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Euromonitor International publishes the world's most comprehensive market research on the baked goods industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Company Profile

Kraft Heinz Co in Packaged Food

Mar 2017

Established in July 2015 following the merger of Heinz and Kraft creating the world’s fifth largest packaged food company, Kraft Heinz strongly focuses on two categories, dairy and sauces, dressings and condiments, while geographically, it is heavily...

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Country Report

Baked Goods in the US

Feb 2017

Packaged leavened bread continued to struggle in 2016 as it did over the entire review period, suffering both volume and current value declines of 1% to reach sales of 2.7 million tonnes and USD11.3 billion, respectively. The decline of the category ...

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Country Report

Baked Goods in Bulgaria

Feb 2017

Bulgaria is a country with one of the highest average annual per capita consumption levels of bread in Eastern Europe at 88 kilograms consumed per person in 2016. Despite the decreasing trend seen over the last year, many consumers still follow the ...

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Company Profile

Danone, Groupe in Packaged Food

Feb 2017

Danone benefits from strong global brands, spearheaded by Activia, which saw a relaunch across its most important markets in 2016. In baby food, it ranks second globally, but faces lower growth prospects as a result of more challenging conditions in ...

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Strategy Briefing

Baked Goods in Asia Pacific

Jan 2017

Asia Pacific will overtake North America by 2019 to be the world’s largest region for baked goods sales. This is predominantly driven by China and Japan, whose adoption of Western-style foods, especially by younger consumers, has spurred growth for ...

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Country Report

Baked Goods in Uruguay

Dec 2016

The baked goods category is lacking in dynamism, with high per capita consumption and segments that are already mature or close to becoming mature. Though companies in the packaged segments launch new products, they usually do not improve volume ...

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Country Report

Baked Goods in India

Dec 2016

The acceleration of consumer lifestyles, through factors such as urbanisation, a changing employment environment and women entering the workforce, is driving demand for convenient snacks, spurring sales across baked goods categories....

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Country Report

Baked Goods in Chile

Dec 2016

In 2016 baked goods registered only marginally slower current value growth than in 2015. It is typical Chilean consumer behaviour to try new products, especially value-added variants, and the increasing popularity of flat bread amongst Chilean ...

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Country Report

Baked Goods in Kenya

Dec 2016

Kenya’s wheat imports rose in 2016 as millers chose to buy imported rather than local grain as the former had become cheaper due to oversupply in the global market. However, rather than lower their prices, millers are enjoying higher margins. As ...

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Country Report

Baked Goods in Poland

Dec 2016

Baked goods, and in particular bread, were strongly influenced by two opposing trends in 2016. Poles sought the cheapest products available, whilst an increasing number of complaints were heard about the poor quality of baked goods. This resulted in ...

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Country Report

Baked Goods in Kazakhstan

Dec 2016

In 2016, baked goods was characterised by a wide product range and improved product quality. The per capita consumption of baked goods reached 43kg per person in 2016 as local consumers purchased bread in large amounts. In addition, reduced ...

US$990
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Country Report

Baked Goods in Bolivia

Dec 2016

Baked goods are an important component of the Bolivian diet and the penetration of unpackaged baked goods is high in Bolivia. Low-income consumers prefer these products because they are affordable and widely available throughout the country. By ...

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Country Report

Baked Goods in Australia

Nov 2016

Within bread, flat bread continued to show the strongest value growth of 6% in 2016, similar to the 7% growth in 2015. A variety of options is available including pita bread, flat wraps, naan bread, tortillas and tacos. Flat bread increased in ...

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Country Report

Baked Goods in Venezuela

Nov 2016

Falling wheat imports continued to have a negative impact on the availability of baked goods in Venezuela in 2016. The limited supply of wheat forced bakeries to restrict the quantity of unpackaged bread they sold to their customers to just two units...

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Country Report

Baked Goods in Colombia

Nov 2016

Despite the growth of alternatives for baked goods that replace its consumption during breakfast (breakfast cereals for instance), baked goods remained key in that important meal. Unpackaged leavened and flat bread (flat mostly comprises arepas) are ...

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Country Report

Baked Goods in Argentina

Nov 2016

Bread felt the economic crisis strongly and registered a fall in retail volume terms of 4% in 2016. The loss of purchasing power negatively impacted demand for bread and consumers bought cheaper substitute products such as packaged (and to a greater ...

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Country Report

Baked Goods in Peru

Nov 2016

Retail volume sales of baked goods declined for the first time in 2014 and maintained the trend for the next two years. The decline is due to a change in habits, as consumers substitute artisanal or unpackaged leavened bread for other options, such ...

US$990
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Country Report

Baked Goods in Russia

Nov 2016

With retail volume sales of five million tonnes in 2016, baked goods is the largest category in packaged food in Russia. Although baked goods steadily declined over the review period, in 2016 it recorded a 1% retail volume growth rate. Due to ...

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Country Report

Baked Goods in Guatemala

Nov 2016

Baked goods is a traditional, mature category that is mainly lead by artisanal products. Manufacturers of packaged baked goods, like bread, innovated by launching products that resemble artisanal products. The two most important product launches were...

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Country Report

Baked Goods in Indonesia

Nov 2016

Consumer interest in bread, pastries and cakes continued to increase in 2016, especially among consumers in Indonesia’s larger cities. This was largely driven by the wider distribution networks of manufacturers and the rapid expansion of retail ...

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