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Country Report

Portugal Flag Baked Goods in Portugal

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • The Portuguese baked goods category contracted by 1% in total volume terms, while value sales stagnated in 2015 to reach €1 billion. In this edition of packaged food, baked goods included desert mixes and frozen baked goods, a re-categorisation that adds a further €31 million to the category’s coverage. The poor performance of the category was, however, largely driven by bread, which accounted for 74% of total baked good value sales, but continued to suffer from a decline in volumes and value. Although increasing demand for freshness and healthy alternatives remained a major motivating factor for Portuguese consumers towards the end of the review period, consumers continued to appreciate lower prices wherever possible and convenient options, leading to a further decline of unpackaged bread and pastries. This factor negatively affected the category as a whole.

COMPETITIVE LANDSCAPE

  • The competitive landscape in baked goods in Portugal remained heavily fragmented in 2015. Artisanal baked goods manufacturers suffered the steepest loss in value share of one percentage point in 2015. Artisanal producers suffered from the shift to packaged products and from difficult economic conditions, with small independent outlets having limited access to credit. Nevertheless, artisanal manufacturers remained the leading players in baked goods in 2015, accounting for a 74% value share of total baked goods. Artisanal manufacturers were mainly independent bakeries, a type of business that continued to benefit substantially from the consumer preference for freshly baked artisanal products, despite the growing penetration of packaged bread in the country.

PROSPECTS

  • Portuguese consumers have recently been heartened by GDP growth rates after several months of declines, a fall in unemployment and a more positive economic forecast. Both the government and the European Commission seem optimistic regarding the performance of macroeconomic indicators over the forecast period in the country. As a result, baked goods is expected to record flat retail volume and value CAGRs over the 2015-2020 period, thus reversing the negative trend experienced over 2010-2015. However, performances will differ quite significantly from one category to another.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Portugal?
  • What are the major brands in Portugal?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baked Goods in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baked Goods by Category: Volume 2010-2015
  • Table 2 Sales of Baked Goods by Category: Value 2010-2015
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2010-2015
  • Table 5 Sales of Packaged Bread by Type: % Value 2010-2015
  • Table 6 NBO Company Shares of Baked Goods: % Value 2011-2015
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2012-2015
  • Table 8 Distribution of Baked Goods by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2015-2020
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2015-2020

Baked Goods in Portugal - Company Profiles

Jerónimo Martins - Distribuição de Produtos de Consumo Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Key Facts
  • Summary 2 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Competitive Position 2014

Panrico - Produtos Alimentares Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Panrico - Produtos Alimentares Lda: Key Facts
  • Summary 6 Panrico - Produtos Alimentares Lda: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Panrico - Produtos Alimentares Lda: Competitive Position 2015

Sonae Modelo Continente Hipermercados SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Sonae Modelo Continente Hipermercados SA: Key Facts
  • Summary 9 Sonae Modelo Continente Hipermercados SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Sonae Modelo Continente Hipermercados SA: Competitive Position 2015

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Packaged food enters positive growth territory in 2015

The demand for fresh alternatives poses a threat to mature categories

Private label and domestic branded manufacturers compete neck and neck

Amidst online rush, supermarkets and hypermarkets still prevail

Muted growth expected in the years ahead

KEY TRENDS AND DEVELOPMENTS

With the economic recovery on track, the game starts to change for private label

Demand for locally-sourced, fresh ingredients is on the rise

The speed and number of mergers and acquisitions continues to shape packaged food’s competitive landscape

Internet retailing still remains a nascent channel

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Baked Goods
    • Bread
      • Bread Substitutes
      • Packaged Bread
      • Unpackaged Bread
    • Cakes
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
    • Pastries
      • Packaged Pastries
      • Unpackaged Pastries

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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