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Company Profile

Bacardi & Co Ltd in Spirits

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Bacardi & Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Bacardi & Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bacardi & Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bacardi & Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Overview

Key company facts

SWOT: Bacardi & Co Ltd

Key strategic objectives and challenges - distribution

Key strategic objectives and challenges: product portfolio

Competitive Positioning

Mature market focus affects Bacardi’s performance

Tight at the top

Growing consolidation in spirits

Market Assessment

Bacardi’s overreliance on mature markets limits growth potential

Rum dominates Bacardi’s volumes

Market and Category Assessment

Bacardi fails to keep up with the market in most key markets

Bacardi to struggle to maintain share although has chance to grow

Good growth in blended Scotch possible

Tough for Bacardi to grow in key blended Scotch growth markets

Bacardi should look to Indian whiskey acquisition

Growth slows in vodka

Growth opportunities abound for Pernod Ricard in vodka

Premiumisation the way forward in gin

Smaller categories offer growth potential from smaller bases

Brand Strategy

Brand strategy: brand building

Operational Details

Mixed production and distribution

Recommendations

Bacardi needs to speed up diversification into emerging markets

Samples

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