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Company Profile

Bank of America Corp in Consumer Finance

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Bank of America Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of Bank of America Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bank of America Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bank of America Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Balance sheet

Financial assessment: Business segment analysis

Corporate actions: Acquisitions and divestitures

Executive structure and changes

SWOT: Bank of America Corp

Key opportunities and challenges: Bank of America

Competitive Positioning

Global issuing landscape

Keeping up with global growth

Returning to growth

Market Assessment

Developed world focused

Limited card products

Category and Geographic Opportunities

Why emerging markets are necessary

Opportunity in the US

Rising demand for commercial products

M-commerce opportunity

Pre-paid product opportunities

Consumer lending opportunities

Brand Strategy

Litigation damaging brand strength

Marketing and sponsorship

Recommendations

Redirecting the business

Samples

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