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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Baby and Child-Specific Products in the Philippines

    Retail value sales of baby and child-specific products in the Philippines increased by 4% in current terms in 2013, driven by the moderate birth rate in the country. The birth rate was estimated to reach 24.62/1,000 population or 2.5% in 2013. There ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in New Zealand

    Whitening continued to be the key development within oral care, particularly with the launch of Colgate Optic White in 2013. This was despite strong controversy over the strength of whitening products, which was debated during 2013 by the New Zealand...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in New Zealand

    Current value growth in 2013 was slightly lower than the growth witnessed in 2012 and the CAGR over the review period. Pressure continued to be placed on traditional retailers by parallel importers and internet sellers that offered cheaper product ...

    Oct 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sets/Kits in New Zealand

    2013 saw the continued growth in small or mini sets, which resulted in demand for the sets/kits category expanding to other parts of the year, not just special occasions such as Christmas or Mother’s Day. Travel personal care kits became more ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in New Zealand

    During 2013 premium skin care brands had to battle against masstige brands which were developed and sold through the supermarket channel, as well as parallel imports typically sold in mass merchandisers. As a result, premium skin care brands tended ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in New Zealand

    After strong new product development witnessed over the 2012-2013 summer period, the sun care category settled down somewhat during the rest of 2013. The main trend during 2013 was the increase in baby and child-specific sun care products. This ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in New Zealand

    2013 saw the entry of major domestic green player Earthwise Group into baby and child-specific products in New Zealand. The company’s range, known as Baby by Earthwise, consists of two hair care products including Baby by Earthwise Shampoo (with ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in New Zealand

    Intimate hygiene products tended to be sold in the pharmacy channel until 2010 when the two brands of Vagisil and Femfresh entered the grocery channels. The expansion in distribution through supermarkets gave the category a higher exposure to ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in New Zealand

    The strong growth of primers and BB creams in 2012 was followed by the introduction of CC creams in 2013. BB creams are essentially blemish balm or beauty balm creams, which are used to cover up blemishes and are often used prior to applying make-up....

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in New Zealand

    2013 saw stronger protection formulations gain momentum, spurred on by the 2011 introduction by Unilever of the Clinical Protection formulation of more sophisticated stick deodorants. This trend saw Beiersdorf New Zealand Ltd introduce Nivea Stress ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in New Zealand

    During the latter half of the review period discretionary spending pressures had a positive impact on disposable razors, a trend that continued during 2013. To capitalise on this trend, many manufacturers opted for more sophisticated products and ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in New Zealand

    The fragrances category continued to be inundated with new product launches adding to the already crowded market. The expansion of fragrances into other distribution channels, such as internet retailing, made fragrances highly accessible for ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in New Zealand

    After a strong growth in the use of oils in shampoos, which expanded into conditioners in 2012, the next extension was seen in hair colourants in 2013. L’Oréal New Zealand Ltd launched Garnier Olia, the first oil-powered, ammonia-free hair colourant,...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in New Zealand

    2013 saw a resurgence of traditional mass brands being marketed and distributed, including Brut, adidas and Old Spice, trying to capture a new generation of male consumers. Towards the end of 2012 the Brut brand by Pharmacare Laboratories Pty Ltd ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in the Philippines

    Following a strong performance in 2012, beauty and personal care in the Philippines slightly slower retail value growth in current terms in 2013. The economy reported a robust performance, which helped stimulate demand from smaller, fast growing ...

    Oct 2014 | US$2,400 | Pages: 106 | Add to cart | View details

    Country Report

    Sun Care in the Philippines

    Retail value sales of sun care continued to grow in 2013 due to vibrant local tourism. Market leader Beiersdorf AG remained persistent in pushing its brands through ad campaigns and promotions. However, the usage of sun care is still seasonal. Most ...

    Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Vietnam

    Toward the end of the review period Vietnamese consumers paid greater attention to baby and child-specific products. The key consumers of baby and child-specific products are middle- and upper-income parents residing in large cities such as Ho Chi ...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Bath and Shower in Vietnam

    In 2013 the bath and shower category saw increasing interest in men’s bath and shower products among both of manufacturers and consumers. In the past male consumers had a habit of using the same bath and shower products as the rest of the family for ...

    Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Colour Cosmetics in Vietnam

    In 2013 Vietnam’s colour cosmetics environment continued to witness the rising popularity of products from Korea and Japan. The main reason for this was the influence of Japanese and Korean movies and drama series and culture. In addition, Japanese ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Deodorants in Vietnam

    Toward the end of review period deodorants continued to gain popularity as Vietnamese consumers were more conscious about hygiene and their appearance. In general, the weather in Vietnam, particularly the central and southern areas, is quite hot ...

    Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Depilatories in Vietnam

    Towards the end of review period the perception that a woman should not show bodily hair in areas such as armpits, arms and legs was quite widespread in the country. As a result, hair removal became a part of many Vietnamese consumers’ personal care ...

    Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Fragrances in Vietnam

    In the past fragrances were regarded as luxury products by most Vietnamese consumers, and worn on special occasions such as parties and weddings. However, towards the end of the review period more and more consumers had a tendency to apply fragrances...

    Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Hair Care in Vietnam

    In 2013 leading manufacturers such as Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd constantly advertised their products in media such as television and magazines, as well as executing various public relations events to ...

    Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Men's Grooming in Vietnam

    Towards the end of the review period many male consumers in Vietnam, especially working professionals in multinational companies, were becoming increasingly interested in personal appearance. As such, they demonstrated greater demand and an increased...

    Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Oral Care in Vietnam

    At the end of 2013 toothpaste continued to be the largest category in oral care, followed by manual toothbrushes. These two categories together represented almost 97% of total value sales of oral care in Vietnam. As such, most new product ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Vietnam

    In 2013 beauty and personal care continued to see strong value growth in all categories, notably skin care, men’s grooming and fragrances. Demand for beauty and personal care products was fuelled by increasing consumer awareness of beauty and ...

    Oct 2014 | US$2,400 | Pages: 110 | Add to cart | View details

    Country Report

    Sets/Kits in Vietnam

    Toward the end of the review period sales of sets/kits remained negligible in Vietnam due to low interest among both consumers and manufacturers. However, some manufacturers, such as Unilever and Procter & Gamble, occasionally launch special ...

    Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

    Country Report

    Skin Care in Vietnam

    In 2013, with increasing sources of information ranging from beauty magazines, videos and the Internet, more and more consumers are increasingly conscious of the need to take care of their skin. In addition, key players actively try to educate ...

    Oct 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Sun Care in Vietnam

    Thanks to widespread information on media channels regarding skin damage by the sun or a polluted environment, consumers became more concerned with skin protection. This helped drive demand for sun care products, especially during the summer when the...

    Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

    Company Profile

    Puig SL in Beauty and Personal Care

    Puig SL, a Spain-based beauty company specialising in fragrances, is seeking to expand its geographic footprint to lessen its dependence on the flagging Western European market, but also to reap the benefits of rising spending power in emerging ...

    Oct 2014 | US$525 | Pages: 36 | Add to cart | View details

    Country Report

    Depilatories in Malaysia

    Slower growth continued to be recorded for depilatories in 2013 due to growing number of beauty parlours that provided waxing services. Female consumers in Malaysia were more willing to spend on visiting waxing centres on a more frequent basis, ...

    Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Fragrances in Malaysia

    Fragrances continued to record strong growth of 5% in retail current value terms in 2013, due to rising demand especially from urban and young consumers. Fragrances benefited from higher disposable incomes which strengthened purchasing power within ...

    Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Hair Care in Malaysia

    The premiumisation trend continued to be observed in hair care in 2013. Premium hair care brands like L'Oréal Professionnel were displayed on shelves even within retail outlets like Watson’s and Tesco hypermarkets. Leading health special retailers ...

    Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Oral Care in Malaysia

    Due to maturity and high competition within oral care, manufacturers constantly added more functional benefits into the products to differentiate them from competitors and maintain their positions. Products with whitening, gum care, or sensitive care...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Malaysia

    In 2013, as many beauty and personal care products reached maturity, the market inevitably recorded slower growth compared to the review period. The exception was witnessed in certain products where 2013 was faster than the review period, such as ...

    Oct 2014 | US$2,400 | Pages: 110 | Add to cart | View details

    Country Report

    Sets/Kits in Malaysia

    Sets/kits is a popular choice for gifts during special occasions like Christmas and Mother’s Day. Many fragrances and skin care sets/kits were especially designed and packaged for launch prior to occasions like these. Other from gift sets, many ...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Skin Care in Malaysia

    Skin care was one of the most dynamic categories in Malaysian beauty and personal care. Even though it achieved large value sales, it still recorded fairly strong growth. This strong performance was attributed to many factors. Rapid urbanisation ...

    Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Sun Care in Malaysia

    Sun care was not a large category in Malaysia at the end of the review period. Consumers generally do not use sun care products on a regular basis, but only when they go for a beach holiday. For daily use, beauty and personal care like colour ...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Malaysia

    Parents in Malaysia are price-insensitive towards baby and child-specific products. Most consumers are willing to purchase popular brands such as Johnson’s, Pureen, Carrie and Anakku for their popular brand names and trustworthy quality. Less ...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Bath and Shower in Malaysia

    Changing consumption patterns saw consumers moving from bar soap to body wash/shower gel and liquid soap. Bar soap experienced a declining trend because consumers prefer to have body wash/shower gel or liquid soap available in the bottle ready for ...

    Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Colour Cosmetics in Malaysia

    Colour cosmetics continued to record a good performance in 2013. As consumers paid more attention to their appearance and believed that a good appearance could help to promote their career, more of them were willing to spend on colour cosmetics and ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Deodorants in Malaysia

    In 2013, deodorants with specific benefits continued to perform well. Specific benefits such as whitening, skin repair, anti-aging, and antiperspirant, were widely utilised by various leading brands, including brands like Nivea Deodorant and Rexona. ...

    Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Men's Grooming in Malaysia

    Men’s grooming recorded robust current value growth of 6% in 2013, one of the fastest growth rates among all beauty and personal care products in Malaysia. More male Malaysians are increasingly concerned with their personal appearance and personal ...

    Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

    Global Briefing

    The Multifaceted Evolution of Global Beauty

    With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been ...

    Oct 2014 | US$1,200 | Pages: 54 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Saudi Arabia

    Baby and child-specific products benefits from a large potential consumer base in Saudi Arabia, thanks to the country’s high birth rate. Whilst the birth rate declined during the review period, it remained high, at 21 births per 1,000 individuals in ...

    Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Bath and Shower in Saudi Arabia

    There was a growing focus on hygiene in Saudi Arabia during the review period. This was linked to the country’s increasingly crowded cities and homes, with rapid population growth and a large housing shortfall by the end of the review period. ...

    Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Deodorants in Saudi Arabia

    Saudi Arabian cities became increasingly crowded during the review period, with population growth and a housing shortage also resulting in many homes becoming increasingly crowded. Saudi Arabia’s high temperatures, meanwhile, resulted in many ...

    Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Depilatories in Saudi Arabia

    There is a strong tradition for female hair removal in Saudi Arabia, partly due to the country’s hot climate, but also due to Islam recommending the frequent removal of body hair. However, sales of depilatories continued to be constrained by the ...

    Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Fragrances in Saudi Arabia

    A fatwa was issued in June 2012 by Dr Ali Ahmed Mashael, Grand Mufti at the Department of Islamic Affairs and Charitable Activities in Dubai. This stated that Muslims can use alcohol-based fragrances, due to the proportion of alcohol in fragrances ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Hair Care in Saudi Arabia

    Hair care benefited strongly from a number of trends at the end of the review period. Rising disposable incomes notably enabled consumers in all income groups to spend more on hair care towards the end of the review period. Low-income consumers, for ...

    Oct 2014 | US$900 | Pages: 30 | Add to cart | View details
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