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Country Report

Philippines Flag Bakery in the Philippines

| Pages: 80

Price: US$2,100

About this Report

Executive Summary

Baked Goods

TRENDS

  • Key players remained committed to keeping consumers interested in their brands through the continuous launch of new products. Recent launches included Gardenia’s Cheese Cream Roll, Monde’s Belgian Waffles, Le Coeur de France’s Chocolat Almondine croissant and Blueberry Crème Croissant and Julie’s Bakeshop’s flavoured pan de sal (local bread roll) available in ube (purple yam), strawberry, buko (coconut) pandan, chocolate and mocha. RFM Corp, on the other hand, expanded the dessert mixes of White King to include the new Belgian Chocolate Chip Cookie Mix and Moist Chocolate Cake Mix. All these are set to compete with new product offerings of foreign franchises such as Uncle Tetsu and Kumori Bakery, both of which are famous for their Japanese cheesecakes, and the Danish Bar. Japanese brand, Pablo, is also set to open in the middle of 2015 amidst the rising popularity of Japanese cheesecakes in the country.

COMPETITIVE LANDSCAPE

  • Gardenia Philippines Inc is the biggest company in baked goods. Aside from marketing and promotional activities, its established reputation for quality and guarantee that none of its products are handheld also helped propel it to prominence. It also continuously innovates and expands it distribution, which now includes more provinces in Mindanao. Goldilocks Bake Shop trailed closely behind with its success driven as well by the introduction of new products and expansion of its distribution network. It also adequately promotes its brand and for 2015, it will be present in the new theme park, KidZania, where it will give children a chance to try out baking.

PROSPECTS

  • Baked goods is predicted to record a value CAGR of 2% at constant 2015 prices over the forecast period which will be marginally better compared to its review period performance. One of the various factors is predicted to be the continuous innovation by companies, which renews consumers’ interest in baked goods. Another is the franchising of foreign brands, which local entrepreneurs increasingly prefer over building their own label. The busy lifestyles of urban dwellers will also assist the growth of baked goods as they switch from rice in favour of bread and/or pastries for breakfast.

Breakfast Cereals

TRENDS

  • The consumer base of breakfast cereals remained limited to middle to high-income consumers. Even if some brands are available in packaging sizes as small as 25 grams, lower income consumers still generally preferred rice or bread for breakfast. As such, it is largely the more affluent consumers who purchase breakfast cereals, especially those who are conscious of their health. Others meanwhile eat breakfast cereals as part of their weight loss program. Even if breakfast cereals are more convenient to prepare over rice meals, some consumers still remain partial to rice since it is more filling and because some are averse to the taste of milk.

COMPETITIVE LANDSCAPE

  • Quaker Oats Asia Inc dominated breakfast cereals in 2015 with value share of 32%. Even if it only has a presence in hot cereals, it was able to stay ahead of other companies since hot cereals is the biggest area in overall breakfast cereals, holding 51% value share in 2015. Furthermore, Quaker Oats commands a sizeable portion of hot cereals with value share of 62% in 2015. Although the company’s brands are not very actively promoted on tri-media, it still earns the patronage of consumers through its high brand equity and differentiated product offerings. They are the only ones to come in various flavours such as banana, chocolate, fruit and nuts.

PROSPECTS

  • Breakfast cereals is expected to record a value CAGR of 4% at constant 2015 prices over the forecast period which will be marginally faster than the 3% value CAGR at constant 2015 prices registered over the review period. Improvements in performance over the forecast period will be assisted by the growing health consciousness among consumers. The rising awareness on the benefits of a high fibre diet is likely to prompt more individuals to prefer breakfast cereals in the morning. The growth, however, is expected to still stem mostly from the middle to high-income group. Low-income consumers are predicted to remain indifferent to breakfast cereals and continue to consume rice meals or bread for breakfast.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Philippines?
  • What are the major brands in Philippines?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in the Philippines - Category Analysis

BAKED GOODS IN THE PHILIPPINES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2009-2014
  • Table 2 Sales of Baked Goods by Category: Value 2009-2014
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Pastries by Type: % Value Breakdown 2009-2014
  • Table 7 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
  • Table 8 NBO Company Shares of Baked Goods: % Value 2010-2014
  • Table 9 LBN Brand Shares of Baked Goods: % Value 2011-2014
  • Table 10 Distribution of Baked Goods by Format: % Value 2009-2014
  • Table 11 Forecast Sales of Baked Goods by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Baked Goods by Category: Value 2014-2019
  • Table 13 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019

BISCUITS IN THE PHILIPPINES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Biscuits by Category: Volume 2009-2014
  • Table 16 Sales of Biscuits by Category: Value 2009-2014
  • Table 17 Sales of Biscuits by Category: % Volume Growth 2009-2014
  • Table 18 Sales of Biscuits by Category: % Value Growth 2009-2014
  • Table 19 NBO Company Shares of Biscuits: % Value 2010-2014
  • Table 20 LBN Brand Shares of Biscuits: % Value 2011-2014
  • Table 21 Distribution of Biscuits by Format: % Value 2009-2014
  • Table 22 Forecast Sales of Biscuits by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Biscuits by Category: Value 2014-2019
  • Table 24 Forecast Sales of Biscuits by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Biscuits by Category: % Value Growth 2014-2019

BREAKFAST CEREALS IN THE PHILIPPINES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 27 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 28 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 31 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 32 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Bakery in the Philippines - Company Profiles

Monde Nissin Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Monde Nissin Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Monde Nissin Corp: Competitive Position 2014

Nestlé Philippines Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nestlé Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Nestlé Philippines Inc: Competitive Position 2014

SM Retail Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 SM Retail Inc: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 SM Retail Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 SM Retail Inc: Competitive Position 2013

Universal Robina Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Universal Robina Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Universal Robina Corp: Competitive Position 2014

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Economy continues to benefit packaged food in the Philippines in 2014

Increasingly busy and faster-paced lifestyles influence packaged food consumers

Multinationals continue to dominate competition in packaged food

Distribution of packaged food continues to be dominated by modern grocery retailers

Packaged food expected to continue on positive growth trend for the forecast period

KEY TRENDS AND DEVELOPMENTS

Modern grocery channels continue to grow in number

Improving economic condition encourages foreign brands to enter packaged food

Increasingly busy lifestyles continues to benefit packaged food in 2014

Growingly sophisticated consumers lead to opportunities for new product developments

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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