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Bakery products market research

Euromonitor has the world's most comprehensive research on the bakery products category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size - from the "big picture" qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation's awareness of the bakery products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Each bakery products report is a package that includes:

*You can also purchase each report separately, but you save 30% by buying the bakery products package.

Our bakery products market research answer questions such as:

  • What is the market size of bakery products?
  • What are the major brands in bakery products?
  • How has the economic downturn impacted sales performance given its staple food status?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?

results

 

Company Profile

Mondelez International Inc in Packaged Food

2014 was a challenging but significant year for Mondelez. The company remains strong across a broad range of regions, unlike other confectionery and snacks manufacturers. The company has also made significant steps for future growth, such as via its ...

Mar 2015 | US$525 | Add to cart | View details

Global Briefing

Don’t Blame the Crisps: Nutrition Data Reveal Bakery and Sauces Make Up 55% of Salt Purchased in Packaged Food

Consumers in Mexico and Germany purchase more salt from bakery than the Chinese do from their entire packaged food, highlighting reformulation opportunities in categories not perceived as high in salt. With food labelled as reduced salt only seeing ...

Mar 2015 | US$1,200 | Add to cart | View details

Country Report

Bakery in Kazakhstan

Generic baked goods continued to lead the category with a 53% value share in 2014. Artisanal baked goods accounted for a 19% value share. Astykzhan held a 7% vale share and was the leading company in baked goods. The company produces bread and ...

Mar 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Hong Kong, China

The Garden Co Ltd recorded a marginal increase in value share in 2014, consolidating its lead in baked goods with 47%. With a local root and culture, The Garden Co has earned a high level of consumer trust, while the high quality of its products ...

Mar 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Indonesia

Artisanal bakeries continued to lead baked goods in Indonesia, with a share of 49%, a marginal drop from 2013. Artisanal bakeries successfully maintained their prominence because of their firm presence both in independent retail bakery outlets and ...

Mar 2015 | US$1,900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories. Nestlé should strengthen its ...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Bakery in Japan

Yamazaki Baking Co Ltd remained the leader in baked goods in 2014 with a retail value share of 20%, supported by strong presence in premium bread. Following the success of premium bread Kin no Shokupan by Seven & I Holdings, the company launched ...

Mar 2015 | US$1,900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Bakery in Azerbaijan

Artisanal baked goods led sales in 2014, recording a value share of 33%. The dominance of artisanal baked goods producers stems from the popularity of such bread amongst Azerbaijani consumers. These products are considered fresh and are widely ...

Mar 2015 | US$1,900 | Add to cart | View details

Company Profile

Ferrero Group in Packaged Food

Ferrero has performed well with its core brands. Although the company is perhaps still too focussed on Western Europe, it has made gains in fast developing markets such as Brazil and China. An area of weakness has been the US, where the company has ...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Bakery in Ukraine

The value share of artisanal baked goods declined slightly in 2014, although it continued to lead with a share of 62%. The strength of artisanal products reflects the wide network of manufacturers and the positive perception of the freshness of ...

Mar 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Uzbekistan

Uzdonmahsulot led sales of baked goods in 2014, with a 4% value share. It is the biggest supplier of packaged/industrial bread which helped it to record the highest value share. Bolshevik KF OAO and domestic Isanabi PF each held a 3% value share in ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Slovakia

Artisanal products led baked goods in Slovakia in 2014, commanding 73% of total retail value sales. United Bakeries as ranked second, accounting for a value share of 9%, followed by Penam Slovakia as with 7%. The remaining competitive environment is ...

Feb 2015 | US$1,900 | Add to cart | View details

Company Profile

Barilla Holding SpA in Packaged Food

Barilla has ambitious growth plans, with aims to double its revenues by 2020. The company aims to achieve this goal through a focus on its core pasta, sauces and ready meals business specifically in emerging markets, and above all Brazil and China ...

Feb 2015 | US$525 | Add to cart | View details

Country Report

Bakery in Taiwan

Baked goods remained highly fragmented in 2014, with artisanal producers accounting for 65% of retail current value sales. The continued dominance of artisanal producers was due to the fact that Taiwanese consumers traditionally have a preference for...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Italy

Artisanal producers maintain the leading position in baked goods during 2014, dominating the category with 76% of total retail value sales. Barilla maintained a strong position in baked goods during 2014 with its Mulino Bianco brand, followed by ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Turkey

With a 94% share in 2014, artisanal products dominate baked goods. This dominance largely stems from the Turkish consumers’ preference for fresh baked products. Although still dominating, the artisanal share is decreasing in baked goods because of ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Portugal

Panrico - Produtos Alimentares remained the leading branded company in baked goods in Portugal in 2014 with a value share of 6%, which represented a marginal increase compared to 2013. The company’s success can be attributed to its strong presence in...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Bosnia-Herzegovina

Artisanal unpackaged products dominate baked goods in Bosnia-Herzegovina. The short shelf life of most baked goods varieties puts local bakeries in the best position to effectively supply local markets. As a result, baked goods is the most fragmented...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in the Czech Republic

United Bakeries led sales within baked goods in 2014 with a value share of 12%. United Bakeries maintains a strong position in packaged/industrial bread, packaged/industrial cakes and packaged/industrial pastries, where it recorded value shares of ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Belgium

Due to the overwhelming share of artisanal and private label products, with an 88% combined share of value sales in 2014, baked goods has the most fragmented competitive landscape in overall packaged food. Artisanal products include some baked goods ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in the Netherlands

Unpackaged/artisanal products led sales within baked goods in 2014. Unpackaged/artisanal shares increased, benefiting from the trend towards unpackaged/artisanal products within baked goods. Private label followed in second place in terms of value ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Nigeria

Artisanal producers continued to lead baked goods in 2013 and 2014, accounting for 36% of total current value sales in 2014. Aside from tradition, the main factor behind the enduring popularity of unpackaged/artisanal baked goods is that they are ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Uruguay

Artisanal bakeries (more than 1,200 countrywide) continue to lead baked goods sales, with combined value shares of 92% and 91% respectively in 2013 and 2014. Among those manufacturing packaged/industrial products, Panificadora Bimbo del Uruguay SA ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Pakistan

Baked goods is dominated by unpackaged/artisanal offerings which constituted 75% of total value sales in 2014. This is followed by organised companies with Golden Harvest Foods Pvt Ltd holding a 9% value share followed by Bunny’s (Pvt) Ltd with a 5% ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Iran

Artisanal products are dominant in baked goods in Iran; expected to account for a 75% share of retail value sales during 2014. However, each category in baked goods has different leaders which have better coverage across the country. Bread, for ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in China

Artisanal players dominate baked goods and accounted for 73% retail value share in 2014, down by a percentage point on the previous year. Unpackaged/artisanal baked goods are mostly sold through bakeries, which offer constant innovations in terms of ...

Jan 2015 | US$1,900 | Add to cart | View details

Country Report

Bakery in Guatemala

Artisanal products continue to lead sales of baked goods and are expected to record a retail value share of 86% in 2014. Small bakeries and independent grocers sell fresh baked bread and have strong penetration both in urban and rural areas of the ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Bulgaria

Baked goods is very fragmented and artisanal production is set to account for a 49% value share in 2014; however, its share has been gradually declining and in 2014 is set to be nine percentage points lower than at the beginning of the review period....

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Russia

Khlebny Dom continued leading in 2014 with 5% value share in 2014. Khlebny Dom belongs to multinational bakery giant Fazer which allows company to spend on promotion and advertising. For many years, Khlebny Dom gained consumer loyalty by producing ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Costa Rica

Bimbo will remain the leader of baked goods during 2014, holding a 16% share of retail value sales. This international manufacturer will continue benefiting from its remarkable distribution systems, which has led it to dominate the sales of ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Hungary

Ceres Sütoipari Zrt is the leading company in 2014, with a 4% share of retail value sales. The leading manufacturer in bread, thanks to its key brand Ceres, is also present in pastries, especially with milk loaf. Ceres’s product range is very wide in...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Brazil

Artisanal products still account for the majority of baked goods in Brazil, and are expected to correspond to 84% of overall value sales in 2014. Growing competition from packaged/industrial baked goods is slowly changing this scenario although not ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Ecuador

Artisanal products remain the leaders in 2014 with an 84% value share. This is due to the traditional preference of Ecuadorians to consume fresh baked goods. Also, bakeries are present throughout the country and can be found easily in every ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Croatia

Despite the dominant retail value share of Artisanal, of 69%, of baked goods in 2014, local companies Zagrebacke Pekarne Klara dd and Mlinar dd are expected to remain the leading players with retail value shares of 9% and of 6% respectively. These ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Chile

Unpackaged/artisanal players will dominate baked goods with a 90% retail value share in 2014, down slightly on the previous year. Consumers have continued to favour unpackaged/artisanal offerings due to the constant innovations in flavours and ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Bolivia

Companies producing artisanal brands dominate baked goods in Bolivia and are expected to account for 75% of retail value sales in 2014. After these, Sociedad Industrial y Comercial La Francesa is expected to hold first place in 2014 with a 4% retail ...

Dec 2014 | US$1,900 | Add to cart | View details

Global Briefing

Food Packaging Prospects in Europe: The Search for Added Value

Over 2014, Europe is set to see a positive but low 1% increase in retail volumes of food packaging. Manufacturers operating in Europe increasingly need to provide packaging solutions that deliver a greater value offering. While flexible plastic will ...

Dec 2014 | US$1,200 | Add to cart | View details

Country Report

Bakery in Peru

Unpackaged/artisanal products are going to continue dominating over their packaged/industrial counterparts in 2014, while Panificadora Bimbo del Perú SA is expected to rank second with a 3% value share within baked goods. Unpackaged/artisanal ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Austria

Artisanal manufacturers continue to dominate baked goods; expected to hold an 83% value share in 2014, benefiting mostly from the consumer preference for fresh and unpackaged products. Most of their profits are generated through the sale of ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in South Africa

Pioneer Foods continues to lead the category in 2014 with a value share of 26%, closely followed by Tiger Consumer Brands. Artisanal products hold third position overall with a value share of 18%. Premier Foods ranks fourth with a 15% share. The ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in the United Arab Emirates

Modern Bakeries led baked goods in 2014, mainly due to its broad product variety and availability throughout the country. The company was well-established in the United Arab Emirates and increased its value share with an innovative approach, based on...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Tunisia

Artisanal producers is expected to remain the major influence over baked goods in Tunisia in 2014, dominating the category with 66% of retail value sales. This is set to be mainly due to the dominance of unpackaged/artisanal bread in sales of baked ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Argentina

Grupo Bimbo SAB de CV leads sales with 4% value share in 2014. The main reason for its leadership is its distribution network, which allows its products to arrive fresher at points of sale. Additionally, the long-standing presence and product ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Algeria

Artisanal bakers maintained their overwhelming leadership of baked goods in Algeria with a value share of 90% in 2014. The strong historical tradition of baking within Algerian society meant that before the formal introduction of packaged baked ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in France

According to the Confédération Nationale de la Boulangerie-Pâtisserie Française (French trade association for bakery-pastry operators), there were about 32,000 artisanal bakery-pastry outlets operating throughout France by the end of 2013. Their ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Mexico

Grupo Bimbo leads baked goods with 24% value share expected in 2014 thanks to its leadership in packaged/industrial baked goods. The company is present in bread, cakes and pastries; one of its strengths is its wide distribution network that reaches ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Germany

Due to its maturity and saturation, baked goods continues to be dominated by unpackaged/artisanal products on the one hand, and by private label on the other hand. In 2014, artisanal producers are expected to account for a 58% share of overall value ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in the US

Artisanal is expected to witness a small increase in its value share in 2014, reaching to 51%. The economic recovery in the US, while uneven, benefited higher-income consumers and in turn allowed this group to purchase the higher-priced artisanal ...

Nov 2014 | US$1,900 | Add to cart | View details

Country Report

Bakery in Estonia

Eesti Pagar AS will continue leading the category with a 27% share in value sales of 2014. The company enjoys high brand-awareness levels in Estonia and is trusted by the local consumer. Furthermore, the company offers a wide selection of products ...

Nov 2014 | US$1,900 | Add to cart | View details
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