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Country Report

Spain Flag Bakery in Spain

| Pages: 78

Price: US$2,100

About this Report

Executive Summary

Baked Goods

TRENDS

  • In 2015, baked good maintained the negative trend of previous years, with both volume and value sales declining. The area is hampered by its non-healthy image, particularly in key segments such as artisanal bread. Strong competition in the segment - both among manufacturers and retailers - has been another key factor preventing further growth. Artisanal bread is a “hook” product in Spain, with margins being squeezed to a minimum by key retailers so as to attract daily buyers. However, propelled by the economic recovery, 2015 has been a more positive year for innovations. Innovation has mainly focused on healthier and more nutritious products that satisfy more conscious and demanding customers.

COMPETITIVE LANDSCAPE

  • Panrico SAU continued to lead sales in 2015, recording a value share of 8% and sales of €380 million. Panrico SAU’s relatively low sales share can be attributed to the widespread popularity of artisanal goods, which accounted for 64% of value sales. Apart from a number of launches and innovations, over the last year Panrico carried out a complete restructuration plan which has enabled the company to reduce costs, increase margins and face the threat of private label.

PROSPECTS

  • Baked goods will continue to struggle over the forecast period, mainly due to the growing popularity of healthy alternatives, with companies set to introduce a growing number of quality and added value features. The number of consumers interested in the benefits of baked goods is likely to increase, with a growing number of people focusing on diet and health. In addition, companies are expected to invest in research and development of more specialised products in order to fulfil the needs of more sophisticated consumers.

Breakfast Cereals

TRENDS

  • The main factor negatively affecting volume sales within breakfast cereals in Spain during 2015 was the recent economic crisis, which continues to impact spending patterns. As a result, the relatively high price of breakfast cereals slowed down consumption and motivated customers to substitute breakfast cereals with more affordable products.

COMPETITIVE LANDSCAPE

  • Breakfast cereals is led by Kellogg España, which recorded a value share of 39% in 2015. Kellogg España’s success in this area can be attributed to the strong presence of its well-known brands, wide distribution network and the strong investment of the company in communication and promotional campaigns.

PROSPECTS

  • Breakfast cereals is expected to be affected by the current trend towards fresh and healthier food. On the other hand, the introduction of new products and the improvement of existing formulas should help to boost growth in the second part of the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Spain?
  • What are the major brands in Spain?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Spain - Category Analysis

BAKED GOODS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2009-2014
  • Table 2 Sales of Baked Goods by Category: Value 2009-2014
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unpackaged/Artisanal Bread by In-store Bakery vs Others: % Value 2009-2014
  • Table 7 Sales of Pastries by Type: % Value Breakdown 2009-2014
  • Table 8 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
  • Table 9 NBO Company Shares of Baked Goods: % Value 2010-2014
  • Table 10 LBN Brand Shares of Baked Goods: % Value 2011-2014
  • Table 11 Distribution of Baked Goods by Format: % Value 2009-2014
  • Table 12 Forecast Sales of Baked Goods by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Baked Goods by Category: Value 2014-2019
  • Table 14 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019

BISCUITS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Biscuits by Category: Volume 2009-2014
  • Table 17 Sales of Biscuits by Category: Value 2009-2014
  • Table 18 Sales of Biscuits by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Biscuits by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Biscuits: % Value 2010-2014
  • Table 21 LBN Brand Shares of Biscuits: % Value 2011-2014
  • Table 22 Distribution of Biscuits by Format: % Value 2009-2014
  • Table 23 Forecast Sales of Biscuits by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Biscuits by Category: Value 2014-2019
  • Table 25 Forecast Sales of Biscuits by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Biscuits by Category: % Value Growth 2014-2019

BREAKFAST CEREALS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 28 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 29 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 32 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 33 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 34 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 36 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Bakery in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mercadona SA: Key Facts
  • Summary 2 Mercadona SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Mercadona SA: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Mercadona SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Mercadona SA: Competitive Position 2014

Nutrexpa SL in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nutrexpa SL: Key Facts
  • Summary 7 Nutrexpa SL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Nutrexpa SL: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 9 Nutrexpa SL: Competitive Position 2014

Unilever España SA, Grupo in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Unilever España SA, Grupo: Key Facts
  • Summary 11 Unilever España SA, Grupo: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Unilever España SA, Grupo: Competitive Position 2014

Packaged Food in Spain - Industry Context

EXECUTIVE SUMMARY

High unemployment hinders the performance of packaged food

The retail channel and private label on the rise

Sustainability and social responsibility continue to gain weight

Healthy new releases and product reformulation drive agenda

Slow recovery of packaged food industry ahead

KEY TRENDS AND DEVELOPMENTS

High unemployment hinders recovery of packaged food market

Price-aware consumers propel value for money brands

Dairy industry commits to sustainability and ethical business practices

MasterChef: Home cooking is here to stay!

FOODSERVICE - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 39 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 41 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 45 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 46 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 47 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 51 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 53 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 55 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 56 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 57 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 58 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 65 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 66 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 67 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 71 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 72 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 73 Sales of Packaged Food by Category: Value 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 75 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 76 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 78 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 79 Penetration of Private Label by Category: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 81 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 82 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 85 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • In-store Bakery Sales
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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