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Country Report

Bath and Shower in South Africa

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • Economic pressures continued to push consumers to extremes in terms of buying products that give them a real value for their money. This was influenced by the frequent upward unit price movements during the review period which strained on the consumer spending power. Categories such as bar soap saw an increase in new multi -purpose products which would allow consumers to save through buying one product which serves many purposes. A good example was the introduction of the Sunlight bar soap in June 2012 which contains a tropical fragrance which allows consumers to use it for both their laundry as well as washing their body and the bar lasts longer when compared with other bar soaps.

COMPETITIVE LANDSCAPE

  • Unilever South Africa led the bath and shower category during the year with a 35% value share, this dominance was driven by Unilever’s broad product portfolio which gives consumers a wide choice and is available across most categories within bath and shower. Unilever boasts with popular brands in sub-categories such as Lifebuoy and Sunlight which have earned consumer loyalty over time since being introduced to the market. Colgate Palmolive was in second place with a 26% value share driven by its top brands in bar soap which include Palmolive, Protex and many other brands. Reckitt Benckiser was in third place with a 17% value share, its popular brand Dettol contributed to the company’s success despite the presence of competitive pressures from market leaders namely Unilever and Colgate Palmolive

PROSPECTS

  • The bath and shower category is expected to record a 3% CAGR over the forecast period, such a growth is likely going to be driven by categories such as bar soap where sales of affordable and effective bar soaps are almost next to being guaranteed. Large families are expected to influence the bar soap category growth over the forecast period, unscented bar soap is generally used for both washing clothes as well as a bath soap amongst consumers within the low income groups. Sub categories such as Bath Foam/Gel are expected to supplement the overall category growth although their forecast CAGR will be slightly below 2%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in South Africa?
  • What are the major brands in South Africa?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2007-2012
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2007-2012
  • Table 3 Sales of Bath and Shower by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Bath and Shower NBO Company Shares by Value 2008-2012
  • Table 5 Bath and Shower LBN Brand Shares by Value 2009-2012
  • Table 6 Forecast Sales of Bath and Shower by Category: Value 2012-2017
  • Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 8 Forecast Sales of Bath and Shower by Premium Vs Mass: % Value Analysis 2012-2017

Bath and Shower in South Africa - Company Profiles

Amka Products (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amka Products (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Amka Products (Pty) Ltd: Competitive Position 2012

Incolabs (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Incolabs (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Incolabs (Pty) Ltd: Competitive Position 2012

Indigo Brands Pty Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Indigo Brands (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Indigo Brands Ltd: Competitive Position 2012

Tiger Brands Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Tiger Brands Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Tiger Brands Ltd: Competitive Position 2012

Beauty and Personal Care in South Africa - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care maintains positive current value growth

Private label gains momentum in beauty and personal care

Demand for products which offer value for money drives competition

Grocery retailers lead the distribution of beauty and personal care

Marginal growth expected in beauty and personal care over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumers Continue to Seek Value for Money

Added Value Benefits Drive Demand

Consumers Desire towards Personalisation Drive Demand

Private label gains momentum in beauty and personal care in South Africa

Increased grooming awareness among men boosts sales of beauty and personal care

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 11 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 13 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 14 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 15 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 17 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Bath Foam/Gel
      • Bath Oil/Pearls
      • Bath Salts/Powder
      • Other Bath Additives
    • Body Wash/Shower Gel
    • Intimate Hygiene
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
    • Talcum Powder

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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