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Country Report

Pakistan Flag Bakery in Pakistan

| Pages: 60

Price: US$2,100

About this Report

Executive Summary

Baked Goods

TRENDS

  • Bread remains the largest baked goods area and is a staple food which is consumed in a variety of ways. Bread is typically consumed during breakfast, usually with butter or jam, and is also popular with sandwiches. Furthermore, bread is also a good substitute for ‘roti’ (flatbread).

COMPETITIVE LANDSCAPE

  • Baked goods continues to be dominated by domestic artisanal products, which accounted for 75% of total value sales in 2015. This is due to the fact that baked goods is dominated by local bakeries which offer artisanal products at cheap prices. Golden Harvest Foods ranked second in 2015 with a value share of 10%.

PROSPECTS

  • With increasingly busy lifestyles, the tradition of having heavy breakfasts consisting of parathas is declining, with consumers instead moving towards breakfasts consisting of bread with butter or jam. This trend is likely to continue during the forecast period and will significantly contribute to growth within baked goods.

Biscuits

TRENDS

  • 2014 saw manufacturers invest heavily in launching new products and marketing campaigns for existing products. The biggest story was the launch of Oreo by Continental Biscuits Ltd. The launch was accompanied by an extensive marketing campaign which proved successful. Continental Biscuits Ltd also remained active in marketing its cookie brands Bakeri and Candi with extensive marketing campaigns. English Biscuit Manufacturers (Pvt) Ltd continued its marketing campaign for its flagship cookie brand Peak Freans Sooper.

COMPETITIVE LANDSCAPE

  • English Biscuit Manufacturers continued to lead biscuits with a retail value share of 37% in 2014, followed by Continental Biscuits Ltd with a 31% share. These companies continued to dominate with their strong product portfolio, strong marketing investment and extensive distribution system. Moreover, they have an already established presence and consumers trust them to deliver the best biscuit products to them.

PROSPECTS

  • Over the forecast period, biscuits is likely to become an everyday snack for Pakistani consumers. The new launches and strong promotional activities by the manufacturers will support the growth of biscuits. Biscuits is therefore expected to have a value CAGR of 5% at constant 2014 prices during the forecast period.

Breakfast Cereals

TRENDS

  • Increasing westernisation is fuelling awareness of Western lifestyle trends, with a growing number of Pakistani consumers adapting to Western ways and shifting from traditional methods. This also applies to eating habits of consumers, with a growing number of consumers regularly consuming Western dishes. This has led to an increase in the consumption of breakfast cereals as well. Moreover, busier lifestyles are fuelling consumption of breakfast cereals instead of more traditional breakfasts which include parathas. However, this trend has only been observed in urban areas.

COMPETITIVE LANDSCAPE

  • Fauji Cereals continues to lead sales, recording a value share of 72% in 2015 due to its longstanding presence in the market. Consumers trust the company’s products and continue to consume them. Moreover, Fauji offers a wide range of products in every cereals area and has an extensive distribution system which allows it to distribute its products in all areas of urban cities.

PROSPECTS

  • Continued westernisation is likely to drive sales of breakfast cereals during the forecast period as consumers shift from traditional breakfasts to Western style alternatives. Moreover, as the pace of life continues to increase, consumers will increasingly opt for packaged cereals which are quick and easy to prepare.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Pakistan?
  • What are the major brands in Pakistan?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Pakistan - Category Analysis

BAKED GOODS IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2009-2014
  • Table 2 Sales of Baked Goods by Category: Value 2009-2014
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
  • Table 5 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
  • Table 6 NBO Company Shares of Baked Goods: % Value 2010-2014
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2011-2014
  • Table 8 Distribution of Baked Goods by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2014-2019
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019

BISCUITS IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Biscuits by Category: Volume 2009-2014
  • Table 14 Sales of Biscuits by Category: Value 2009-2014
  • Table 15 Sales of Biscuits by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Biscuits by Category: % Value Growth 2009-2014
  • Table 17 NBO Company Shares of Biscuits: % Value 2010-2014
  • Table 18 LBN Brand Shares of Biscuits: % Value 2011-2014
  • Table 19 Distribution of Biscuits by Format: % Value 2009-2014
  • Table 20 Forecast Sales of Biscuits by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Biscuits by Category: Value 2014-2019
  • Table 22 Forecast Sales of Biscuits by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Biscuits by Category: % Value Growth 2014-2019

BREAKFAST CEREALS IN PAKISTAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 25 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 28 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 30 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Bakery in Pakistan - Company Profiles

English Biscuit Manufacturers (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 English Biscuit Manufacturers (Pvt) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 English Biscuit Manufacturers (Pvt) Ltd: Competitive Position 2014

Packaged Food in Pakistan - Industry Context

EXECUTIVE SUMMARY

Packaged food value sales grow further mainly due to increasing inflation

Consumers continue to switch from loose food products to packaged foods

Domestic companies maintain lead

Modern retail channels gain further popularity

Packaged food likely to grow over the forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 36 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 37 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 40 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 44 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 45 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 49 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 50 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 51 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 53 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 54 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 55 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 59 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 60 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 63 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 64 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 65 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 69 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 70 Sales of Packaged Food by Category: Value 2009-2014
  • Table 71 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 73 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 74 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 76 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 77 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 78 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 79 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 80 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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