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Country Report

Russia Flag Baby Food in Russia

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Despite the economic downturn and the decreasing real disposable incomes of Russian consumers, baby food demonstrated healthy development in 2015, increasing by 18% in current value terms. In line with the common trend in packaged food, parents seemed reluctant to cut their expenditure on their children even in the harsh economic conditions. Baby food reached sales of RUB221.3 billion in 2015.

COMPETITIVE LANDSCAPE

  • Progress led baby food in Russia with a 16% retail value share in 2015. The company has maintained its leading position due to its strong presence in other baby food with its Fruto Niania brand. Fruto Niania has proved to be a brand associated with high quality. The company enjoys the leading position due to high brand recognition by parents. Progress has continued its successful advertising campaigns, uniquely seeking to communicate with both parents. Its slogan enhances the role of the father in baby care, and highlights the ease of feeding a baby with Fruto Niania products.

PROSPECTS

  • Baby food is set to see a value CAGR of 3% at constant 2015 prices in the forecast period. The category is not likely to see such high value growth as seen over the review period. The intensifying competition will gradually bring prices down and the category will become more mature. Baby food is expected to reach sales of RUB250.7 billion in 2020.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Russia?
  • What are the major brands in Russia?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Russia - Company Profiles

Danone Russia Group of Cos in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Danone Russia Group of Cos: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Danone Russia Group of Cos: Competitive Position 2015

Progress OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Progress OAO: Key Facts
  • Summary 4 Progress OAO: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Progress OAO: Competitive Position 2015

Wimm-Bill-Dann Produkty Pitania OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
  • Summary 7 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2015

Packaged Food in Russia - Industry Context

EXECUTIVE SUMMARY

Consumers are forced to spend more on packaged food

Food embargo and economic recession heavily affect packaged food in 2015

Domestic manufacturers strengthen their positions

Modern retail sees continuing development in Russia

Packaged food is set to develop at a slower pace

KEY TRENDS AND DEVELOPMENTS

Political clashes leave a mark on packaged food development in Russia

Packaged food sees re-distribution of demand across price segments

Modern retailers benefit from the economic recession in Russia

Government is expected to subsidise food expenses of the least protected social strata

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 Sales of Packaged Food by City: Value 2010-2015
  • Table 21 Sales of Packaged Food by City: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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