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Country Report

Greece Flag Bath and Shower in Greece

| Pages: 31

Price: US$900

About this Report

Executive Summary

TRENDS

  • Amidst the recession, price wars are becoming more prominent in bath and shower, hindering value growth. Whereas products like shower gel have commodity status, hence managing to secure positive volume growth, value sales are a hit by the fact that price offs and BOGOF deals are ever more common. As a result, brand loyalty is severely harmed, consumers simply opt for the brand with the most lucrative promotion and forget about brand name.

COMPETITIVE LANDSCAPE

  • Elais-Unilever retained the leading position with a 20% value share. Elais-Unilever heavily invested in supporting Dove this year, with aggressive money off offers, and in doing so, Dove gained market share in 2013 to reach 13%. However, by neglecting its other brands, such as Lux or Badedas, the company saw losses in sales. Overall, the losses were balanced by the performance of Dove, helping Unilever to maintain its share at approximately the same levels as the previous year.

PROSPECTS

  • Bath and shower will continue to be promo-driven, given the grim and constantly deteriorating status of the Greek economy. Being staple products, bath and shower will show greater resilience to the crisis than most categories in volume terms, yet sales will continue to decline in value as a result of promotional activities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Greece?
  • What are the major brands in Greece?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2008-2013
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2008-2013
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2009-2013
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2010-2013
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2010-2013
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2013-2018
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018

Bath and Shower in Greece - Company Profiles

Elais-Unilever Hellas SA in Beauty and Personal Care (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Elais-Unilever Hellas SA: Key Facts
  • Summary 2 Elais-Unilever Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Elais-Unilever Hellas SA: Competitive Position 2013

Korres Natural Products SA in Beauty and Personal Care (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Korres Natural Products SA: Key Facts
  • Summary 5 Korres Natural Products SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Korres Natural Products SA: Competitive Position 2013

Procter & Gamble Hellas SA in Beauty and Personal Care (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Procter & Gamble Hellas SA: Key Facts
  • Summary 8 Procter & Gamble Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Procter & Gamble Hellas SA: Competitive Position 2013

Beauty and Personal Care in Greece - Industry Context

EXECUTIVE SUMMARY

Another year of decline amidst recession

Bargain hunting and ‘value-for-money’ dominates consumer behaviour

Fierce competition favours mass and masstige brands

Beauty retailers squeezed between supermarkets and pharmacies

Market approaches a minimum point of stabilisation

KEY TRENDS AND DEVELOPMENTS

Abundance of offers holds volume but squeezes value sales

Consumers trade down from premium to mass

Beauty retailers give way to supermarkets and direct sellers, pharmacies hold their ground

Developments in services impact personal care retail sales

Private label products win only marginal share due to an abundance of offers; value for money more important than ‘cheap’

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Bath Foam/Gel
      • Bath Oil/Pearls
      • Bath Salts/Powder
      • Other Bath Additives
    • Body Wash/Shower Gel
    • Intimate Hygiene
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
    • Talcum Powder

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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