36 pages, Feb 2017
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BASF is currently the world’s largest chemicals company, although this position is under threat. To remain competitive and a leader in its field, it is investing heavily in its business, by increasing capacity and developing new products. It has strengths in a number of ingredients categories and applications, but there are also areas where it has the potential to grow much larger. These issues along with trends in the key consumer categories in which it operates are discussed in this report.
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