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Country Report

South Africa Flag Bath and Shower in South Africa

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Most South African households faced financial constraints at the end of the review period, due to high unemployment and inflation. An influx of African migrants into the country meanwhile further expanded South Africa's low-income consumer base. There was thus growing price-sensitivity within bath and shower at the end of the review period. Many consumers opted for larger packs in key areas such as body wash/shower gel and liquid soap, while there was also a shift towards economy brands and private label. South Africa's large low-income consumer base is meanwhile reflected in the strength of bar soap, which accounted for a dominant 67% value share in 2015 despite offering low prices.

COMPETITIVE LANDSCAPE

  • Unilever was the clear leader in bath and shower in 2015 with almost 33% value share. This company benefits from offering a number of strong umbrella brands, with Lux for example present in bar soap, body wash/shower gel and liquid soap and accounting for 11% value share in overall bath and shower. This brand benefits from being viewed as offering luxurious foam and skin care benefits. The company also benefits from offering well-established bar soap brands such as Sunlight and Lifebuoy.

PROSPECTS

  • A return to economic growth in the forecast period is expected to benefit low-income consumers' spending on bath and shower. Spending in this area will meanwhile also be encouraged by a growing focus on hygiene and grooming. As a result of these trends, bar soap is expected to see sales surge in the forecast period, with this offering the lowest prices. Growth in this area is also expected to be supported by a strong tradition for bar soap and the offer of value-added products at affordable prices. Antibacterial and skin care benefits and natural extracts are notably likely to feature in a growing range of products, even those offered by economy brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in South Africa?
  • What are the major brands in South Africa?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Bath and Shower in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Bath and Shower by Category: Value 2010-2015
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020

Bath and Shower in South Africa - Company Profiles

Amka Products (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amka Products (Pty) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Amka Products (Pty) Ltd: Competitive Position 2015

Clicks Group Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Clicks Group Ltd: Key Facts
  • Summary 4 Clicks Group Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Clicks Group Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Clicks Group Ltd: Competitive Position 2015

Incolabs (Pty) Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Incolabs (Pty) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Incolabs (Pty) Ltd: Competitive Position 2015

Tiger Consumer Brands Ltd in Beauty and Personal Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Tiger Consumer Brands Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Tiger Consumer Brands Ltd: Competitive Position 2015

Beauty and Personal Care in South Africa - Industry Context

EXECUTIVE SUMMARY

Grooming trend and currency fluctuations drive value growth in 2015

Consumers seek to economise due to financial constraints

Strong multinationals lead but face growing competition from economy brands

New product development focuses on multifunctional benefits

Grooming trend counterbalanced by price competition in forecast period

KEY TRENDS AND DEVELOPMENTS

Economic uncertainty impacts sales

Grooming trend drives growth in many areas

Multifunctional products attract attention and see strong new product development

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 Sales of Beauty and Personal Care by Region: Value 2010-2015
  • Table 17 Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
  • Table 18 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2015
  • Table 19 Sales of Beauty and Personal Care by City: Value 2010-2015
  • Table 20 Sales of Beauty and Personal Care by City: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 25 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 33 Forecast Sales of Beauty and Personal Care by Region: Value 2015-2020
  • Table 34 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2015-2020
  • Table 35 Forecast Sales of Beauty and Personal Care by City: Value 2015-2020
  • Table 36 Forecast Sales of Beauty and Personal Care by City: % Value Growth 2015-2020

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Bath and Shower
    • Bar Soap
    • Bath Additives
      • Body Wash/Shower Gel
      • Intimate Hygiene
        • Intimate Washes
        • Intimate Wipes
      • Liquid Soap
      • Talcum Powder

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Premium vs Mass
    • Pricing
    • Products by Ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail volume alternative
    • Retail volume alternative % growth
    • Retail volume alternative per capita

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