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Company Profile

Bacardi & Co Ltd in Wine

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Bacardi & Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Bacardi & Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bacardi & Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bacardi & Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Bacardi & Co Ltd

Strategic objectives and challenges

Competitive Positioning

Mature markets affect Bacardi’s performance

Global wine struggles for volume scale

Global wine becomes more fragmented

Market Assessment

Narrow geographic focus for Bacardi

Pernod’s broad spread offers large growth opportunities

Market and Category Opportunities

Struggling for growth in key markets

Key vermouth markets decline

Vermouth emerging markets

Mature market focus for other sparkling wine

Vibrant but small other sparkling wine

Brand Strategy

Brand strategy: brand building

Operations

Mixed production and distribution

Recommendations

Emerging market focus needed for Bacardi

Samples

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