38 pages, Sep 2016
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Baby food sales are still not at the level expected as most families still feed their babies by traditional methods. Industry experts agree that people’s negative perception of packaged baby food is an important factor behind these underperforming sales. Most people in Turkey believe that packaged food is not healthy for babies and therefore they feed their babies with homemade food or regular cow’s milk instead of milk formula. As a result of this approach towards baby food, per capita consumption levels in Turkey are lower than in Western Europe; standing at 17kg per year in Turkey in comparison to the 50kg average for Western Europe in 2016.
With its wide range of products, especially in milk formula, Numil Gida Urunleri San ve Tic AS remains the leading player in baby food with a value share of 60% in 2016.
Baby food is expected to increase at a value CAGR of 7% at constant 2016 prices over the forecast period. Thanks to increasing urbanisation and the growing number of working women, Turkey is a very promising market for baby food.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby food in Turkey market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.