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Company Profile

Bank of America Corp in Consumer Finance

May 2011

Price: $525

About this Report

About this Report

Euromonitor International's report on Bank of America Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of Bank of America Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bank of America Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bank of America Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

Executive changes

  • Strategic Evaluation

Troubling trajectory

  • Strategic Evaluation

Focused on domestic market

  • Strategic Evaluation

SWOT – Bank of America

  • Strategic Evaluation

Key opportunities and challenges

  • Strategic Evaluation

Globally divesting

  • Strategic Evaluation

Competitive Positioning

Steep fall for Bank of America

  • Competitive Positioning

New players gain share

  • Competitive Positioning

A disappointing period for the Bank of America

  • Competitive Positioning

Market Assessment

Limited to the developed world

  • Market Assessment

Potential for product development

  • Market Assessment

Category and/or Geographic Opportunities

The US card payment market

  • Category and/or Geographic Opportunities

Understandingly concerned

  • Category and/or Geographic Opportunities

Regional pre-paid breakdown

  • Category and/or Geographic Opportunities

Western Europe potential

  • Category and/or Geographic Opportunities

From Bank of America to Bank of the Americas

  • Category and/or Geographic Opportunities

Brand Strategy

Domestically focused brand

  • Brand Strategy

Recommendations

Recommendations - moving beyond the US

  • Recommendations

Samples

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