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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in France

Even though France has one of the highest fertility rates in the European Union, the average birth rate continued to decline in 2014. High unemployment and the low consumer confidence index, linked to the morose economic climate, were the main ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the US

With a gradual improvement in the US economy, birth rates are going up. After declining from 2007 to 2012, the number of births in the US was up slightly in 2013, according to provisional data published in May 2014 by the CDC (Centers for Disease ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Saudi Arabia

The strong value growth in baby milk formula, although driven by high birth rates, and more working women, was largely caused by a sharp increase in unit prices. Over the past few years, milk formula has been seeing consistent retail price growth. ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Estonia

Value sales of baby food in Estonia are on the increase as the money saving habits which were adopted by many Estonians during the economic recession have gradually been relinquished. As a result, more attention is now being paid to the quality of ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Greece

With the birth rate declining further, baby food is set to post yet another year of negative current value growth in 2014. As a result of the economic downturn and a huge rise in unemployment, insecurity is widespread in the country, forcing Greeks ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Belgium

Overall, during 2013 and the first half of 2014, parents in Belgium seemed to be more willing to buy ‘must have’ products for their babies, especially milk formula, while they proved more reluctant to spend money on non-essential products. In this ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Kenya

Sales of prepared baby food remain negligible in Kenya due to the unaffordable nature of these products, especially for low-income and middle-income consumers. These consumers tend to prefer to cook and mash vegetables to make their own baby food, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Costa Rica

In spite of the significant growth potential, baby food showed a lack of innovation during 2014, with manufacturers applying minor packaging changes while maintaining their product portfolios almost untouched, with basically no product development. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Argentina

The main concerns of consumers in Argentina when it comes to baby food are quality and safety, with 2013/2014 witnessing a move towards value-added products.

Oct 2014 | US$900 | Add to cart | View details
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