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Country Report

Philippines Flag Bakery in the Philippines

| Pages: 78

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • The stronger performance of the Philippine economy helped to fuel the consumption of baked goods in 2013. It is expected that retail current value sales will jump by 6%, as Filipinos are starting to consume bread, pastries and cakes more frequently. This is especially noted amongst busy middle-income urban consumers, who prefer to have sandwiches instead of rice and other dishes in order to save time on food preparation. On the other hand, pastries and cakes benefited from the aggressive expansion of chained bakery fast food brands such as Red Ribbon and Goldilocks in key cities nationwide. By the end of 2013, sales of baked goods are expected to reach Ps34.8 billion.

COMPETITIVE LANDSCAPE

  • Baked goods is dominated by small bakeries which bake and sell their products on-site. In 2013, it is expected that unpackaged/artisanal offerings will account for a 48% share of total sales in baked goods. Amongst packaged/industrial players, Gardenia Philippines is expected to see the biggest revenue contribution. The company’s share is expected to reach 11% in 2013. Gardenia Philippines banks on its reputation as a manufacturer of freshly baked bread which is delivered to retailers daily. In recent years the company expanded its product line to include pastries, high fibre bread and healthier alternatives.

PROSPECTS

  • Baked goods faces bright prospects in the medium term. Demand for these products will be driven by the improvement in the Philippine economy and the faster paced lifestyles of Filipino consumers. As the Philippines experiences better economic growth, consumers’ incomes will improve and lead to more robust demand for baked goods. Faster paced lifestyles will stimulate the consumption of convenience products such as baked goods. The opening up of more chained modern grocery retailers and bake shops across the country will further improve the penetration of packaged/industrial brands.

Biscuits

TRENDS

  • The performance of biscuits is expected to remain robust in 2013, with retail sales improving by 7%. The better economy in the Philippines was instrumental in sustaining growth in the category, whilst new product innovations kept consumers excited. Manufacturers also invested in advertising campaigns, which further helped to boost consumers’ awareness. This increased purchases from middle- and lower-income consumers. By the end of 2013 it is expected that retail sales of biscuits will reach Ps26.6 billion.

COMPETITIVE LANDSCAPE

  • Monde Nissin Corp holds the lead in biscuits; expected to account for one-third of value sales in 2013. The company’s strong position is supported by the leading position of its brands in key biscuits categories, namely Sky Flakes in savoury biscuits and crackers, Eggnog in plain biscuits and Bingo in sandwich biscuits. The manufacturer has capitalised on its long-standing presence in the Philippine market, which enables it to create a strong brand image and loyalty amongst consumers. The company continues to launch new innovations in order to respond to the increasing health-consciousness in the Philippines, and appeal to the more adventurous young adult market, which demands variety.

PROSPECTS

  • With a better economic backdrop and strong consumer confidence, biscuits is expected to continue to see more favourable growth in the next five years. The retail constant value CAGR in biscuits for the forecast period is expected to reach 4%.

Breakfast Cereals

TRENDS

  • Breakfast cereals benefited from increasing health-consciousness in the Philippines, which is expected to enable it to see moderate growth in 2013. Sales are expected to jump by 7% in current value terms, to reach Ps4.1 billion, although consumption is still limited to middle-income consumers. It should be noted that common Filipino breakfast fare includes white rice, cold cuts, hot dogs, dried fish and fried eggs. Although more convenient in terms of preparation, most Filipinos still stick to rice and other dishes, and are not keen on switching to milk and breakfast cereals.

COMPETITIVE LANDSCAPE

  • Quaker Oats Asia holds the largest share of sales in breakfast cereals. During 2012, the multinational company registered sales of Ps1.2 billion, or a 31% share of value sales. It is expected to maintain this share in 2013. The company’s strength in the Philippines is sustained by its aggressive advertising campaigns and focus on positioning Quaker Oats as a healthy food. The company’s investment in promotion was a great help in carving out its niche amongst health-conscious and diabetic consumers.

PROSPECTS

  • Breakfast cereals will continue to benefit from health-consciousness amongst Filipino consumers. Urban consumers are expected to incorporate healthier food alternatives into their lifestyles. The potential of breakfast cereals to tap into this growing demand for nutritious food remains huge, considering that market penetration remains low. The constant value CAGR in the in forecast period 2013-2018 is expected to be 4%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Philippines?
  • What are the major brands in Philippines?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in the Philippines - Category Analysis

BAKED GOODS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2008-2013
  • Table 2 Sales of Baked Goods by Category: Value 2008-2013
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2008-2013
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2008-2013
  • Table 7 NBO Company Shares of Baked Goods: % Value 2009-2013
  • Table 8 LBN Brand Shares of Baked Goods: % Value 2010-2013
  • Table 9 Distribution of Baked Goods by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 12 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

BISCUITS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Sales of Biscuits by Category: Volume 2008-2013
  • Table 15 Sales of Biscuits by Category: Value 2008-2013
  • Table 16 Sales of Biscuits by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Biscuits by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Biscuits: % Value 2009-2013
  • Table 19 LBN Brand Shares of Biscuits: % Value 2010-2013
  • Table 20 Distribution of Biscuits by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 23 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

BREAKFAST CEREALS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Breakfast Cereals by Category: Volume 2008-2013
  • Table 26 Sales of Breakfast Cereals by Category: Value 2008-2013
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2008-2013
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Bakery in the Philippines - Company Profiles

Monde Nissin Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Monde Nissin Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Monde Nissin Corp: Competitive Position 2013

Nestlé Philippines Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nestlé Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Nestlé Philippines Inc: Competitive Position 2013

SM Retail Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 SM Retail Inc: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 SM Retail Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 SM Retail Inc: Competitive Position 2012

Universal Robina Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Universal Robina Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Universal Robina Corp: Competitive Position 2013

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Packaged food maintains moderate growth in 2013

Filipino consumers seek variety in food choices

Nestlé Philippines maintains the lead in packaged food

Modern grocery retailers dominates the distribution of packaged food

Packaged food set to grow at a slower pace in the medium term

KEY TRENDS AND DEVELOPMENTS

Better economic performance in 2013 boosts the performance of packaged food

Manufacturers cash-in on Filipinos’ faster-paced lifestyles

New product developments embody Filipinos’ increasing interest in product variety

Players go beyond traditional marketing campaigns to engage consumers

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 51 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 61 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 71 Sales of Packaged Food by Category: Value 2008-2013
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 74 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 75 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 77 Penetration of Private Label by Category: % Value 2008-2013
  • Table 78 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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