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Country Report

Baby Food in Russia

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • More and more women in Russia are deciding to have a second or third child. To the high extent this trend is supported by efforts the Russian government is making to support families with more than one child born. This trend also affects consumer behaviour as parents who decide to have a second child due to financial stimulus are more price-conscious. Moreover, they already possess experience on how to take care of babies, which product features are essential and which are more about marketing claims. All of this led to increased demand for brands with the highest price/value ratio in 2012.

COMPETITIVE LANDSCAPE

  • Wimm-Bill-Dann Produkty Pitania, Istra-Nutricia and Progress are all set to see value shares of 13% in 2012. All three leading companies operate strong brands well known amongst Russian consumers who appreciate the price/quality ratio they offer. Wimm-Bill-Dann Produkty Pitania had a diversified product portfolio at the end of 2011 and widened its portfolio with an extension of its Agusha brand by Agusha Ya Sam subbrand targeted at children of 18-48 months old. Progress with its Fruto Niania brand ranked third in baby food. Istra-Nutricia had strong positions of its Malysh Istrinsky brand in dried baby food and Malyutka and Nutrilon brands in milk formula.

PROSPECTS

  • Consumers are expected to become more experienced and more price conscious as the number of affordable options of high quality and their distribution grew significantly over the review period and many of the consumers possess knowledge regarding baby care from their previous experience with their first child. At the same time consumers value their time and are expected to welcome products that help them reduce time spent for routines like porridge preparation. This orientation for prepared solutions is expected to support development of the category with a supply of prepared porridges and mixes. As price will be one of crucial points, market players are expected to focus on developing standard brands and economy extensions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Food in Russia?
  • What are the major brands in Russia?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2007-2012
  • Table 2 Sales of Baby Food by Category: Value 2007-2012
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Baby Food by Category: % Value Growth 2007-2012
  • Table 5 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2012
  • Table 6 Baby Food Company Shares 2008-2012
  • Table 7 Baby Food Brand Shares 2009-2012
  • Table 8 Sales of Baby Food by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Baby Food by Category: Value 2012-2017
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2012-2017

Baby Food in Russia - Company Profiles

Nestlé Russia OOO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Russia OOO: Key Facts
  • Summary 2 Nestlé Russia OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Russia OOO: Competitive Position 2012

Unimilk Kompania OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unimilk Kompania OAO: Key Facts
  • Summary 5 Unimilk Kompania OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Unimilk Kompania OAO: Competitive Position 2012

Valio St Petersburg ZAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Valio St Petersburg ZAO: Key Facts
  • Summary 8 Valio St Petersburg ZAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Valio St Petersburg ZAO: Competitive Position 2012

Wimm-Bill-Dann Produkty Pitania OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
  • Summary 11 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2012

Packaged Food in Russia - Industry Context

EXECUTIVE SUMMARY

The market growth rates slow down due to complex of factors

Changing economic conditions lead to shift in consumers’ behaviour in 2012

Russia joined the World Trade Organisation in 2012

Largest grocery retail chains continue expansion in Russia

Packaged food will not see abundant growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Russia joined the World Trade Organisation in 2012

Russian consumers get more sophisticated

Key M&As lead to further integration and consolidation of Russian processed food market

Experiments with flavours drive the processed packaged food market

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 14 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 15 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 17 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 18 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 19 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 21 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

HEADLINES

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 24 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 25 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 27 Company Shares of Meal Solutions 2008-2012
  • Table 28 Brand Shares of Meal Solutions 2009-2012
  • Table 29 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 30 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 31 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 34 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 35 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 36 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 37 Company Shares of Nutrition/Staples 2008-2012
  • Table 38 Brand Shares of Nutrition/Staples 2009-2012
  • Table 39 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 41 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 43 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 44 Sales of Packaged Food by Category: Value 2007-2012
  • Table 45 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 47 Sales of Packaged Food by City: Value 2007-2012
  • Table 48 Sales of Packaged Food by City: % Value Growth 2007-2012
  • Table 49 GBO Shares of Packaged Food 2008-2012
  • Table 50 NBO Shares of Packaged Food 2008-2012
  • Table 51 NBO Brand Shares of Packaged Food 2009-2012
  • Table 52 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 53 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 54 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 55 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 56 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 57 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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