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Euromonitor International publishes the world's most comprehensive market research on the baked goods industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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        Company Profile

        Kellogg Co in Packaged Food

        May 2016

        2015 has seen Kellogg’s sales and profits slide as a result of the company’s overreliance on the North American breakfast cereals market. In order to turn around sales, Kellogg has started reformulating its ingredients, growing its savoury snacks ...

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        Company Profile

        Danone, Groupe in Packaged Food

        Apr 2016

        The world’s largest yoghurt producer, Danone, benefits from strong global brands, spearheaded by Activia, and also has a strong presence in other dairy categories. In baby food, it ranks second globally, but faces lower growth prospects as a result ...

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        Company Profile

        Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments

        Apr 2016

        This third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

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        Company Profile

        Nestlé SA in Packaged Food: Baby Food and Dairy

        Apr 2016

        This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and analyses its presence, opportunities and challenges in these market categories. Nestlé should strengthen its presence in ...

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        Company Profile

        Unilever Group in Packaged Food

        Mar 2016

        In recent years, Unilever has disposed of several of its food brands, including Bertolli and Ragu, and hived off its European margarine business into a stand-alone division. This has sparked speculation that the food business would be sold. While the...

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        Company Profile

        Nestlé SA in Packaged Food: Business Priorities

        Mar 2016

        This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global food operations, the group follows ...

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        Company Profile

        Campbell Soup Co in Packaged Food

        Dec 2015

        While Campbell is mostly associated with soup, especially shelf stable soup, the group is diversifying into higher growth categories through other brands, notably Arnott’s and Pepperidge Farm in biscuits, and is also present in bread and cooking ...

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        Country Report

        Baked Goods in India

        Dec 2015

        Increasing influence from consumer foodservice chains such as Starbucks resulted in changes in the eating preference of consumers over the review period. Many consumers have started to have baked goods such as croissants or bread for breakfast or for...

        US$990
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        Company Profile

        Kraft Heinz Co in Packaged Food

        Dec 2015

        Kraft Heinz was established in July 2015 following the formal approval by shareholders of Heinz and Kraft to merge the two companies, as announced in March 2015. This creates the world’s fifth largest packaged food company. It is strongly focused on ...

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        Country Report

        Baked Goods in Iran

        Dec 2015

        Among baked goods, bread remained the key item in 2015 as it is considered as essential item in the Iranian diet and represented 99% of retail volume sales of baked goods. Nearly all popular meals are served with bread or rice and it was rare to find...

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        Country Report

        Baked Goods in Singapore

        Dec 2015

        The expansion of standalone bakery shops and cake shops over the review period impacted consumers’ choices for baked goods. In Singapore, soft and sweet breads are more commonly consumed by local consumers. However, with more new European-style bread...

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        Country Report

        Baked Goods in Ecuador

        Nov 2015

        Retail volume sales of baked bread grew by 2% to 385,200 tonnes in 2015, while retail value sales grew by 5% to reach US$903 million. Retail value sales growth in 2015 was below the CAGR of 8% recorded over the review period. This can be explained by...

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        Country Report

        Baked Goods in Indonesia

        Nov 2015

        In 2015, consumers’ interest in bread, pastries and cakes continued to increase, especially in Indonesia’s larger cities. This was largely propelled by wider distribution networks and rapid expansion of retail outlets, especially convenience stores ...

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        Country Report

        Baked Goods in Taiwan

        Nov 2015

        Despite many food scandals since 2011, including one in the bread industry, consumers still tend to have no time to make their own bread or breakfast due to their busy lifestyles. Therefore, consumers continue to buy packaged bread for their ...

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        Country Report

        Baked Goods in Norway

        Nov 2015

        Consumers’ growing preoccupation with their weight remained the most important trend affecting baked goods in Norway in 2015. On the one hand, the health and wellness trend continued to undermine the category, with Norwegians being encouraged to ...

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        Country Report

        Baked Goods in China

        Oct 2015

        In 2015 baked goods is expected to see the slowest growth in value sales of the review period. In terms of macro economic factors, GDP growth is expected to see the lowest increase, while total retail sales of consumer goods also see slower growth ...

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        Country Report

        Baked Goods in Bolivia

        Oct 2015

        Baked goods products are an important component of the Bolivian diet. The penetration of unpackaged/artisanal baked goods is high in Bolivia. Low-income consumers prefer these products because they are affordable and available throughout the country....

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        Country Report

        Baked Goods in Thailand

        Oct 2015

        Baked goods witnessed a slightly stronger current retail value growth in 2015 than the previous year, owing it to be a staple for many consumers in view of its affordable prices and wide availability. Consumers’ hectic lifestyles continued to drive ...

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        Country Report

        Baked Goods in Venezuela

        Oct 2015

        Domestic production of baked goods continued to be threatened by shortages of key raw materials and inputs, and more specifically, wheat, which is a basic ingredient for the production of bread, cakes and pastries. Faced with falling international ...

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        Country Report

        Baked Goods in Colombia

        Oct 2015

        The rate of decline of total volume sales within baked goods gathered pace in 2015, with sales falling by 2% to 1,222 million tonnes as a result of the negative performance of bread, the health and wellness trend and the rising popularity of ...

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