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Country Report

Bakery in the Philippines

| Pages: 74

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • In 2012 there was a notable increase in the number of independent small businesses that sold premium- quality artisanal baked goods. Entrepreneurs saw opportunity in higher quality products due to the success of chained premium baked goods stores such as Bread Talk. Better economic conditions in 2012 helped drive the trend for premiumisation.

COMPETITIVE LANDSCAPE

  • Gardenia Philippines continues to lead the Philippine baked goods industry and is set to account for 11% of value shares in 2012. The company’s strong distribution in the Philippines continues to be the main contributor to its strong performance. Gardenia Philippine also is able to compete for multiple market segments through its wide variety of product offerings ranging from low-cost products, such as its Pinoy Tasty bread, to more premium items such as blueberry muffins.

PROSPECTS

  • The overall baked goods industry is likely to continue to perform well over the forecast period. Deeper penetration into provincial markets is likely to drive growth, specifically for packaged/industrial bread, cakes and pastries. The strengthening economy and higher purchasing power of consumers is also likely to help keep growth of baked goods positive.

Biscuits

TRENDS

  • Biscuits in the Philippines continues to compete with chocolate confectionery. Many consumers continue to consume biscuits, usually chocolate-coated biscuits, as a cheaper alternative to chocolate confectionery. Brands such as Choco Knots, Knick Knacks and Cubee tend to steal shares from brands such as Kit Kat and Gandour. Consumers tend to perceive biscuits as a cheaper snack alternative and better value for money compared to chocolate confectionery in the Philippines.

COMPETITIVE LANDSCAPE

  • The Monde Nissin Corp is the leading biscuits brand manufacturer and is set to post a 34% value share in 2012, thanks to its wide product portfolio, popularity of its brands and continuous large investment on marketing and product innovation. The company had numerous multimedia advertisements in 2012 with about seven different television commercials promoting its various brands. Monde Nissin is one of the oldest manufacturers of biscuits and is proven to be a producer of quality biscuit products. Its Sky Flakes brand is the main driver of its growth and the major contributor of its value sales.

PROSPECTS

  • Competition between chocolate confectionery and biscuits is likely to intensify because both industries tend to target a similar market niche and use similar strategies to gain market share. Over the forecast period, both industries will be driven by innovation to keep consumers interested. Manufacturers are also likely to restrict unit price growth to stay competitive.

Breakfast Cereals

TRENDS

  • With more young adults joining the workforce, due to the expansion of business process outsourcing in the Philippines, demand for convenience plays an essential role in changing consumer habits. More adults continue to consume breakfast cereals in the morning for a quick meal. Consumers have less time to prepare breakfast in the morning because lifestyles are becoming fast paced.

COMPETITIVE LANDSCAPE

  • Quaker Oats Asia, the leading brand manufacturer of breakfast cereals, is set to post a 30% value share in 2012. Its flagship brand, Quaker Oats was one of the first breakfast cereal brands to enter the Philippine market. It continues to be patronised by consumers of all ages and is the most well recognised brand name in hot cereals. Quaker Oats has marketed itself aggressively as a product that is nutritious and good for the heart. Quaker Oats Asia also has brands present in RTE cereals.

PROSPECTS

  • Constant value sales of breakfast cereals are expected to grow at a 4% CAGR over the forecast period. This growth rate is more than three times faster compared to the constant value CAGR seen over the review period. The increasing demand for convenience and higher disposable income of the working population is likely to drive this growth. The growing business process outsourcing industry is likely to benefit breakfast cereals even further.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Philippines?
  • What are the major brands in Philippines?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in the Philippines - Category Analysis

BAKED GOODS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2007-2012
  • Table 2 Sales of Baked Goods by Category: Value 2007-2012
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2007-2012
  • Table 5 Packaged/Industrial Bread by Type: % Value Breakdown 2007-2012
  • Table 6 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2007-2012
  • Table 7 Baked Goods Company Shares 2008-2012
  • Table 8 Baked Goods Brand Shares 2009-2012
  • Table 9 Sales of Baked Goods by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 12 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

BISCUITS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Sales of Biscuits by Category: Volume 2007-2012
  • Table 15 Sales of Biscuits by Category: Value 2007-2012
  • Table 16 Sales of Biscuits by Category: % Volume Growth 2007-2012
  • Table 17 Sales of Biscuits by Category: % Value Growth 2007-2012
  • Table 18 Biscuits Company Shares 2008-2012
  • Table 19 Biscuits Brand Shares 2009-2012
  • Table 20 Sales of Biscuits by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 23 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

BREAKFAST CEREALS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Breakfast Cereals by Category: Volume 2007-2012
  • Table 26 Sales of Breakfast Cereals by Category: Value 2007-2012
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2007-2012
  • Table 29 Breakfast Cereals Company Shares 2008-2012
  • Table 30 Breakfast Cereals Brand Shares 2009-2012
  • Table 31 Sales of Breakfast Cereals by Distribution Format: % Analysis 2007-2012
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Bakery in the Philippines - Company Profiles

Goldilocks Bake Shop Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Goldilocks Bakeshop Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Monde Nissin Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Monde Nissin Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Monde Nissin Corp: Competitive Position 2012

Universal Robina Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Universal Robina Corp: Key Facts
  • Summary 5 Universal Robina Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Universal Robina Corp: Competitive Position 2012

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Modest value growth in 2012

Higher demand for healthier packaged food products

Domestic manufacturers dominate packaged food

Supermarkets remains the most important distribution channel

Higher value growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic growth sustains packaged food consumption

Higher demand for healthier goods

Consumers prefer value-for-money products

Stable packaged food commodity prices

Domestic companies dominate Philippines packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 44 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 45 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 50 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 51 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 54 Company Shares of Meal Solutions 2008-2012
  • Table 55 Brand Shares of Meal Solutions 2009-2012
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 61 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 64 Company Shares of Nutrition/Staples 2008-2012
  • Table 65 Brand Shares of Nutrition/Staples 2009-2012
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 71 Sales of Packaged Food by Category: Value 2007-2012
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 74 GBO Shares of Packaged Food 2008-2012
  • Table 75 NBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Brand Shares of Packaged Food 2009-2012
  • Table 77 Penetration of Private Label by Category 2007-2012
  • Table 78 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 79 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Bakery
    • Baked Goods
      • Bread
        • Bread Substitutes
        • Packaged/Industrial Bread
        • Unpackaged/Artisanal Bread
      • Cakes
        • Packaged/Industrial Cakes
        • Unpackaged/Artisanal Cakes
      • Pastries
        • Packaged/Industrial Pastries
        • Unpackaged/Artisanal Pastries
    • Biscuits
      • Savoury Biscuits and Crackers
      • Sweet Biscuits
        • Chocolate Coated Biscuits
        • Cookies
        • Filled Biscuits
        • Plain Biscuits
        • Sandwich Biscuits
    • Breakfast Cereals
      • Hot Cereals
      • RTE Cereals
        • Children's Breakfast Cereals
        • Family Breakfast Cereals
          • Flakes
          • Muesli
          • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Single portion vs multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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