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Country Report

Baby Food in New Zealand

| Pages: 61

Price: US$900

About this Report

Executive Summary

TRENDS

  • Since the 2008 infant formula scandal in China (melamine baby deaths), supermarkets in New Zealand have seen domestically manufactured infant formula products moving off shelves at fast rates. Significant numbers of consumers purchase infant formula products from retail outlets in New Zealand, mostly supermarkets, and then send the products to China. Furthermore, Chinese tourists are also involved in this, purchasing significant quantities of infant formula to take back to China upon leaving New Zealand. Strong growth in this trend was seen in 2011, and whilst growth did continue in 2012, the impact was less intense than during the previous year.

COMPETITIVE LANDSCAPE

  • Nutricia is expected to maintain its leading position in baby food in 2012 with 66% value share, and the company’s Karicare brand is expected to be the leading baby food brand. Karicare leads milk formula thanks to holding a leading position in standard, follow-on, toddler and special baby milk formula. The brand offers the most comprehensive range of milk formula products in New Zealand, and is manufactured within the country.

PROSPECTS

  • The health and wellness trend is expected to remain strong during the forecast period, with further reductions in salt, sugar, colours, artificial flavours and preservatives expected. In addition, further growth is expected in terms of the supply of and demand for certified organic and Fair Trade baby food products, along with an increase in traceability and environmentally-friendly products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Food in New Zealand?
  • What are the major brands in New Zealand?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2007-2012
  • Table 2 Sales of Baby Food by Category: Value 2007-2012
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Baby Food by Category: % Value Growth 2007-2012
  • Table 5 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2012
  • Table 6 Baby Food Company Shares 2008-2012
  • Table 7 Baby Food Brand Shares 2009-2012
  • Table 8 Sales of Baby Food by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Baby Food by Category: Value 2012-2017
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2012-2017

Baby Food in New Zealand - Company Profiles

Vitaco Health Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Vitaco Health Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Vitaco Health Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 3 Vitaco Health Ltd: Competitive Position 2012

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Growth slows as retail prices are pressured

Polarisation in most food categories

Company rankings remain largely unchanged

Supermarkets continue to dominate

Steady growth forecast

KEY TRENDS AND DEVELOPMENTS

Value-conscious behaviour persists due to constrained economic conditions

  • Table 13 Official Cash Rate 2007-2012
  • Table 14 Inflation 2007-2012
  • Table 15 Exchange rates NZ$/US$ 2007-2012
  • Table 16 Inflation 2012-2017
  • Table 17 Real GDP Growth 2012-2017
  • Table 18 Unemployment 2012-2017
  • Table 19 Exchange rates NZ$/US$ 2012-2017

Demand for convenient packaged food continues to grow

Premiumisation seen within select packaged food categories

Private label brands broaden their positioning

Regional and global corporations continue to dominate the New Zealand retailing environment

Implications of the Christchurch earthquakes continue

  • Summary 4 Economic Indicators

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 20 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 24 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 25 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 30 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 31 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 32 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 33 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 34 Company Shares of Nutrition/Staples 2008-2012
  • Table 35 Brand Shares of Nutrition/Staples 2009-2012
  • Table 36 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 37 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 38 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 39 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 40 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 41 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 42 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 43 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 44 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 45 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 46 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 48 Company Shares of Meal Solutions 2008-2012
  • Table 49 Brand Shares of Meal Solutions 2009-2012
  • Table 50 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 52 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 54 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 55 Sales of Packaged Food by Category: Value 2007-2012
  • Table 56 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 57 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 58 GBO Shares of Packaged Food 2008-2012
  • Table 59 NBO Shares of Packaged Food 2008-2012
  • Table 60 NBO Brand Shares of Packaged Food 2009-2012
  • Table 61 Penetration of Private Label by Category 2007-2012
  • Table 62 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 63 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 64 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 65 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 66 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 67 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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