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Country Report

Philippines Flag Bakery in the Philippines

| Pages: 80

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • Innovation remains vital for baked goods companies to address the need of consumers for variety, which can be more pronounced in packaged food. The development of new products is directed either towards creating something healthier or something better tasting. Innovation, however, is no longer limited to pastries, cakes or bread loaves as even the popular local bread, pan de sal (salted bread), is being reinvented. A hotdog-flavoured pan de sal, for instance, is now available through Gardenia Philippines Inc. A healthier variant, meanwhile, can be bought through the bakery chain, Pan de Manila, which created a malunggay (horseradish) pan de sal. The Food and Nutrition Research Institute, on the other hand, is promoting the selling of yellow pan de sal, which contains squash puree, in public schools to help address the problem of malnutrition among children.

COMPETITIVE LANDSCAPE

  • Artisanal players which led the category in 2013 with a value sales contribution of 48% sustained its lead in 2014 with a 47% value share. The proximity of neighbourhood bakeries to households gave artisanal goods an edge over packaged/industrial baked goods as they were more accessible to consumers. Also, some bread, like the popular pan de sal, is best consumed hot after baking as it tends to harden as it gets cold. As such, artisanal bakeries are the preferred sources of freshly baked bread and pastries if one is available nearby. The customisation possible through unpackaged/artisanal cakes, meanwhile, made it the preferred option, especially for more special occasions.

PROSPECTS

  • Innovation is expected to remain an important part of major players’ operations to sustain and improve their value share. This is also expected to help improve the growth of baked goods over the forecast period, which is projected to post a constant value CAGR of 2%, slightly outpacing its constant value performance over the review period. Aside from creating healthier baked goods, adding flavour especially to plain bread, such as pan de sal, is expected to help drive purchases. Not only do tastier baked goods address consumers’ needs for variety, but will also afford them savings in both time and money as they can forego the use of spreads or fillings.

Biscuits

TRENDS

  • Biscuits continued to be regarded as a convenient snack option which consumers can consume while on the go or which mothers give their children to take to school. Although some variants may have a high fat or sugar content, biscuits are generally perceived to be more nutritious than potato chips or other salty snacks. Their affordability also allows companies to generate a steady demand for their products, especially from school-aged children and busy individuals.

COMPETITIVE LANDSCAPE

  • The lead attained by Monde Nissin Corp in 2013 was sustained in 2014 as it had 33% value share. The company’s continued leading position stemmed from its wide brand portfolio composed of Sky Flakes, Eggnog, Bingo, Fita, Cubee and MY San Grahams, among others. Furthermore, some of its brands were prominent in their respective areas, such as Sky Flakes in savoury biscuits and crackers and Eggnog in plain biscuits. Instrumental to the company’s success was its long-standing presence in the country which allowed it to establish a following among consumers. The company also strove to adequately differentiate its products from those offered by other players.

PROSPECTS

  • The regular consumption of biscuits as part of an individual’s main meal is unlikely to develop over the forecast period. Consumers are expected to continue regarding biscuits as a snack. The performance of biscuits over the forecast period is also expected to slightly improve compared to the review period in constant value terms with a CAGR of 4%. Although consumers are not expected to significantly increase their frequency of consumption of biscuits, the slight improvement over the forecast period is expected to arise from the growing purchasing power of the middle class who are expected to make upgrades in their purchases and be driven by taste preference rather than price.

Breakfast Cereals

TRENDS

  • Filipinos are used to eating rice with their main meals including breakfast. This limited the demand for breakfast cereals, especially as few people drink milk after childhood, once they start eating solid food after drinking toddler milk formula. As such, children’s breakfast cereals products are commonly consumed on their own as a nutritious alternative to sweet and salty snacks. Companies, meanwhile, tried to drive demand among adults by highlighting the weight-loss benefits of breakfast cereals.

COMPETITIVE LANDSCAPE

  • Quaker Oats Asia Inc led breakfast cereals in 2013 and recorded a value share of 32% in 2014. The company’s continuous lead was driven by its dominance in hot cereals where it recorded a 61% value share in 2013, 62% in 2014. Its brand enjoys such good recall that it is common for consumers to mention Quaker Oats when referring to oatmeal. Furthermore, it was able to differentiate its products from competitors since it was the only one offering different flavours such as chocolate, banana bites and fruits and nuts, among others.

PROSPECTS

  • Most consumers are expected to continue to prefer rice with their main dish for breakfast. The commonly held notion that rice is more filling than bread or baked goods, which are eaten by some as an alternative, is likely to be sustained. Breakfast cereals are likely to be in demand mainly from health-conscious and busy individuals. Weight-conscious consumers are also expected to regularly consume breakfast cereals. However, it is expected that flavourful children’s breakfast cereals will continue to be consumed as a snack by youngsters.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery products in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery products in Philippines?
  • What are the major brands in Philippines?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in the Philippines - Category Analysis

BAKED GOODS IN THE PHILIPPINES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2009-2014
  • Table 2 Sales of Baked Goods by Category: Value 2009-2014
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Pastries by Type: % Value Breakdown 2009-2014
  • Table 7 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
  • Table 8 NBO Company Shares of Baked Goods: % Value 2010-2014
  • Table 9 LBN Brand Shares of Baked Goods: % Value 2011-2014
  • Table 10 Distribution of Baked Goods by Format: % Value 2009-2014
  • Table 11 Forecast Sales of Baked Goods by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Baked Goods by Category: Value 2014-2019
  • Table 13 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019

BISCUITS IN THE PHILIPPINES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Biscuits by Category: Volume 2009-2014
  • Table 16 Sales of Biscuits by Category: Value 2009-2014
  • Table 17 Sales of Biscuits by Category: % Volume Growth 2009-2014
  • Table 18 Sales of Biscuits by Category: % Value Growth 2009-2014
  • Table 19 NBO Company Shares of Biscuits: % Value 2010-2014
  • Table 20 LBN Brand Shares of Biscuits: % Value 2011-2014
  • Table 21 Distribution of Biscuits by Format: % Value 2009-2014
  • Table 22 Forecast Sales of Biscuits by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Biscuits by Category: Value 2014-2019
  • Table 24 Forecast Sales of Biscuits by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Biscuits by Category: % Value Growth 2014-2019

BREAKFAST CEREALS IN THE PHILIPPINES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 27 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 28 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 31 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 32 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Bakery in the Philippines - Company Profiles

Monde Nissin Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Monde Nissin Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Monde Nissin Corp: Competitive Position 2014

Nestlé Philippines Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nestlé Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Nestlé Philippines Inc: Competitive Position 2014

SM Retail Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 SM Retail Inc: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 SM Retail Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 SM Retail Inc: Competitive Position 2013

Universal Robina Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Universal Robina Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Universal Robina Corp: Competitive Position 2014

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Economy continues to benefit packaged food in the Philippines in 2014

Increasingly busy and faster-paced lifestyles influence packaged food consumers

Multinationals continue to dominate competition in packaged food

Distribution of packaged food continues to be dominated by modern grocery retailers

Packaged food expected to continue on positive growth trend for the forecast period

KEY TRENDS AND DEVELOPMENTS

Modern grocery channels continue to grow in number

Improving economic condition encourages foreign brands to enter packaged food

Increasingly busy lifestyles continues to benefit packaged food in 2014

Growingly sophisticated consumers lead to opportunities for new product developments

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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