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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Guatemala

Milk formula is by far the strongest category in baby food, as it accounts for 77% of total value sales. Guatemala does have a breastfeeding tradition, but it is stronger in babies from 0-6 months of age. Between 6 months and the first year of a ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Japan

Following the return to normal baby food supply following the shortage in the wake of the severe earthquake, tsunami and nuclear power plant accident which occurred in Japan in March 2011, radioactive contamination was found in Japanese baby formula ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Chile

Baby food in Chile is increasing rapidly. In 2012 the category grew by 5% in volume and 11% in current value terms, showing an increase in the average unit price. The excellent economic performance of 2012 and its effect on consumer income are ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Singapore

Parents are becoming more knowledgeable about baby food and are increasingly trading up to premium variants that they believe are better for their babies. They are willing to spend more on higher quality products. Thus, the baby food category in ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Costa Rica

Baby food continued showing a healthy recovery during 2012, taking advantage of the improved economic situation experienced in Costa Rica since the 2010-2011 period. Young couples with high spending power and a good education continued looking for ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Azerbaijan

The improving economic situation in Azerbaijan supported increased spending in 2012. Rising disposable income levels made it possible for consumers to increase their spending on baby food, especially on products catering to the nutritional needs of ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Bulgaria

Baby food is expected to continue registering positive volume and value growth during 2012, a situation which has come about as a result of the increasing variety of products on retail shelves, the busier lifestyles of Bulgarian mothers and ever ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Turkey

In 2012, baby food saw higher current value growth compared to both the previous year and the review period. This was mainly due to increased urbanisation, an increase in the number of working mothers and increased availability of baby food products.

Jan 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Indonesia

Baby food manufacturers highlight certain fortifications to create a differentiating element from the other brands. However, most baby food manufacturers are following suit by introducing their own fortifications and creating a specific term unique ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Baby Food in Uzbekistan

Uzbekistan continues to record a strong birth rate. Uzbek families who traditionally have many children are currently at the stage where their offspring are reaching their teenage years and approaching marriage age. Such a continuous inflow in the ...

Jan 2013 | US$900| Add to cart | View details
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