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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Belgium

Overall, during 2013 and the first half of 2014, parents in Belgium seemed to be more willing to buy ‘must have’ products for their babies, especially milk formula, while they proved more reluctant to spend money on non-essential products. In this ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Kenya

Sales of prepared baby food remain negligible in Kenya due to the unaffordable nature of these products, especially for low-income and middle-income consumers. These consumers tend to prefer to cook and mash vegetables to make their own baby food, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Costa Rica

In spite of the significant growth potential, baby food showed a lack of innovation during 2014, with manufacturers applying minor packaging changes while maintaining their product portfolios almost untouched, with basically no product development. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Argentina

The main concerns of consumers in Argentina when it comes to baby food are quality and safety, with 2013/2014 witnessing a move towards value-added products.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in China

On 9 November 2013, the Chinese Government allowed couples to have two children if one of them is an only child, according to a key decision issued by the National Health and Family Planning Commission of the People’s Republic of China. This means ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Morocco

Baby food in Morocco is expected to increase in current value by 4% to MAD907 million in 2014, while volume sales are set to rise by 5%. Growing consumption of baby food in Morocco can be attributed mainly to socioeconomic and demographic factors ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Israel

In the past, the only brands that were offered were Similac and Materna for new borns in hospitals. This created a great problem for competitors because once a mother discovered that their new baby reacted well to one of these brands, they continued ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Norway

The booming popularity of organic baby food remained the most apparent trend in 2014. According to the Norwegian Agricultural Authority, baby food was the packaged food category which displayed the most significant percentage sales growth in organic ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details
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