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Market research for the beauty and personal care industry

Euromonitor International has the world's most comprehensive research on the beauty and personal care industry, providing a resources for you entire organisation.

We monitor and analyse beauty and personal care industry trends, globally; from in-depth total market size and share data and analysis, to specific category level information. Our products help you with planning strategic development, marketing, mergers and acquisitions and brand management.

Categories in beauty and personal care include:

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    Country Report

    Baby and Child-Specific Products in Switzerland

    A greater availability of products and parents’ desire to continue spending on their offspring is keeping sales of baby and child-specific products on a growth path. Furthermore, the trend for postponing motherhood continues and, since older parents ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Switzerland

    Consumers continued to search for new scents, multifunctional products (with extra moisturisation, exfoliation, anti-ageing and firming benefits), as well as products with proven wellbeing effectiveness. Aromatherapy continues to be a hot topic, with...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Switzerland

    In 2014, colour cosmetics manufacturers continued to look for wider consumer appeal through cross-category benefits and multifunctionality. This phenomenon was exemplified by the strong success of BB cream, which plays the role of both skin care and ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Switzerland

    Deodorants saw continued company activity and product innovation, which maintained consumer interest. Natural ingredients continued to dominate consumer attention, with the media making people more conscious about the products they use on their ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Switzerland

    Permanent hair removal through electrology, laser hair removal or photoepilation has become increasingly mainstream and accessible in Switzerland and growing numbers of women (and men) are opting for these efficient techniques, thus negatively ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Switzerland

    In spite of its modest performance in 2014, the fragrances category remains characterised by high levels of dynamism, especially in the fields of niche fragrances and limited editions, as well as designer and celebrity fragrances. Continued consumer ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Switzerland

    Innovations in hair care increasingly take their inspiration from other beauty categories such as skin care, colour cosmetics and fragrances. Skin care has had the greatest influence on hair care, with some skin care ingredients being recognised as ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Switzerland

    Although the revolution in men’s grooming products predicted by experts some years ago has not manifested itself, there are nonetheless increasing numbers of men attaching greater importance to their appearance. Far from being a taboo, men’s concerns...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Switzerland

    The high costs of dental work in Switzerland tends to lead Swiss people to have a very firm attitude towards their dental health; they make considerable efforts to prevent unwanted visits to the dentist. Insurance plans covering the costs of dental ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Switzerland

    Beauty and personal care performed positively in Switzerland in 2014, despite rather modest results. The high valuation of the Swiss Franc and cross-border shopping continued to impact the performance of Swiss beauty and personal care. The fact that ...

    Jul 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Switzerland

    Sets/kits traditionally contain different items of the same brand packaged together in a set and sold at an interesting price compared to purchasing the items separately. These sets usually combine a fragrance with its bath and shower ancillaries, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Switzerland

    Skin care players continue to strive to drive growth through developing a presence in specific niches based on age, gender and ethnicity. They seek to offer more customised benefits to a diverse consumer base, an objective that has led to a stronger ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Switzerland

    Sun care continued to post a solid performance, in spite of a rather unspectacular summer in 2014, as consumers still travelled abroad and attached greater importance to protecting their skin during sun exposure. Products with higher SPFs continued ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Belgium

    Baby and child-specific products remains a rather unattractive category for many players. Other than the sluggish birth rate, the category is suffering from the growing erosion of added-value products. Of course, price theoretically plays a lower ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Belgium

    Bath and shower performed relatively well in 2014, and in line with the performance seen in the review period, mainly thanks to the large body wash/shower gel category. This was thanks to three trends. Already present in neighbouring countries and ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Belgium

    The main story in colour cosmetics in 2014 was the ongoing quest for a perfect complexion. This was illustrated by the continuous advance of BB creams and the emergence of CC creams, along with other trends, such as “no make-up” make-up and blur ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Belgium

    According to trade sources, 23% of deodorants are sold within a discounted or special offer deal, which is quite significant in terms of stimulating sales in the category as a whole. This was especially the case within deodorant sprays, the biggest ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Belgium

    Inspired by beauty salons, in 2009 Philips launched the first Intense Pulsed Light (IPL) consumer home appliance, Lumea. Since then, the IPL depilatories market has experienced tremendous growth, and even surpassed the women’s razors and blades ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Belgium

    More than ever, sales of fragrances in 2014 were both supported and hampered by promotions and discounts. A particularity of the Belgian market with regard to premium fragrances is the high level of promotional and discount activity in beauty ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belgium

    Hair oil was first developed for and used in hair salons, but this product has also been offered to the public in supermarkets and parapharmacies/drugstores for a few years. 2013/2014 saw a few launches in this segment, such as Elsève Extraordinary ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Belgium

    During the middle of the review period some players observed that men’s grooming was not the Promised Land that was expected a decade ago. Some 10 years after the emergence of the metrosexual phenomenon, it seems that this trend was short-lived, or ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Belgium

    Overall oral care remained fairly dynamic in 2014, with an increase of 2% in current value terms, thanks largely to the contribution of toothpaste and mouthwashes/dental rinses. Unit prices registered disparate movements, with strong price erosion in...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Belgium

    In spite of the stabilisation of GDP in 2014, the recovery of the Belgian economy remained extremely fragile. Marketers were therefore pleasantly surprised by the still healthy growth of beauty and personal care in current value terms in 2014. Growth...

    Jul 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Belgium

    Opinions differ on the performance of sets/kits. On the one hand, for some players, such as Beiersdorf, sets/kits seemed to be an unrewarding area for investment. For instance, sets of blade systems and pre-shave products have been less dynamic in ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Belgium

    With more and more external aggressive factors, the skin can get dehydrated and sensitive. Therefore, manufacturers again emphasised skin moisturisation in 2014. Even in the most basic cleaning category, bath and shower, skin care is becoming ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Belgium

    Manufacturers of sun care products are accustomed to irregular developments, with 2014 being no exception. After two years of value decline, sales surged in 2013 and 2014, thanks to the sunny, warm weather during the summer. The performance of sun ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in France

    In 2014, sales of baby and child-specific products performed better in chemists/pharmacies and organic specialist shops than in grocery retailers channels such as supermarket and hypermarkets. In order to counter this trend, mass brands tried to ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in France

    Bath and shower is a mature category in France. In 2014, manufacturers continued to concentrate their efforts on advertising campaigns and new product developments, especially in body wash/shower gel. Mass brands are rushing into this promising ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in France

    The main story in colour cosmetics during 2014 was the growing availability and success of multifunctional colour cosmetics. Because health and wellness has become a major concern for the French population, products which help consumers to take care ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in France

    In 2014, there was extensive investment in product innovation in deodorants in France. Many of the categories leading manufacturers launched new products designed specifically for men and women, while some new brands also emerged. In addition, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in France

    Competition from other hair removal methods and unfavourable weather conditions remained the most important threats for manufacturers in depilatories in 2014. In order to compete for sales, many players in the category continued to invest in product ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in France

    The key story of in fragrances in France during 2014 is that new premium fragrances recently launched in the category are by now the leading brands in the category. Invictus by Paco Rabanne - Groupe Puig SA ranked second in premium men’s fragrances, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in France

    The rising numbers of people resorting to at-home hair and beauty treatments benefited hair care in 2014. This trend was reinforced due to reduced numbers of visits to hair and beauty salons in France and the desire for a pampering experience. Hair ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in France

    In 2014, the key trend influencing men’s grooming was the reinforcement of skin care functions in men’s razors and blades. In order to counter the negative impact on sales of the ‘three day beard’ trend, manufacturers launched new razors which offer ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in France

    Oral care maintained dynamic growth in France during 2014. French consumers are increasingly aware of the importance of a good oral hygiene and having a nice smile and they are becoming more preoccupied than ever with their own image. As a result the...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in France

    Beauty and personal care performed slightly better in 2014 compared with the review period overall. Mature categories such as skin care and oral care were still able to recruit new consumers and increase the frequency of purchase. The French ...

    Jul 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in France

    In general, mass and mid-priced beauty and personal care brands offer sets/kits containing beauty and personal care products other than fragrances. In order to adapt better to consumer budgets, they have also offer consumers the possibility to ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in France

    One of the main stories in skincare during 2014 was the growing availability and penetration of multifunctional products. Consumers have been receptive to these innovations, as evidenced by the success of Nivea Lait Sous la Douche by Beiersdorf ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in France

    At the midpoint of 2014, the leading players in Sun care were optimistic about the performance of the category. The good weather observed in France during early spring had positively impacted volume sales of sun care during the second quarter of the ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in India

    Baby and child-specific products continued to be a category with an urban consumer base in 2014. Skin care continued to be the primary sales generator for baby and child-specific products during 2014, with a 45% share of value sales. Parents in ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in India

    The price of palm oil fell by 15% from 2013, and this translated into reduced prices for palm-based derivatives such as PFA (Palm Fatty Acids). As PFA is one of the major components in soap manufacturing, this helped companies to increase their ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in India

    Colour cosmetics registered strong growth in 2014. This was driven primarily by mascara, eye liner/pencil, blusher and eye shadow, amongst others, which grew by 28%, 26%, 25% and 24% respectively in current value terms in 2014. The use of these ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in India

    Deodorant pumps displayed remarkable current value growth in 2014, and thus drove growth in deodorants, which otherwise increased at a steady pace. As the category is driven by impulse buying behaviour and has low brand loyalty, manufacturers are ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in India

    Depilatories registered strong current value growth of 23% during 2014. This was driven by increased awareness of the options for hair removal at home. Manufacturers strongly advertised hair removers via television commercials, print media and social...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in India

    Fragrances registered strong growth in 2014. This was driven by the increased use of fragrances by both men and women. The usage of fragrances was previously limited, and was used only occasionally. However, this changed over the review period, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in India

    Hair care registered growth of 14% in current value terms in 2014, to reach INR154.7 billion. This was driven by colourants and salon hair care, which grew by 20% and 17% respectively in current value terms. With rising pollution and health issues, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in India

    Men’s grooming continued to register strong growth in 2014. This growth was driven by urban male consumers who were aware of these products and brands. Knowledge of these brands grew strongly due to the promotional campaigns carried out by L’Oréal ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in India

    Brand extensions and additional benefit toothpastes, such as acid neutralisers, whitening and gum care products, remained the focus for toothpaste manufacturers. For instance, Colgate-Palmolive India launched Colgate Visible White Shine toothpaste in...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in India

    The use of beauty and personal care products is no longer limited to urban India. Awareness of such products has strongly increased due to television commercials, celebrity endorsements, social media campaigns and print media. This helped to drive ...

    Jul 2015 | US$2,650 | Add to cart | View details
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