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Country Report

Baked Goods in Portugal

| Pages: 58

Price: US$900

About this Report

Executive Summary

TRENDS

  • Baked goods is expected to continue to register negligible current value growth in Portugal in 2012, despite the apparent maturity of the category. Rising demand for freshly produced products using natural ingredients proved positive for baked goods, as Portuguese consumers became increasingly health-conscious. As awareness of the implications of their food choices increased, the result was greater demand for foods produced using healthy and natural ingredients. Manufacturers used this trend to their benefit by highlighting their efforts to reduce ingredients perceived as less healthy, such as salt, whilst at the same time emphasising potential health benefits.

COMPETITIVE LANDSCAPE

  • Artisanal products are expected to account for the largest share of value sales in 2012, at 73%. Artisanal manufacturers are mostly independent bakeries. Artisanal bakeries benefit from a strong consumer preference for fresh artisanal products, since these are also perceived as healthier by Portuguese consumers. Panrico - Produtos Alimentares is expected to follow with a retail value share of 8%. The company’s success can be attributed to its large market presence, many years of know-how, and a high level of consumer loyalty. Furthermore, the company’s success can be attributed to its presence with its brands Panrico and Bollycao.

PROSPECTS

  • The forecast performance of baked goods is expected to continue to be shaped by the health and wellness trend. More consumers are expected to seek healthier variants, such as lighter products or whole grain varieties. More fortified/functional products are also likely.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked Goods industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked Goods industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked Goods in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked Goods in Portugal?
  • What are the major brands in Portugal?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Baked Goods in Portugal - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Baked Goods by Category: Volume 2007-2012
  • Table 2 Sales of Baked Goods by Category: Value 2007-2012
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2007-2012
  • Table 5 Packaged/Industrial Bread by Type: % Value Breakdown 2007-2012
  • Table 6 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2007-2012
  • Table 7 Baked Goods Company Shares 2008-2012
  • Table 8 Baked Goods Brand Shares 2009-2012
  • Table 9 Sales of Baked Goods by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 12 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

Baked Goods in Portugal - Company Profiles

Dan Cake SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dan Cake SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Dan Cake SA: Competitive Position 2012

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Slow economic situation impacts sales

The health and wellness trend affects consumers’ decisions

Branded manufacturers engage in fierce price war

Supermarkets and hypermarkets remain as dominant channels

Forecast remains uncertain

KEY TRENDS AND DEVELOPMENTS

Turbulent economic conditions hinder growth

Cocooning: Trend triggers new consumption patterns

Premium private label gains space on shelves and popularity

Cooking shows influence consumer behaviour

Domestic and local production see growing demand

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 29 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 32 Company Shares of Meal Solutions 2008-2012
  • Table 33 Brand Shares of Meal Solutions 2009-2012
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 42 Company Shares of Nutrition/Staples 2008-2012
  • Table 43 Brand Shares of Nutrition/Staples 2009-2012
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 49 Sales of Packaged Food by Category: Value 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 52 GBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Shares of Packaged Food 2008-2012
  • Table 54 NBO Brand Shares of Packaged Food 2009-2012
  • Table 55 Penetration of Private Label by Category 2007-2012
  • Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Baked Goods
    • Bread
      • Bread Substitutes
      • Packaged/Industrial Bread
      • Unpackaged/Artisanal Bread
    • Cakes
      • Packaged/Industrial Cakes
      • Unpackaged/Artisanal Cakes
    • Pastries
      • Packaged/Industrial Pastries
      • Unpackaged/Artisanal Pastries

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Single portion vs multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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