns than during 2012, 2013 and 2014. This is due to the more stable economic situation, the continuous decline in inflation and improvements in the business environment. The latter of these influences is having a major positive impact on the category, especially after the mutual agreement struck between Iran and key Western nations in Geneva during July 2015.
- Nestlé Iran PJS Co is set to maintain its leading position in baby food in Iran in 2015, accounting for 55% of total value sales in the category. The company is the undisputed leader in dried baby food with its Cerelac brand and it set to account for 90% of value sales in this category during 2015. It also offers the Nan brand in milk formula, segmented for three different age groups, and Guigoz in standard milk formula and follow-on milk formula. Al-110, Pre-Nan and Nan HA are company’s special baby milk formula brands. The success of Nestlé in baby food Iran is mainly because of its domestic production and widespread distribution as well as the company’s strong impact on the Iranian paediatrician community through professional visits from its scientific representatives.
- Baby food in Iran is expected to continue recording healthy growth over the forecast period. The birth rate in Iran is expected to remain positive at between 1% and 1.5% over the forecast period, although the birth rate is slowing down due to the fact that the majority of new families in Iran are expected to prefer to have only one child or even to have no children at all. Meanwhile, the number of working woman in the country is expected to grow rapidly, especially in key urban areas, and this means that there is a strong consumer base for baby food. Finally, agreements between Iran and the key Western countries over Iran’s nuclear energy development programme issue is expected to result in a loosening or even a complete removal of economic and trade sanctions, which is set to lead to an increase in disposable income and thus higher spending on baby food. Overall, baby food is set to increase in value at a CAGR of 6% in constant 2015 terms over the forecast period, which is a strong positive figure, but slower than the review period value CAGR of 9% at constant 2015 prices due to strong impact of the declines being recorded in the number of potential consumers, specifically babies aged up to 36 months. It is expected that there will be some three million babies of this age group in Iran in 2020, down from 3.5 million in 2015.
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Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Iran with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby food industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby food in Iran market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Baby food in Iran?
- What are the major brands in Iran?
- How are latest breastfeeding rates impacting retail performance?
- Are government initiatives to promote breastfeeding constraining market performance?
- What are market opportunities for higher priced functional, organic and ethically sourced baby food?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Table of Contents
Baby Food in Iran - Category Analysis
- Table 1 Sales of Baby Food by Category: Volume 2010-2015
- Table 2 Sales of Baby Food by Category: Value 2010-2015
- Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
- Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
- Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
- Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
- Table 7 Distribution of Baby Food by Format: % Value 2010-2015
- Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
- Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
- Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
- Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020
Baby Food in Iran - Company Profiles
Nestlé Iran PJS Co in Packaged Food (Iran)
- Summary 1 Nestlé Iran PJS Co: Key Facts
- Summary 2 Nestlé Iran PJS Co: Competitive Position 2015
Packaged Food in Iran - Industry Context
Packaged food gradually recovers from the chaotic situation of previous years
More stable business environment with much lower unit price increases helps packaged food grow again in 2015
Artisanal products are still significant in a highly fragmented arena
Independent small grocers are still dominant but face challenges from modern channels
Lessening of sanctions and more stable economic situation will fuel growth for the coming years
FOODSERVICE: KEY TRENDS AND DEVELOPMENTS
- Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
- Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
- Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
- Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
- Table 16 Sales of Packaged Food by Category: Volume 2010-2015
- Table 17 Sales of Packaged Food by Category: Value 2010-2015
- Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
- Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
- Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
- Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
- Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
- Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
- Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
- Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
- Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
- Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
- Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
- Summary 3 Research Sources