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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Algeria

Value sales of baby food recorded value growth of 14% in current terms in 2013 as a consequence of the increasing number of working women and families’ willingness to pay for added-value baby food products. Moreover, both standard and premium brands ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Tunisia

The increase in urbanisation and working parents does not affect the category significantly because many parents still prefer home-made baby food, which usually consists of boiled vegetables and fruits. In fact, many working mothers are making extra ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Turkey

According to Euromonitor International estimates, there were 4.8 million children aged 0-3 in Turkey in 2012. This number is expected to decrease slightly in 2013, however, considering the low and declining birth rates in Western Europe, Turkey ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Argentina

In an unprecedented event, Mead Johnson, Nestlé Argentina and Nutricia Bagó founded the Asociación de Empresas de Nutrición Infantil (Child Nutrition Company Association), in late 2012 with the aim of promoting adequate child nutrition during the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Colombia

Baby food is being affected by two opposing trends. On the one hand, Colombia’s birth rate is declining, from 576 births per million in 2000 to 391 births per million in 2013. This is causing a significant drag on baby food sales. On the other hand, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Peru

The government has strengthened the supervision of hospitals and medical clinics to promote breastfeeding and prevent alternative feeding. A few years ago, hospitals and clinics allowed for inside promotion of baby milk products; because of this, in ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Bolivia

During the review period baby food started posting healthy rates of growth thanks to investments made by companies in distribution, positioning and advertising. For instance, prepared baby food continues to attract consumers from mid- and low-income ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Uruguay

In 2013 a new breastfeeding campaign has started, this time with the special support of the WHO and UNICEF. The campaign includes frequent TV advertisements in which a popular Uruguayan actress, recently a new mother, is breastfeeding her baby. The ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the Netherlands

In 2013 there was a further decline in the sales of baby food. The economic situation did not help the development of the category as the uncertainty surrounding the personal financial situation of consumers meant that they started to trade down or ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Portugal

Baby food has suffered during the difficult economic climate of 2013. The decreased purchasing power of Portuguese consumers corresponds to a further decline of this category, which was already suffering from the falling birth rate within the ...

Jan 2014 | US$900 | Add to cart | View details
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