print

Country Report

Russia Flag Bakery in Russia

| Pages: 78

Price: US$2,100

About this Report

Executive Summary

Baked Goods

TRENDS

  • Baked goods in Russia are products of first need. In 2014, baked goods continued to see a slight decline in volume. Decline was due to consumer shift towards more healthy consumption habits. Bread is starting to be seen as a high calorie product and therefore the trend among health-conscious consumers, as well as consumers concerned about their figures, was to eliminate it from their diets. Bread sales in Russia are partly seasonal, thus, in winter more bread is consumed compared to warm season when bread is substituted by seasonal fruits and vegetables.

COMPETITIVE LANDSCAPE

  • Khlebny Dom continued leading in 2014 with 5% value share in 2014. Khlebny Dom belongs to multinational bakery giant Fazer which allows company to spend on promotion and advertising. For many years, Khlebny Dom gained consumer loyalty by producing most popular bread and pastry types such as Borodinsky and Yagodnoe Lukoshko. Khlebny Dom has well-developed distribution system that assures its products are present in different types of retail outlets.

PROSPECTS

  • Baked goods is not expected to see major changes over the forecast period as market is saturated. Bakery sales will see flat volume growth and value CAGR of 2% at constant 2014 prices by 2019. Slight increase in value sales will be stimulated by consumer shift towards more premium bakery.

Biscuits

TRENDS

  • Biscuits enjoyed strong current value growth of 11% in 2014. Such growth was stimulated by growing preferences for packaged biscuits that are convenient in storage and consumption. In terms of growing competition, companies produced more branded packaged biscuits each year to meet consumer demand. Natural ingredients and no preservatives or artificial colours were major sales factors provided by manufacturers to follow healthy lifestyle trend.

COMPETITIVE LANDSCAPE

  • Mondelez Rus OOO led biscuits in 2014 with 6% value share. The company had a strong position in Russia due to its local manufacturing facilities, well-organised logistics and its presence within the main distribution channels. Company constantly works on new product development allowing consumers to experience something new without changing brand preference.

PROSPECTS

  • Over the forecast period biscuits sales will start seeing saturation with only 2% retail volume CAGR. Sales will be supported by more innovations which will increase the variations in flavours, coating and fillings. Biscuits is one of the most popular products that goes with tea, which is very popular in Russia. An increasing tendency towards indulgence is expected to deepen this tradition and strengthen demand for non-traditional and innovative products. Premiumisation will become more noticeable within ingredients and packaging.

Breakfast Cereals

TRENDS

  • Busy lifestyles, especially among urban consumers, made consumers choose fast and easy meal solutions. Breakfast cereals became popular for everyday life as it was positioned as light, healthy and energy giving breakfast. The consumption of breakfast cereals also increased consumption of drinking milk, leading to many children drinking the recommended amount per day.

COMPETITIVE LANDSCAPE

  • Nestlé Russia continues to lead breakfast cereals with its Fitness and Nesquik brands. The company has a leading position as it continuously introduces new tastes to attract more consumers. Nestlé products in 2014, as well as over the review period, were supported by intensive advertising via TV and promotion in stores where people can try new and long-standing products. Company has good distribution system therefore Nestlé products can be found in almost every store.

PROSPECTS

  • Breakfast cereals is expected to see moderate development over the forecast period. Such products will continue being limited to large cities with their hectic lifestyles, whereas in rural areas people will follow tradition by eating porridge.

Samples (FAQs about samples):

doc_pdf.png Sample Bakery Market Research Report

doc_excel_table.png Sample Bakery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Russia?
  • What are the major brands in Russia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Russia - Category Analysis

BAKED GOODS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2009-2014
  • Table 2 Sales of Baked Goods by Category: Value 2009-2014
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unpackaged/Artisanal Bread by In-store Bakery vs Others: % Value 2009-2014
  • Table 7 Sales of Pastries by Type: % Value Breakdown 2009-2014
  • Table 8 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
  • Table 9 NBO Company Shares of Baked Goods: % Value 2010-2014
  • Table 10 LBN Brand Shares of Baked Goods: % Value 2011-2014
  • Table 11 Distribution of Baked Goods by Format: % Value 2009-2014
  • Table 12 Forecast Sales of Baked Goods by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Baked Goods by Category: Value 2014-2019
  • Table 14 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019

BISCUITS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Biscuits by Category: Volume 2009-2014
  • Table 17 Sales of Biscuits by Category: Value 2009-2014
  • Table 18 Sales of Biscuits by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Biscuits by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Biscuits: % Value 2010-2014
  • Table 21 LBN Brand Shares of Biscuits: % Value 2011-2014
  • Table 22 Distribution of Biscuits by Format: % Value 2009-2014
  • Table 23 Forecast Sales of Biscuits by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Biscuits by Category: Value 2014-2019
  • Table 25 Forecast Sales of Biscuits by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Biscuits by Category: % Value Growth 2014-2019

BREAKFAST CEREALS IN RUSSIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 28 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 29 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 32 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 33 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 34 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 36 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Bakery in Russia - Company Profiles

Nestlé Russia OOO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Russia OOO: Key Facts
  • Summary 2 Nestlé Russia OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Russia OOO: Competitive Position 2014

Obiedinenye Konditery UK OOO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Obiedinenye Konditery UK OOO: Key Facts
  • Summary 5 Obiedinenye Konditery UK OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Obiedinenye Konditery UK OOO: Competitive Position 2014

Wimm-Bill-Dann Produkty Pitania OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
  • Summary 8 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2014

Packaged Food in Russia - Industry Context

EXECUTIVE SUMMARY

Consumer spending power decreases

Rise in demand for children’s products

Multinationals lead in majority of packaged food areas

Expansion of modern retail formats continues

Decreasing consumer spending power will negatively affect market

KEY TRENDS AND DEVELOPMENTS

Russian population is getting younger

Consumers seek more natual and quality packaged food

Private label ranges attract more consumers

Modern retailing sees rapid development in Russia

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

HEADLINES

TRENDS – SALES TO FOODSERVICE

Trends –foodservice

Prospects

Category Data

  • Table 38 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 39 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 41 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 45 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 46 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 47 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 51 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 53 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 55 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 56 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 57 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 58 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 65 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 66 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 67 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 71 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 72 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 73 Sales of Packaged Food by Category: Value 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 75 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 76 Sales of Packaged Food by City: Value 2009-2014
  • Table 77 Sales of Packaged Food by City: % Value Growth 2009-2014
  • Table 78 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 79 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 80 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 81 Penetration of Private Label by Category: % Value 2009-2014
  • Table 82 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 83 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 84 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 85 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 86 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 87 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • In-store Bakery Sales
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here