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Country Report

Saudi Arabia Flag Bath and Shower in Saudi Arabia

| Pages: 30

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • The growing focus on hygiene and health awareness in Saudi Arabia continued over the review period, related to the rapid population growth and increase in advertising linking cleanliness to a better lifestyle. Consumers became increasingly focused on preventing the spread of bacteria and viruses, and avoiding body odours, due to living in close proximity with others. This focus on hygiene was also encouraged by repeated outbreaks of dangerous illnesses in Saudi Arabia such as swine flu and as of last year, the Corona virus. These trends encouraged strong growth across bath and shower, with many consumers preferring to switch from typical bar soaps to body wash/shower gel and liquid soap due to their anti-bacterial formulations and new, long lasting scents.

COMPETITIVE LANDSCAPE

  • Binzagr Lever remained the clear leader in bath and shower throughout the review period, accounting for a 37% value share in 2014. The company continued to offer a number of strong brands, many of which are present across a number of categories. This enables consumers to switch from bar soap to liquid soap or body wash/shower gel within its popular brands, such as Lux, Dove and Lifebuoy. These brands together accounted for a 52% value share in bar soap in 2014, but are also present in body wash/shower gel, in which they accounted for a combined 38% value share in 2014. Lifebuoy and Lux, together accounted for a 23% value share in liquid soap, in 2014.

PROSPECTS

  • Rising disposable incomes and a continued focus on hygiene due to greater consumer awareness is expected to continue to drive growth in bath and shower during the forecast period. Consumers view body wash/shower gel and liquid soap as more hygienic and convenient, and as a gentler alternative for pampering their skin than typical bar soap. This primary factor is expected to continue to entice consumers to switch to these products. Body wash/shower gel and liquid soap are thus set to see the strongest sales growth during the forecast period, with strong volume CAGRs of 15% and 9%, respectively. Bar soap, however, is also set to see good volume growth, with a CAGR of 5%. Bar soap is expected to benefit from consumers preferring it for hand washing rather than for bath and shower purposes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2009-2014
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2009-2014
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2009-2014
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2010-2014
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2011-2014
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2011-2014
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2014-2019
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019

Bath and Shower in Saudi Arabia - Company Profiles

Abdul Samad Al Qurashi Co in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Abdul Samed Al Qurashi Co.: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Abdul Samed Al Qurashi Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Abdul Samed Al Qurashi Co.: Competitive Position 2014

Arabian Oud Co in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Arabian Oud Co.: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 5 Arabian Oud Co: Competitive Position 2014

Batterjee Cosmetics in Beauty and Personal Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Batterjee Cosmetics: Key Facts 2014

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Batterjee Cosmetics: Competitive Position 2014

Beauty and Personal Care in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Robust growth continues to boost overall performance

Consumers focus more on style in their grooming patterns

Arabian Oud retains leading position in premium fragrances in 2014

Health and beauty specialists remains main distribution channel

Forecast period witnessing good growth performance

KEY TRENDS AND DEVELOPMENTS

Increase in health-consciousness and hygiene driving overall growth

Idea of stylishness connected with success fuelling men’s grooming

Western premium fragrance houses incorporating natural Oud into new brands

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Bath Foam/Gel
      • Bath Oil/Pearls
      • Bath Salts/Powder
      • Other Bath Additives
    • Body Wash/Shower Gel
    • Intimate Hygiene
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
    • Talcum Powder

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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