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Company Profile

Barilla Holding Spa in Packaged Food

Jul 2011

Price: $525

About this Report

About this Report

Euromonitor International's report on Barilla Holding SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Sauces, Dressings and Condiments market and the global economy.

Company and market share data provide a detailed look at the financial position of Barilla Holding SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Barilla Holding SpA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Barilla Holding SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sauces, Dressings and Condiments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment 2010

  • Strategic Evaluation

SWOT – Barilla Holding SpA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Native region shapes Barilla’s global performance

  • Competitive Positioning

World’s leading packaged food players by retail value

  • Competitive Positioning

Low level of consolidation

  • Competitive Positioning

Market Assessment

Pressure to build international presence

  • Market Assessment

Strong focus on bakery products and pasta

  • Market Assessment

Category and Geographic Opportunities

Health and heritage

  • Category and Geographic Opportunities

Western Europe dominates Barilla’s bread sales

  • Category and Geographic Opportunities

Limited growth in core bread markets

  • Category and Geographic Opportunities

Plain biscuits driving growth in Italy

  • Category and Geographic Opportunities

Emerging market potential in biscuits

  • Category and Geographic Opportunities

Chilled/fresh pasta opportunity in Italy

  • Category and Geographic Opportunities

Strong platform for expansion in the US

  • Category and Geographic Opportunities

Focus on heritage in growth markets

  • Category and Geographic Opportunities

Room to shift pasta sauces upmarket

  • Category and Geographic Opportunities

Strong pasta sauces growth in Brazil

  • Category and Geographic Opportunities

Brand Strategy

Increasing core brand focus

  • Brand Strategy

Barilla provides platform for upmarket expansion

  • Brand Strategy

Operations

Focusing on core operations

  • Operations

Barilla Holding SpA – production sites

  • Operations

Recommendations

Base expansion on health and heritage

  • Recommendations

Samples

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