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Country Report

Pakistan Flag Bakery in Pakistan

| Pages: 60

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • Bread continued to be a staple food and a significant presence within baked goods. It is a substitute for roti (flatbread), which is an important part of every Pakistani meal. With the standard urban lifestyle busier than ever, bread became an important part of meals especially for breakfast and lunch.

COMPETITIVE LANDSCAPE

  • Baked goods is dominated by unpackaged/artisanal offerings which constituted 75% of total value sales in 2014. This is followed by organised companies with Golden Harvest Foods Pvt Ltd holding a 9% value share followed by Bunny’s (Pvt) Ltd with a 5% share.

PROSPECTS

  • Given the staple nature of baked goods, steady growth is expected during the forecast period, with a value CAGR of 5% at constant 2014 prices. Driven by busy lifestyles, an increase in the consumption of packaged/industrial baked goods is expected during the forecast period.

Biscuits

TRENDS

  • 2014 saw manufacturers invest heavily in launching new products and marketing campaigns for existing products. The biggest story was the launch of Oreo by Continental Biscuits Ltd. The launch was accompanied by an extensive marketing campaign which proved successful. Continental Biscuits Ltd also remained active in marketing its cookie brands Bakeri and Candi with extensive marketing campaigns. English Biscuit Manufacturers (Pvt) Ltd continued its marketing campaign for its flagship cookie brand Peak Freans Sooper.

COMPETITIVE LANDSCAPE

  • English Biscuit Manufacturers continued to lead biscuits with a retail value share of 37% in 2014, followed by Continental Biscuits Ltd with a 31% share. These companies continued to dominate with their strong product portfolio, strong marketing investment and extensive distribution system. Moreover, they have an already established presence and consumers trust them to deliver the best biscuit products to them.

PROSPECTS

  • Over the forecast period, biscuits is likely to become an everyday snack for Pakistani consumers. The new launches and strong promotional activities by the manufacturers will support the growth of biscuits. Biscuits is therefore expected to have a value CAGR of 5% at constant 2014 prices during the forecast period.

Breakfast Cereals

TRENDS

  • The traditional breakfast of Pakistani consumers consists of Parathas (flat bread cooked with oil/butter) served with eggs and milk or tea. People also like to have traditional dishes like curry with Parathas in the morning. However, the increasing westernisation of eating habits of Pakistani consumers supported the growth of breakfast cereals increasingly over the review period. Health considerations are turning cereals into an appealing alternative to the traditional heavy (and oily) Pakistani breakfast. Changing lifestyles also impacted growth. The average urban household mother finds it convenient to serve breakfast cereals to her children. The convenience of preparing cereals allowed even children to prepare their breakfast themselves. Furthermore, cereals is gaining popularity as a snacking option, and parents are increasingly inclined to give their children cereals as a snack rather than other less healthy products. The main consumers for cereals are children, as adults prefer to have a more fulfilling breakfast. The high price points of cereals deterred its growth to a wider audience.

COMPETITIVE LANDSCAPE

  • Fauji Cereals Ltd dominated breakfast cereals with a retail value share of 71%. Nestlé Pakistan, Kellogg and PepsiCo Inc followed with shares of 8%, 7% and 5% respectively. This was due to Fauji’s strong focus on high product quality and understanding of consumer preferences. Fauji recently upgraded its machinery, thus enhancing its capability to manufacture differently shaped cereals. The company was therefore able to introduce new breakfast cereals products.

PROSPECTS

  • Increasing westernisation of eating habits, health considerations of heavy breakfasts and increasingly busy lifestyle of the average mother supported the growth of breakfast cereals. This is likely to continue over the forecast period. Breakfast cereals is expected to grow at a value CAGR of 7% at constant 2014 prices during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery products industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery products industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery products in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery products in Pakistan?
  • What are the major brands in Pakistan?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Pakistan - Category Analysis

BAKED GOODS IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2009-2014
  • Table 2 Sales of Baked Goods by Category: Value 2009-2014
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
  • Table 5 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
  • Table 6 NBO Company Shares of Baked Goods: % Value 2010-2014
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2011-2014
  • Table 8 Distribution of Baked Goods by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2014-2019
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019

BISCUITS IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Biscuits by Category: Volume 2009-2014
  • Table 14 Sales of Biscuits by Category: Value 2009-2014
  • Table 15 Sales of Biscuits by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Biscuits by Category: % Value Growth 2009-2014
  • Table 17 NBO Company Shares of Biscuits: % Value 2010-2014
  • Table 18 LBN Brand Shares of Biscuits: % Value 2011-2014
  • Table 19 Distribution of Biscuits by Format: % Value 2009-2014
  • Table 20 Forecast Sales of Biscuits by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Biscuits by Category: Value 2014-2019
  • Table 22 Forecast Sales of Biscuits by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Biscuits by Category: % Value Growth 2014-2019

BREAKFAST CEREALS IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 25 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 28 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 30 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Bakery in Pakistan - Company Profiles

English Biscuit Manufacturers (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 English Biscuit Manufacturers (Pvt) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 English Biscuit Manufacturers (Pvt) Ltd: Competitive Position 2014

Packaged Food in Pakistan - Industry Context

EXECUTIVE SUMMARY

Packaged food value sales grow further mainly due to increasing inflation

Consumers continue to switch from loose food products to packaged foods

Domestic companies maintain lead

Modern retail channels gain further popularity

Packaged food likely to grow over the forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 36 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 37 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 40 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 44 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 45 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 49 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 50 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 51 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 53 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 54 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 55 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 59 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 60 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 63 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 64 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 65 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 69 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 70 Sales of Packaged Food by Category: Value 2009-2014
  • Table 71 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 73 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 74 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 76 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 77 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 78 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 79 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 80 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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