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Company Profile

BASF SE in Ingredients

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on BASF SE delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.

Company and market share data provide a detailed look at the financial position of BASF SE, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of BASF SE This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of BASF SE provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: BASF SE

Strong performance continues for BASF in 2011

Emerging markets becoming more important for BASF

Revenue up in 2012, but profit affected by raw material prices

Consumer goods only a small part of turnover for BASF

Cognis integration drives performance of consumer goods divisions

Strategic objectives and focus areas to deliver profitable growth

Competitive Positioning

BASF positions itself as a service and technology leader

Market Assessment

Moderate growth for consumer goods ingredients

Emerging markets must remain a target

Personal Care

BASF active in many BPC categories

Anti-ageing continues to drive skin care development

BASF continues to innovate in sunscreens

BASF target growing ethnic hair care category

BASF invests in menthol aroma chemical

Home Care

Pockets of growth in home care category

Home care important for fragrance ingredients

BASF invests in non-ionic surfactants

Nutrition

Mixed prospects for BASF’s food and drink ingredients categories

Opportunities in fortified and functional foods and beverages

Mixed picture for vitamins

Omega-3 diversification can benefit BASF

Operations

Continual investment improves its operations

Production capacities in Performance Products unit

Key production sites in 2012

R ecommendations

Focus on ingredients for consumer goods categories

Samples

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