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Country Report

Saudi Arabia Flag Bath and Shower in Saudi Arabia

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • There was a growing focus on hygiene in Saudi Arabia during the review period. This was linked to the country’s increasingly crowded cities and homes, with rapid population growth and a large housing shortfall by the end of the review period. Consumers became increasingly focused on preventing the spread of bacteria and viruses, and avoiding bodily odours, due to living in close proximity with others. This focus on hygiene was also encouraged by repeated swine flu outbreaks in Saudi Arabia from 2009 onwards. These trends encouraged strong growth across bath and shower, with many consumers using products such as bar soap, body wash/shower gel and liquid soap on a more frequent basis.

COMPETITIVE LANDSCAPE

  • Binzagr Lever was the clear leader in bath and shower throughout the review period, and accounted for a 38% value share in 2013. The company offers a number of strong brands, many of which are present across a number of categories. This enables consumers to trade up from bar soap to liquid soap or body wash/shower gel within its popular brands, such as Lux, Dove and Lifebuoy. These brands together accounted for a 51% value share in bar soap in 2013, but are also present in body wash/shower gel, in which they accounted for a combined 37% value share in 2013. Lifebuoy and Lux, meanwhile, together accounted for a 22% value share in liquid soap in the same year.

PROSPECTS

  • Rising disposable incomes and an ongoing focus on hygiene will continue to benefit bath and shower during the forecast period. Consumers view body wash/shower gel and liquid soap as more hygienic and convenient, and as gentler on the skin in comparison with bar soap, and will thus continue to trade up to these products. Body wash/shower gel and liquid soap are thus set to see the strongest sales growth during the forecast period, with strong volume CAGRs of 14% and 9% respectively. Bar soap, however, is also set to see good volume growth, with a CAGR of 5%. Bar soap is expected to benefit from consumers washing their hands more frequently, and also from rising disposable incomes amongst low-income consumers, which will enable these consumers to buy bar soap more frequently.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2008-2013
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2008-2013
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2009-2013
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2010-2013
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2010-2013
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2013-2018
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018

Bath and Shower in Saudi Arabia - Company Profiles

Abdul Samed Al Qurashi Co in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Abdul Samed Al Qurashi Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Abdul Samed Al Qurashi Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Abdul Samed Al Qurashi Co: Competitive Position 2013

Arabian Oud Co in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Arabian Oud Co: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 5 Arabian Oud Co: Competitive Position 2013

Batterjee Cosmetics in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Batterjee Cosmetics: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Batterjee Cosmetics: Competitive Position 2013

Procter & Gamble Arabia in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Procter & Gamble Arabia: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Procter & Gamble Arabia: Competitive Position 2013

Beauty and Personal Care in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Strong review period growth fuelled by many positive factors

Consumers become more sophisticated in their grooming regimes

Domestic fragrance house Arabian Oud leads, but multinationals are close behind

Beauty specialist retailers leads distribution, and continues to gain marginal share

Dynamism in the forecast period thanks to growth in tourism and rising incomes

KEY TRENDS AND DEVELOPMENTS

Increasingly affluent consumers buy a wider range of products and trade up

Overcrowding increases consumers’ focus on hygiene and grooming

Tourists boost sales thanks to a sharp rise in arrivals

The internet fuels sales growth, whilst internet retailing remains a niche channel

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Bath Foam/Gel
      • Bath Oil/Pearls
      • Bath Salts/Powder
      • Other Bath Additives
    • Body Wash/Shower Gel
    • Intimate Hygiene
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
    • Talcum Powder

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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