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Market research for the beauty and personal care industry

Euromonitor International has the world's most comprehensive research on the beauty and personal care industry, providing a resources for you entire organisation.

We monitor and analyse beauty and personal care industry trends, globally; from in-depth total market size and share data and analysis, to specific category level information. Our products help you with planning strategic development, marketing, mergers and acquisitions and brand management.

Categories in beauty and personal care include:

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    Country Report

    Baby and Child-Specific Products in Japan

    In 2014, baby and child-specific products posted a current value decline of 1% to sales of ¥45 billion. In Japan, the birth rate continued to decline over the review period, falling from 8.4 per 1,000 inhabitants in 2009 to 7.7 in 2014, according to ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Japan

    In 2014, bath and shower in Japan recorded current value growth of 3% to reach sales of ¥220 billion. Body wash/shower gel was the best performer, registering current value growth of 6%. Within body wash/shower gel, it is common for family members to...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Japan

    Colour cosmetics in Japan recorded current value growth of 2% in 2014 to reach sales of ¥613 billion. Despite the continuous trend for a natural look, which typically requires less make-up, colour cosmetics recorded positive growth thanks to an ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Japan

    In 2014, deodorants in Japan recorded current value growth of 3% to reach sales of ¥52 billion. Japanese consumers have become sensitive to smell and especially body odour, this being a continuing trend from 2013. The westernisation of lifestyles ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Japan

    Value sales of depilatories grew by 2% in current terms in 2014 to approach sales of ¥25 billion. Women’s razors and blades, which accounted for a 76% value share of overall depilatories, also recorded a 2% current value gain. As consumers seek ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Japan

    In 2014, fragrances in Japan grew by 2% in current value terms to exceed sales of ¥46 billion. In 2013, the category returned to positive growth thanks to economic recovery, with 2014 posting a stronger performance as a result of a number of factors....

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Japan

    In 2014, hair care in Japan achieved current value growth of 2%. This positive performance was largely driven by standard shampoos and conditioners, which grew in both current value and volume terms. In 2014, the leading players launched ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Japan

    In 2014, men’s grooming continued to perform well, growing by 3% in current value terms to reach sales of ¥193 billion. For many years, Japanese men were reluctant or simply did not want to use any skin care products except for facial cleansers. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Japan

    The value sales of oral care grew by 2% in current terms in 2014, largely benefiting from growing awareness of oral heath, a trend continuing from 2013. Japanese consumers are becoming increasingly concerned about their oral health and are purchasing...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Japan

    In 2014, beauty and personal care in Japan enjoyed its third consecutive year of positive current value growth. As the economic outlook was positive, premium products gained share. A VAT hike in April 2014 also had a significant impact on the market,...

    Jul 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Japan

    In 2014, sets/kits achieved current value growth of 2% to surpass sales of ¥251 billion. Typically, many sets/kits are purchased in the run-up to Christmas. Traditionally, consumers buy them as gifts but in recent years it has become increasingly ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Japan

    Following the positive performance recorded in 2013, skin care in Japan continued to grow in 2014, posting a current value increase of 3% to reach sales of ¥1,633 billion. VAT was raised from 5% to 8% in April 2014, which led to changes in consumers’...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Japan

    In 2014, sun care continued to perform well, registering current value growth of 6%. The key driver of this strong performance was greater usage of sun protection among both new and existing users. As the importance of UV protection for skin is ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Nigeria

    With stronger growth in the baby population in Nigeria, there is greater demand for baby and child-specific products. The population aged 0 to 36 months increased by 2% in 2014 compared with 2013 (representing 518,000 babies), and by 12% between 2009...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Nigeria

    The Ebola Virus Disease (EVD) in Nigeria, which began in July 2014, led to a significant increase in awareness of the need to hand wash (or sanitise) in order to prevent the spread of the virus (and germs generally). Sales of bar soap therefore grew ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Nigeria

    Although traditionally a large category in Nigeria, colour cosmetics is still far from mature, due to the low incomes of many women over the review period. However, with increased urbanisation, which has an impact on awareness, and the growing ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Nigeria

    The performance of deodorants in Nigeria in 2014 was strong, recording growth of 11% in current value terms. Product availability is widening, and with urbanisation and a growing young population, demand is rising, since the urban population is more ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Nigeria

    The use of depilatories in Nigeria is still quite low, but with rising incomes amongst women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand is growing ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Nigeria

    Fragrances in Nigeria is plagued by a large informal market, which receives supplies from mass imports of products from abroad, many of them substandard. These contraband products (some genuine, some fake) are usually sold by small non-grocery ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Nigeria

    Growth in the young population in Nigeria remains strong, and continues to drive sales of hair care products, which are considered more essential than many other beauty and personal care products. In particular, the growth of the young female adult ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Nigeria

    Men’s grooming products are increasingly popular in Nigeria, supported largely by the increased presence of such products, which are usually imported, in major retail channels such as supermarkets and open markets. Also, with urbanisation and ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Nigeria

    In 2014 there continued to be plenty of competitive activity amongst the leading players in the largest category of toothpaste, helping to drive growth. There were new product developments within toothpaste over the review period up to 2014, and in ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Nigeria

    The performance of the beauty and personal care market during 2014 was an improvement compared with the performance seen in the review period. Factors driving growth in 2014 and over the review period included a growing middle-class, population ...

    Jul 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Nigeria

    Hair care kits continue to account for the vast majority of sets/kits in Nigeria, although direct selling outlets, such as from Forever Living Products Nigeria, are now also offering multipurpose cosmetics kits. Price is the main reason for the low ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Nigeria

    The skin care category is quite active, with a wide range of brands, mainly mass, present to satisfy the demands of a growing population, which is also seeing a growing middle-class. Many mass brands now claim to have added benefits, such as skin ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Nigeria

    Sun care in Nigeria is a negligible category, with low sales amongst expatriates. The Nigerian population has no interest in such products, since Nigerians do not generally have an adverse reaction to sun exposure. However, the category could grow ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Oriflame Cosmetics SA in Beauty and Personal Care

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Germany

    In 2014, the trend for products parents perceive as natural continued hand in hand with the trend for products labelled as organic. Parents are worried that artificial chemicals in baby and child-specific products might harm their babies’ health over...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Germany

    This category can be roughly split between functional bath and shower products which offer good value for money and more luxurious pampering bath and shower products. Both the value for money and higher ends of the category performed well in 2014.

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Germany

    The use of colour cosmetics as a means of self-expression and individualisation continued to be of great importance in Germany in 2014. Consumers want and appreciate the opportunity to express and differentiate themselves from others. The popularity ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Germany

    In early 2014, Unilever launched compressed deodorants in Germany. These offer the benefit of needing less space, for example in a woman’s handbag, and claim to be better for the environment. The environment benefits from this innovation because the ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Germany

    Perfectly smooth and hairless skin remained an important issue for women and teenage girls in Germany in 2014. Depilatories are most commonly used on legs and armpits but many consumers also use them on other parts of their body. Celebrities and ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Germany

    Innovation remained one of the main factors behind stable sales of fragrances in Germany in 2014. New launches in fragrances tend to be regular. Although fragrances is a very mature category in Germany, the constant launch of new products continued ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Germany

    Individual styles, a professional look and a clean appearance continued to be important factors for German consumers in 2014, thus also impacting hair care. In an ever more hectic and fast-paced world, it is not always easy to find the time to visit ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Germany

    Segmentation in men’s grooming increased in 2014, focusing for example on different skin types, particularly sensitive skin. However, simplicity remained the most important issue for men when choosing grooming products. Therefore, products designed ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Germany

    Due to the ageing population in Germany and strong consumer health awareness, oral care registered healthy current value growth of 3% in 2014. Products specifically targeting the needs and wants of older consumers, who are health-conscious and care ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Germany

    Beauty and personal care in Germany continued to register positive current value growth in 2014, albeit slower than the review period average. Generally speaking, this was driven by price pressure from the private label trend as well as increasing ...

    Jul 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Germany

    Sets/kits remained popular in Germany in 2014. While well-established names remained the biggest players in terms of value sales, new players with different concepts entered the category, for example Glossybox, which as of January 2015 was still ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Germany

    The trend for in-shower body lotions, pioneered by Beiersdorf’s Nivea brand in 2013, remained influential in 2014, with more brands launching similar in-shower products, such as Eucerin as well as private label lines, for example dm’s Balea ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Germany

    After a very poor performance in 2013, sun care sales slowly picked up again in 2014. A 1% increase in current value terms generated total sales of €163 million, this still being €6 million less than in 2012. This can be attributed to the weather not...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Romania

    Per capita consumption of baby and child-specific products in Romania was among the lowest in Eastern Europe in 2014. Sales in the category remain concentrated in Romania’s big cities, targeting educated consumers with average and high incomes. The ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Romania

    With per capita spending of €6 in 2014, bath and shower was one of the few beauty and personal care categories in Romania to record per capita spending values above the Eastern European average, although only slightly above average. Bath and shower ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Romania

    In 2014, colour cosmetics in Romania displayed all the features of a mature category. This is because of the high value sales in category, the strong positions of international companies with extensive products ranges and the widespread availability ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Romania

    With per capita value sales of €6 in 2014, deodorants was one of the few beauty and personal care categories in which Romania registered per capita consumption above the Eastern European average, which was €4 per capita in 2014. The highest value ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Romania

    Depilatories remains one of the smallest beauty and personal care categories in Romania in terms of value sales. In 2014, the category continued with its positive development, taking advantage of the unfavourable economic context, which led to ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Romania

    Although fragrances remains under the influence of the economic instability of previous years, 2014 saw consumer adopting a more optimistic attitudes towards spending part of their beauty and personal care budgets on fragrances. As in previous years,...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Romania

    The large size and strong growth potential of hair care mean that the category has a strong growth dynamic. Its two main types of products, standard shampoos and colourants, paint a picture of the buying and consumption habits of Romanian customers. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Romania

    Men's grooming remained a dynamic category in 2014, recording strong growth and generating high interest among companies which are already present and among those that want to enter it. While men's shaving reached a certain level of maturity, the ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Romania

    Although oral care segmentation continues to be based on differentiation both in terms of price and, in particular, in terms of the benefits that products can provide, product penetration and per capita consumption are still some way from reaching ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Romania

    Romania’s economic recovery has ensured the development of the necessary environment for beauty and personal care to keep moving in a positive direction. Although the single-digit growth rates recorded at industry level in 2014 were considerably ...

    Jul 2015 | US$2,650 | Add to cart | View details
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