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Country Report

Saudi Arabia Flag Bath and Shower in Saudi Arabia

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Saudi Arabia attracts pilgrims and other visitors from all over the world. In 2015 there was an outbreak of MERS, which was first detected in Saudi Arabia, and almost 1,200 people suffered from this. The government in the country tried to create awareness by giving health guideless. As a result, consumers became increasingly focused on preventing the spread of bacteria and viruses and avoiding body odours. This increased hygiene led to attention being paid to other health habits, which in turn increased the consumption of bath and shower products in Saudi Arabia.

COMPETITIVE LANDSCAPE

  • Binzagr Lever (Unilever Arabia) led bath and shower with a 37% value share in 2015. The company offers a number of strong brands, many of which are present across a number of categories. This enables consumers to switch from bar soap to liquid soap or body wash/shower gel within its popular brands, such as Lux, Dove and Lifebuoy. The company has positioned all its products differently; Dove is positioned as natural and gentle, Lifebuoy is positioned as having hygienic and germ-cleansing properties and Lux has a more glamorous image. Binzagr Unilever leads bath and shower because of its strong focus on advertising, marketing and communication through digital media, considering the fact that Saudi consumers are becoming increasingly digital-savvy.

PROSPECTS

  • Increasing disposable incomes and a continued focus on hygiene because of greater consumer awareness will continue to drive growth in bath and shower during the forecast period. The consumption of body wash/shower gel is expected to increase, because consumers view body wash/shower gel and liquid soap as more hygienic and convenient, and as gentler alternatives for pampering their skin, than traditional bar soap. Bar soap will see sales for hand washing purposes, instead of for use in the bath or shower.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2010-2015
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020

Bath and Shower in Saudi Arabia - Company Profiles

Abdul Samad Al Qurashi Co in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Abdul Samad Al Qurashi Co: Key Facts
  • Summary 2 Abdul Samad Al Qurashi Co: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Abdul Samad Al Qurashi Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Abdul Samad Al Qurashi Co: Competitive Position 2015

Arabian Oud Co in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Arabian Oud Co: Key Facts
  • Summary 6 Arabian Oud Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Arabian Oud Co: Competitive Position 2015

Batterjee Cosmetics in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Batterjee Cosmetics: Key Facts
  • Summary 9 Batterjee Cosmetics: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Batterjee Cosmetics: Competitive Position 2015

Beauty and Personal Care in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Strong performance in beauty and personal care in 2015, similar to the review period

Personal grooming and hygiene are factors for growth

Local players take the lead, owing to their strong presence in fragrances

Growing focus on natural ingredients

Stronger forecast performance expected, amidst falling oil prices

KEY TRENDS AND DEVELOPMENTS

The focus on personal hygiene continues to increase

Social media contributes to growth

Growing employment influences lifestyles

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Body Wash/Shower Gel
      • Intimate Hygiene
        • Intimate Washes
        • Intimate Wipes
      • Liquid Soap
      • Talcum Powder

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Premium vs Mass
    • Pricing
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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