Consumers consider very well-known brands, such as Lux, Fa, and Dove, to be expensive, especially given the difficult economic situation being experienced in 2022 and 2023. The low purchasing power of consumers resulting from low incomes and a high rate of inflation has prompted many to switch to less expensive brands and alternative products.
In line with broader health and environment focused trends across consumer goods products, consumers are becoming increasingly interested in herbal, 100% natural, and organic products. As a result, local brands have started to produce 100% natural bar soaps, shower gels, and so on.
Unilever Mashreq SAE is the leading player in the bath and shower category with a variety of brands and different pricing points which suit different income groups. Unilever benefits from a sophisticated supply chain and extensive distribution in Egyptian retailers.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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