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Company Profile

Bacardi & Co Ltd in Wine

Bacardi saw its global ranking in wine fall by one place in 2011, to 11th. The company’s wine portfolio, primarily focused on the Martini brand, continues to see volumes stagnate due to the company’s heavy focus on its mature core markets. The ...

Jan 2012 | US$525| Add to cart | View details

Company Profile

Bacardi & Co Ltd in Spirits

In 2011, Bacardi was the world’s third biggest international spirits company, but posted since 2008 stagnant growth as rivals such as Pernod Ricard enjoyed strong growth. The profile looks at why this has happened and what it should do to ...

Jan 2012 | US$525| Add to cart | View details