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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?



Country Report

Baby Food in Finland

Baby food is expected to see a modest current value growth of 3 % reaching €67 million in 2013. The declining birth rate is the key factor affecting the negative growth. In volume terms baby food, excluding milk formula, is expected to remain ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Sweden

In early-2013, there was a health scare among Swedish consumers, when porridge and gruel products showed traces of arsenic, plumbum and cadmium. The National Food Agency recommended limited consumption of these products in order to avoid too high ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Poland

Retail value sales of baby food continue to grow, seeing current value growth of 2% during 2013. The most visible performance in baby food was development of functional baby food products, which meet particular baby’s requirements and help to solve ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Guatemala

Baby food is dynamic in Guatemala, benefitting from several factors. Guatemala continues to have a strong birth rate, education on early childhood development is emerging and the use of paediatricians is growing; as a result, more mothers are using ...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

Sodiaal SA in Packaged Food

2011 saw Sodiaal enter into a new strategic partnership with General Mills, aimed at expanding the international range of Yoplait, the world’s second largest yoghurt brand. This profile analyses the opportunities available for Yoplait’s development, ...

Mar 2012 | US$525 | Add to cart | View details

Strategy Briefing

The First Age: Birth to Three Years Old

This Strategy Briefing looks at the global market for baby care products. Despite falling birth rates around the world, the market continues to grow. The report explores the different growth rates in twelve major markets. Mature markets show high per...

Jul 2010 | US$2,600 | Add to cart | View details

Company Profile

Bristol-Myers Squibb in Packaged Food

Bristol-Myers Squibb (BMS) has a modest presence in packaged food. Its key strength is in baby food in which it has the leading global brand. However, unlike its rivals, Danone and Nestlé, BMS has not engaged in any acquisition activity. In fact, ...

May 2010 | US$525 | Add to cart | View details

Strategy Briefing

The Way We Eat Now

All companies are aware of the long-term breakdown of eating habits, but this global report assesses how these will evolve further over the next decade and what market trends will underpin these changes. It analyses the impact on foodservice in ...

Nov 2008 | US$2,600 | Add to cart | View details

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    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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