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Company Profile

Barilla Holding SpA in Packaged Food

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Barilla Holding SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Barilla Holding SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Barilla Holding SpA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Barilla Holding SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Pasta, wheat and the Italian economy

Pasta: The future as well as the past for Barilla

SWOT: Barilla Holding SpA

Strategic objectives and challenges

Competitive Positioning

Developed market bias keeps Barilla behind global growth

Barilla slips down the table as Kraft splits in two

Market Assessment

Bakery to contract with divestments and little growth for pasta

Heavy bias towards developed markets

Barilla: World pasta’s number one supplier

Bakery Opportunities

Bakery expansion constrained by reliance on developed markets

Niche bread could be Barilla’s future in Germany

Italians will turn to bread as economic hardship continues to bite

Russia taking to Italian biscuits

France offers a future in packaged/industrial bread for Barilla

Pasta Opportunities

Italy: Could healthier pasta be the key?

Italy sees tough competition lead to the courts

US - an opportunity to play on Italian heritage

Mexico finds Barilla the biggest pasta supplier in the country

Sauces, Dressings and Condiments Opportunities

Barilla missing the biggest growth countries in pasta sauces

Opportunity not to be missed in Brazilian pasta sauces

US pasta sauces need some Italian authenticity

Ready Meals Opportunities

US ready meals a worthwhile gamble for Barilla

Brand Strategy

Only two Barilla brands find global appeal

Barilla - the vanguard brand

Mulino Bianco remains largely domestic

Wasa : A healthy opportunity

Operations

Product development

Production, investment and divestment

Barilla Holding: Production sites 2011

Recommendations

Develop positioning, product and Latin American offer

Samples

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