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Country Report

Bakery in Pakistan

| Pages: 56

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • Bread remains a large and important baked goods product in Pakistan, as it is a substitute for roti, (flatbread) in breakfast only, an integral part of every Pakistani meal. The busy lifestyles of women which means that they cannot spend more time cooking roti at home, has resulted in increased demand for processed bread in 2013. Increased diet consciousness has also led consumers to prefer bread over roti, as the former is considered to be lighter and healthy.

COMPETITIVE LANDSCAPE

  • In 2013, artisanal players are set to dominate baked goods with 76% value share. This will be followed by organised players, with Golden Harvest Foods holding a predicted 7% share and Bunny's (Pvt) Ltd with 5% value share.

PROSPECTS

  • Baked goods is predicted to grow by a constant value CAGR of 5%. It is expected to see growth because of the busy lifestyle of women and rise in diet consciousness levels, and there will be an increase in adoption of packaged/industrial baked goods rather than home cooking, thus continuing to support the rise in demand.

Biscuits

TRENDS

  • Biscuits experienced rising acceptance not only as a snack but also as a mini meal and not only amongst urban consumers, but also amongst rural consumers, because of a change in lifestyle, supported by increasing affordability. Biscuits not only gained in acceptance among children but manufacturers such as English Biscuits Manufacturers and Continental Biscuits Ltd (TUC biscuits) targeted adults through advertisements such as “halki phulki bhook main” (when you feel little hunger). In this advertisement, TUC targeted working class adults.

COMPETITIVE LANDSCAPE

  • English Biscuit Manufacturers is set to continue to lead biscuits in 2013 with 38% value share, followed by Continental Biscuits Ltd with 31% share. English Biscuit Manufacturers continued to provide varieties to consumers with low unit prices. Furthermore, the company continued to invest in advertising to raise product awareness.

PROSPECTS

  • Biscuits are not necessarily a sweet treat but also a wholesome snack, as consumers understand the benefits of healthier snacks and good substitutes to sweet treats such as sugar and chocolate confectionery. Over the forecast period, biscuits is expected to record good growth, with a retail volume CAGR of 11%.

Breakfast Cereals

TRENDS

  • As the breakfast cereal offers a lighter, healthier and lower calories breakfast option, and due to Western influences, only upper-income consumers switched to this category, due to the awareness that high calories cause too many diseases. The majority of consumers, despite greater health awareness, refrained from switching to breakfast cereals due to its high price.

COMPETITIVE LANDSCAPE

  • In 2013, Fauji Cereals is set to continue to be the leading player with 32% retail value share. In packaged breakfast cereals, domestic companies apart from Fauji Cereals have a low presence.

PROSPECTS

  • Over the forecast period, breakfast cereals is predicted to grow by a constant value CAGR of 7% as higher-income urban consumers who continue to shift to breakfast cereals which contain low calories compared to a traditional breakfast.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Pakistan?
  • What are the major brands in Pakistan?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Pakistan - Category Analysis

BAKED GOODS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2008-2013
  • Table 2 Sales of Baked Goods by Category: Value 2008-2013
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2008-2013
  • Table 5 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2008-2013
  • Table 6 NBO Company Shares of Baked Goods: % Value 2009-2013
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2010-2013
  • Table 8 Distribution of Baked Goods by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

BISCUITS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Biscuits by Category: Volume 2008-2013
  • Table 14 Sales of Biscuits by Category: Value 2008-2013
  • Table 15 Sales of Biscuits by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Biscuits by Category: % Value Growth 2008-2013
  • Table 17 NBO Company Shares of Biscuits: % Value 2009-2013
  • Table 18 LBN Brand Shares of Biscuits: % Value 2010-2013
  • Table 19 Distribution of Biscuits by Format: % Value 2008-2013
  • Table 20 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 21 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 22 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 23 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

BREAKFAST CEREALS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Breakfast Cereals by Category: Volume 2008-2013
  • Table 25 Sales of Breakfast Cereals by Category: Value 2008-2013
  • Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
  • Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
  • Table 28 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
  • Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
  • Table 30 Distribution of Breakfast Cereals by Format: % Value 2008-2013
  • Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Packaged Food in Pakistan - Industry Context

EXECUTIVE SUMMARY

High Inflation leads to increase in value sales

Convenience factor leads to adoption of packaged and frozen processed food

Domestic companies pose strong competition to multinationals

Supermarkets/hypermarkets continue to gain share from traditional grocers

Positive growth expected in both retail value and volume terms

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 36 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 37 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 40 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 41 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 44 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 45 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 49 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 50 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 51 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 53 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 54 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 55 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 59 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 60 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 61 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 63 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 64 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 65 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 67 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 69 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 70 Sales of Packaged Food by Category: Value 2008-2013
  • Table 71 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 72 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 73 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 74 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 75 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 76 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 77 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 78 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 79 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 80 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 81 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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