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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

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    Country Report

    Baby and Child-Specific Products in Bosnia-Herzegovina

    The review period current value CAGR of 5% was an unattainable growth target for baby and child-specific products during 2014. The weak economy held back growth, as consumers grew increasingly price conscious, trading down to cheaper alternatives ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Bath and Shower in Bosnia-Herzegovina

    The 2014 decline of bath and shower was even stronger relative to the current value CAGR of -2% recorded during the review period. The economy remained in the primary focus of most consumers during 2014 as it failed to make any significant recovery.

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Colour Cosmetics in Bosnia-Herzegovina

    The 2014 performance of colour cosmetics was an improvement relative to the average current value CAGR of 1% recorded during the review period. Colour cosmetics is a rare category which recorded solid growth in 2014. Manufacturers are increasingly ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Deodorants in Bosnia-Herzegovina

    In context of the average current value growth recorded during the review period of 1% annually, the 2014 performance of deodorants was weaker. The overall weak performance of the economy did not help, and neither did the resurgence of mass ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Depilatories in Bosnia-Herzegovina

    The 2014 decline indicates weaker performance of depilatories relative to the CAGR recorded during the review period. Data suggest overall stagnation during the review period, but further insight into category performance shows that consumers were ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Fragrances in Bosnia-Herzegovina

    Relative to the review period current value CAGR of 1%, 2014 performance of fragrances was an improvement. Further insight into category performance shows that premium fragrances underperformed during 2014, whilst mass fragrances grew 7% in current ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Hair Care in Bosnia-Herzegovina

    The 2014 performance of hair care was only slightly weaker relative to the review period CAGR of -2% in current value terms. All hair care formats declined, indicating that the cause for the decline was systemic – weakness in the economic environment...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Men's Grooming in Bosnia-Herzegovina

    As earlier during the review period, men’s grooming continued to decline in Bosnia-Herzegovina, moreover at a faster rate. Male demand for beauty and personal care products is far more income elastic than demand from female consumers. Most men in ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Oral Care in Bosnia-Herzegovina

    Declining 3% in current value, oral care fell short of replicating the average performance of the review period (current value CAGR of -2%). The economic environment is tough and manufacturers are increasingly looking for ways to decrease prices and ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Bosnia-Herzegovina

    With the exception of 2010, beauty and personal care in Bosnia-Herzegovina has been in steady decline during the review period. The reason for the decline is clear: the poor economic environment which discouraged demand, particularly demand for ...

    May 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Bosnia-Herzegovina

    Declining 9% in current value during 2014, performance of sets/kits in Bosnia-Herzegovina further weakened relative to that of the review period when the category recorded a current value CAGR of -8%. The trend remained the same – strong demand ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Skin Care in Bosnia-Herzegovina

    Relative to the review period’s current value CAGR of -2%, stagnation in 2014 indicates things may be looking up for skin care in Bosnia-Herzegovina. The economy did not make any significant recovery during 2014, but body care in particular managed ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Sun Care in Bosnia-Herzegovina

    The 2014 decline of sun care is in line with the current value CAGR of -4% recorded during the review period. The weak economy and the relatively cold summer of 2014 discouraged consumers’ travels to the seaside, thus having a major effect on overall...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Canada

    In 2014, baby and child-specific products increased by 2% in current value terms to total C$266 million, showing a modest growth for the year. According to Statistics Canada data, Canada’s birth rate remained low, with the number of babies and ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Bath and Shower in Canada

    Bath and shower recorded current value growth of 1% in 2014, which was slightly lower than the rate seen in 2013. Bath and shower is a highly saturated category in Canada. The consistently low economic performance also constrained the development of ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Colour Cosmetics in Canada

    In 2014, value sales of colour cosmetics increased by 2% in Canada, to reach C$1.6 billion. Both volume and value sales in all colour cosmetics categories registered a weaker performance than the review period average. Offers on mass products at ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Deodorants in Canada

    In 2014, deodorants posted value sales growth of 1%, to reach C$350 million. The growth of deodorants slowed down compared to the growth rate of 2% in 2013. Deodorants is a highly homogenous category. The consumption demand is inelastic from a ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Depilatories in Canada

    In 2014, depilatories registered a decline by 2% in value sales in 2014, reaching C$199 million. The depilatories market in Canada is saturated and well penetrated, facing pressure in volume as well as value terms. Consumers remain concerned about ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Fragrances in Canada

    In 2014, the current value sales of fragrances grew by 2% to reach C$734 million. The value growth was mainly supported by the growth of the premium segment. Some consumers were keen to treat themselves with a little bit of luxury; a bottle of ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Hair Care in Canada

    The hair care market is Canada is saturated and shows high penetration. Hair care grew by 1% in current value terms in 2014, rising to C$1.6 billion. With competition intensifying in most hair care categories, manufacturers have tried to keep up with...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Men's Grooming in Canada

    In 2014, men’s grooming saw current value sales decrease 2% in value terms, reaching C$719 million. The decline was mainly affected by the low performance of men’s shaving (accounting for 63% retail value share of men’s grooming), which registered a ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Oral Care in Canada

    In 2014, oral care saw steady growth in all the categories. The categories showed flat performance, broadly in line with 2013, considering that most people’s oral care routine is fairly well established. As Canadian consumers pay more attention to ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Canada

    In 2014, beauty and personal care in the Canadian market registered a modest positive growth in value terms. The mature marketplace, against slow population growth, negatively affected the demand, although healthy growth of premium products helped ...

    May 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Canada

    In 2014, value sales of sets/kits grew by 5%, to reach C$359 million. The volume sales also grew by 2%. Manufacturers have been active in launching limited or long-term value sets for consumers to choose as a valuable set or gift purchase. Consumers ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Skin Care in Canada

    Skin care reached sales of C$1.8 billion in 2014, following a 4% increase from 2013. With the economic climate showing some progress, consumer confidence started improving. The Canadian skin care market saw healthy growth over the review period. ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Sun Care in Canada

    In 2014, sun care value sales declined by 4%, resulting in sales of C$161 million. Although sun protection should be applied every day even when it is rainy or snowy to avoid the UVA and UVB radiation, Canadian consumers are still lacking knowledge ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Denmark

    Consumer demands for natural ingredient and organic products continued to shape value growth in 2014. Consumer health awareness is at an all-time high to the extent this awareness is strongly influencing their purchasing decision-making process. ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Bath and Shower in Denmark

    Growing consumer demand for value-for-money offerings is lending itself to an increase in products with multi-functional properties. This is blurring the boundaries between bath and shower and other beauty and personal care products, in particular ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Colour Cosmetics in Denmark

    Colour cosmetics in Denmark continued to benefit from relative price-insensitivity as consumers are generally unwilling to trade down despite wider financial concerns and unease. This is conditioned by mass brands seeking to refine their image and ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Deodorants in Denmark

    Current value sales growth of deodorants was driven by new innovations and product launches which created consumer awareness and curiosity. Body odour is socially undesirable to the extent the purchase of deodorants is widely perceived as a ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Depilatories in Denmark

    The undesirability of body hair ensures stable volume demand for depilatories in Denmark. However consumers are increasingly searching for longer lasting hair removal options. This was evident in the increasing popularity of epilators, waxing, ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Fragrances in Denmark

    The flooded nature of fragrances, characterised by a constant stream of new product launches in the form of new pillars, flankers, limited editions and cross-category variations, has led to confusion and a perceived sameness, especially in what lies ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Hair Care in Denmark

    Trade sources previously expected to see the transfer of skin care properties, in particular anti-ageing, to hair care product development but this failed to fully materialise despite the launch of products such as Pantene Pro-V Youth Protect in ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Men's Grooming in Denmark

    Rising interest in male appearance was the driver of value growth for men’s grooming in Denmark. It has become culturally acceptable for men to have an active interest in their personal appearance.

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Oral Care in Denmark

    Current value sales growth for oral care is driven by new innovations that represent improvements in terms of effectiveness and efficiencies. For example, the 2014 launch of Colgate Maximum Protection Caries plus Sugar Acid Neutralizer claims to be ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Denmark

    A clear trend shaping the value sales growth noted by beauty and personal care in 2014 was the polarisation of consumers into two groups; namely consumers who wanted to purchase established, recognisable, strong brands and consumers seeking to be ...

    May 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Denmark

    Growth in value sales is driven by the ongoing popularity of sets/kits as gifts as they are perceived as convenient and offering value-for-money. Sales for this category peak in November and December each year as consumers see sets/kits as ideal ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Skin Care in Denmark

    An emerging trend across beauty and personal care, not least in skin care, is the growth in use of oils in product launches. This trend however necessitates the need to educate consumers in the benefits of oil usage as many consumers have negative ...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Sun Care in Denmark

    The direction of value sales growth for sun care in Denmark is strongly influenced by the weather. In particular sunny weather, as was the case in the summer of 2014, increases consumer demand for sun protection and aftersun. Sunny weather conversely...

    May 2015 | US$1,000 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Croatia

    After 2013 saw some movement in terms of pricing, and increasing prices saved declining volume sales, prices remained stable in 2014. Parallel to that, inflation in Croatia at one point turned into deflation, making current price growth almost equal ...

    May 2015 | US$2,650 | Pages: 87 | Add to cart | View details

    Country Report

    Sets/Kits in Croatia

    Sets/kits continue their path towards de-premiumisation; initially with a high share of premium products, meant to be gifts, sets/kits had a share of 25% premium products. Gradually, mostly due to products launched by direct sellers like Avon, ...

    May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

    Country Report

    Sun Care in Croatia

    Despite the increasing awareness of the need to protect oneself from the hazards of ultraviolet radiation, it is still the climate that dictates how and when sun care will be used. Summer of 2014 was extremely disappointing for the hospitality ...

    May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

    Country Report

    Men's Grooming in Croatia

    The era of increased interest in men’s grooming products could not have come at a worse time: It coincides with the advent of the economic downturn, which is set to end after six long years of financial trouble for Croatian households. Thus, the ...

    May 2015 | US$1,000 | Pages: 25 | Add to cart | View details

    Country Report

    Oral Care in Croatia

    Although the review period saw some movement in categories other than toothpaste, for instance, mouthwashes/dental rinses, and it seemed that toothpaste would forfeit some of its importance to them, 2014 shows that this core category is very ...

    May 2015 | US$1,000 | Pages: 25 | Add to cart | View details

    Country Report

    Skin Care in Croatia

    The hype about anti-agers seems to be over; their fast growth has now turned into a decline in current value terms. It, however, does not mean that volume sales of anti-agers are declining as well: The number of new launches shows that there is ...

    May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

    Country Report

    Colour Cosmetics in Croatia

    Consumers continue to economise on colour cosmetics, as they perceive them as a non-essential part of beauty and personal care. Apart from using fewer products, they also tend to trade down to cheaper variants. Manufacturers have recognised that, ...

    May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

    Country Report

    Deodorants in Croatia

    Continuous growth in deodorants recorded over the last three years of the review period, seemed to flatten in 2014. This growth was mostly driven by numerous new launches that kept the interest alive and prices high, but this year the number of new ...

    May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

    Country Report

    Depilatories in Croatia

    Depilatories suffer from being labelled as one of the non-essential beauty and personal care categories, thus easy to be saved upon. Quite small in relation to other categories (only 1% of BPC sales in 2014), depilatories do not see much activity on ...

    May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

    Country Report

    Fragrances in Croatia

    Sales of fragrances snapped out of lethargy, showing some signs of recovery. Judging by the opinions within the industry, it was the surge of new celebrity fragrances that drove the growth in 2014.

    May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

    Country Report

    Hair Care in Croatia

    In recent years, manufacturers tried to arouse some interest in consumers by presenting some of their new launches as salon/professional hair care, but now adjusted to be sold in retail. Most notable example was Syoss by Henkel Croatia doo. It did ...

    May 2015 | US$1,000 | Pages: 27 | Add to cart | View details
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