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Country Report

Russia Flag Bakery in Russia

| Pages: 87

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • Baked goods is set to decline slightly in total volume terms in 2013, due to increasing health concerns and growing incomes, which in turn lead consumers to alternative products and gradually transform eating habits. Bread is beginning to be perceived as a high calorie product and therefore the trend among health-conscious consumers, as well as consumers concerned about their figures, is to eliminate it from their diets. On the other hand, bread is facing increased competition from pastries along with the expansion of sophisticated products and the strong tradition of tea drinking, to which pastries is a common supplement.

COMPETITIVE LANDSCAPE

  • Khlebny Dom is expected to lead bakery in Russia, accounting for 4% of retail value sales in 2013. The company belongs to international bakery giant, Fazer, and therefore receives financial support for promotion. Khlebny Dom has a wide assortment and provides consumers with traditional products, such as Borodinsky bread, as well as more specialist bakery, such as Yagodnoe Lukoshko. Well-established distribution chains and a strong presence in modern retail enhanced turnover and increased brand awareness.

PROSPECTS

  • Modern retail will enhance the consumption of packaged bakery. Small or single portion bakery is likely to show strong dynamics along with the increasing pace of life and the perception of these products as being suitable for snacking. Packaged/industrial pastries is expected to generate 4% CARG in constant value terms over the forecast period, in line with increasing demand for consumer convenience and the growing need for longer product shelf life. The tendency towards self-indulgence and meals on the go will positively impact demand for pastries. The wide assortment of in-store baked pastries will enhance demand for unpackaged artisanal pastries. A greater variety of bakery with health positioning is expected to appear within the forecast period, with wider options of more interesting fillings and flavours, ingredients suitable for diabetics, and natural ingredients.

Biscuits

TRENDS

  • Interest in packaged biscuits increased over the review period, which can be attributed to the increasing pace of life and demand for convenient storage and consumption. Russians nowadays have higher expectations of foodstuff packaging and biscuits is no exception. In addition, the activity of manufacturers and packaging players, together with the growing interest in branded products, resulted in a higher number of packaged biscuits being available. The branding of traditional products, such as savoury and plain sweet biscuits, has become crucial in line with ever more competition. Unusual flavours and fillings became more important to Russians along with the gradual saturation of the category, while manufacturers’ desire to appeal to health-conscious consumers increased the usage of natural ingredients.

COMPETITIVE LANDSCAPE

  • Mondelez Rus OOO is set to lead biscuits in 2013. Its already high category share is likely to be strengthened due to its local manufacturing facilities, well organised logistics and its presence within the main distribution channels. Mondelez continued to invest into promotion of its brands and paid more attention to the performance of its core brand, Yubileinoye.

PROSPECTS

  • Biscuits is expected to post a CAGR of 2% in constant value terms over the forecast period, supported by stronger branding, a constantly increasing variety of sophisticated fillings and flavours, together with interesting packaging solutions. Biscuits is one of the most popular supplementary products for drinking tea, which is very popular in Russia. An increasing tendency towards indulgence is expected to deepen this tradition and strengthen demand for non-traditional and innovative products. Premiumisation will become more notable within ingredients and packaging.

Breakfast Cereals

TRENDS

  • The constantly increasing pace of life and variety of pastimes are leading an increasing number of Russians to look for easy meal solutions. Growing health concerns limit the options and are increasing the popularity of breakfast cereals. Breakfast cereals is perceived as a light, healthy and energy-providing breakfast, which does not require extra time for cooking. The consumption of breakfast cereals also increased consumption of drinking milk, leading to many children to drink the recommended amount per day.

COMPETITIVE LANDSCAPE

  • Nestlé is set to hold the strongest position within breakfast cereals and account for a 39% retail value share in 2013. The company leads due to its strong brands represented within the largest categories of hot and children’s breakfast cereals. The company’s impressive share is due to the wide availability of Nestlé cereal products within modern retail, which is undergoing massive expansion. A strong distribution chain enabled higher possibilities for promotions. Advertising campaigns enhanced the interest of Russian consumers and are set to improve Nestlé’s already strong results. Lubiatovo is expected to hold second place, however the gap between it and the leader will likely remain significant. Lubiatovo is set to account for an 8% retail value share in 2013.

PROSPECTS

  • The increasing number of children, who will remain the target group for breakfast cereals, will define the development of this category in Russia. The baby boom, which began in Russia in 2007, will ensure a large number of young children in the forecast period. Breakfast cereals will benefit from growing health concerns, which will lead consumers to look for a nutritious and energy-boosting start to the day. Along with these factors, the shortage of time for preparation of breakfast will be felt still further over the forecast period and breakfast cereals is therefore expected to become a more popular option for the Russian morning meal.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Russia?
  • What are the major brands in Russia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Russia - Category Analysis

BAKED GOODS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2008-2013
  • Table 2 Sales of Baked Goods by Category: Value 2008-2013
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2008-2013
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Unpackaged/Artisanal Bread by In-store Bakery vs Others: % Value 2008-2013
  • Table 7 Sales of Pastries by Type: % Value Breakdown 2008-2013
  • Table 8 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2008-2013
  • Table 9 NBO Company Shares of Baked Goods: % Value 2009-2013
  • Table 10 LBN Brand Shares of Baked Goods: % Value 2010-2013
  • Table 11 Distribution of Baked Goods by Format: % Value 2008-2013
  • Table 12 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 13 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 14 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

BISCUITS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Biscuits by Category: Volume 2008-2013
  • Table 17 Sales of Biscuits by Category: Value 2008-2013
  • Table 18 Sales of Biscuits by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Biscuits by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Biscuits: % Value 2009-2013
  • Table 21 LBN Brand Shares of Biscuits: % Value 2010-2013
  • Table 22 Distribution of Biscuits by Format: % Value 2008-2013
  • Table 23 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 25 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

BREAKFAST CEREALS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Breakfast Cereals by Category: Volume 2008-2013
  • Table 28 Sales of Breakfast Cereals by Category: Value 2008-2013
  • Table 29 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
  • Table 32 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
  • Table 33 Distribution of Breakfast Cereals by Format: % Value 2008-2013
  • Table 34 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 35 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 36 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Bakery in Russia - Company Profiles

Nestlé Russia OOO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Russia OOO: Key Facts
  • Summary 2 Nestlé Russia OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Russia OOO: Competitive Position 2013

Obiedinenye Konditery UK OOO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Obiedinenye Konditery UK OOO: Key Facts
  • Summary 5 Obiedinenye Konditery UK OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Obiedinenye Konditery UK OOO: Competitive Position 2013

Russky Produkt OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Russky Produkt OAO: Key Facts
  • Summary 8 Russky Produkt OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Russky Produkt OAO: Competitive Position 2013

Wimm-Bill-Dann Produkty Pitania OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
  • Summary 11 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2013

Packaged Food in Russia - Industry Context

EXECUTIVE SUMMARY

Manufacturers appeal to nostalgia and tradition

Demand for convenience pushes sales of packaged foods

Private label becomes increasingly popular

Products aimed at children see increasing demand

Development of modern retailing positively influences packaged food

KEY TRENDS AND DEVELOPMENTS

Demographic trends influence demand for specific products

Traditional recipes and retro packaging designs find favour

Private label significantly expands its presence in packaged food

Modern retailing sees rapid development in Russia

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 38 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 39 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 41 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 45 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 46 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 47 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 51 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 53 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 55 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 56 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 57 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 58 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 65 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 66 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 67 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 71 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 72 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 73 Sales of Packaged Food by Category: Value 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 75 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 76 Sales of Packaged Food by City: Value 2008-2013
  • Table 77 Sales of Packaged Food by City: % Value Growth 2008-2013
  • Table 78 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 79 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 80 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 81 Penetration of Private Label by Category: % Value 2008-2013
  • Table 82 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 83 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 84 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 85 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 86 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 87 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • In-store Bakery Sales
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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