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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Switzerland

A clear trend towards organic baby food products was seen in Switzerland during the review period as more consumers perceived them to be healthier and as offering greater benefits to their children. With increased time constraints, many parents ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Brazil

Baby food saw the launch of many new products in 2013, for both milk formula and prepared baby food. The launch of new products shows the growing concern of manufacturers to attract consumers’ attention, due to the fact that parents are willing to ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in France

Three main factors continue to impede baby food sales in 2013: A lower birth rate, prolonged/more frequent breastfeeding patterns among mothers and a general preference for homemade alternatives. The declining birth rate is somehow correlated to the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Greece

In 2012, the Greek birth rate dropped by 5% to stand at below 100,000 births. At the same time, the breastfeeding rate increased to over 85%, up from 83% in 2010. Both these factors have had a negative impact on the category, which registered a ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Germany

Compared with the general decline seen in the review period as a whole, the decline in baby food value sales in Germany in 2013 was much less than seen previously from 2010 onwards. This is mainly due to growth in the toddler age group on the one ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Ecuador

With an improving economy in 2013 and better purchasing power, middle class consumers are continuing to buy baby food to complement their baby’s diet. Some lower-income families are also supplementing breastfeeding with milk formula.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Costa Rica

Innovation has been a key driver in the performance of baby food in 2013, while aggressive advertising campaigns and point-of-sale promotions were developed by the main manufacturers to maintain or their sales shares. Given the intense level of ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Spain

The economic downturn in Spain is still affecting the development of baby food. With lower disposable incomes, unemployment reaching 27% of the working population in the first half of 2013, losing jobs being the main worrying factor in the country, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Norway

The increasing popularity of organic baby food is a notable trend for 2013. Norwegian parents feel safe when they buy baby food made from organic ingredients. Research conducted by Respons Analyse in 2012 shows that new parents are uncertain about ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Cameroon

Despite breastfeeding campaigns by the government, which aim to convince mothers to breastfeed their babies for the first six months, most working-class mothers in Cameroon are driven by the need for convenience in order to maintain their jobs. As a ...

Dec 2013 | US$900 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011