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Country Report

Venezuela Flag Bakery in Venezuela

| Pages: 76

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • Bread is by far the largest category of baked goods, and is set to account for 91% and 75% of volume and value sales, respectively, in 2014. In this regard, the performance of baked goods is ruled by bread, and more specifically, artisanal bread. There have been two factors adversely impacting the performance of baked goods in 2013 and 2014; the first has to do with the fall in wheat imports (given that wheat is not grown in the country) and the second with the price regulations in artisanal salty bread. In August 2013, the government approved a 25% price increase in artisanal bread, as it went from BsF5.5 per kg to BsF6.9 per kg. Nonetheless, bakers stated that the new price does not even cover production costs, given that the rate of inflation closed at 56.2% in 2013.

COMPETITIVE LANDSCAPE

  • As unpackaged/artisanal bread accounts for the vast majority of baked goods volume sales, artisanal producers in turn continue to dominate baked goods, and are expected to account for 56% of value sales in 2014. Among the most relevant companies in baked goods is Bimbo de Venezuela CA, which will maintain a strong leadership and account for 23% of value sales in 2014. The company manages an expensive product portfolio in packaged/industrial bread, which includes fortified white bread, reduced-calorie bread, whole wheat bread and pita bread as well as hot dog and burger bread.

PROSPECTS

  • Neither the entrance of new players nor a change in Venezuelans’ eating habits is projected to occur in the forecast period to produce a significant boost in baked goods consumption. Baked goods, and more specifically, bread, will continue to see strong competition not only from home-made flour products but also from corn flour arepas, which share similar consumption occasions. As baked goods are regarded to be in a mature stage, substantial volume growth can only be achieved through the introduction of new products; a very unlikely scenario given the strong limitations to operate in Venezuela.

Biscuits

TRENDS

  • Social networks seem to be gaining importance in the strengthening of the relationship between companies/brands involved in biscuits and consumers. For instance, fan pages have begun to appear on Facebook with users recalling brands and products relating to their childhood. Such has been the case with Sorbeticos´s fans, who have called for the relaunch of the brand. In order to maintain continual communication with Sorbeticos´s fans, Kraft Foods Venezuela CA has leveraged social networks Facebook and Twitter to bring news of the brand and capture new consumers. Previously, in 2012, the company also used its Facebook platform to support the introduction of Oreo Fudge, a line extension of flagship brand Oreo.

COMPETITIVE LANDSCAPE

  • Sucesora de Jose Puig y Cía CA and Kraft Foods Venezuela CA will lead biscuits with a combined 62% share of value sales in 2014. The first of these companies dominates savoury biscuits and crackers as well as plain biscuits, with its Puig Galleta de Soda and María Selecta flagship brands in each product category, respectively. Kraft Foods Venezuela has the leadership in cookies with Chips Ahoy! as well as in sandwich biscuits with its emblematic Oreo brand, which in 2012 commemorated its 100 years in the country.

PROSPECTS

  • The consumption of biscuits will remain steady over the forecast period with no major changes expected in consumption habits to produce substantial volume increases. The emphasis by multinational companies on oatmeal cookies as healthy snacks will support favourable growth in 2014-2019; nonetheless, health and wellness products will remain niche, with non-health-and-wellness products accounting for the majority of sales showing steady volume increase.

Breakfast Cereals

TRENDS

  • In 2014 breakfast cereals will continue to record a slowdown trend in consumption, which started in 2010 as the result of the economic downturn, and has forced Venezuelans to reduce their frequency of consumption. Breakfast cereals faces strong competition from corn flour arepas, which apart from being preferred breakfast options for Venezuelan families, are by far the cheapest carbohydrates. According to official statistics published by the Central Bank of Venezuela, the average real disposable income of Venezuelans fell by 5.6% in 2013, which means that the average salary increase in the public and private sector was below the rate of inflation. The scenario for 2014 is not very different from this, with an inflation rate that has been estimated at 80%.

COMPETITIVE LANDSCAPE

  • Alimentos Kellogg will maintain its leading position in breakfast cereals with a 54% value share in 2014. The company manages a well-segmented product portfolio across RTE cereals, with flagship international brands. For instance, Kellogg's Corn Flakes, aimed at the whole family, manages a dominant position in flakes, where it will account for 58% of value sales in 2014. In children´s breakfast cereals, Alimentos Kellogg also leads the way with Kellogg's Zucaritas, Kellogg's Froot Loops and Kellogg's Choco Krispies, brands that will represent a combined 50% share of value sales in 2014. Alfonzo Rivas & Cía CA will rank second in breakfast cereals, offering lower-value cereals, which directly compete against Alimentos Kellogg´s brands.

PROSPECTS

  • The fact that Venezuelans have breakfast indicates that breakfast cereals will continue to post steady volume growth in the forecast period, in line with the natural growth of the population. A substantial volume increase is not likely to be seen in either RTE cereals or hot cereals, taking into account that, on the one hand, breakfast cereals will continue to face strong competition from price-regulated carbohydrates such as corn flour and unpackaged/artisanal bread, and on the other hand, no major product launches are expected to take place.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Venezuela?
  • What are the major brands in Venezuela?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Venezuela - Category Analysis

BAKED GOODS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2009-2014
  • Table 2 Sales of Baked Goods by Category: Value 2009-2014
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2009-2014
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2009-2014
  • Table 7 NBO Company Shares of Baked Goods: % Value 2010-2014
  • Table 8 LBN Brand Shares of Baked Goods: % Value 2011-2014
  • Table 9 Distribution of Baked Goods by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Baked Goods by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Baked Goods by Category: Value 2014-2019
  • Table 12 Forecast Sales of Baked Goods by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Baked Goods by Category: % Value Growth 2014-2019

BISCUITS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Sales of Biscuits by Category: Volume 2009-2014
  • Table 15 Sales of Biscuits by Category: Value 2009-2014
  • Table 16 Sales of Biscuits by Category: % Volume Growth 2009-2014
  • Table 17 Sales of Biscuits by Category: % Value Growth 2009-2014
  • Table 18 NBO Company Shares of Biscuits: % Value 2010-2014
  • Table 19 LBN Brand Shares of Biscuits: % Value 2011-2014
  • Table 20 Distribution of Biscuits by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Biscuits by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Biscuits by Category: Value 2014-2019
  • Table 23 Forecast Sales of Biscuits by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Biscuits by Category: % Value Growth 2014-2019

BREAKFAST CEREALS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 26 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Bakery in Venezuela - Company Profiles

Alfonzo Rivas & Cía CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alfonzo Rivas & Cía CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Alfonzo Rivas & Cía CA: Competitive Position 2014

Alimentos Polar CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Alimentos Polar CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Alimentos Polar CA: Competitive Position 2014

PepsiCo Alimentos SCA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 PepsiCo Alimentos SCA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 PepsiCo Alimentos SCA: Competitive Position 2014

Packaged Food in Venezuela - Industry Context

EXECUTIVE SUMMARY

Adverse business environment limits growth in packaged food

Inflation and devaluation drive unit prices in 2014

Multinationals are best equipped to deal with foreign currency restrictions

Convenience stores continue to gain ground in packaged food

Tough business environment remains the main threat to growth in packaged food

KEY TRENDS AND DEVELOPMENTS

Packaged food stagnates with regard to new product developments and new entrants

Regulatory constraints limit consumers’ ability to differentiate brands and retailers

Inflation and devaluation drive unit prices

The adverse economic environment leads to concentration in price-regulated categories

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 51 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 71 Sales of Packaged Food by Category: Value 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 74 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 77 Penetration of Private Label by Category: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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