print

Country Report

Turkey Flag Baby Food in Turkey

| Pages: 63

Price: US$900

About this Report

Executive Summary

TRENDS

  • According to Euromonitor International estimates, there were 4.8 million children aged 0-3 in Turkey in 2012. This number is expected to decrease slightly in 2013, however, considering the low and declining birth rates in Western Europe, Turkey currently ranks and is expected to continue to rank in first place. Birth rates in Turkey are at 16,000 per year which is almost double the Western European average. This constitutes a substantial opportunity for manufacturers of baby food.

COMPETITIVE LANDSCAPE

  • Numil Gida Urunleri San ve Tic AS is expected to retain its leading position within baby food in 2013 due to the strong position of its Milupa and Bebelac brands. Numil is also likely to post the highest share increase, with its share increasing by two percentage points in 2013. The company offers the widest range of baby food products and its products are widely available in supermarkets and hypermarkets, as well as specialist baby shops. Additionally, Numil invested the most in advertising in 2012, both through the media channels and the doctor/pharmacists channels. The company invests heavily in TV advertising for its organic products, emphasising the quality of the ingredients.

PROSPECTS

  • Baby food is expected to register a 17% CAGR in constant value terms over the forecast period, which is considerably higher than the review period CAGR. As Turkey has a high birth ratio and currently only one third of babies are fed with packaged baby food, the category enjoys very strong growth potential. Increased urbanisation, the growing number of working mothers and a greater number of baby food products that promise high nutritional value will be the main determinants of growth.

Samples (FAQs about samples):

doc_pdf.png Sample Baby Food Market Research Report

doc_excel_table.png Sample Baby Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby Food in Turkey?
  • What are the major brands in Turkey?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Turkey - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2008-2013
  • Table 2 Sales of Baby Food by Category: Value 2008-2013
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baby Food by Category: % Value Growth 2008-2013
  • Table 5 Sales of Special Baby Milk Formula by Soy-based Vs Dairy-based: % Value 2013
  • Table 6 NBO Company Shares of Baby Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Baby Food: % Value 2010-2013
  • Table 8 Distribution of Baby Food by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Baby Food by Category: Value 2013-2018
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2013-2018

Baby Food in Turkey - Company Profiles

BIM Birlesik Magazacilik AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bim Birlesik Magazacilik AS: Key Facts
  • Summary 2 Bim Birlesik Magazacilik AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Bim Birlesik Magazacilik AS: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Bim Birlesik Magazacilik AS: Competitive Position 2013

Eti Gida San ve Tic AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Eti Gida Sanayii ve Tic AS: Key Facts
  • Summary 6 Eti Gida Sanayii ve Tic AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Eti Gida Sanayii ve Tic AS: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Eti Gida Sanayii ve Tic AS: Competitive Position 2013

Yildiz Holding AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Yildiz Holding AS: Key Facts
  • Summary 10 Yildiz Holding AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Yildiz Holding AS: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 12 Yildiz Holding AS: Competitive Position 2013

Packaged Food in Turkey - Industry Context

EXECUTIVE SUMMARY

Packaged food records a positive value performance in 2013

Convenience drives sales of packaged food

Artisanal products continue to lead in 2013

Traditional grocery retailers accounts for the majority of packaged food sales in 2013

Packaged food set to record a positive value performance over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label continues to record strong growth

A switch from unpackaged food to packaged food

Convenience drives sales of packaged food

Demand for healthier and safer products is on the rise

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-On Milk Formula
        • Liquid Follow-On Milk Formula
        • Powder Follow-On Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Prepared Baby Food
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Soy-based vs Dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!