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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in the Netherlands

In 2013 there was a further decline in the sales of baby food. The economic situation did not help the development of the category as the uncertainty surrounding the personal financial situation of consumers meant that they started to trade down or ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Portugal

Baby food has suffered during the difficult economic climate of 2013. The decreased purchasing power of Portuguese consumers corresponds to a further decline of this category, which was already suffering from the falling birth rate within the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Ireland

During April 2013, concerns began to emerge in Ireland in relation to the supply and availability of some products in powder milk formula. Initially, it was believed that shortages were set to be the result of illicit shipments being made from ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in India

As parents became more aware of the importance of proper and balanced nutrition for babies, they started to depend on branded baby food. The preference for baby food was driven further as doctors continued to recommend baby food and claimed that baby...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Switzerland

A clear trend towards organic baby food products was seen in Switzerland during the review period as more consumers perceived them to be healthier and as offering greater benefits to their children. With increased time constraints, many parents ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Brazil

Baby food saw the launch of many new products in 2013, for both milk formula and prepared baby food. The launch of new products shows the growing concern of manufacturers to attract consumers’ attention, due to the fact that parents are willing to ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in France

Three main factors continue to impede baby food sales in 2013: A lower birth rate, prolonged/more frequent breastfeeding patterns among mothers and a general preference for homemade alternatives. The declining birth rate is somehow correlated to the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Greece

In 2012, the Greek birth rate dropped by 5% to stand at below 100,000 births. At the same time, the breastfeeding rate increased to over 85%, up from 83% in 2010. Both these factors have had a negative impact on the category, which registered a ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Germany

Compared with the general decline seen in the review period as a whole, the decline in baby food value sales in Germany in 2013 was much less than seen previously from 2010 onwards. This is mainly due to growth in the toddler age group on the one ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Ecuador

With an improving economy in 2013 and better purchasing power, middle class consumers are continuing to buy baby food to complement their baby’s diet. Some lower-income families are also supplementing breastfeeding with milk formula.

Dec 2013 | US$900 | Add to cart | View details
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