RSS print

Bakery products market research

Euromonitor has the world's most comprehensive research on the bakery products category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size - from the "big picture" qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation's awareness of the bakery products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Each bakery products report is a package that includes:

*You can also purchase each report separately, but you save 30% by buying the bakery products package.

Our bakery products market research answer questions such as:

  • What is the market size of bakery products?
  • What are the major brands in bakery products?
  • How has the economic downturn impacted sales performance given its staple food status?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?

results

 

Company Profile

Danone , Groupe in Packaged Food

Danone’s dairy and baby food portfolio is well in tune with key growth-driving trends in packaged food, including wellness and snacking. It has implemented a two-pronged strategy to address the sluggish growth in Europe and to “invest and leverage” ...

Jul 2015 | US$570 | Add to cart | View details

Global Briefing

More Needs to be Done: Nutrition Data Reveal Packaged Food and Soft Drinks Deliver too Little Fibre

At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the...

Jun 2015 | US$1,325 | Add to cart | View details

Country Report

Bakery in Malaysia

Artisanal players maintained an active lead in sales in 2014 with a 59% value share recording value sales of MYR1.1 billion. Artisanal players led in baked goods because they offered fresh products with lower prices and many small and unpopular ...

May 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Switzerland

Baked goods remains highly fragmented in Switzerland, and artisanal baked goods continued to account for the largest overall value share in 2014. Artisanal baked goods hold an overwhelming dominance, with 67% of total value sales. A large number of ...

Apr 2015 | US$2,100 | Add to cart | View details

Company Profile

PepsiCo Inc in Packaged Food

In 2014, PepsiCo posted strong financials, and increased its returns to investors. Recent acquisitions/joint ventures, such as Tingyi, Müller Quaker and Wimm-Bill-Dann, as well as expansion into Brazil and the Middle East, helped Pepsi in promoting ...

Apr 2015 | US$570 | Add to cart | View details

Global Briefing

The Food Brief

Six months on from the publication of packaged food and with 2014 company results in, we provide a full year review of the packaged food industry with a particular focus on the performance of major players. We also evaluate how emerging market ...

Apr 2015 | US$1,325 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments

This third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

Apr 2015 | US$570 | Add to cart | View details

Company Profile

General Mills Inc in Packaged Food

General Mills continues to record growth in packaged food sales although it faces stagnation in some of its core categories, such as breakfast cereals. It is also undermined by a geographic bias towards mature developed markets such as the US for its...

Apr 2015 | US$570 | Add to cart | View details

Country Report

Bakery in Thailand

In Thailand, the range of unpackaged/artisanal products continued to be very wide. There are large numbers of independent bakeries and coffee shops in Thailand that sell unpackaged/artisanal products, including cakes, breads, sandwiches and pastries....

Apr 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in India

Britannia Industries Ltd maintained its leading position in baked goods with 10% value share. It performed well with 20% value share in packaged/industrial bread and 21% value share in packaged/industrial cakes in 2014. This was primarily driven by ...

Apr 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in the Philippines

Artisanal players which led the category in 2013 with a value sales contribution of 48% sustained its lead in 2014 with a 47% value share. The proximity of neighbourhood bakeries to households gave artisanal goods an edge over packaged/industrial ...

Apr 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Vietnam

In 2014, Kinh Do Corp strengthened its leading position and increased its retail value share to 12%. The longstanding presence in the country, good reputation and product quality, reasonable prices, nationwide distribution network, and marketing and ...

Apr 2015 | US$2,100 | Add to cart | View details

Company Profile

Mondelez International Inc in Packaged Food

2014 was a challenging but significant year for Mondelez. The company remains strong across a broad range of regions, unlike other confectionery and snacks manufacturers. The company has also made significant steps for future growth, such as via its ...

Mar 2015 | US$570 | Add to cart | View details

Country Report

Bakery in New Zealand

Artisanal products continued to lead baked goods in 2014 with an overall aggregate value share of 32%. The value share held by artisanal products remained fairly stable throughout the review period, with the success of in-store supermarket bakeries ...

Mar 2015 | US$2,100 | Add to cart | View details

Global Briefing

Don’t Blame the Crisps: Nutrition Data Reveal Bakery and Sauces Make Up 55% of Salt Purchased in Packaged Food

Consumers in Mexico and Germany purchase more salt from bakery than the Chinese do from their entire packaged food, highlighting reformulation opportunities in categories not perceived as high in salt. With food labelled as reduced salt only seeing ...

Mar 2015 | US$1,325 | Add to cart | View details

Country Report

Bakery in Kazakhstan

Generic baked goods continued to lead the category with a 53% value share in 2014. Artisanal baked goods accounted for a 19% value share. Astykzhan held a 7% vale share and was the leading company in baked goods. The company produces bread and ...

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Hong Kong, China

The Garden Co Ltd recorded a marginal increase in value share in 2014, consolidating its lead in baked goods with 47%. With a local root and culture, The Garden Co has earned a high level of consumer trust, while the high quality of its products ...

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Georgia

Even though artisanal recorded a lower value share of baked goods, these products still accounted for 38% in 2014. This share is set to decline as packaged/industrial baked goods increase in popularity, decrease in price and become more available ...

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Indonesia

Artisanal bakeries continued to lead baked goods in Indonesia, with a share of 49%, a marginal drop from 2013. Artisanal bakeries successfully maintained their prominence because of their firm presence both in independent retail bakery outlets and ...

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Singapore

Artisanal rose in value share to reach 55% in 2014, consolidating its lead in baked goods. Consumers’ improved disposable incomes and sophistication spurred their continued preference for artisanal baked goods. This was mainly driven by consumer ...

Mar 2015 | US$2,100 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories. Nestlé should strengthen its ...

Mar 2015 | US$570 | Add to cart | View details

Country Report

Bakery in Egypt

The competition in Arabic baked goods is quite fragmented given that it is quite diversified and a large number of informal channels produce them.

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Belarus

Baked goods is dominated by large state holdings. There are three strong players in the category, namely GU po Khleboproduktam, Minsky Khleb Prom and Belkoopsoyuz. These three organisations are the largest producers in both volume and value terms and...

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Romania

Artisanal products accounted for two thirds of value sales in 2014, a consequence of the impressive sales of unpackaged/artisanal bread nationwide and the strong fragmentation of baked goods production, with a few manufacturers active at national ...

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Macedonia

Baked goods in Macedonia was dominated by artisanal producers which accounted for a 78% share of overall value sales of baked goods in 2014. The remaining 22% comprised industrially produced and packaged baked goods, represented by mostly domestic ...

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Japan

Yamazaki Baking Co Ltd remained the leader in baked goods in 2014 with a retail value share of 20%, supported by strong presence in premium bread. Following the success of premium bread Kin no Shokupan by Seven & I Holdings, the company launched ...

Mar 2015 | US$2,100 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2015 | US$570 | Add to cart | View details

Country Report

Bakery in Azerbaijan

Artisanal baked goods led sales in 2014, recording a value share of 33%. The dominance of artisanal baked goods producers stems from the popularity of such bread amongst Azerbaijani consumers. These products are considered fresh and are widely ...

Mar 2015 | US$2,100 | Add to cart | View details

Company Profile

Ferrero Group in Packaged Food

Ferrero has performed well with its core brands. Although the company is perhaps still too focussed on Western Europe, it has made gains in fast developing markets such as Brazil and China. An area of weakness has been the US, where the company has ...

Mar 2015 | US$570 | Add to cart | View details

Country Report

Bakery in Ukraine

The value share of artisanal baked goods declined slightly in 2014, although it continued to lead with a share of 62%. The strength of artisanal products reflects the wide network of manufacturers and the positive perception of the freshness of ...

Mar 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Uzbekistan

Uzdonmahsulot led sales of baked goods in 2014, with a 4% value share. It is the biggest supplier of packaged/industrial bread which helped it to record the highest value share. Bolshevik KF OAO and domestic Isanabi PF each held a 3% value share in ...

Feb 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Slovakia

Artisanal products led baked goods in Slovakia in 2014, commanding 73% of total retail value sales. United Bakeries as ranked second, accounting for a value share of 9%, followed by Penam Slovakia as with 7%. The remaining competitive environment is ...

Feb 2015 | US$2,100 | Add to cart | View details

Company Profile

Barilla Holding SpA in Packaged Food

Barilla has ambitious growth plans, with aims to double its revenues by 2020. The company aims to achieve this goal through a focus on its core pasta, sauces and ready meals business specifically in emerging markets, and above all Brazil and China ...

Feb 2015 | US$570 | Add to cart | View details

Country Report

Bakery in Taiwan

Baked goods remained highly fragmented in 2014, with artisanal producers accounting for 65% of retail current value sales. The continued dominance of artisanal producers was due to the fact that Taiwanese consumers traditionally have a preference for...

Feb 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Italy

Artisanal producers maintain the leading position in baked goods during 2014, dominating the category with 76% of total retail value sales. Barilla maintained a strong position in baked goods during 2014 with its Mulino Bianco brand, followed by ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Turkey

With a 94% share in 2014, artisanal products dominate baked goods. This dominance largely stems from the Turkish consumers’ preference for fresh baked products. Although still dominating, the artisanal share is decreasing in baked goods because of ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Portugal

Panrico - Produtos Alimentares remained the leading branded company in baked goods in Portugal in 2014 with a value share of 6%, which represented a marginal increase compared to 2013. The company’s success can be attributed to its strong presence in...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Bosnia-Herzegovina

Artisanal unpackaged products dominate baked goods in Bosnia-Herzegovina. The short shelf life of most baked goods varieties puts local bakeries in the best position to effectively supply local markets. As a result, baked goods is the most fragmented...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Slovenia

Baked goods in Slovenia is mature with a high level of competition which is further intensifying with new entries, such as Croatian Mlinar, which entered Slovenia in 2012 and has continued to expand its outlets across the country. There are many ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in the Czech Republic

United Bakeries led sales within baked goods in 2014 with a value share of 12%. United Bakeries maintains a strong position in packaged/industrial bread, packaged/industrial cakes and packaged/industrial pastries, where it recorded value shares of ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Belgium

Due to the overwhelming share of artisanal and private label products, with an 88% combined share of value sales in 2014, baked goods has the most fragmented competitive landscape in overall packaged food. Artisanal products include some baked goods ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in the Netherlands

Unpackaged/artisanal products led sales within baked goods in 2014. Unpackaged/artisanal shares increased, benefiting from the trend towards unpackaged/artisanal products within baked goods. Private label followed in second place in terms of value ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Nigeria

Artisanal producers continued to lead baked goods in 2013 and 2014, accounting for 36% of total current value sales in 2014. Aside from tradition, the main factor behind the enduring popularity of unpackaged/artisanal baked goods is that they are ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Uruguay

Artisanal bakeries (more than 1,200 countrywide) continue to lead baked goods sales, with combined value shares of 92% and 91% respectively in 2013 and 2014. Among those manufacturing packaged/industrial products, Panificadora Bimbo del Uruguay SA ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Pakistan

Baked goods is dominated by unpackaged/artisanal offerings which constituted 75% of total value sales in 2014. This is followed by organised companies with Golden Harvest Foods Pvt Ltd holding a 9% value share followed by Bunny’s (Pvt) Ltd with a 5% ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Iran

Artisanal products are dominant in baked goods in Iran; expected to account for a 75% share of retail value sales during 2014. However, each category in baked goods has different leaders which have better coverage across the country. Bread, for ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in China

Artisanal players dominate baked goods and accounted for 73% retail value share in 2014, down by a percentage point on the previous year. Unpackaged/artisanal baked goods are mostly sold through bakeries, which offer constant innovations in terms of ...

Jan 2015 | US$2,100 | Add to cart | View details

Country Report

Bakery in Australia

Outside of artisanal – the sum of supermarket in-store bakeries, bakery chains such as Baker’s Delight and Brumby’s and other smaller bakeries – the share of which grew from 56% in 2013 up to 58% in 2014, baked goods is characterised by two, ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Bakery in Guatemala

Artisanal products continue to lead sales of baked goods and are expected to record a retail value share of 86% in 2014. Small bakeries and independent grocers sell fresh baked bread and have strong penetration both in urban and rural areas of the ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Bakery in Bulgaria

Baked goods is very fragmented and artisanal production is set to account for a 49% value share in 2014; however, its share has been gradually declining and in 2014 is set to be nine percentage points lower than at the beginning of the review period....

Dec 2014 | US$2,100 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Custom research projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Bakery Products Americas

    Passport Bakery Products Asia Pacific and Australasia

    Passport Bakery Products Eastern Europe

    Passport Bakery Products Middle East and Africa

    Passport Bakery Products Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for bakery, helping you make clear, confident decisions.

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here