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Country Report

South Africa Flag Bath and Shower in South Africa

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • South Africa’s precarious economic and socioeconomic environment, coupled with spiralling utility costs and high household debt-to-income ratios, left mass South African households in poor financial health. As a result, consumers became more cautious regarding their spending on non-essential goods and services. Bath and shower reflected this sensitivity to price adjustments and demand for value offerings in 2014; consumers continued to trade up or down depending on price promotions and perceptions of utility.

COMPETITIVE LANDSCAPE

  • Bath and shower continued to be led by Unilever South Africa in 2014, with a value share of 32%, followed by Colgate-Palmolive and Reckitt Benckiser South Africa with shares of 23% and 16% respectively. Other players include Clicks Group, Avon Justine, Pick ‘n’ Pay Retailers, Beiersdorf Consumer Products and Amka Products, amongst others.

PROSPECTS

  • Bath and shower is anticipated to witness a value CAGR of 4% at constant 2014 prices over the forecast period, with intimate hygiene and liquid soap expected to see double-digit CAGRs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in South Africa?
  • What are the major brands in South Africa?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2009-2014
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2009-2014
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2009-2014
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2010-2014
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2011-2014
  • Table 6 Forecast Sales of Bath and Shower by Category: Value 2014-2019
  • Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019

Bath and Shower in South Africa - Company Profiles

Amka Products (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amka Products (Pty) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Amka Products (Pty) Ltd: Competitive Position 2014

Clicks Group Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Clicks Group Ltd: Key Facts
  • Summary 4 Clicks Group Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Clicks Group Ltd: Clicks in Canal Walk, Cape Town

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Clicks Group Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Clicks Group Ltd: Competitive Position 2014

Incolabs (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Incolabs (Pty) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Incolabs (Pty) Ltd: Competitive Position 2014

Tiger Consumer Brands Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Tiger Consumer Brands Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Tiger Consumer Brands Ltd: Competitive Position 2014

Beauty and Personal Care in South Africa - Industry Context

EXECUTIVE SUMMARY

Strong demand despite poor economic growth

Value remains key

International players dominate

A higher number of products target ethnic skin tones

Positive outlook ahead

KEY TRENDS AND DEVELOPMENTS

Value propositions remain relevant

Cross-category convergence gains traction

The shift towards solution-oriented products

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Bath Foam/Gel
      • Bath Oil/Pearls
      • Bath Salts/Powder
      • Other Bath Additives
    • Body Wash/Shower Gel
    • Intimate Hygiene
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
    • Talcum Powder

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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