Euromonitor International publishes the world's most comprehensive market research on the baked goods industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Baked Goods in Nigeria

Nov 2017

Given the fact that most of the wheat utilised in the production of baked goods in Nigeria is imported, the high depreciation of the local currency in 2016 and in early 2017 led to strong price increases that negatively impacted demand. Nevertheless,...

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Country Report

Baked Goods in Norway

Nov 2017

Volume sales of bread in Norway have been wavering for a long time, largely as a result of bread being high in carbohydrates and therefore often considered to be unhealthy. However, following increasing efforts from manufacturers to introduce ...

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Country Report

Baked Goods in Cameroon

Nov 2017

Population growth continued to drive the increase in sales of baked goods in Cameroon. Given the socioeconomic situation, most consumers sought cheaper alternatives, such as brioche, baguettes and other artisanal products. In addition, ongoing female...

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Country Report

Baked Goods in Malaysia

Nov 2017

Baked goods, especially bread and pastries, are essential products and treated as part of breakfast. Baked goods are also affordable for most consumers, encouraging bread and pastries to prosper. Baked goods are widely distributed to most of the ...

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Country Report

Baked Goods in Finland

Nov 2017

Most Finnish consumers continue to perceive baked goods, such as cakes and pastries, as affordable luxuries, with snacking and the search for enhanced flavours remaining a strong trend. In addition, products high in fibre and protein and lower in ...

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Country Report

Baked Goods in Poland

Nov 2017

Within bread, the largest category, consumers traditionally sought the cheapest products available, but demand for better quality products increased and there was greater competition from baked goods substitutes. As a result per capita consumption of...

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Country Report

Baked Goods in Guatemala

Nov 2017

Baked goods are considered staple products in the Guatemalan diet, especially leavened bread and corn tortillas (flat bread). The majority of consumers, mainly in the middle- to lower-income groups, consume basic baked goods such as white bread, due ...

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Country Report

Baked Goods in Hungary

Nov 2017

Baked goods remains a mixed and mature category in Hungary, affected by several factors. Volume sales are primarily impacted by demographic changes, which are limiting expansion. In addition, consumption of bread, which is the biggest category within...

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Country Report

Baked Goods in Israel

Nov 2017

There has been a continuous trend, which has strengthened in recent years, for consuming healthy bread. The awareness of bread based on whole wheat, whole grains and rye flour is very high, and it is being eaten by more consumers each year, including...

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Country Report

Baked Goods in Kazakhstan

Nov 2017

In Kazakhstan, bread is one of the most traditional and conservative types of baked goods in terms of development. Consumers purchase bread daily, as it is a very common and popular product during mealtimes. However, some consumers prefer the ...

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Country Report

Baked Goods in the Czech Republic

Nov 2017

With rising health awareness in the country, an increasing number of Czech consumers, mainly the younger generation, are purchasing wholegrain, multigrain and rye baked goods, appreciating the combination of novel ingredients. However, it should be ...

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Country Report

Baked Goods in China

Nov 2017

Baked goods continued to witness healthy growth in 2017. Largely thanks to the speeding up of the urbanisation process and consistently rising income levels, Chinese consumers, particularly the younger generations, are increasingly familiar with – ...

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Country Report

Baked Goods in Colombia

Nov 2017

“Artisanal” packaged leavened bread from companies like Bimbo de Colombia, under the name “Pan Artesano”, and Industrias Santa Clara, under the name “Pan de Antaño” has been the most recent new product development aimed to attract consumers looking ...

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Country Report

Baked Goods in Croatia

Nov 2017

Consumers of baked products are slowly becoming fed up with being offered pre-fabricated frozen bread from somewhere in Europe, which is then baked on the spot in the ovens of grocery retailers. Slowly, starting with the capital Zagreb, small craft ...

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Country Report

Baked Goods in Germany

Nov 2017

Baked goods in Germany continued to be limited in terms of value and volume growth in 2017, which was because of very high levels of maturity and saturation, as well as the large amounts already consumed by the average German. Therefore, low current ...

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Country Report

Baked Goods in Dominican Republic

Nov 2017

Retail volume sales of baked goods increased by 2% in 2017. Horneados Pepin continued to lead packaged bread with an increased retail value share, although private label packaged bread also expanded its share, as did other players in the category. ...

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Country Report

Baked Goods in Ecuador

Nov 2017

In Ecuador, baked goods registered an increasing trend towards the consumption of packaged bread towards the end of the review period....

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Country Report

Baked Goods in Egypt

Nov 2017

Approximately 80% of Egyptians consume different types of bread daily. Lower-income groups tend to consume unpackaged bread only, while middle- and upper-income groups consume both packaged and unpackaged....

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Country Report

Baked Goods in Spain

Nov 2017

In 2017, sales of baked goods struggled despite the effort of manufacturers put into innovation and new product development, in a context of economic growth and rising sophistication of demand. As part of the aim to bring dynamism to increasingly ...

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Country Report

Baked Goods in Bosnia-Herzegovina

Nov 2017

Bread is traditionally the most popular baked goods variety in Bosnia-Herzegovina and it is also the most price-sensitive foodstuff overall. Price is less important in other baked goods, but still plays the leading role in consumers’ purchasing ...

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