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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Nigeria

At 18% in current value terms, growth in baby food is expected to be strong in 2013 and one of the strongest growing categories in packaged foods overall. Although the birth rate is dropping, the Nigerian population is still growing rapidly. Demand...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Denmark

Consumer attitudes in Denmark towards milk formula and baby food remain negative. Danes are highly aware of the benefits of breastfeeding, with it also strongly encouraged by doctors and nurses. As a result, milk formula is practically never a ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Taiwan

After recording relatively-low rates of 0.895 births per 1,000 population in 2010, and 1.065 births per 1,000 population in 2011 (the 100th-year anniversary of the Republic of China), Taiwan’s birth rate rebounded to a 10-year high in 2012, reaching ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Venezuela

As price regulations and lack of access to foreign currency continue to jeopardise the development and introduction of new products, companies continue to move towards portfolio rationalisation. For instance, the price control extended towards ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in New Zealand

Following the 2008 Chinese melamine debacle, in which Fonterra-backed Sanlu Group fatally poisoned several Chinese infants, Fonterra Co-operative experienced another scare with a potential botulism outbreak causing bacterial contamination in one of ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Hong Kong, China

Following the various food safety issues in China over the latter part of the review period, including the melamine found in baby milk formula, mainland Chinese consumers no longer trusted baby food in China. This in turn drove them to bulk purchase ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Hungary

Despite the declining number of babies and stagnating birth rates, coupled with the weak spending power of most consumer segments and relatively high unit prices, packaged baby food consumption is continuing to spread in Hungary, due to its ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Chile

Baby food in Chile is growing fast. During 2013 its growth reached 6% in volume and 10% in value terms. Those growth figures are supported and underpinned by positive economic performance in the country, and its effect on consumer income, which is ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Algeria

Value sales of baby food recorded value growth of 14% in current terms in 2013 as a consequence of the increasing number of working women and families’ willingness to pay for added-value baby food products. Moreover, both standard and premium brands ...

Jan 2014 | US$900 | Add to cart | View details
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