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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Beauty and Personal Care in the Philippines

    Following a strong performance in 2012, beauty and personal care in the Philippines slightly slower retail value growth in current terms in 2013. The economy reported a robust performance, which helped stimulate demand from smaller, fast growing ...

    Oct 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sun Care in the Philippines

    Retail value sales of sun care continued to grow in 2013 due to vibrant local tourism. Market leader Beiersdorf AG remained persistent in pushing its brands through ad campaigns and promotions. However, the usage of sun care is still seasonal. Most ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Vietnam

    Toward the end of the review period Vietnamese consumers paid greater attention to baby and child-specific products. The key consumers of baby and child-specific products are middle- and upper-income parents residing in large cities such as Ho Chi ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in Vietnam

    In 2013 the bath and shower category saw increasing interest in men’s bath and shower products among both of manufacturers and consumers. In the past male consumers had a habit of using the same bath and shower products as the rest of the family for ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in Vietnam

    In 2013 Vietnam’s colour cosmetics environment continued to witness the rising popularity of products from Korea and Japan. The main reason for this was the influence of Japanese and Korean movies and drama series and culture. In addition, Japanese ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in Vietnam

    Toward the end of review period deodorants continued to gain popularity as Vietnamese consumers were more conscious about hygiene and their appearance. In general, the weather in Vietnam, particularly the central and southern areas, is quite hot ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in Vietnam

    Towards the end of review period the perception that a woman should not show bodily hair in areas such as armpits, arms and legs was quite widespread in the country. As a result, hair removal became a part of many Vietnamese consumers’ personal care ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in Vietnam

    In the past fragrances were regarded as luxury products by most Vietnamese consumers, and worn on special occasions such as parties and weddings. However, towards the end of the review period more and more consumers had a tendency to apply fragrances...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in Vietnam

    In 2013 leading manufacturers such as Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd constantly advertised their products in media such as television and magazines, as well as executing various public relations events to ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in Vietnam

    Towards the end of the review period many male consumers in Vietnam, especially working professionals in multinational companies, were becoming increasingly interested in personal appearance. As such, they demonstrated greater demand and an increased...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in Vietnam

    At the end of 2013 toothpaste continued to be the largest category in oral care, followed by manual toothbrushes. These two categories together represented almost 97% of total value sales of oral care in Vietnam. As such, most new product ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Vietnam

    In 2013 beauty and personal care continued to see strong value growth in all categories, notably skin care, men’s grooming and fragrances. Demand for beauty and personal care products was fuelled by increasing consumer awareness of beauty and ...

    Oct 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sets/Kits in Vietnam

    Toward the end of the review period sales of sets/kits remained negligible in Vietnam due to low interest among both consumers and manufacturers. However, some manufacturers, such as Unilever and Procter & Gamble, occasionally launch special ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in Vietnam

    In 2013, with increasing sources of information ranging from beauty magazines, videos and the Internet, more and more consumers are increasingly conscious of the need to take care of their skin. In addition, key players actively try to educate ...

    Oct 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in Vietnam

    Thanks to widespread information on media channels regarding skin damage by the sun or a polluted environment, consumers became more concerned with skin protection. This helped drive demand for sun care products, especially during the summer when the...

    Oct 2014 | US$900 | Add to cart | View details

    Company Profile

    Puig SL in Beauty and Personal Care

    Puig SL, a Spain-based beauty company specialising in fragrances, is seeking to expand its geographic footprint to lessen its dependence on the flagging Western European market, but also to reap the benefits of rising spending power in emerging ...

    Oct 2014 | US$525 | Add to cart | View details

    Country Report

    Depilatories in Malaysia

    Slower growth continued to be recorded for depilatories in 2013 due to growing number of beauty parlours that provided waxing services. Female consumers in Malaysia were more willing to spend on visiting waxing centres on a more frequent basis, ...

    Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Fragrances in Malaysia

    Fragrances continued to record strong growth of 5% in retail current value terms in 2013, due to rising demand especially from urban and young consumers. Fragrances benefited from higher disposable incomes which strengthened purchasing power within ...

    Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Hair Care in Malaysia

    The premiumisation trend continued to be observed in hair care in 2013. Premium hair care brands like L'Oréal Professionnel were displayed on shelves even within retail outlets like Watson’s and Tesco hypermarkets. Leading health special retailers ...

    Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Oral Care in Malaysia

    Due to maturity and high competition within oral care, manufacturers constantly added more functional benefits into the products to differentiate them from competitors and maintain their positions. Products with whitening, gum care, or sensitive care...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Malaysia

    In 2013, as many beauty and personal care products reached maturity, the market inevitably recorded slower growth compared to the review period. The exception was witnessed in certain products where 2013 was faster than the review period, such as ...

    Oct 2014 | US$2,400 | Pages: 110 | Add to cart | View details

    Country Report

    Sets/Kits in Malaysia

    Sets/kits is a popular choice for gifts during special occasions like Christmas and Mother’s Day. Many fragrances and skin care sets/kits were especially designed and packaged for launch prior to occasions like these. Other from gift sets, many ...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Skin Care in Malaysia

    Skin care was one of the most dynamic categories in Malaysian beauty and personal care. Even though it achieved large value sales, it still recorded fairly strong growth. This strong performance was attributed to many factors. Rapid urbanisation ...

    Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Sun Care in Malaysia

    Sun care was not a large category in Malaysia at the end of the review period. Consumers generally do not use sun care products on a regular basis, but only when they go for a beach holiday. For daily use, beauty and personal care like colour ...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Malaysia

    Parents in Malaysia are price-insensitive towards baby and child-specific products. Most consumers are willing to purchase popular brands such as Johnson’s, Pureen, Carrie and Anakku for their popular brand names and trustworthy quality. Less ...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Bath and Shower in Malaysia

    Changing consumption patterns saw consumers moving from bar soap to body wash/shower gel and liquid soap. Bar soap experienced a declining trend because consumers prefer to have body wash/shower gel or liquid soap available in the bottle ready for ...

    Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Colour Cosmetics in Malaysia

    Colour cosmetics continued to record a good performance in 2013. As consumers paid more attention to their appearance and believed that a good appearance could help to promote their career, more of them were willing to spend on colour cosmetics and ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Deodorants in Malaysia

    In 2013, deodorants with specific benefits continued to perform well. Specific benefits such as whitening, skin repair, anti-aging, and antiperspirant, were widely utilised by various leading brands, including brands like Nivea Deodorant and Rexona. ...

    Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Men's Grooming in Malaysia

    Men’s grooming recorded robust current value growth of 6% in 2013, one of the fastest growth rates among all beauty and personal care products in Malaysia. More male Malaysians are increasingly concerned with their personal appearance and personal ...

    Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

    Global Briefing

    The Multifaceted Evolution of Global Beauty

    With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been ...

    Oct 2014 | US$1,200 | Pages: 54 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Saudi Arabia

    Baby and child-specific products benefits from a large potential consumer base in Saudi Arabia, thanks to the country’s high birth rate. Whilst the birth rate declined during the review period, it remained high, at 21 births per 1,000 individuals in ...

    Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Bath and Shower in Saudi Arabia

    There was a growing focus on hygiene in Saudi Arabia during the review period. This was linked to the country’s increasingly crowded cities and homes, with rapid population growth and a large housing shortfall by the end of the review period. ...

    Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Deodorants in Saudi Arabia

    Saudi Arabian cities became increasingly crowded during the review period, with population growth and a housing shortage also resulting in many homes becoming increasingly crowded. Saudi Arabia’s high temperatures, meanwhile, resulted in many ...

    Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Depilatories in Saudi Arabia

    There is a strong tradition for female hair removal in Saudi Arabia, partly due to the country’s hot climate, but also due to Islam recommending the frequent removal of body hair. However, sales of depilatories continued to be constrained by the ...

    Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Fragrances in Saudi Arabia

    A fatwa was issued in June 2012 by Dr Ali Ahmed Mashael, Grand Mufti at the Department of Islamic Affairs and Charitable Activities in Dubai. This stated that Muslims can use alcohol-based fragrances, due to the proportion of alcohol in fragrances ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Hair Care in Saudi Arabia

    Hair care benefited strongly from a number of trends at the end of the review period. Rising disposable incomes notably enabled consumers in all income groups to spend more on hair care towards the end of the review period. Low-income consumers, for ...

    Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Men's Grooming in Saudi Arabia

    Saudi men became increasingly willing to invest time and money in a daily grooming regime during the review period. Traditionally, consumers had entrenched attitudes about masculinity, and often frowned upon signs of male vanity, with such attitudes ...

    Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Oral Care in Saudi Arabia

    There was growing media coverage of the benefits of oral care in 2013, following statements made by dentists in February 2012 that the majority of consumers do not follow adequate oral care regimes, stating that many view chewing gum as an adequate ...

    Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Saudi Arabia

    Beauty and personal care saw strong growth in Saudi Arabia during the review period as a whole, supported by a number of significant growth factors. Of these, rising disposable incomes was possibly the most significant. However, strong growth in ...

    Oct 2014 | US$2,400 | Pages: 119 | Add to cart | View details

    Country Report

    Sets/Kits in Saudi Arabia

    Growth in sets/kits was driven by a strong rise in the number of tourists visiting Saudi Arabia at the end of the review period. Following a rise in tourist arrivals in 2011 compared with the previous year, arrivals rose by a further 10% in 2012, to ...

    Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Skin Care in Saudi Arabia

    There was growing interest in following a daily skin care regime amongst Saudis at the end of the review period. This trend was encouraged by rising disposable incomes, but also by a growing focus on grooming amongst both men and women, and the ...

    Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Sun Care in Saudi Arabia

    Consumers’ preference for fair skin hinders sales in sun care, with few consumers wanting to sunbathe. This resulted in minimal interest in aftersun and self-tanning in the country in 2013, with sales of these products mainly made to tourists and ...

    Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

    Global Briefing

    Customisation and Increasing Segmentation Spell Growth in Beauty

    As emerging markets grow in strategic importance with the expansion of the middle class, as wealthy developed markets reach maturity, manufacturers are on a quest to find the right balance for growth, although further challenged by consumer diversity...

    Oct 2014 | US$1,200 | Pages: 54 | Add to cart | View details

    Country Report

    Bath and Shower in Hong Kong, China

    Bath and shower products accounted for a slightly stronger current value growth in 2013 than 2012. Consumers’ hectic lifestyles and improved disposable incomes raised their willingness to invest in premium bath and shower products with a unique scent...

    Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Colour Cosmetics in Hong Kong, China

    Colour cosmetics recorded a stronger current value growth in 2013 than 2012. Increased exposure to international beauty trends coupled with the rising image consciousness of consumers drove their increased willingness to explore with various colour ...

    Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Deodorants in Hong Kong, China

    Deodorants recorded a slower current value growth in 2013 than 2012 in view of the increased penetration amongst consumers. With consumers placing more importance on their grooming regime including smelling nice for work, some consumers were also ...

    Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Depilatories in Hong Kong, China

    Depilatories recorded a slightly stronger current value growth in 2013 than 2012, as consumers sought more effective depilatories that could save them time in hair removal. On the other hand, depilatories faced fiercer competition from professional ...

    Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Fragrances in Hong Kong, China

    Fragrances witnessed a stronger current value growth in 2013 than 2012 with consumers’ rising acceptance of fragrances. This was in view of consumers’ rising image consciousness that saw them more willing to use fragrances to improve their overall ...

    Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Hair Care in Hong Kong, China

    Hair care accounted for a slightly slower current value growth in 2013 as compared to 2012, due to the already high penetration of basic hair care products such as shampoo. The increased sophistication and image consciousness of consumers also saw ...

    Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Men's Grooming in Hong Kong, China

    Men’s grooming registered a stronger current value growth in 2013 than 2012. Rising sophistication of male consumers is seeing them become more comfortable in purchasing various men’s grooming products to enhance their daily grooming regime. ...

    Oct 2014 | US$900 | Pages: 23 | Add to cart | View details
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