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Country Report

South Africa Flag Bath and Shower in South Africa

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Socioeconomic challenges in South Africa coupled with rising utility costs, including fuel and electricity, have left mass South Africans under financial pressure. As a result, more individuals are seeking added-value and value-for-money products. Manufacturers have responded by offering products that provide multifunctional benefits, examples of these include Dove Men+ Care Clean Comfort Body and Face Wash.

COMPETITIVE LANDSCAPE

  • Unilever South Africa continues to dominate with a value share of approximately 33%, followed by Colgate-Palmolive and Reckitt Benckiser South Africa, with shares of 24% and 17% each, respectively. Unilever’s extensive product portfolio includes heritage brands, such as Lux, Dove, Radox, Lifebuoy and Sunlight.

PROSPECTS

  • Bath and shower products is anticipated to witness a value CAGR of 3% at constant 2013 prices over the forecast period with growth being driven mainly by liquid soap, bar soap and body wash/shower gel and bath foam/gel. All these categories are anticipated to witness double digit growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in South Africa?
  • What are the major brands in South Africa?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2008-2013
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2008-2013
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2009-2013
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2010-2013
  • Table 6 Forecast Sales of Bath and Shower by Category: Value 2013-2018
  • Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018

Bath and Shower in South Africa - Company Profiles

Amka Products (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amka Products (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Amka Products (Pty) Ltd: Competitive Position 2013

Incolabs (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Incolabs (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Incolabs (Pty) Ltd: Competitive Position 2013

Tiger Consumer Brands Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tiger Consumer Brands Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Tiger Consumer Brands Ltd: Competitive Position 2013

Unilever South Africa (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Unilever South Africa (Pty) Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 8 Unilever South Africa (Pty) Ltd: Competitive Position 2013

Beauty and Personal Care in South Africa - Industry Context

EXECUTIVE SUMMARY

Poor economic growth

Private label adds further competition to mass segments

Consumers remain value-conscious

Grocery retailers continues to lead the segment

Steady growth anticipated over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumers remain value conscious

Male-oriented products gain momentum

Multifunctional products and cross category/industry convergence

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Bath Foam/Gel
      • Bath Oil/Pearls
      • Bath Salts/Powder
      • Other Bath Additives
    • Body Wash/Shower Gel
    • Intimate Hygiene
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
    • Talcum Powder

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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