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Country Report

Baby food in

Baby Food in Turkey

43 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Towards the end of the review period, the performance of baby food was undermined by the growing tendency of many Turkish parents to feed their babies home-made food. This trend was driven by rising health awareness, with concerns about GMOs (genetically-modified organisms) and additives in packaged baby food encouraging parents to favour home-made varieties made with natural and fresh ingredients. Another factor that supported this trend was the growing popularity of websites, books, magazines and TV programmes that showed how to prepare nutritious and tasty baby food at home, particularly among urban mothers. Mothers in rural areas are predominantly housewives, and thus traditionally prepare home-made food for their babies.

COMPETITIVE LANDSCAPE

Numil Gida Urunleri remained the leading manufacturer in baby food in 2017 with a retail value share of 51%. The company’s Milupa and Bebelac brands ranked first and second overall, respectively, and were present in all of the main baby food categories.

PROSPECTS

Baby food in Turkey is expected to record healthy growth in value sales at constant 2017 prices over the forecast period. The positive development of the category will be sustained by growth in the numbers of working mothers who are unable to breastfeed or lack the time to prepare home-made food for their babies. It is also expected that baby food companies will continue to run campaigns aimed at raising awareness among parents of the importance of feeding babies with products that are specifically tailored to their nutritional needs. Per capita baby food consumption in Turkey is still comparatively low, hence the category has good potential for further expansion. Advertising and promotional campaigns are likely to play a key role in stimulating demand for such products towards 2022. Constant value sales growth will also be bolstered by price hikes imposed to offset rising import and production costs. Consequently, baby food value sales at constant 2017 prices are projected to grow at a CAGR of 4%, which would be an improvement on the corresponding CAGR of 2% recorded during the review period.

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Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Turkey?
What are the major brands in Turkey?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Turkey - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2012-2017
Table 2 Sales of Baby Food by Category: Value 2012-2017
Table 3 Sales of Baby Food by Category: % Volume Growth 2012-2017
Table 4 Sales of Baby Food by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Baby Food: % Value 2013-2017
Table 6 LBN Brand Shares of Baby Food: % Value 2014-2017
Table 7 Distribution of Baby Food by Format: % Value 2012-2017
Table 8 Forecast Sales of Baby Food by Category: Volume 2017-2022
Table 9 Forecast Sales of Baby Food by Category: Value 2017-2022
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2017-2022

Baby Food in Turkey - Company Profiles

Eti Gida San ve Tic AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sütas AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Yildiz Holding AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Eti Gida San ve Tic AS: Key Facts
Summary 2 Eti Gida San ve Tic AS: Operational Indicators
Summary 3 Eti Gida San ve Tic AS: Competitive Position 2017
Summary 4 Sütas AS: Key Facts
Summary 5 Sütas AS: Operational Indicators
Summary 6 Sütas AS: Competitive Position 2017
Summary 7 Yildiz Holding AS: Key Facts
Summary 8 Yildiz Holding AS: Competitive Position 2017

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Turkey registers single-digit current value growth in 2017

The market maintains growth despite continuing political and economic difficulties

Artisanal products lose share to packaged food

Value share of modern grocery retailers rises over the review period

Packaged food to post healthy growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

The main determinant of growth of packaged food is rapid urbanisation and the young population of the country

Outlook

Import taxes on livestock coming into the country reduce in 2017, affecting sales of processed red meat

Outlook

Health and wellness products are in greater demand from consumers

Outlook

Private label records a growing value share within packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Country Report

Baby Food in Turkey

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in Turkey - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Baby Food in Turkey - Company Profiles

Eti Gida San ve Tic AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sütas AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Yildiz Holding AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Turkey registers single-digit current value growth in 2017

The market maintains growth despite continuing political and economic difficulties

Artisanal products lose share to packaged food

Value share of modern grocery retailers rises over the review period

Packaged food to post healthy growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

The main determinant of growth of packaged food is rapid urbanisation and the young population of the country

Import taxes on livestock coming into the country reduce in 2017, affecting sales of processed red meat

Health and wellness products are in greater demand from consumers

Private label records a growing value share within packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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