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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Nigeria

The advocacy of exclusive breastfeeding remains strong in Nigeria. However, an increase in the number of women venturing into formal employment makes this option tough. Therefore, mothers are increasingly supplementing breastfeeding with baby milk ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Chile

Increasing awareness regarding food allergies, intolerances and nutritional issues among Chilean parents drove growth for baby food in Chile over the review period. Several years of stable growth are the result of a wide array of factors, such as ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Mexico

In 2012, Nestlé SA acquired Pfizer's baby food division at a global level. In Mexico, Pfizer had the SMA brand of baby milk formula, nevertheless, the Federal Competition Commission in Mexico did not allow Nestlé to manage the brand in the country to...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Germany

Baby food is expected to show a robust performance in 2014, compared to the general decline seen in the review period as a whole. Current value sales will grow by 1% over the previous year, which translates into only a minimal decline in constant ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Bosnia-Herzegovina

2014’s performance of baby food in Bosnia-Herzegovina was far more affected by economic trends rather than demographic or cultural trends. Consumers, feeling the pressure from continued weakness in the economy, looked for opportunities to reduce or ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Croatia

Trends in baby food included health issues like the origins of ingredients and lactose intolerance. Consumers become increasingly aware of the importance of baby food for the health of their offspring. Organic and natural ingredients are favoured, as...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Serbia

All of baby food is set to record an increase in current retail value sales in 2014. The weakest performer will be prepared baby food with 6% predicted current value growth. However, it holds among the largest value shares and its low growth is ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in France

Even though France has one of the highest fertility rates in the European Union, the average birth rate continued to decline in 2014. High unemployment and the low consumer confidence index, linked to the morose economic climate, were the main ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in Latvia

After a noticeable decline during 2010 and 2011 caused by the economic crisis of 2009, birth rates in Latvia showed positive growth again between 2012 and 2014. Growing consumer confidence led to the number of newborns in the country increasing by ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Baby Food in the US

With a gradual improvement in the US economy, birth rates are going up. After declining from 2007 to 2012, the number of births in the US was up slightly in 2013, according to provisional data published in May 2014 by the CDC (Centers for Disease ...

Nov 2014 | US$990 | Add to cart | View details
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