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Company Profile

Barilla Holding SpA in Packaged Food

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Barilla Holding SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Sauces, Dressings and Condiments market and the global economy.

Company and market share data provide a detailed look at the financial position of Barilla Holding SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Barilla Holding SpA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Barilla Holding SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sauces, Dressings and Condiments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: Barilla Holding SpA

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Developed market bias keeps Barilla behind global growth

  • Competitive Positioning

Acquisitions driving leaders’ growth

  • Competitive Positioning

Ongoing consolidation

  • Competitive Positioning

Market Assessment

Dual focus

  • Market Assessment

Heavy bias towards developed markets

  • Market Assessment

Bakery Opportunities

Barilla constrained by reliance on developed markets

  • Bakery Opportunities

Opportunities amidst the gloom in Italian bakery

  • Bakery Opportunities

Intensifying competition in German baked goods

  • Bakery Opportunities

Benefiting from shifting consumption trends in France

  • Bakery Opportunities

Pasta Opportunities

Strong lead in domestic pasta

  • Pasta Opportunities

Chilled/fresh pasta presents opportunity in Italy

  • Pasta Opportunities

Focusing on health and heritage in the US

  • Pasta Opportunities

Challenges ahead in France and Germany

  • Pasta Opportunities

Lacking presence in growth markets

  • Pasta Opportunities

Sauces, Dressings and Condiments O pportunities

Up the global rankings in pasta sauces

  • Sauces, Dressings and Condiments O pportunities

Sauces, Dressings and Condiments Opportunities

Potential in a refined heritage positioning

  • Sauces, Dressings and Condiments Opportunities

Opportunity in Brazil pasta sauces

  • Sauces, Dressings and Condiments Opportunities

Brand Strategy

Health and heritage shaping brand strategy

  • Brand Strategy

Barilla assumes growing strategic role

  • Brand Strategy

Narrow focus for Mulino Bianco

  • Brand Strategy

Operations

Strengthening strategic focus

  • Operations

Barilla Holding SpA : Production sites 2011

  • Operations

Recommendations

Refinement and diversification

  • Recommendations

Samples

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