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Bakery products market research

Euromonitor has the world's most comprehensive research on the bakery products category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size - from the "big picture" qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation's awareness of the bakery products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Each bakery products report is a package that includes:

*You can also purchase each report separately, but you save 30% by buying the bakery products package.

Our bakery products market research answer questions such as:

  • What is the market size of bakery products?
  • What are the major brands in bakery products?
  • How has the economic downturn impacted sales performance given its staple food status?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?

results

 

Country Report

Bakery in Bosnia-Herzegovina

Artisanal unpackaged products dominate baked goods in Bosnia-Herzegovina. The short shelf life of most baked goods varieties puts local bakeries in the best position to effectively supply local markets. As a result, baked goods is the most fragmented...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in the Czech Republic

United Bakeries led sales within baked goods in 2014 with a value share of 12%. United Bakeries maintains a strong position in packaged/industrial bread, packaged/industrial cakes and packaged/industrial pastries, where it recorded value shares of ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Belgium

Due to the overwhelming share of artisanal and private label products, with an 88% combined share of value sales in 2014, baked goods has the most fragmented competitive landscape in overall packaged food. Artisanal products include some baked goods ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in the Netherlands

Unpackaged/artisanal products led sales within baked goods in 2014. Unpackaged/artisanal shares increased, benefiting from the trend towards unpackaged/artisanal products within baked goods. Private label followed in second place in terms of value ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Nigeria

Artisanal producers continued to lead baked goods in 2013 and 2014, accounting for 36% of total current value sales in 2014. Aside from tradition, the main factor behind the enduring popularity of unpackaged/artisanal baked goods is that they are ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Guatemala

Artisanal products continue to lead sales of baked goods and are expected to record a retail value share of 86% in 2014. Small bakeries and independent grocers sell fresh baked bread and have strong penetration both in urban and rural areas of the ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Costa Rica

Bimbo will remain the leader of baked goods during 2014, holding a 16% share of retail value sales. This international manufacturer will continue benefiting from its remarkable distribution systems, which has led it to dominate the sales of ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Brazil

Artisanal products still account for the majority of baked goods in Brazil, and are expected to correspond to 84% of overall value sales in 2014. Growing competition from packaged/industrial baked goods is slowly changing this scenario although not ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Ecuador

Artisanal products remain the leaders in 2014 with an 84% value share. This is due to the traditional preference of Ecuadorians to consume fresh baked goods. Also, bakeries are present throughout the country and can be found easily in every ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Bolivia

Companies producing artisanal brands dominate baked goods in Bolivia and are expected to account for 75% of retail value sales in 2014. After these, Sociedad Industrial y Comercial La Francesa is expected to hold first place in 2014 with a 4% retail ...

Dec 2014 | US$1,900 | Add to cart | View details

Global Briefing

Food Packaging Prospects in Europe: The Search for Added Value

Over 2014, Europe is set to see a positive but low 1% increase in retail volumes of food packaging. Manufacturers operating in Europe increasingly need to provide packaging solutions that deliver a greater value offering. While flexible plastic will ...

Dec 2014 | US$1,200 | Add to cart | View details

Country Report

Bakery in Peru

Unpackaged/artisanal products are going to continue dominating over their packaged/industrial counterparts in 2014, while Panificadora Bimbo del Perú SA is expected to rank second with a 3% value share within baked goods. Unpackaged/artisanal ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Austria

Artisanal manufacturers continue to dominate baked goods; expected to hold an 83% value share in 2014, benefiting mostly from the consumer preference for fresh and unpackaged products. Most of their profits are generated through the sale of ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Argentina

Grupo Bimbo SAB de CV leads sales with 4% value share in 2014. The main reason for its leadership is its distribution network, which allows its products to arrive fresher at points of sale. Additionally, the long-standing presence and product ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Algeria

Artisanal bakers maintained their overwhelming leadership of baked goods in Algeria with a value share of 90% in 2014. The strong historical tradition of baking within Algerian society meant that before the formal introduction of packaged baked ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Mexico

Grupo Bimbo leads baked goods with 24% value share expected in 2014 thanks to its leadership in packaged/industrial baked goods. The company is present in bread, cakes and pastries; one of its strengths is its wide distribution network that reaches ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in the US

Artisanal is expected to witness a small increase in its value share in 2014, reaching to 51%. The economic recovery in the US, while uneven, benefited higher-income consumers and in turn allowed this group to purchase the higher-priced artisanal ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Estonia

Eesti Pagar AS will continue leading the category with a 27% share in value sales of 2014. The company enjoys high brand-awareness levels in Estonia and is trusted by the local consumer. Furthermore, the company offers a wide selection of products ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Saudi Arabia

The baked goods category is characterised by artisanal bakeries, which are set to hold a massive 67% value share in 2014. This impressive share of artisanal bakeries stems from bread being a staple food in Saudi Arabia and both small and large scale ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Colombia

The baked goods category remains largely dispersed due to the importance of artisanal players, which will account for 67% of value sales in 2014. This dominant share has been attained through the importance of small independent bakeries, which among ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Greece

With a 74% value share, unpackaged/artisanal products held the lion’s share in baked goods in 2014, with its presence being stronger in bread and pastries. In terms of packaged products, Papadopoulos ranked first with its value share reaching 3% in ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Kenya

Bread remains popular among Kenyans and for this reason the leading producers of packaged/industrial bread are set to be the leading companies in baked goods in 2014. Mini Bakeries (NRB) Ltd leads the category (trailing artisanal/ unpackaged baked ...

Nov 2014 | US$1,900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Bakery in Denmark

Lantmännen Schulstad is the leading baked goods manufacturer, and is expected to reach a retail value share of 21% in bread in 2014. Lantmännen Schulstad owes its strong position to a wide selection of products within bread, which are available in ...

Oct 2014 | US$1,900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Bakery in Finland

Domestic company Fazer Leipomot is expected to maintain its lead in baked goods in 2014, with a 26% share of value sales. The company has a long history in Finland, and is an innovator when it comes to product development and keeping pace with ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Ireland

Joseph Brennan Bakeries Ltd, continues to be the leading player in baked goods with a steady 13% value share at the end of 2014. As mentioned, the Brennan’s brand has built up strong customer loyalty over the years and continues to be one of the top ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Morocco

Artisanal baked goods will lead baked goods in Morocco in 2014 with a 82% value share. This is mainly due to the large number of products offered along with high quality and cheap prices. In Morocco, small neighbourhood independent bakeries offer a ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Dominican Republic

Pepin will remain the leading brand in baked goods during 2014 and is expected to capture a 12% current value share for the year. The Pepin brand, manufactured by Horneados Pepin SA, enjoys strong brand name recognition and consumer-friendly price ...

Oct 2014 | US$1,900 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Bakery in Venezuela

As unpackaged/artisanal bread accounts for the vast majority of baked goods volume sales, artisanal producers in turn continue to dominate baked goods, and are expected to account for 56% of value sales in 2014. Among the most relevant companies in ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in the United Kingdom

The largest packaged/industrial bread companies occupy the leading positions within the market. Warburtons remained leader, thanks to its large packaged bread portfolio, whilst Allied Bakeries enjoyed good success with Kingsmill.

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Spain

The competitive landscape in baked goods in Spain remains heavily fragmented, with artisanal products accounting for more than two thirds of sales. With regard to brand manufacturers, Panrico SAU and Bimbo SA lead the category in 2014 with retail ...

Oct 2014 | US$1,900 | Add to cart | View details

Passport

Passport Bakery Products Americas

All current data and analysis for Bakery spanning 15 North and Latin American countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$25,000 | Add to cart | View details

Passport

Passport Bakery Products Asia Pacific and Australasia

All current data and analysis for Bakery spanning 18 Asia Pacific and Australasia countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$25,000 | Add to cart | View details

Passport

Passport Bakery Products Eastern Europe

All current data and analysis for Bakery spanning 18 Eastern European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$25,000 | Add to cart | View details

Passport

Passport Bakery Products Middle East and Africa

All current data and analysis for Bakery spanning 12 Middle East and African countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$20,000 | Add to cart | View details

Passport

Passport Bakery Products Western Europe

All current data and analysis for Bakery spanning 17 Western European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$25,000 | Add to cart | View details

Passport

Passport Bakery Products Global

All of our data and analysis for Bakery Products in 80 countries. Includes 16 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Sep 2014 | US$80,000 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part Two

With so much happening in packaged food, identifying developments that really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with Part Two looking at the importance of ...

Jul 2014 | US$1,200 | Add to cart | View details

Global Briefing

Bread, Cakes and Pastries: A Global Market Overview

Despite growing at a relatively sluggish pace, baked goods still continues to offer growth opportunities for manufacturers and retailers alike. Catering to indulgence trend in the some of the fastest growing markets in the world, pastries stand out ...

Jun 2014 | US$1,200 | Add to cart | View details

Company Profile

Grupo Bimbo SAB de CV in Packaged Food

Grupo Bimbo continues its global expansion policy, as the world’s second largest bakery company and primary bread producer. Bimbo is now active in Latin and North America, Iberia and China, mainly in baked goods and snacks. Initiatives with healthier...

May 2014 | US$525 | Add to cart | View details

Company Profile

Yildiz Holdings AS in Packaged Food

Yildiz is the leader in Turkish packaged food. It made a significant move into the international scene with the purchase of the Godiva brand in 2008 which has since seen strong growth particularly in the US market where as a result Yildiz has become ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Pepsico in Packaged Food

In 2013, although heavily dependent on snacks, PepsiCo posted strong financials, and again increased its returns to investors. Recent acquisitions/joint ventures, such as Tingyi, Müller Quaker Dairy and Wimm-Bill-Dann, helped Pepsi in promoting its ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

General Mills Inc in Packaged Food

General Mills continues its worldwide growth in packaged food, although it is challenged in key categories by lower growth in the mature US market. Integration of its key acquisitions (Yoki Alimentos SA and the Yoplait brand) has propelled the ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Orkla Group in Packaged Food

In a global sense, Orkla has only a modest presence. However, regionally the company is a leader in a number of packaged food categories. Orkla’s recent acquisition of Rieber & Søn has given it a stronger presence in Eastern Europe. Meanwhile, its ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Cereal Partners Worldwide SA in Packaged Food

CPW is a joint venture between General Mills and Nestlé to target non-North American breakfast cereals. Its portfolio includes some of the leading brands in the category. It is also present in snack bars although it has retrenched over the review ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

Bakery in Serbia

Beogradska Pekarska Industrija ad is expected to be the leader in Serbian baked goods in 2013, covering 6% total value share. This company has been for decades the biggest supplier of bread in the Serbian capital, Belgrade, which is the key reason ...

Apr 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Tunisia

Artisanal products led baked goods with a 66% value share in 2013. This lion’s share is owed to the fact that artisanal bread is the most essential food in Tunisia. Its price is fixed and subsidised by the government. In addition, the product is ...

Apr 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Italy

Apart from artisanal baked goods, Barilla is expected to lead baked goods in 2013 with its Mulino Bianco brand, followed by Bauli and Ferrero. Barilla’s lead is primarily due to its leading position in bread, even though the Mulino Bianco brand is ...

Apr 2014 | US$1,900 | Add to cart | View details
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    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Bakery Products Americas

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    Passport Bakery Products Eastern Europe

    Passport Bakery Products Middle East and Africa

    Passport Bakery Products Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for bakery, helping you make clear, confident decisions.

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    Statistical Reference Handbook

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    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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