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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Slovakia

Baby food has performed well in Slovakia in 2014, set to grow by 3% in current value terms, while volume sales have grown at a marginally slower pace, held back mostly by the lower birth rates. Sales through health and beauty specialist retailers, ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Russia

The Russian demographic situation of rising birth rates has continued to favour the positive development of baby food. Birth rates have been stimulated by governmental financial help which allows parents to spend more on their children. Under these ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Romania

Baby food remains highly regulated not in terms of free access to products but through the government policy of providing milk formula under a subsidy programme to babies under one year old and who need food in addition to breastfeeding. This policy ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Kazakhstan

In 2014, retail value sales increased by 27%, while in 2013 retail value sales increased by 18%. The average unit price grew by 21% in 2014 which had a positive impact on the growth of current value sales. Milk formula accounted for half of total ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Macedonia

Consumption of baby food in Macedonia remains stable in volume terms with 1% volume growth in 2014. Cost-conscious and lower income consumers are switching to lower-priced baby food alternatives and brands, while some tend to prepare their own ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Azerbaijan

In 2014, the main trend is expected to be the health orientation of products, with increasing sales of baby food fortified with vitamins and minerals, with no sugar, gluten or salt, based only on natural ingredients. Another trend is set to be the ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Hungary

Although the number of new borns declined further in 2014 and in spite of rising unit prices, value sales of baby food could realise stable growth, mainly because of the growing need for convenience that baby food provides and thanks to manufacturers...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Pakistan

The impact of the increasing number of products and marketing investments made by baby food companies was an overall positive influence on the growth of baby food in Pakistan. More and more companies are marketing their products with added nutrients ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Bulgaria

Baby food is set to grow at a moderate rate of 1% in current value terms in 2014. On the one hand, mothers continued buying the best and not necessarily value-priced products for their babies. The Bulgarian mentality is that families would rather ...

Dec 2014 | US$990 | Add to cart | View details

Global Briefing

Food Packaging Prospects in Europe: The Search for Added Value

Over 2014, Europe is set to see a positive but low 1% increase in retail volumes of food packaging. Manufacturers operating in Europe increasingly need to provide packaging solutions that deliver a greater value offering. While flexible plastic will ...

Dec 2014 | US$1,325 | Add to cart | View details
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