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Country Report

Bakery in Brazil

| Pages: 78

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • Brazil is undergoing a shift in consumer habits, especially in packaged food, with consumers having increased purchasing power and therefore opting for more sophisticated products, including health and wellness-related items. The goal is to eat healthier, by consuming fewer calories and more functional food. Within baked goods, wholemeal, cereal and fibre breads are becoming very successful, with NH high fibre bread accounting for 11% of total bread volume sales in 2013. Although its higher price limits consumption to higher-income groups, the development of the category is pushing manufacturers to introduce similar offerings aimed at middle-class consumers.

COMPETITIVE LANDSCAPE

  • Within the whole baked goods category, artisanal products still account for the bulk of sales, representing 84% of overall value in 2013. Brazilian consumers have historically preferred artisanal products, but the growing competition from packaged/industrial baked goods is showing a slow shift in consumer habits.

PROSPECTS

  • A continuing increase in disposable incomes should allow a larger part of the Brazilian population to have access to added-value and premium items over the forecast period. Along with more sophistication in their tastes, new concerns related to health will continue to change eating habits. For instance, while NH high fibre bread will increasingly strengthen its presence within the bread category, fortified/functional items are expected to appear, offering consumers functional food as part of a healthier lifestyle. While white bread will remain strong amongst lower-income consumers, higher-income consumers will largely opt for health and wellness-related products as well as added-value products including specialty breads, premium cakes and fancy pastries.

Biscuits

TRENDS

  • In Brazil, the biscuits category is undergoing a consolidation process, although approximately 600 companies still make up sales, with strong regional brands. In addition, the category experienced relative volume stagnation over the review period due to the high penetration of biscuits in Brazilian households. As a result the main players have been obliged to opt for merger and acquisition strategies in order to increase their sales. Companies such as M Dias Branco and PepsiCo have been investing in acquisitions, while local regional manufacturers such as Cipa and Indústria de Alimentos Bomgosto have become targets thanks to the success of their local brands.

COMPETITIVE LANDSCAPE

  • In 2013, M Dias Branco remains the leader in biscuits with a 14% value share. The company has traditionally been among the main players, but its recent acquisitions of Moinho Santa Lúcia in 2012, owner of Predilleto and Bonsabor, have consolidated its number one position thanks to a wide portfolio of brands catering to different consumer groups and giving it national coverage. Its most important brands include Richester and Adria. The company also benefits from a vertical business model, owning its own mills and producing its own oils and spreadable oils and fats. In this way, M Dias Branco has greater control over raw material costs and unit prices.

PROSPECTS

  • While volume sales of biscuits will remain relatively stable over the forecast period, increasing by a 3% CAGR, manufacturers will continue investing in value-added products in order to boost value sales and increase profit margins. Innovative and premium brands will increase their shares as consumers gain purchasing power and therefore opt for more sophisticated products. Smaller categories such as cookies and health and wellness biscuits with higher unit prices will gain shares over the forecast period as consumers value quality as well as healthier products.

Breakfast Cereals

TRENDS

  • While breakfast cereals have been traditionally associated with breakfast, increasing purchasing power, combined with a more hectic lifestyle leading consumers to look for more convenience food and snack options, is boosting sales of the category. Indeed, thanks to higher disposable incomes, Brazilian consumers are more likely to purchase higher-priced products and are more concerned about health and wellness issues. Breakfast cereals are considered to be a source of fibre and nutrients and therefore ideal options for a healthy diet. Additionally, their easy preparation and increasing variety are convincing consumers to consume them as snacks.

COMPETITIVE LANDSCAPE

  • In 2013, Kellogg remains by far the leader in breakfast cereals with a 39% value share thanks to its long presence in the category and investments in new packaging, promotion and advertising campaigns. In 2012, the company implemented three major marketing campaigns to maintain its leadership, including the “Vá de Bike” (Go by bike) promotion supporting Kellogg’s All Bran and Kellness, promoting a healthier lifestyle by offering bikes to the best answers to the question: “What is good for you every day?” In addition, Spider-Man miniatures, cards and stickers were available in children’s breakfast cereals [Q: which brands?] in July for the launch of the film “The Amazing Spider-Man”, and Kellogg’s Sucrilhos’s packaging was renovated with brighter colours and better highlighting of the mascot Tony the Tiger.

PROSPECTS

  • While increasing purchasing power has allowed consumers, especially from lower and middle-income groups, to have greater access to breakfast cereals, their convenient features and healthy image will allow them to experience steady growth over the forecast period. Their easy and fast preparation combined with a larger variety of flavours and packaging sizes will continue conquering a new consumer base looking for healthier snack options.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Brazil?
  • What are the major brands in Brazil?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Brazil - Category Analysis

BAKED GOODS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2008-2013
  • Table 2 Sales of Baked Goods by Category: Value 2008-2013
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2008-2013
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Unpackaged/Artisanal Bread by In-store Bakery vs Others: % Value 2008-2013
  • Table 7 Sales of Pastries by Type: % Value Breakdown 2008-2013
  • Table 8 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2008-2013
  • Table 9 NBO Company Shares of Baked Goods: % Value 2009-2013
  • Table 10 LBN Brand Shares of Baked Goods: % Value 2010-2013
  • Table 11 Distribution of Baked Goods by Format: % Value 2008-2013
  • Table 12 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 13 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 14 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

BISCUITS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Biscuits by Category: Volume 2008-2013
  • Table 17 Sales of Biscuits by Category: Value 2008-2013
  • Table 18 Sales of Biscuits by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Biscuits by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Biscuits: % Value 2009-2013
  • Table 21 LBN Brand Shares of Biscuits: % Value 2010-2013
  • Table 22 Distribution of Biscuits by Format: % Value 2008-2013
  • Table 23 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 25 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

BREAKFAST CEREALS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Breakfast Cereals by Category: Volume 2008-2013
  • Table 28 Sales of Breakfast Cereals by Category: Value 2008-2013
  • Table 29 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
  • Table 32 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
  • Table 33 Distribution of Breakfast Cereals by Format: % Value 2008-2013
  • Table 34 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 36 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Bakery in Brazil - Company Profiles

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cia Brasileira de Distribuição SA: Key Facts
  • Summary 2 Cia Brasileira de Distribuição SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Cia Brasileira de Distribuição SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Cia Brasileira de Distribuição SA: Competitive Position 2012

Danone Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Danone Ltda: Key Facts
  • Summary 6 Danone Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Danone Ltda: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Danone Ltda: Competitive Position 2013

Nestlé Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Nestlé Brasil Ltda: Key Facts
  • Summary 10 Nestlé Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Nestlé Brasil Ltda: Competitive Position 2013

Pandurata Alimentos Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Pandurata Alimentos Ltda: Key Facts
  • Summary 13 Pandurata Alimentos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Pandurata Alimentos Ltda: Competitive Position 2013

Packaged Food in Brazil - Industry Context

EXECUTIVE SUMMARY

A large country full of opportunities for packaged food

Social media marketing appeals in packaged food

Mergers and acquisitions are on the rise in Brazil as the market slowly takes steps towards consolidation

High commodity prices have an impact on retail food prices

Conservative but positive outlook, with growth expected

KEY TRENDS AND DEVELOPMENTS

Lactose-free products gain popularity in Brazil

Social media marketing, the new communication strategy

Mergers and acquisitions positively impact packaged food in Brazil

The high costs of commodities continue to increase the prices of packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Trends

Prospects

Category Data

  • Table 38 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 39 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 41 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 45 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 46 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 47 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 51 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 53 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 55 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 56 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 57 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 58 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 65 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 66 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 67 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 71 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 72 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 73 Sales of Packaged Food by Category: Value 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 75 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 76 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 78 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 79 Penetration of Private Label by Category: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 81 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 82 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 85 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • In-store Bakery Sales
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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