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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

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    Country Report

    Depilatories in the Czech Republic

    Depilatories posted positive current value growth of 1% in 2013, this being better than the stagnant review period average. Consumers in 2013 were interested in strong brands available at low prices as the continuing weak economic climate in the ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in the Czech Republic

    Fragrances posted a significant value sales increase in 2013 for the first time in the review period. The category benefited from new product development and strong promotional activities which served to attract more consumers. However, the high ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in the Czech Republic

    In 2013, hair care benefited from increasing consumer demand for higher-quality products which offer strong protection. Thus, medicated shampoos, 2-in-1 products and colourants were particularly popular. However, the growth of these categories was to...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in the Czech Republic

    Men’s grooming recorded current value growth of 2% in 2013 despite the poor economic climate in the country. This performance can be attributed to increasing consumer interest in higher-priced products which offer added benefits such as firming or ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in the Czech Republic

    Oral care in the Czech Republic managed to reverse its negative performance of 2012 and record positive current value growth of 1% in 2013. Sales growth was driven by the increasing importance of oral hygiene. Czech consumers were more willing to ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in the Czech Republic

    In 2013, skin care value sales remained fairly flat, a development that started in 2011. For Czech consumers, it remained vital to use highly effective products with added benefits. However, the price of these products was important, with consumers ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in the Czech Republic

    Sales of sun care products are highly seasonal in the Czech Republic, purchased by consumers mostly during hot and sunny weather. Therefore, demand depends heavily on the weather conditions in the country, which were not particularly good in 2013. ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Sets/Kits in the Czech Republic

    Sets/kits is a slowly developing category in beauty and personal care as manufacturers have focused mostly on other categories. However, interest in sets/kits was on the rise in 2013 as these products’ more favourable prices convinced consumers to ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in the Czech Republic

    The weak performance of the Czech economy negatively affected the beauty and personal care market in 2013, which recorded only slight value sales growth. However, its sales performance was better than the review period average. Retail value sales ...

    Jul 2014 | US$2,400 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in the Czech Republic

    Baby and child-specific products recorded a 1% current value decline in 2013. This performance can be attributed to the falling birth rate in the Czech Republic, which weakened demand. This meant that not even rising unit prices could outweigh the ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in the Czech Republic

    Bath and shower products are used daily by Czech consumers. However, the category stagnated in current value terms over the review period as the unstable economic situation in the country forced consumers to try and save money wherever they could, ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in the Czech Republic

    Colour cosmetics recorded a 1% current value gain in 2013 as these products continued to be used by women on a daily basis. In addition, growth was also fuelled by the rising popularity of specific products such as other facial make-up and eye ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in the Czech Republic

    The performance of deodorants in 2013 was similar to that of the previous two years, with the category recording current value growth of 1% as no significant changes were seen. The most popular products remained male and female-specific deodorants ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Sets/Kits in Finland

    Set/kits witnessed a new concept in 2013. LivBox by Sanoma News Oy offered a monthly subscription of a beauty kit sent directly to the home. This kit included a selection (four to six products) of personal care and beauty products from mass and ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in Finland

    At time of numerous product innovations and booming of anti-ageing serums and novelty value products, one might assume that standard products such as Nivea Crème by Beiersdorf Oy would have no edge for increasing its sales. However, demand for this ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in Finland

    Finns became increasingly aware of the risks of UV radiation as the theme was frequently featured in the local media. In addition, to a risk of skin cancer, UV radiation’s ageing impact on skin was underlined. Sun protection was considered mandatory ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Finland

    Baby and child-specific products recorded current retail value growth of 2% in 2013, with sales reaching €16 million. The value growth across the category apart from baby wipes was faster than volume growth as the demand for specific products ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in Finland

    Targeted launches were a key generator of value growth in 2013. Most companies have offerings for broad target groups. Lumene Oy’s launches in 2013 demonstrated that there was demand for products positioned to a certain consumer group – however, the ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in Finland

    Natural look, multi-functionality and convenience were some of the key trends affecting colour cosmetics in Finland. The popularity of the new CC creams manifested these trends in 2013. While 2012 witnessed a wave of BB creams entering colour ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in Finland

    Deodorants’ value growth continued to lag behind the average sales growth of beauty and personal care. The category is very mature and stagnant, and intense competition restrained companies from launching products with higher than average unit ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in Finland

    Finnish women continued to search for longer lasting hair removal options. This was evident in the increasing popularity of epilators, waxing, sugaring as well as in the most extreme cases laser or light impulse hair removals. Shavers run the risk of...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in Finland

    Fashion and celebrity endorsement were key drivers of fragrances in 2013, with the category increasingly considered as an accessory. Finns chose different fragrances for different occasions. This also drew many consumers towards certain fashion ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in Finland

    2013 witnessed the introduction of hair oils as various brands expanded their product lines with these products. Compared to the rest of Western Europe, Finns colour their hair more often and use more hair styling agents. This combined with harsh ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in Finland

    The immature side to men’s grooming, namely skin care and hair care witnessed plenty of manufacturer investment throughout the review period and 2013, but regardless there was no breakthrough. In 2013, both product areas continued to account for just...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in Finland

    Finnish consumers continued to strive for whiter teeth. Compared to the US for example, the selection of teeth whitening positioned products remained rather modest, but it continued to expand in 2013. The increasing popularity and willingness to ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Finland

    Regardless of the weak economy during the review period, the average annual value growth rate at 2% demonstrated beauty and personal care’s nature as a necessity. However, there were shifts between categories and price bands, when the economic ...

    Jul 2014 | US$2,400 | Add to cart | View details

    Company Profile

    Avon Products Inc in Beauty and Personal Care

    Avon’s fortunes have sharply diminished in recent years. Where it previously benefited from an early move into China, China is now among its heaviest burdens with too much indecision over its retail model and high legacy operational costs. In North ...

    Jul 2014 | US$525 | Add to cart | View details

    Company Profile

    Estée Lauder Cos Inc in Beauty and Personal Care

    Estée Lauder has performed strongly thanks to expansion in emerging markets, frequent new product launches and timely identification of market opportunities. Its focus however, remains too narrow in terms of categories in comparison to some of its ...

    Jul 2014 | US$525 | Add to cart | View details

    Country Report

    Sets/Kits in Uruguay

    Sets/kits remained the smallest category in beauty and personal care, holding a 1% share during 2013. Companies generally prepare sets/kits for special dates, the most important being Mother’s Day and Christmas. It is not common to find sets/kits ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in Uruguay

    During 2013 skin care products returned to double-digit growth delivering an 11% rise in current terms, up from 8% in 2012. Increasing disposable income among middle- and lower-income demographics fuelled growth in skin care products, particularly ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in Uruguay

    Sun protection continues to be the largest product category accounting for 87% of total sun care product value sales in 2013. Even though Uruguayans are perfectly aware of the dangers involved in being exposed to the sun without adequate protection, ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Uruguay

    Current value growth in 2013 was almost two percentage points higher than in the previous year. Nonetheless, sales of child-specific products continue to be low, accounting for only 3% of overall beauty and personal care products. The ongoing ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in Uruguay

    Traditionally sales of bath and shower products have been attributed to the performance of bar soap, the largest product category in Uruguay. In 2013, however, body wash/shower gel recorded the best performance, achieving 21% growth, seventeen ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in Uruguay

    Colour cosmetics records double-digit growth during 2013 in current terms, pulling through from a severe decline in the previous year. Most of the recovery came from eye make-up where eye shadow, mascara and other facial make-up presented ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in Uruguay

    The 12% growth posted by deodorants during 2013 in current terms was one percentage point higher than the growth seen in 2012, mainly caused by inflation. Nonetheless, the impact on volume differs from one product to another. For example deodorant ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in Uruguay

    There were no changes in the preferences of Uruguayan women in 2013 regarding depilation products, with most preferring to visit beauty salons for effective and relatively inexpensive hair removal. During the year laser hair removal systems presented...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in Uruguay

    During 2013 the good economic environment continued to boost the purchasing power of mostly lower and middle income consumers, resulting in an increase in the consumption of fragrances which are still considered to be expensive products among many ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in Uruguay

    The 7% growth in current value terms posted by hair care in 2013 was higher than the 5% CAGR of the review period. The favourable evolution of unit prices in most hair care categories and good economic conditions enabled consumers to absorb price ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in Uruguay

    Male-specific products are increasing the sales of various beauty and cosmetics products, and men’s grooming overall is following this growing trend. Nonetheless men’s grooming has a greater concentration of razors and blades, which accounted for ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in Uruguay

    In mid-2012, Colgate-Palmolive acquired the Pico Jenner, Biodent and Bactident brands from Laboratorios Abarly (Abarly SA) - the most important domestic player in oral care. Even though the brands continue to be treated independently and products ...

    Jul 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Uruguay

    Hair care continued to be the largest category in beauty and personal care during 2013 fuelled by sales of shampoo and conditioners. Even though these products continue to be highly valued by Uruguayan families and assumed as indispensable in all ...

    Jul 2014 | US$2,400 | Add to cart | View details

    Global Briefing

    Revitalising Hair Care: Exploring Future Growth Prospects

    Hair care experienced a slight slowdown in growth in 2013, but has performed well in the last five years, thanks to increasing penetration in emerging markets and the advent of more sophisticated technologies, targeting specific hair care needs ...

    Jul 2014 | US$2,000 | Add to cart | View details

    Country Report

    Deodorants in the US

    Deodorants, a highly homogenous category, is underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants ...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Depilatories in the US

    Low single-digit growth from women’s razors and blades was not enough to lift the overall depilatories category into positive growth territory in 2013, thanks to declines in both hair removers/bleaches and women’s pre-shave. With sales of US$1.0 ...

    Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Fragrances in the US

    Reduced interest in celebrity fragrances and an absence of blockbuster launches negatively affected fragrances in 2013. After growing by 9% in 2011 and by 2% in 2012, sales of fragrances declined by 2% in current value terms in 2013. Strong growth in...

    Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

    Country Report

    Hair Care in the US

    Hair care grew by 2% in current value terms in 2013, rising to US$11.4 billion; this growth rate was above the review period CAGR of 1% from 2008-2013, but in line with the 2% CAGR from 2011-2013. Despite decent growth from conditioners and salon ...

    Jul 2014 | US$900 | Pages: 47 | Add to cart | View details

    Country Report

    Men's Grooming in the US

    The 1% increase in men’s grooming in current value terms in 2013 to US$6.1 billion glosses over an important distinction in the category; men’s shaving actually fell by 1%, whilst men’s toiletries was responsible for all the gain, growing by 3%. This...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Oral Care in the US

    Oral care saw value sales increase by 2% in 2013, placing it roughly in line with the growth in the rest of the review period. Categories tend not to do particularly well or too poorly, considering that most people’s oral care routine is fairly ...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Beauty and Personal Care in the US

    After growing in 2011 and 2012, beauty and personal care in the US registered a similar, albeit less robust growth trajectory. Lower demand for mass-market products negatively affected beauty and personal care, despite demand for premium products ...

    Jul 2014 | US$2,400 | Pages: 153 | Add to cart | View details

    Country Report

    Sets/Kits in the US

    Sales of sets/kits were fairly flat in current value terms in 2013, after growing by 4% in 2012. Lower growth for fragrance sets in 2013 led to lower growth for overall sets/kits. As the US economy continued to improve in 2012, higher-income ...

    Jul 2014 | US$900 | Pages: 45 | Add to cart | View details
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