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Country Report

Venezuela Flag Baby Food in Venezuela

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Overall, the performance of baby food has been favourable; milk formula recorded a positive volume growth rate in 2015. Besides breast milk, the main competition to milk formula is powder milk, because low-income mothers tend to feed their babies with regular powder milk (which is cheaper than baby milk formula). In this regard, when the supply of powder milk is erratic, demand for milk formula increases. Conversely, dried baby food and prepared baby food declined in 2015, which is the result of a limited product offering with domestic production being adversely impacted by shortages in main raw materials and inputs.

COMPETITIVE LANDSCAPE

  • Nestlé Venezuela is the leading company in baby food, and recorded a 44% value share in 2015. The company is dominant in milk formula, and accounted for 36% of this category’s retail value sales in 2015 due to the performance of its flagship international brand Nan. Nan´s product portfolio includes varieties in standard, follow-on and toddler milk formula, as well as specialities such as soy-based and lactose-free versions. The company also dominates dried baby food (62% value share in 2015), thanks to the performance and consolidated presence of brands such as Nestum and Cerelac. Alimentos Heinz CA ranked second in overall baby food value sales, with a 17% share, in 2015. This was the result of a clearly dominant position in prepared baby food, a category in which it held a 63% value share in 2015.

PROSPECTS

  • Baby food is projected to post favourable volume growth over the forecast period, boosted by stable demand in all product categories. Although the birth rate is projected to decrease by 1.7% per annum, the increasing involvement of women as active workers will continue to support demand for baby food in 2015-2020, with convenience and high-nutritional value being the kay attributes Venezuelan mothers will look for.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Venezuela?
  • What are the major brands in Venezuela?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baby Food in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baby Food by Category: Volume 2010-2015
  • Table 2 Sales of Baby Food by Category: Value 2010-2015
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 7 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baby Food in Venezuela - Company Profiles

Alimentos Polar CA in Packaged Food (Venezuela)

Strategic Direction

Key Facts

  • Summary 1 Alimentos Polar CA: Key Facts

Competitive Positioning

  • Summary 2 Alimentos Polar CA: Competitive Position 2015

Packaged Food in Venezuela - Industry Context

Executive Summary

Shortages in raw materials and inputs limit growth in packaged food

Yoghurt remains showing the fastest pace of innovation in 2015

Alimentos Polar remains as the largest player in packaged food

Modern grocery retailers continues to lead the retail distribution of packaged food in 2015

Packaged food expected to grow at a slow pace

Key Trends and Developments

Companies look to escape regulations by launching products with value-added features not found in price-regulated versions

Price-regulated staples show high index shortage over 2014 and 2015

Yoghurt remains showing the fastest pace of innovation in 2015

Impulse product categories remain negatively affected by price increases and limited offerings

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Baby Food
    • Dried Baby Food
    • Prepared Baby Food
    • Milk Formula
      • Standard Milk Formula
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
      • Follow-on Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
      • Toddler Milk Formula
        • Liquid Toddler Milk Formula
        • Powder Toddler Milk Formula
      • Special Baby Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
    • Other Baby Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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