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Country Report

Bakery in Russia

| Pages: 74

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • 2012 saw a continuous shift from regular bread towards higher value-added baked goods. Over the review period the purchasing power of many Russian households increased, affecting purchasing and eating habits. The development of modern retail and marketing activities among the category’s players also affected the preferences of Russian consumers. Along with an increased proportion of meat and dairy products on the everyday shopping lists of many Russians, regular bread was substituted by higher value-added products such as bread substitutes, or was excluded completely. This tendency was supported by a widespread opinion that bread is a high-calorie product causing consumers to become overweight in the case of excess consumption. As one-quarter of the Russian population is concerned with weight management issues, this also affected the volume development of the category.

COMPETITIVE LANDSCAPE

  • Khlebny Dom OAO held a 3% value share and the leading position in baked goods in 2012. The company belongs to Finnish Karl Fazer Oy Ab and is considered as a conductor of Western products to the Russian market. A strong portfolio of brands and the introduction of new products aligned with effective marketing support were the main factors influencing success.

PROSPECTS

  • The forecast period is expected to see further growth in consumer sophistication. However despite the growing health concerns, Russian consumer remains to be price sensitive and likes not very healthy but tasty traditional indulgence baked products. Increasing competition among manufacturers and retailers will lead to a significantly more challenging business environment than seen at the beginning of the review period. Baking at home became popular during the economic downturn, and many consumers continued this practise when the economic situation became more stable.

Biscuits

TRENDS

  • The review period saw economic turbulence which affected the behaviour of Russian customers. They started to pay greater attention to price while at the same time opting for high quality products. The development of large grocery retail chains led to an increased presence in the Russian market of products from different regions of Russia as well as from other countries. A greater assortment of biscuits allowed consumers to try new products. Companies able to offer new tastes enjoyed an additional advantage, benefiting from better organised distribution channels. The end of the review period saw increased competition among manufacturers, with companies aiming to maintain leadership investing in marketing campaigns.

COMPETITIVE LANDSCAPE

  • Bolshevik KF OAO led sales of biscuits with an 8% value share in 2012. The company has the strong Yubileinoye brand. New savoury biscuit brand Tuc was launched at the end of the review period and saw strong growth in 2012. The company benefited from strong distribution and wide marketing campaigns aiming to build its strong brands.

PROSPECTS

  • The forecast period is expected to see further consolidation of the category, driven by developing retail chains. This will allow manufacturers to rapidly widen distribution of their products in Russia. Economic conditions are expected to be tight, not providing leverage for rapid trading up among Russian consumers.

Breakfast Cereals

TRENDS

  • The review period saw development of the category and distribution of its products. The variety of products offered also increased. Growing availability of higher quality products gave consumers greater choice. Facing tightened economic conditions Russian consumers became more rational, preferring less expensive but healthier products. Russian consumers are still able to spend extra on a product as long as it offers added value. Brand name alone is no longer sufficient.

COMPETITIVE LANDSCAPE

  • Nestlé Russia OOO maintained leadership of the category in 2012, although its value share decreased in both 2011 and 2012. The company has a strong portfolio of brands and widespread distribution. The company suffered at the end of the review period from increased price consciousness among Russian consumers. However, its brands remained among the strongest in the category.

PROSPECTS

  • Along with economic growth and increasingly busy lifestyles demand for breakfast cereals is expected to grow in coming years, stimulating the development of the category. Breakfast cereals are expected to see demand shifting towards healthier products. Consumers’ increasing education via the mass-media and their peers will likely lead to them increasingly opting for products containing more grain components and fibre, lower levels of carbohydrate, and particularly reduced content of sugar and preservatives. Manufacturers will likely follow the trend, offering convenient, high-quality solutions in the premium and mid-price segments.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Russia?
  • What are the major brands in Russia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Russia - Category Analysis

BAKED GOODS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2007-2012
  • Table 2 Sales of Baked Goods by Category: Value 2007-2012
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2007-2012
  • Table 5 Packaged/Industrial Bread by Type: % Value Breakdown 2007-2012
  • Table 6 Unpackaged/Artisanal Bread: In-store Bakery Sales 2007-2012
  • Table 7 Pastries by Type: % Value Breakdown 2007-2012
  • Table 8 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2007-2012
  • Table 9 Baked Goods Company Shares 2008-2012
  • Table 10 Baked Goods Brand Shares 2009-2012
  • Table 11 Sales of Baked Goods by Distribution Format: % Analysis 2007-2012
  • Table 12 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 13 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 14 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

BREAKFAST CEREALS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Breakfast Cereals by Category: Volume 2007-2012
  • Table 17 Sales of Breakfast Cereals by Category: Value 2007-2012
  • Table 18 Sales of Breakfast Cereals by Category: % Volume Growth 2007-2012
  • Table 19 Sales of Breakfast Cereals by Category: % Value Growth 2007-2012
  • Table 20 Breakfast Cereals Company Shares 2008-2012
  • Table 21 Breakfast Cereals Brand Shares 2009-2012
  • Table 22 Sales of Breakfast Cereals by Distribution Format: % Analysis 2007-2012
  • Table 23 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 25 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

BISCUITS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Biscuits by Category: Volume 2007-2012
  • Table 28 Sales of Biscuits by Category: Value 2007-2012
  • Table 29 Sales of Biscuits by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Biscuits by Category: % Value Growth 2007-2012
  • Table 31 Biscuits Company Shares 2008-2012
  • Table 32 Biscuits Brand Shares 2009-2012
  • Table 33 Sales of Biscuits by Distribution Format: % Analysis 2007-2012
  • Table 34 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 36 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

Bakery in Russia - Company Profiles

Nestlé Russia OOO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Russia OOO: Key Facts
  • Summary 2 Nestlé Russia OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Russia OOO: Competitive Position 2012

Russky Produkt OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Russky Produkt OAO : Key Facts
  • Summary 5 Russky Produkt OAO : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Russky Produkt: Competitive Position 2012

Packaged Food in Russia - Industry Context

EXECUTIVE SUMMARY

The market growth rates slow down due to complex of factors

Changing economic conditions lead to shift in consumers’ behaviour in 2012

Russia joined the World Trade Organisation in 2012

Largest grocery retail chains continue expansion in Russia

Packaged food will not see abundant growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Russia joined the World Trade Organisation in 2012

Russian consumers get more sophisticated

Key M&As lead to further integration and consolidation of Russian processed food market

Experiments with flavours drive the processed packaged food market

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 39 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 40 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 42 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 43 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 44 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 45 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

HEADLINES

Trends

Competitive Landscape

Prospects

Category Data

  • Table 48 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 49 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 50 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 51 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 52 Company Shares of Meal Solutions 2008-2012
  • Table 53 Brand Shares of Meal Solutions 2009-2012
  • Table 54 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 55 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 56 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 57 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 58 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 59 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 60 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 61 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 62 Company Shares of Nutrition/Staples 2008-2012
  • Table 63 Brand Shares of Nutrition/Staples 2009-2012
  • Table 64 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 65 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 66 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 67 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 68 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 69 Sales of Packaged Food by Category: Value 2007-2012
  • Table 70 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 71 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 72 Sales of Packaged Food by City: Value 2007-2012
  • Table 73 Sales of Packaged Food by City: % Value Growth 2007-2012
  • Table 74 GBO Shares of Packaged Food 2008-2012
  • Table 75 NBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Brand Shares of Packaged Food 2009-2012
  • Table 77 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 78 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 79 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 80 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 81 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Bakery
    • Baked Goods
      • Bread
        • Bread Substitutes
        • Packaged/Industrial Bread
        • Unpackaged/Artisanal Bread
      • Cakes
        • Packaged/Industrial Cakes
        • Unpackaged/Artisanal Cakes
      • Pastries
        • Packaged/Industrial Pastries
        • Unpackaged/Artisanal Pastries
    • Biscuits
      • Savoury Biscuits and Crackers
      • Sweet Biscuits
        • Chocolate Coated Biscuits
        • Cookies
        • Filled Biscuits
        • Plain Biscuits
        • Sandwich Biscuits
    • Breakfast Cereals
      • Hot Cereals
      • RTE Cereals
        • Children's Breakfast Cereals
        • Family Breakfast Cereals
          • Flakes
          • Muesli
          • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • In-store bakery sales
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Single portion vs multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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