Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?



Country Report

Baby Food in Taiwan

One of the key factors driving value sales in baby food in Taiwan during 2011 and 2012 has been rising unit prices. Although the birth rate in Taiwan is considered to be quite low, especially in comparison with the birth rates recorded in the country...

Dec 2012 | US$900 | Add to cart | View details

Country Report

Baby Food in Hong Kong, China

2012 is the Dragon Year by the Chinese horoscope, which many Chinese believe is an auspicious year for giving birth. This in turn contributes to the stronger performance of baby food expected in 2012 versus 2011, especially for standard milk formula.

Dec 2012 | US$900 | Add to cart | View details

Company Profile

Fonterra Co-Operative Group in Packaged Food

Fonterra is ranked in the top 20 among dairy players. However, this is due for the most part to its strong presence in Australasia. The company is looking to diversify, investing in a China-based dairy operation, and is considering a move into India....

Dec 2012 | US$525 | Add to cart | View details

Company Profile

Sodiaal SA in Packaged Food

2011 saw Sodiaal enter into a new strategic partnership with General Mills, aimed at expanding the international range of Yoplait, the world’s second largest yoghurt brand. This profile analyses the opportunities available for Yoplait’s development, ...

Mar 2012 | US$525 | Add to cart | View details

Strategy Briefing

The First Age: Birth to Three Years Old

This Strategy Briefing looks at the global market for baby care products. Despite falling birth rates around the world, the market continues to grow. The report explores the different growth rates in twelve major markets. Mature markets show high per...

Jul 2010 | US$2,600 | Add to cart | View details

Company Profile

Bristol-Myers Squibb in Packaged Food

Bristol-Myers Squibb (BMS) has a modest presence in packaged food. Its key strength is in baby food in which it has the leading global brand. However, unlike its rivals, Danone and Nestlé, BMS has not engaged in any acquisition activity. In fact, ...

May 2010 | US$525 | Add to cart | View details

Strategy Briefing

The Way We Eat Now

All companies are aware of the long-term breakdown of eating habits, but this global report assesses how these will evolve further over the next decade and what market trends will underpin these changes. It analyses the impact on foodservice in ...

Nov 2008 | US$2,600 | Add to cart | View details
Custom research projects
Passport: Packaging is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Food Packaging Americas
Passport Food Packaging Asia Pacific and Australasia
Passport Food Packaging Eastern Europe
Passport Food Packaging Middle East and Africa
Passport Food Packaging Western Europe

A regional subscription offers intuitive navigation to millions of statistics and reports, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011