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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Company Profile

    Nu Skin Enterprises Inc in Beauty and Personal Care

    Nu Skin is a US-based direct seller of premium BPC products. It saw explosive growth in the Chinese market in 2012/2013. However, in early 2014 it became the subject of an investigation by Chinese authorities into its practices in the country. The ...

    Jul 2014 | US$525 | Add to cart | View details

    Country Report

    Bath and Shower in Kenya

    Growing interest in natural products has led to manufacturers incorporating natural ingredients such as aloe vera, coconut, shea butter, and honey, with the aim of promoting use and maintaining customer loyalty.

    Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

    Country Report

    Colour Cosmetics in Kenya

    During 2013, many players entered this category and strategic partnerships were established. Nakumatt Holdings Limited and Revlon entered into a franchise deal, as part of the former’s new cosmetics division, as it launches into the colour cosmetics ...

    Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

    Country Report

    Deodorants in Kenya

    Roll-ons continued to be the preferred deodorant format in the Kenyan market. The products are easy to use, affordable, and widely available, all of which contribute to growth of this deodorant format.

    Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

    Country Report

    Depilatories in Kenya

    Procter & Gamble launched a new brand of Gillette male and female razors and blades during 2013 in Kenya. The brand known as Fusion, is meant to compete with the Mach 3 brand, positioning itself as a product that gives a smoother, cleaner shave with ...

    Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

    Country Report

    Fragrances in Kenya

    During 2013, fragrances grew by 4% in current value terms, on the previous year. This was mainly due to increased focus on personal grooming among the urban population, especially women. Fragrances are also more widely available with many perfume ...

    Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

    Country Report

    Hair Care in Kenya

    Increased spending by women and men on hair care, has led to an increase in the number of brands on the Kenyan market. L’Oréal launched the Amla Legend hair products range under its Dark & Lovely brand during 2013, with mass advertising through ...

    Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Men's Grooming in Kenya

    Advertising for men’s grooming increased during the review period, with Nivea using a television advert for the Nivea for Men lotion, as well as bill-board campaigns and in-store branding. The Versman brand, by Interconsumer Products Ltd, was also ...

    Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

    Country Report

    Oral Care in Kenya

    Manufacturers such as Colgate-Palmolive invested more in advertising campaigns both on television and outdoor campaigns, whereby pupils in schools, especially those under the age of 12, are urged to use Colgate for strong, healthy teeth and cavity ...

    Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

    Country Report

    Skin Care in Kenya

    Growing interest in natural products among consumers saw manufacturers develop and enhance their products by including natural ingredients, such as shea butter, coconut oil, jojoba oil, neem and aloe vera, in their end products with an aim of tapping...

    Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Sun Care in Kenya

    During 2013, there was growth in the development of skin care products that have sun protection ingredients. Skin care players entered into the category by manufacturing products with sun care protection and selling them at a lower price than that of...

    Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Kenya

    Increased competition in the beauty and personal care market spurred growth during the last year of the review period. Availability of a variety of products for consumers to choose from, accessibility through growth in retail outlets and high end ...

    Jul 2014 | US$2,400 | Pages: 78 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Kenya

    In 2013, the baby and child-specific products category declined by 2% in comparison to the previous year. This decline can be attributed to a big drop in sales of baby and child-specific hair care during 2013. This decline can be attributed to ...

    Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Men's Grooming in Spain

    The Spanish men’s grooming category suffers from Spanish male consumers’ lack of interest in the category. In 2013, value sales of men’s grooming products declined by 1% in current terms. Although the blossoming of the category is something that ...

    Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

    Country Report

    Oral Care in Spain

    Oral care recorded a fair performance in 2013 with sales growing by 1% in current value terms. The fact that oral products are part of the daily hygiene routine amongst Spaniards has prevented sales from following the same path that other beauty and ...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Spain

    Although at an overall level Spanish GDP still recorded a negative growth rate, the first signs of recovery of the economy were seen in 2013. During Q3 and Q4 of 2013, Spanish GDP recorded positive growth rates. Moreover, international financial ...

    Jul 2014 | US$2,400 | Pages: 131 | Add to cart | View details

    Country Report

    Sets/Kits in Spain

    According to the latest study, “Consumer habits at Christmas”, carried out by the Spanish Consumer Association CECU (Confederacion de Consumidores y Usuarios) during the 2013-2014 Christmas period, it is expected that Spaniards will increase their ...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Skin Care in Spain

    In 2013 value sales of skin care declined by 1% in current value terms. Little movement took place in the category during the year. The fact that the good economic indicators have not yet been felt by the average Spanish consumer supported the ...

    Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

    Country Report

    Sun Care in Spain

    Summer 2013 arrived late and with milder temperatures than the previous year. This had a clear negative effect on the performance of sun care products, which sales are highly linked to sun exposure and high temperatures. As a consequence, sales of ...

    Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Spain

    Much in line with the situation the category has been witnessing since the crisis hit the Spanish economy in 2013, baby and child-specific products recorded a poor performance with sales declining by 1% in value terms. Although it is true that the ...

    Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

    Country Report

    Bath and Shower in Spain

    The maturity of the category and the weak economic framework played against the performance of bath and shower products in the Spanish market. In 2013, value sales declined by 1%. Not even the fact that bath and shower products are amongst those ...

    Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

    Country Report

    Colour Cosmetics in Spain

    Few surprises were seen in the colour cosmetics category in 2013. Value sales of colour cosmetics in Spain declined by over 2%. The hit of the economic crisis has resulted in Spaniards being more careful about when and how they spend their money. ...

    Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Deodorants in Spain

    Deodorants sales consolidated the declining trend they have being suffering since Spain’s economy began to struggle. In 2013, sales declined by 1% in current value terms. The poor economic situation has resulted in Spanish consumers trying to make ...

    Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

    Country Report

    Depilatories in Spain

    Hair removal is part of Spanish female beauty routines year-round, but especially over the summer months. The mild weather the country enjoys over spring and summer, and in some regions throughout the year, results in clothes that reveal the skin. ...

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Fragrances in Spain

    During the last years of the review period and especially since 2012, the number of mono-brand beauty and personal care distributors is rocketing. Although the influence of these distributors on the market within other categories has been ...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Hair Care in Spain

    Hair care products are considered part of the daily hygiene routine and as a consequence, sales have not suffered as much as other categories in the Spanish beauty and personal care market. Value sales of hair care products declined slightly in 2013....

    Jul 2014 | US$900 | Pages: 41 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Denmark

    In 2013, the baby and child-specific products category saw current value sales rise by 2%, to reach DKK220 million. The main trend in this category was the growing interest among Danish parents in using natural and organic products when dealing with ...

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Bath and Shower in Denmark

    Bath and shower saw current value sales rise by 1% in 2013, to reach DKK457 million. Although value sales were negatively affected by the financial crisis at the start of the review period, this negative development was short-lived and by 2010 the ...

    Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Colour Cosmetics in Denmark

    Colour cosmetics saw a 3% rise in current value sales in 2013, to reach DKK1,159 million. Colour cosmetics is a category that has been little affected by the financial crisis, posting positive value and volume growth throughout the review period. ...

    Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Deodorants in Denmark

    Deodorants in Denmark recorded current value growth of 1%, to reach DKK233 million in 2013. Value growth in the deodorants category is mainly influenced by the new product launches of the major players in the category, namely Unilever Danmark A/S, ...

    Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Depilatories in Denmark

    The depilatories category in 2013 saw sales rise by 3% in current value terms to reach DKK151 million. Women’s razors and blades is the preferred type of depilatory among Danish women, largely due to the fact that the treatment is painless and ...

    Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Fragrances in Denmark

    Sales of fragrances in Denmark increased by 2% in current value terms in 2013. The increase was partly due to the rise in demand for premium fragrances. In 2013, premium fragrances posted its strongest growth rate of the review period, rising by 3% ...

    Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Hair Care in Denmark

    In 2013 the hair care category grew by 2% in current value terms to reach DKK2,282 million. 2013 was a good year for all hair care, as all categories except perms and relaxants experienced positive growth. The value growth was mainly a result of ...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Men's Grooming in Denmark

    In current value terms the men’s grooming category saw a 1% rise to reach DKK574 million in 2013. This category experienced 3% value growth in 2011 and 2012, reflecting the fact that Danish men started to buy more expensive products than during the ...

    Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Oral Care in Denmark

    Oral care grew by 2% in current value terms in 2013, to reach DKK805 million. The oral care category has grown in size over the review period, having overcome the negative performance recorded after the onset of the financial crisis, as sales fell in...

    Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Denmark

    Since the beginning of the financial crisis the Danish beauty and personal care industry has suffered in value terms. During the pre-crisis years it experienced high value growth rates, which decreased dramatically in 2009. However, the 2% current ...

    Jul 2014 | US$2,400 | Pages: 121 | Add to cart | View details

    Country Report

    Sets/Kits in Denmark

    The sets/kits category in 2013 increased by 3% in current value terms and reached sales of DKK127 million. Sets/kits are a popular gift for special occasions in Denmark, such as for Christmas, birthdays and Mother’s Day. Sets/kits are mainly sold in,...

    Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Skin Care in Denmark

    The 3% current value growth recorded by skin care in 2013 was largely a result of new product innovations. There has been a trend towards increased segmentation between products focusing on natural/organic ingredients and multi-functional products in...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Sun Care in Denmark

    In current value terms sun care in Denmark grew by 5% in 2013 and reached DKK427 million. More than any other beauty and personal care category in Denmark, sun care is very much influenced by changing weather conditions and the Danes’ willingness to ...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Colour Cosmetics in Slovakia

    Colour cosmetics in Slovakia continues to benefit from the rising popularity of BB creams and thanks to this trend the category recorded a positive performance during 2013. The 2% current value growth rate recorded in the category during 2013 was ...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Deodorants in Slovakia

    Deodorants remains a rapidly developing beauty and personal care category in Slovakia and growth remains positive in spite of high levels of saturation. Many manufacturers of deodorants are now paying more attention to innovation, vying to offer the ...

    Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Depilatories in Slovakia

    The 7% current value growth recorded in depilatories in 2013 was commensurate with the growth recorded in the category during 2012, a situation which can be attributed to the ongoing positive performance of individual depilatories categories, with ...

    Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Fragrances in Slovakia

    The 3% current value growth recorded in fragrances in Slovakia in 2013 was a similar performance to what was recorded in the category during 2012. This consistency was due mainly to strong presence of men’s fragrances and the rising popularity of ...

    Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Hair Care in Slovakia

    Hair care recorded stable positive current value growth of 2% during 2013 as the largest hair care category of shampoos performed well thanks to new product innovations in terms of new fragrances and the unique composition of recently launched ...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Men's Grooming in Slovakia

    Men’s grooming performed well in Slovakia in 2013, increasing in current value by 3%. Growth in the category during the year was boosted by the rising popularity of individual categories as men’s post-shave, men’s razors and blades and premium ...

    Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Oral Care in Slovakia

    Oral care recorded healthy growth in Slovakia during 2013, rising in current value by 7% thanks to new product launches in toothpaste. Unilever Slovensko spol sro launched a promotional campaign for its Signal brand under the slogan “Signal white ...

    Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Slovakia

    Beauty and personal care continues to benefit from new product developments and value-added products with unique composition. These increasingly effective products made from natural ingredients are in high demand among Slovakian consumers as they ...

    Jul 2014 | US$2,400 | Pages: 125 | Add to cart | View details

    Country Report

    Sets/Kits in Slovakia

    Sets/kits remained a small beauty and personal care category in Slovakia at the end of the review period, generating just €11 million in value sales during 2013. The 7% current value growth recorded in the category in 2012 represented a major ...

    Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Skin Care in Slovakia

    Skin care in Slovakia performed well during 2013 as product innovation led to robust positive growth. The increasing number of products available in the category led to many consumers finding it difficult to find exactly the right product for them ...

    Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Sun Care in Slovakia

    Sun care in Slovakia increased in current value by 9% in 2013, rising to €5 million. This growth was thanks mainly to the particularly long and hot summer experienced in the country during the year and the increasing popularity of sun protection, ...

    Jul 2014 | US$900 | Pages: 31 | Add to cart | View details
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