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Country Report

Russia Flag Bakery in Russia

| Pages: 78

Price: US$2,100

About this Report

Executive Summary

Baked Goods

TRENDS

  • Baked goods volume sales declined slowly over the review period due to decreasing consumption of bread. Although bread is traditionally one of the most important products in Russia, consumers are increasingly attracted by foreign cuisines. In addition, in line with the health and wellness trend, Russian consumers increasingly prefer to cut down on high calorie bread products. Nevertheless, bread still accounted for some 89% of all baked goods volume sales in Russia in 2015 and is key to development within the area.

COMPETITIVE LANDSCAPE

  • Khlebny Dom ranked second in baked goods in Russia in 2015 with a 6% value share. Khlebny Dom belongs to multinational bakery giant Fazer and can thus spend large sums on promotions and advertising. Over its many years within baked goods, Khlebny Dom has gained consumer loyalty by producing highly popular bread and pastry products such as Borodinsky and Yagodnoe Lukoshko. Khlebny Dom has a well-developed distribution system that assures products are present in different types of retail outlets.

PROSPECTS

  • Growth rates within baked goods are expected to continue to decline over the forecast period, with the area having a projected constant 2015 price value CAGR of 2%. Consumers are diversifying their eating habits by increasingly including less traditional products in their daily diets. In addition, the health and wellness trend is also negatively impacting demand. Consumers who choose to look after their health more carefully generally prefer to cut down on baked goods rather than substitute traditional bread with healthier options. Baked goods value sales are expected to reach RUB380 billion by the end of 2020.

Breakfast Cereals

TRENDS

  • Breakfast cereals recorded sound current value growth of 20% in 2015. Per capita consumption of breakfast cereals in Russia remains lower than average for Eastern European countries, which means that the area remains far from saturation. Breakfast cereals recorded sales of RUB29 billion in 2015.

COMPETITIVE LANDSCAPE

  • Nestlé Russia continues to lead breakfast cereals, recording a value share of 39% in 2015. The company has a leading position as it continuously introduces new tastes to attract more consumers, with its leading brands in breakfast cereals being Fitness and Nesquik. Nestlé products are supported by intensive advertising via TV and promotions in stores where people can try new and long-standing products. The company has a good distribution system, with Nestlé products being found in a variety of retail channels. In addition, Nesquik is the leading brand within children’s breakfast cereals, the most dynamic category in breakfast cereals.

PROSPECTS

  • Breakfast cereals is set to continue its development, with the area having a projected constant 2015 price value CAGR of 4%, with the health and wellness and convenience trends set to remain the main drivers of growth. By the end of 2020, breakfast cereals constant 2015 price value sales are expected to reach RUB35 billion.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Russia?
  • What are the major brands in Russia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Russia - Category Analysis

BAKED GOODS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2009-2014
  • Table 2 Sales of Baked Goods by Category: Value 2009-2014
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unpackaged/Artisanal Bread by In-store Bakery vs Others: % Value 2009-2014
  • Table 7 Sales of Pastries by Type: % Value Breakdown 2009-2014
  • Table 8 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
  • Table 9 NBO Company Shares of Baked Goods: % Value 2010-2014
  • Table 10 LBN Brand Shares of Baked Goods: % Value 2011-2014
  • Table 11 Distribution of Baked Goods by Format: % Value 2009-2014
  • Table 12 Forecast Sales of Baked Goods by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Baked Goods by Category: Value 2014-2019
  • Table 14 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019

BISCUITS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Biscuits by Category: Volume 2009-2014
  • Table 17 Sales of Biscuits by Category: Value 2009-2014
  • Table 18 Sales of Biscuits by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Biscuits by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Biscuits: % Value 2010-2014
  • Table 21 LBN Brand Shares of Biscuits: % Value 2011-2014
  • Table 22 Distribution of Biscuits by Format: % Value 2009-2014
  • Table 23 Forecast Sales of Biscuits by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Biscuits by Category: Value 2014-2019
  • Table 25 Forecast Sales of Biscuits by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Biscuits by Category: % Value Growth 2014-2019

BREAKFAST CEREALS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 28 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 29 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 32 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 33 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 34 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 36 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Bakery in Russia - Company Profiles

Nestlé Russia OOO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Russia OOO: Key Facts
  • Summary 2 Nestlé Russia OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Russia OOO: Competitive Position 2014

Obiedinenye Konditery UK OOO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Obiedinenye Konditery UK OOO: Key Facts
  • Summary 5 Obiedinenye Konditery UK OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Obiedinenye Konditery UK OOO: Competitive Position 2014

Wimm-Bill-Dann Produkty Pitania OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
  • Summary 8 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2014

Packaged Food in Russia - Industry Context

EXECUTIVE SUMMARY

Consumer spending power decreases

Rise in demand for children’s products

Multinationals lead in majority of packaged food areas

Expansion of modern retail formats continues

Decreasing consumer spending power will negatively affect market

KEY TRENDS AND DEVELOPMENTS

Russian population is getting younger

Consumers seek more natual and quality packaged food

Private label ranges attract more consumers

Modern retailing sees rapid development in Russia

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

HEADLINES

TRENDS – SALES TO FOODSERVICE

Trends –foodservice

Prospects

Category Data

  • Table 38 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 39 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 41 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 45 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 46 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 47 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 51 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 53 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 55 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 56 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 57 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 58 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 65 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 66 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 67 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 71 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 72 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 73 Sales of Packaged Food by Category: Value 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 75 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 76 Sales of Packaged Food by City: Value 2009-2014
  • Table 77 Sales of Packaged Food by City: % Value Growth 2009-2014
  • Table 78 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 79 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 80 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 81 Penetration of Private Label by Category: % Value 2009-2014
  • Table 82 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 83 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 84 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 85 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 86 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 87 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • In-store Bakery Sales
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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