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Company Profile

Bayer AG in Consumer Health

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Bayer AG delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.

Company and market share data provide a detailed look at the financial position of Bayer AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bayer AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bayer AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

introduction

Scope

Strategic Evaluation

Key company facts

Respectable growth despite uncertain markets

Restructuring and refocusing on growth markets

SWOT: Bayer AG

Competitive Positioning

Neck and neck race for second place

Market Assessment

Western Europe

North America

Analgesics

Vitamins and dietary supplements

Digestive remedies

Medicated skin care

Geographic and Category Opportunities

China

Eastern Europe

Dietary supplements

Brand Strategy

Bayer Aspirin

Bayer Aspirin diversification

Canesten

Alka-Seltzer

Operations

Company overview

Bayer AG: Leading consumer health brands

Research and development

Recommendations

Key takeaways

Data parameters and report definitions

Samples

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