Looking ahead, the forecast period is expected to see the ongoing influence of the return of travel and work-from-office routines driving development, leading to continued overall growth in sales of baked goods in Hong Kong. The demand for impulse purchases of high-quality baked goods is anticipated to remain strong, as consumers seek convenient and indulgent options.
With the expected intense competition in the premium segment of baked goods, one of the key challenges for artisanal bakeries will be maintaining product quality while expanding their outlet numbers. Bakehouse provides a great example of tackling this challenge by establishing central bakeries that supply quality baked goods to its outlets.
In light of the increasing demand for premium baked goods and the emergence of new entrants offering unique and high-quality offerings, traditional brands such as Garden may face challenges due to a lack of product offerings in the premium segment.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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