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Company Profile

Beam Inc in Spirits

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Beam Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Beam Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beam Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Beam Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Sliding operating margin

North America key to finances while debt falls dramatically

SWOT: Beam Inc

Strategic objectives and challenges

Competitive Positioning

Beam returns to growth

Tight at the top

Growing consolidation in spirits

Market Assessment

Beam’s mature market focus

Beam’s broad category spread hides weaknesses

Market and Category Assessment

Strong brands mixed with weak ones

Beam’s breadth puts it in leading position in whiskies

Beam relies on the US for bourbon/other US whiskey volumes

Contrasting fortunes domestically and internationally

International markets drive growth

Limited prospects for Canadian whisky

Good growth prospects in blended Scotch

Minor whisky categories offer potential

Americas the key to tequila growth

Courvoisier growth at the expense of margins

Emerging markets drive cognac growth

Time to trade up in gin

Move deeper into vodka

Pernod Ricard the most likely to benefit from any Beam break-up

Key brands and their potential acquirers

Brand Strategy

Brand strategy

Operational Details

Distribution

Production

Recommendations

Broaden geographic and category spread

Samples

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