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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Russia

A favourable demographic situation in Russia is impacting the development of baby food positively. Government monetary stimulation of birth rates, which started in 2007, resulted in increased numbers of young children. The high correlation between ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Indonesia

2013 witnessed a flurry of new product launches across baby food, especially within the dominant milk formula category. These include lactose-free powder baby milk formula, such as Morinaga Soya, SGM LLM+ and SGM Soya 4, and standard and follow-on ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in South Africa

Baby snacking remains a key trend within the South African baby food environment. Nestlé South Africa addressed this need in late 2011 with a wide range of baby snack products suitable for crawlers, toddlers and pre-schoolers. However, this range ...

Feb 2014 | US$900 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part One

With so much happening in packaged food, identifying developments which really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with part one examining the first four, from the ...

Feb 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Georgia

Since 2008 there has been a positive movement in the birth rate in Georgia, which contributes to increasing demand for baby food. Over 2009-2011 the birth rate was high in Georgia at around 60,000 annually, reaching the highest levels over 2009-2010 ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Australia

Baby food experienced 9% current value growth in 2013. This growth was not across the board and was largely confined to milk formula, which experienced a 12% value increase. Most of this was not due to demand from Australian parents, but from parents...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Nigeria

At 18% in current value terms, growth in baby food is expected to be strong in 2013 and one of the strongest growing categories in packaged foods overall. Although the birth rate is dropping, the Nigerian population is still growing rapidly. Demand...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Denmark

Consumer attitudes in Denmark towards milk formula and baby food remain negative. Danes are highly aware of the benefits of breastfeeding, with it also strongly encouraged by doctors and nurses. As a result, milk formula is practically never a ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Taiwan

After recording relatively-low rates of 0.895 births per 1,000 population in 2010, and 1.065 births per 1,000 population in 2011 (the 100th-year anniversary of the Republic of China), Taiwan’s birth rate rebounded to a 10-year high in 2012, reaching ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in New Zealand

Following the 2008 Chinese melamine debacle, in which Fonterra-backed Sanlu Group fatally poisoned several Chinese infants, Fonterra Co-operative experienced another scare with a potential botulism outbreak causing bacterial contamination in one of ...

Feb 2014 | US$900 | Add to cart | View details
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