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Market Research on Beauty and Personal Care

Euromonitor International publishes the world's most comprehensive market research on the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as; business dynamics and commercial industrial supply chains.

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    Country Report

    Baby and Child-Specific Products in Morocco

    In 2015, baby and child-specific products performed well in Morocco. recording an increase of 7% in current value terms. This growth represented a marginal slowdown in the category, despite increasing awareness of such products among parents and ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Morocco

    In 2015, the bath and shower category in Morocco witnessed growth of 8%, with sales reaching Dh868 million. Thus, despite the general saturation in the beauty and personal care market, with slowing growth rates in other categories, bath and shower ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Morocco

    In 2015, colour cosmetics in Morocco maintained a similar growth rate to that seen in the previous two years, of 9% in current value terms, to total Dh939 million. Moroccan women are increasingly influenced by Western lifestyles and fashions through ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Morocco

    Deodorants has started to be perceived as a rather sensitive category within the beauty and personal care industry in Morocco. Concerns regarding the side effects associated with deodorants are restraining the previously strong growth in the ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Morocco

    Depilatories in Morocco registered value sales growth of 6% in 2015. Women continue using depilatories thanks to the safe and natural properties of these products, especially hair removers that are mainly made using natural ingredients, like wax and ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Morocco

    Several new fragrance launches occurred in 2015 in Morocco, such as Poudré, from Chanel, and Trésor Midnight Rose, from Lancôme. Local official distributors have effective strategies for promotion and distribution, and benefit from the fact that ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Morocco

    Hair care witnessed significant development in various categories in the latter part of the review period. Several new brands were launched, targeting different hair types and offering several choices. Thus, the Moroccan market is beginning to reach ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Morocco

    In the past, Moroccan culture was not supportive of men taking particular care of their appearance beyond the necessary hygiene basics. However, with the growing need to be presentable at work, social trends have started shifting to greater ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Morocco

    Moroccans are increasingly interested in oral care products, thanks to continuous innovation and product development that facilitates daily oral hygiene. Moreover, they are also aiming to prevent future expenses that might be incurred by not taking ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Morocco

    Moroccan consumers are getting more interested in products that offer combined benefits and multiple advantages. Companies have responded quickly with new launches. The market is also seeing growing demand from teenagers, especially within acne ...

    May 2016 | US$990 | Add to cart | View details

    Global Briefing

    Global Trends in Home Care and Beauty and Personal Care Surfactants

    Surfactants are an essential ingredient in many home care and beauty and personal care products. With weak growth in Western regions opportunities for growth are now in the developing regions, which account for the majority of global volumes. Growth ...

    May 2016 | US$1,325 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Malaysia

    Declining birth rate in Malaysia has become a critical condition where it affects demand on baby and child-specific products. Birth rate in the country continued to drip as an outcome of strong increase in cost of living in Malaysia followed by ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Malaysia

    As a result of global economic slowdown and strong dip in Malaysian Ringgit (MYR) together with implementation of GST, many Malaysians were showing stronger effort in reducing cost of living through the purchase of promotional packs items. Bath and ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Malaysia

    Beauty is perceived as an important factor for majority of consumers within Malaysia. Majority of female consumers in Malaysia is using colour cosmetics, ranging from facial make-up, eye make-up and lip products to boost self-confidence level. Thus, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Malaysia

    As a result of rising cost of living with implementation of GST by government of Malaysia, increasing number of Malaysians are adopting cost saving measures in order to avoid spending extra in beauty and personal care products. Therefore, some ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Malaysia

    Consumers in Malaysia are pampered by many options in waxing salons, be it at promotional rates or normal rates. Younger generation consumers with stronger income level tend to visit waxing salon for hair-removal purposes. In addition to that, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Malaysia

    In 2015, fragrances recorded a 5% value growth in current sales term, a marginally slower growth compared to 2014. Sales of fragrances was partially affected by implementation of GST by Malaysian government announced in April 2015 where consumers ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Malaysia

    Premiumisation of hair care products are increasingly significant in Malaysia with more upscale in packaging image shown within the market. Larger selection of hair care products in Malaysia is seen to revamp its packaging to show a more premium ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Malaysia

    Men’s group consumers in Malaysia are increasingly noticing on the importance of men’s grooming needs in the society. As men’s grooming products such as deodorant sprays, facial skin care products, men’s fragrances being highly visible in many ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Malaysia

    Rising number of public health events are created to stimulate stronger awareness in importance of oral health among Malaysians. For example, World Oral Health Day was celebrated jointly by The Malaysian Dental Association and Listerine through a ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Malaysia

    Malaysia posted merely 5% GDP growth in 2015 compared to a 6% GDP growth registered in 2014. Beauty and personal care experienced slower growth in 2015 compared to 2014. Malaysian government has announced the implementation of Goods and Services Tax ...

    May 2016 | US$2,650 | Add to cart | View details

    Country Report

    Skin Care in Malaysia

    Anti-aging and whitening were still subjected as two most important components in skin care products within Malaysia. Consumer’s purchasing decision is basically surrounding these factors as they are being prioritised by most users. Within Malaysia, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Malaysia

    Sun care range in Malaysia grew significantly as a result of more consumers being equipped with stronger health awareness knowledge on the harm posted by direct sunlight exposures. Excessive exposures to UV lights in terms of UVA and UVB are lightly ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Belgium

    Despite strong price pressure and promotion, baby and child-specific products managed to record a positive performance in current value terms in 2015. This was mainly due to premiumisation and to manufacturers’ efforts to extend the age range of what...

    May 2016 | US$990 | Pages: 24 | Add to cart | View details

    Country Report

    Bath and Shower in Belgium

    Bath and shower recorded a slightly positive performance in 2015, mainly thanks to the dynamism of body wash/shower gel, which is by far the biggest category within bath and shower. The success of body wash/shower gel was due to three different ...

    May 2016 | US$990 | Pages: 25 | Add to cart | View details

    Country Report

    Colour Cosmetics in Belgium

    Contouring – a trick used by make-up artists for years which uses different shades to define features and create the appearance of higher cheekbones and a slimmer nose and chin – was brought to the fore predominantly by US celebrity Kim Kardashian. ...

    May 2016 | US$990 | Pages: 30 | Add to cart | View details

    Country Report

    Deodorants in Belgium

    Deodorant sprays registered the best performance within deodorants in 2015, posting an increase of 3% in current value terms. The innovation of compressed technology drove growth. Unilever introduced this technology in 2014, enabling it to use ...

    May 2016 | US$990 | Pages: 25 | Add to cart | View details

    Country Report

    Depilatories in Belgium

    Competition from other hair removal methods and unfavourable weather conditions remained the most important threats to manufacturers of depilatories in 2015. Companies are making efforts to transform what can be quite a painful process, which is ...

    May 2016 | US$990 | Pages: 21 | Add to cart | View details

    Country Report

    Fragrances in Belgium

    In general, growth in fragrances is mainly driven by new launches. In premium women’s fragrances, the best launch in 2013 was Armani Si, and in 2014 it was Yves Saint Laurent’s Black Opium. One of the biggest successes in 2014 was also Lancôme’s La ...

    May 2016 | US$990 | Pages: 23 | Add to cart | View details

    Country Report

    Hair Care in Belgium

    Hair care continues to post a positive growth of 2% in value terms in 2015. This was the same performance as the previous year. The category is now very mature, with most brands offering a vast range of products depending for all hair types. Since ...

    May 2016 | US$990 | Pages: 29 | Add to cart | View details

    Country Report

    Men's Grooming in Belgium

    In 2015, men’s grooming was largely polarised. On the one hand, the growing trend towards long, groomed beards had a negative impact on men’s shaving. On the other hand, men’s toiletries, thanks especially to manufacturers’ activity in terms of new ...

    May 2016 | US$990 | Pages: 27 | Add to cart | View details

    Country Report

    Oral Care in Belgium

    Oral care proved to be the most dynamic category in terms of activity in beauty and personal care in Belgium in 2015. This was the result of both innovation by manufacturers, and consumers upgrading and opting for higher-quality, more expensive and ...

    May 2016 | US$990 | Pages: 23 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Belgium

    Over the review period, beauty and personal care in Belgium increased continuously in current value terms. The market is growing at a faster pace than overall household expenditure in the country. In Belgium, only 40% of personal care market value is...

    May 2016 | US$2,650 | Pages: 120 | Add to cart | View details

    Country Report

    Skin Care in Belgium

    In skin care, one of the main trends observed amongst consumers is “I want it all”. Customers are looking for multifunctional benefits and ingredient-based products. This is particularly reflected in deep impact products, the performance of which ...

    May 2016 | US$990 | Pages: 34 | Add to cart | View details

    Country Report

    Sun Care in Belgium

    As a mature category, sun care benefits from convenient and user-friendly application formats, but its development is also helped when players target specific segments of the market. It is important for manufacturers to continue to develop products ...

    May 2016 | US$990 | Pages: 24 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

    May 2016 | US$570 | Pages: 54 | Add to cart | View details

    Global Briefing

    Corporate Strategies for Success – Industry Focus or Diversification?

    Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth ...

    May 2016 | US$1,325 | Pages: 45 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Tunisia

    Towards the end of the review period, an increasing number of children was registered in Tunisia. In 2015 more than 180,000 babies were born. Parents’ willingness to fulfil the needs of their babies with the best possible solutions increased, and ...

    May 2016 | US$990 | Pages: 22 | Add to cart | View details

    Country Report

    Bath and Shower in Tunisia

    Tunisians increasingly demanded basic products such as liquid soap, bar soap and body wash/shower gel over the review period. These products drove bath and shower, due to growing hygiene standards. Companies present in shower gel in Tunisia invest in...

    May 2016 | US$990 | Pages: 23 | Add to cart | View details

    Country Report

    Colour Cosmetics in Tunisia

    Colour cosmetics is generally very dynamic, and thrives on innovations and consumer fashion trends. It registered strong growth in 2015. This was driven primarily by BB/CC creams, powder, lip gloss, eye liner/pencil, and blusher/bronzer/highlighter ...

    May 2016 | US$990 | Pages: 21 | Add to cart | View details

    Country Report

    Deodorants in Tunisia

    During 2015 deodorants sales recorded strong growth in current value terms. Consumers continue to prefer deodorants with strong and effective protection, and this is the most influential factor in the purchasing decision. The demand for deodorants ...

    May 2016 | US$990 | Pages: 23 | Add to cart | View details

    Country Report

    Depilatories in Tunisia

    Depilatories registered strong current value growth of 11% during 2015. Hair removers/bleaches continued to drive sales of depilatories in Tunisia, accounting for 79% of total value sales as of 2015. Many teenagers and young adults may choose to ...

    May 2016 | US$990 | Pages: 19 | Add to cart | View details

    Country Report

    Fragrances in Tunisia

    Towards the end of the review period, direct selling was a huge trend and occupied an important part of fragrances distribution. Therefore HB Oriflame had a big success in all consumer groups due to the high quality and reasonable prices of its ...

    May 2016 | US$990 | Pages: 22 | Add to cart | View details

    Country Report

    Hair Care in Tunisia

    Hair care in Tunisia is mature. There is, however, demand for hair care with increased natural ingredients and bigger packaging. In addition, large bottles and family sizes are more popular. New brands and products emerged, with advanced technology ...

    May 2016 | US$990 | Pages: 26 | Add to cart | View details

    Country Report

    Men's Grooming in Tunisia

    In 2015 men’s grooming saw current value growth of 13% which was slightly higher than the review period CAGR of 12%. Growth was driven mainly by the strong growth in men’s fragrances which proved dynamic, characterised by international manufacturers ...

    May 2016 | US$990 | Pages: 24 | Add to cart | View details

    Country Report

    Oral Care in Tunisia

    Growth of oral care in 2015 was slightly faster than the review period value CAGR of 11%. A greater number of products is available and increased consumer demand fuelled the growth of oral care in 2015. Direct sellers of products using aloe vera ...

    May 2016 | US$990 | Pages: 25 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Tunisia

    In 2015, beauty and personal care in Tunisia continued to record current value growth, at a slightly higher pace than in 2014. Demand for beauty and personal care products remained stable, despite the unit price increase for most beauty and personal ...

    May 2016 | US$2,650 | Pages: 77 | Add to cart | View details

    Country Report

    Skin Care in Tunisia

    Consumers boosted demand for skin care products because they became increasingly aware of their skin care. They often express a preference for skin products with natural ingredients which became widespread among direct sellers in recent years such as...

    May 2016 | US$990 | Pages: 24 | Add to cart | View details

    Country Report

    Sun Care in Tunisia

    In recent years, the Ministry of Health launched many awareness campaigns. Consumers boosted demand for sun care products because they are increasingly aware of the damaging effects caused by sun exposure especially given Tunisia’s climate where the ...

    May 2016 | US$990 | Pages: 20 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Saudi Arabia

    Saudi Arabia is witnessing a gradual decline in the birth rate. The modern generation is keen on advancing in their careers, and the number of dual-income households is increasing. With women now more inclined to achieve professional success, they ...

    May 2016 | US$990 | Pages: 24 | Add to cart | View details
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