print

Country Report

Portugal Flag Baby Food in Portugal

| Pages: 40

Price: US$990

About this Report

Executive Summary

Trends

  • Baby food declined by 2% in value terms, falling to €122 million in 2015.Despite the first signs of a slight recovery in the overall economy, unemployment and therefore a low consumer confidence index remained an obstacle to family planning. Birth rates thus declined further, to reach 7.6% in 2015, versus 7.8% in 2014. This automatically led to a structural decline in baby food in Portugal. On a different note, the rate of breastfeeding is increasing, due not only to parental perception that it offers superior nutrition, but also that it is cheaper. This hindered growth of milk formula.

Competitive Landscape

  • Nestlé remained the leading player in baby food with a 44% value share in 2015. The company's success was due to well-established brands which are trusted by parents. For instance, Cerelac led dried baby food with a 47% value share, while Nan ranked second in milk formula with a 23% value share. Baby food is a very concentrated category in Portugal. Milupa was in second place with a 33% value share, meaning that the two leading players represented 77% of total baby food value sales in Portugal in 2015.

Prospects

  • Portuguese households are expected to remain prudent when it comes to having babies, as the economic recovery remains fragile and slow. Confidence about future improvement is expected to remain low. The birth rate is expected to continue to decline, reaching 7.2% in 2020 versus 7.6% in 2015. This is anticipated to have a structural negative impact on the category.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Baby food Market Research Report

doc_excel_table.pngSample Baby food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Portugal?
  • What are the major brands in Portugal?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Portugal - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Portugal - Company Profiles

Jerónimo Martins - Distribuição de Produtos de Consumo Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Key Facts
  • Summary 2 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Competitive Position 2014

Lactogal - Produtos Alimentares, SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Lactogal - Produtos Alimentares, SA: Key Facts
  • Summary 6 Lactogal - Produtos Alimentares, SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Lactogal - Produtos Alimentares, SA: Competitive Position 2015

Sonae Modelo Continente Hipermercados SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Sonae Modelo Continente Hipermercados SA: Key Facts
  • Summary 9 Sonae Modelo Continente Hipermercados SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Sonae Modelo Continente Hipermercados SA: Competitive Position 2015

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Packaged food enters positive growth territory in 2015

The demand for fresh alternatives poses a threat to mature categories

Private label and domestic branded manufacturers compete neck and neck

Amidst online rush, supermarkets and hypermarkets still prevail

Muted growth expected in the years ahead

KEY TRENDS AND DEVELOPMENTS

With the economic recovery on track, the game starts to change for private label

Demand for locally-sourced, fresh ingredients is on the rise

The speed and number of mergers and acquisitions continues to shape packaged food’s competitive landscape

Internet retailing still remains a nascent channel

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here