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Country Report

Venezuela Flag Bakery in Venezuela

| Pages: 76

Price: US$1,900

About this Report

Executive Summary

Baked Goods

TRENDS

  • Unpackaged/artisanal bread is the largest category in baked goods; expected to account for half of value sales of baked goods in 2013. The Venezuelan government maintains price controls on unpackaged/artisanal bread, and therefore consumers find it very affordable. The price per kilo of basic artisanal bread varieties is fixed at BsF5.50. This is a very low price when compared with BsF40.00 per kilogram, which is the price of packaged/industrial basic white bread in 2013.

COMPETITIVE LANDSCAPE

  • Sales of baked goods are fragmented amongst many artisanal players. Indeed, the local preference for artisanal baked goods is a strong obstacle to growth for manufacturers of packaged products. Bread is often purchased as an artisanal, fresh product at panaderías, as are pastries and cakes. Both formal and informal outlets often have a range of artisanal pastries and cakes, so consumers can easily find them in their fresher form.

PROSPECTS

  • Eating habits are not expected to change to a significant extent over the forecast period. Arepas will continue to surpass bread consumption in 2018. Nevertheless, busy lifestyles and population growth are expected to support 4% volume CAGR in baked goods from 2013 to 2018.

Biscuits

TRENDS

  • In Venezuela, Facebook and Twitter users surpass nine and six million people respectively. Venezuelans are highly social people, and being connected through social networks fits well with their cultural preferences. As soon as new networks appear, such as Instagram, Venezuelans enter into the trend and become highly active. In this technological environment, many companies from different industries started to increase the interaction between brands and consumers. One example was the leading biscuit company Kraft Foods, which relied on social networks to develop a contest sponsored by the biscuit brand Belvita in 2013. Previously, in 2012, the company also used social networks to support the introduction of Oreo Fudge, and to develop a contest related to Club Social. This kind of effort is mainly made by large companies, which have the resources required to manage the “social community” effectively.

COMPETITIVE LANDSCAPE

  • Biscuits is a highly competitive environment, with many players, but the top four companies are expected to hold a 78% combined value share in 2013. These four are multinationals Kraft Foods and Nestlé, and local companies Sucesora de Jose Puig y Cia and Galletera Carabobo.

PROSPECTS

  • Venezuelans are expected to continue to consume biscuits on a frequent basis. Most biscuit brands, particularly plain biscuits, savoury biscuits and crackers and sandwich biscuits, have affordable prices if compared with other food options. Consumers find biscuits a good meal option when time and money are short, or simply as an indulgence for a snack or as a dessert. Individual packs will remain popular snacks for lunch boxes.

Breakfast Cereals

TRENDS

  • Like most packaged food categories, breakfast cereals faced a lack of innovation in 2013. After some launches recorded in 2012, namely brand extensions by large players, there were no introductions or novelties. Such low dynamism, combined with high price increases, negatively affected consumers’ interest in brands, and limited volume growth. Volume sales are expected to remain quite stable from 2012 to 2013, despite positive population and economic growth.

COMPETITIVE LANDSCAPE

  • Alimentos Kellogg is expected to remain the leader in breakfast cereals in 2013, increasing its value share to 57%. This multinational has been able to expand its RTE cereal lines and provide a wide range of options to Venezuelan consumers. Kellogg’s Corn Flakes is marketed as the ideal brand for all family members; Kellogg’s Special K targets women concerned about weight management; Kellogg’s All-Bran and Müsli for adults are healthy, natural foods; and the company also offers a complete portfolio of children’s breakfast cereals, which embraces Kellogg’s Zucaritas, Kellogg’s Choco Crispies, Kellogg’s Corn Pops and Kellogg’s Froot Loops.

PROSPECTS

  • Value sales of breakfast cereals are expected to grow, as some households resume purchasing their favourite brands on a frequent basis, and value-added varieties drive up unit prices from 2013 to 2018. Busy lifestyles will also support higher consumption amongst affluent families, since RTE cereals are perceived as a convenient and healthy meal. Indeed, the positioning of several brands as enriched food products or as a proper breakfast option to follow the health and wellness trend will be a positive factor in terms of enlarging the consumer base. Arepas and bread will remain the main competing breakfast choices amongst Venezuelans, but will continue to be perceived as foods with high carbohydrate content and few nutritional features.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Venezuela?
  • What are the major brands in Venezuela?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Bakery in Venezuela - Category Analysis

BAKED GOODS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Baked Goods by Category: Volume 2008-2013
  • Table 2 Sales of Baked Goods by Category: Value 2008-2013
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2008-2013
  • Table 5 Sales of Packaged/Industrial Bread by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2008-2013
  • Table 7 NBO Company Shares of Baked Goods: % Value 2009-2013
  • Table 8 LBN Brand Shares of Baked Goods: % Value 2010-2013
  • Table 9 Distribution of Baked Goods by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 12 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

BISCUITS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14 Sales of Biscuits by Category: Volume 2008-2013
  • Table 15 Sales of Biscuits by Category: Value 2008-2013
  • Table 16 Sales of Biscuits by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Biscuits by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Biscuits: % Value 2009-2013
  • Table 19 LBN Brand Shares of Biscuits: % Value 2010-2013
  • Table 20 Distribution of Biscuits by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 23 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

BREAKFAST CEREALS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Breakfast Cereals by Category: Volume 2008-2013
  • Table 26 Sales of Breakfast Cereals by Category: Value 2008-2013
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2008-2013
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Bakery in Venezuela - Company Profiles

Alfonzo Rivas & Cía CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alfonzo Rivas & Cía CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Alfonzo Rivas & Cía CA: Competitive Position 2013

Alimentos Polar CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Alimentos Polar CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Alimentos Polar CA: Competitive Position 2013

Packaged Food in Venezuela - Industry Context

EXECUTIVE SUMMARY

Packaged food sales grow at a moderate pace

Local currency devaluation pushes up industry prices

Multinationals move towards health and nutrition

Modern grocery retailers continue to grow in importance

Packaged food is set to grow at a modest but stable pace over the forecast period

KEY TRENDS AND DEVELOPMENTS

Strict controls affect production and imports

Competition and variety diminish as the business environment deteriorates

Multinationals move towards health and nutrition

Unit price increases drive constant value growth despite moderate volume growth

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 51 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 61 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 71 Sales of Packaged Food by Category: Value 2008-2013
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 74 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 75 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 77 Penetration of Private Label by Category: % Value 2008-2013
  • Table 78 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient
  • Single Portion vs Multi-portion

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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