Bath and shower is expected to record stable retail volume and retail value sales during the forecast period, with much of this growth driven by body wash/shower gel. Body wash/shower gel benefits from having low maturity and therefore having a strong opportunity for growth, while awareness and demand increases.
Growing price sensitivity is expected to impact baths and showers across the forecast period, particularly in 2023. As price points rise, budget conscious consumers are set to pay greater attention to prices, actively looking for the best deals and discounts to align with new budget constraints.
Consumers enhanced hygiene routines are expected to drive sales in Georgia across the forecast period. For example, bar soap and liquid soap are forecasted to be driven by an increased handwashing routine.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!