Euromonitor International publishes the world's most comprehensive market research on the bakery industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Ingredients in Bread: Fresh Recipes for a Stale Industry

May 2017

As one of the biggest packaged food categories by volume, bread holds huge sway over the prospects of several ingredients. These range from commodities to speciality ingredients, which control shelf life and texture or add health benefits. Changes to...

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Company Profile

Nestlé SA in Packaged Food: Business Priorities

Feb 2017

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global food operations, the group follows ...

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Company Profile

Ferrero Group in Packaged Food

Jan 2017

Ferrero continues to experience incredible growth in China and perform solidly in many other of its core focus markets, while gradually expanding in previously weak areas such as the US and the UK. There is also more room for the company to develop, ...

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Strategy Briefing

Global Trends and Developments in Enzymes

Feb 2016

Enzymes are diverse ingredients. From helping to reduce manufacturing costs to improving the digestibility of some foods, they are critical for the development of many of today’s fmcg products. Companies continue to invest in R&D to find new avenues ...

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Strategy Briefing

Baked Goods: Opportunities and Threats in a Consolidating Market

Feb 2016

With close to 140 million tonnes, baked goods is the second largest packaged food category following dairy. However, growth remains lacklustre posing both opportunities and threats for manufacturers. While the biggest revenue gains are likely to be ...

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Strategy Briefing

More Needs to be Done: Nutrition Data Reveal Packaged Food and Soft Drinks Deliver too Little Fibre

Jun 2015

At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the...

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Country Report

Bakery in Malaysia

May 2015

Artisanal players maintained an active lead in sales in 2014 with a 59% value share recording value sales of MYR1.1 billion. Artisanal players led in baked goods because they offered fresh products with lower prices and many small and unpopular ...

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Country Report

Bakery in Switzerland

Apr 2015

Baked goods remains highly fragmented in Switzerland, and artisanal baked goods continued to account for the largest overall value share in 2014. Artisanal baked goods hold an overwhelming dominance, with 67% of total value sales. A large number of ...

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Strategy Briefing

The Food Brief

Apr 2015

Six months on from the publication of packaged food and with 2014 company results in, we provide a full year review of the packaged food industry with a particular focus on the performance of major players. We also evaluate how emerging market ...

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Company Profile

General Mills Inc in Packaged Food

Apr 2015

General Mills continues to record growth in packaged food sales although it faces stagnation in some of its core categories, such as breakfast cereals. It is also undermined by a geographic bias towards mature developed markets such as the US for its...

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Country Report

Bakery in Thailand

Apr 2015

In Thailand, the range of unpackaged/artisanal products continued to be very wide. There are large numbers of independent bakeries and coffee shops in Thailand that sell unpackaged/artisanal products, including cakes, breads, sandwiches and pastries....

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Country Report

Bakery in India

Apr 2015

Britannia Industries Ltd maintained its leading position in baked goods with 10% value share. It performed well with 20% value share in packaged/industrial bread and 21% value share in packaged/industrial cakes in 2014. This was primarily driven by ...

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Country Report

Bakery in the Philippines

Apr 2015

Artisanal players which led the category in 2013 with a value sales contribution of 48% sustained its lead in 2014 with a 47% value share. The proximity of neighbourhood bakeries to households gave artisanal goods an edge over packaged/industrial ...

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Country Report

Bakery in Vietnam

Apr 2015

In 2014, Kinh Do Corp strengthened its leading position and increased its retail value share to 12%. The longstanding presence in the country, good reputation and product quality, reasonable prices, nationwide distribution network, and marketing and ...

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Country Report

Bakery in New Zealand

Mar 2015

Artisanal products continued to lead baked goods in 2014 with an overall aggregate value share of 32%. The value share held by artisanal products remained fairly stable throughout the review period, with the success of in-store supermarket bakeries ...

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Strategy Briefing

Don’t Blame the Crisps: Nutrition Data Reveal Bakery and Sauces Make Up 55% of Salt Purchased in Packaged Food

Mar 2015

Consumers in Mexico and Germany purchase more salt from bakery than the Chinese do from their entire packaged food, highlighting reformulation opportunities in categories not perceived as high in salt. With food labelled as reduced salt only seeing ...

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Country Report

Bakery in Kazakhstan

Mar 2015

Generic baked goods continued to lead the category with a 53% value share in 2014. Artisanal baked goods accounted for a 19% value share. Astykzhan held a 7% vale share and was the leading company in baked goods. The company produces bread and ...

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Country Report

Bakery in Hong Kong, China

Mar 2015

The Garden Co Ltd recorded a marginal increase in value share in 2014, consolidating its lead in baked goods with 47%. With a local root and culture, The Garden Co has earned a high level of consumer trust, while the high quality of its products ...

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Country Report

Bakery in Georgia

Mar 2015

Even though artisanal recorded a lower value share of baked goods, these products still accounted for 38% in 2014. This share is set to decline as packaged/industrial baked goods increase in popularity, decrease in price and become more available ...

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Country Report

Bakery in Indonesia

Mar 2015

Artisanal bakeries continued to lead baked goods in Indonesia, with a share of 49%, a marginal drop from 2013. Artisanal bakeries successfully maintained their prominence because of their firm presence both in independent retail bakery outlets and ...

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