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Market research for the beauty and personal care industry

Euromonitor International has the world's most comprehensive research on the beauty and personal care industry, providing a resources for you entire organisation.

We monitor and analyse beauty and personal care industry trends, globally; from in-depth total market size and share data and analysis, to specific category level information. Our products help you with planning strategic development, marketing, mergers and acquisitions and brand management.

Categories in beauty and personal care include:

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    Company Profile

    Unilever Group in Beauty and Personal Care

    Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to ...

    Aug 2015 | US$570 | Pages: 57 | Add to cart | View details

    Company Profile

    Estée Lauder Cos Inc in Beauty and Personal Care

    Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée Lauder has purchased Le Labo, Rodin Olio Lusso, ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in the Philippines

    Gentle and mild formulations remain a common feature of baby and child-specific products in the Philippines. Apart from claiming that their products are hypo-allergenic and dermatologist-tested, companies are also using natural ingredients to further...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in the Philippines

    The use of natural ingredients is most prominent in papaya soaps, which are positioned for skin whitening. However, bath and shower companies continue to explore other natural ingredients as they are perceived as having no undesirable effects on the ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in the Philippines

    The choice of colour cosmetics brands expanded further in 2014 with the entry of foreign brands into the Philippines. Among them is South Korean brand Holika Holika, which opened retail outlets in SM department stores. Mandom Philippines Corp, ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the Philippines

    Deodorant roll-ons continues to dominate deodorants with a value share of 42% in 2014, with deodorant sprays in second position with a value share of 31%. Being the first deodorants format introduced into the Philippines, consumers are accustomed to ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in the Philippines

    Depilatories grew by 5% in current value in 2014, which is slightly slower than the 6% current value growth recorded in the category during 2013. The slight slowdown is due to the decrease in value growth in women’s razors and blades. The preference ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Philippines

    Sales of fragrances declined by 1% in current value terms in 2014. The poor performance of the category is still largely dictated by the difficulties encountered by mass fragrances, which declined in current value by 4% in 2014. This, in turn, is ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Philippines

    Hair care companies continuously innovate in order to provide consumers with more choice and to cater to underserved niches. In 2014, new product choices in the category include Pantene Aqua Pure, which uses Clean Rinse technology to minimise residue...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in the Philippines

    More beauty and personal care brands are expanding their portfolios to include products which have been specifically designed for men. Pond’s, for instance, launched a line of men’s grooming products in March 2014: Pond’s Men Energy Charge. Even ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in the Philippines

    Companies present in oral care are being increasingly creative in terms of developing new products. This has resulted in the use of ingredients such as charcoal in the new Colgate Total Charcoal Deep Clean. The micro charcoal contained within this ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in the Philippines

    After experiencing a slowdown in 2013, partly due to the devastation wrought by typhoon Yolanda (Haiyan), beauty and personal care posted slight improvements in 2014 as value growth was better compared with 2013. Although part of the Visayas region ...

    Aug 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in the Philippines

    Beauty boxes are among the latest innovations for sets/kits in the Philippines. These allow consumers to receive samples of various products, which are said to be worth more than the monthly subscription fee paid to receive them. This is among the ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in the Philippines

    Skin care increased in current value by 4% in 2014, a superior performance to the 3% current value growth recorded in 2013. This is due to improvements in value growth in both body care and facial care. The continuous innovation undertaken by the ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in the Philippines

    The growing number of facial make-up and skin care products with sun protection factor included is adversely affecting demand for sun care in the Philippines. Foundations, powders, BB creams and CC creams with sun protection are often preferred by ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Thailand

    Baby and child-specific products witnessed slightly stronger current value growth in 2014 than in 2013. This was despite a lower birth rate in 2014 at 11.26 births per 1,000 population versus 12.66 in 2013. Doting parents’ willingness to invest in ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Thailand

    Bath and shower registered similar current value growth in 2014 versus 2013. The essential nature of bath and shower products supported the category’s performance. Consumers’ rising sophistication also benefited the category, as they were ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Thailand

    Colour cosmetics saw a slight slowdown in current value growth in 2014 versus 2013. Consumers’ image consciousness continued to boost the performance of colour cosmetics, as they wanted to look their best, whether at work or for social occasions. ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Thailand

    Deodorants registered slightly lower current value growth in 2014 than 2013. However, affordable pricing of deodorants sustained consumers’ willingness to utilise this product to combat body odour and smell good at all times of day. Consumers’ rising...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Thailand

    Depilatories slowed slightly in current value growth terms in 2014 compared with 2013. Consumers’ rising image consciousness raised their willingness to invest in depilatories to remove hair. That said, the rising prominence of professional hair ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Thailand

    Fragrances slowed in current value growth terms in 2014 compared with 2013. The non-essential nature of fragrances resulted in consumers cutting back expenditure on this item given the unstable political situation in Thailand in 2014. That said, ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Thailand

    Hair care registered slightly stronger current value growth in 2014 than in 2013. Consumers’ rising image consciousness was the key contributor to hair care performance, as they invested in various hair care products to boost the overall health of ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Thailand

    Men’s grooming slowed slightly in current value growth in 2014, but performance remained satisfactory. Manufacturers continued to pump in research and development dollars to innovate more sophisticated men’s grooming products to answer their rising ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Thailand

    Oral care witnessed slightly stronger current value growth in 2014 than 2013. Consumers’ rising sophistication and image consciousness raised their interest in value-added oral care products. Manufacturers were also keen to push out new innovations ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Thailand

    Beauty and personal care witnessed similar current value growth in 2014 to the performance of 2013. While the unstable political situation in Thailand during 2014 affected consumer confidence and thus spending, this did not have a significant impact ...

    Aug 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Thailand

    Sets/kits recorded slightly lower current value growth in 2014 than in 2013, though remaining attractive. Sets/kits were increasingly utilised by consumers as suitable for trials, since sets/kits often include a complete regime such as toner, serum ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Thailand

    Skin care registered a slightly slower current value growth in 2014 than in 2013, though remaining on a satisfactory pace. Manufacturers’ continued push in marketing campaigns coupled with consumers’ exposure to international beauty trends boosted ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Thailand

    Sun care registered lower current value growth in 2014 than in 2013 due to its fast growing penetration at the end of the review period. Media publicity regarding the importance of sun care continued in 2014, with consumers increasingly concerned ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Taiwan

    Healthy growth was posted in baby and child-specific products in 2014. This category has benefitted from the baby boom which occurred in 2011 and 2012 as a result of the nation's 100th year anniversary celebrations and the year of the dragon; both ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Taiwan

    Sales of bath and shower are very well established and developed in Taiwan. Growth in sales remained healthy in 2014. Manufacturers’ efforts to keep consumer interest strong through the introduction of new fragrances was the chief reason for this ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Taiwan

    Colour cosmetics posted healthy growth in 2014, even higher than during the previous year. A slight increase in consumer confidence helped boost sales. At the same time, companies engaged in on-going in promotional activities.

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Taiwan

    Growth in deodorants remained healthy in 2014, although somewhat slower than during the previous year. Growth has been supported by a more active population with more Taiwanese engaging in outdoor pursuits. Companies have been active in promoting ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Taiwan

    Demand for depilatories remains undeveloped. Hair removal is not widely required in Taiwan. In previous years growth has occurred predominantly when there has been notable company activity, such as the release of a major new product to stimulate ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Taiwan

    There was healthy growth in demand for fragrances in 2014. Demand continued to be concentrated in premium brands rather than in mass brands. Consumers, in general, are more familiar with premium brands and premium brand packaging and scents typically...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Taiwan

    Growth in hair care in Taiwan remained healthy in 2014. Manufacturers continued to introduce formula improvements across most hair care categories. These included additions that were season-specific and target group-specific. The launch of more ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Taiwan

    Growth in men's grooming slowed, but remained moderate in 2014 as the customer base continued to grow, but is becoming more established. Companies continued to introduce new products to drive growth in value sales and there is now a growing social ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Taiwan

    Overall growth in oral care remained healthy despite a slight slowdown in 2014. Demand for higher added-value products remained strong amongst consumers. Consumers have chosen to use products marketed for specific oral needs following years of ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Taiwan

    Beauty and personal care in Taiwan registered slower in growth in 2014 compared to the previous year. Growth however, remained quite healthy especially considering the well-developed nature of the market. Despite some degree of recovery in the wider ...

    Aug 2015 | US$2,650 | Add to cart | View details

    Country Report

    Sets/Kits in Taiwan

    Sets/kits continued to grow at a healthy pace in 2014, albeit slower than during the previous year. The popularity of cosmetics and skin care sets/kits is at its highest during department store seasonal sales. Sets/kits are typically premium brands ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Skin Care in Taiwan

    Growth in skin care sales slow down slightly in 2014 but overall remained healthy. Growth was driven by younger consumers starting their beauty routine earlier. Manufacturers have been keen to target this group, and there is also increasing peer and ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Taiwan

    Despite a slowdown in 2014, growth in sun care sales remained strong. A combination of factors continued to support growth. On one hand there has been growing participation in outdoor activities and exercise. On the other, the desire for whiter skin ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Hong Kong, China

    Baby and child-specific products registered current value growth of 6% in 2014, a similar rate of growth to what was recorded in the category in 2013. This was due to strong demand among doting parents who are willing to invest in premium products ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Hong Kong, China

    Bath and shower increased in current value by 5% in 2014 to reach HK$1.1billion. Consumers’ increasingly hectic lifestyles and improved disposable incomes boosted their willingness to invest in premium bath and shower products, especially those with ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Hong Kong, China

    The 7% current value growth recorded in colour cosmetics in 2014 was similar to the 7% current value growth recorded in the category during 7%. Increased exposure to international beauty trends, coupled with the rising image consciousness of Hong ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Hong Kong, China

    Deodorants in Hong Kong increase in current value by 4% in 2014 to reach HK$51 million. Local demand for deodorants is considered to be mature, with high penetration and possession rates. Hong Kong consumers are placing more importance on their ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Hong Kong, China

    Depilatories increased in current value by 3% in 2014, with growth driven by the strong performance of women’s pre-shave and women’s razors and blades. The relatively low growth recorded in depilatories in 2014 was caused by a shift in the ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Hong Kong, China

    Although current value growth in fragrances in 2014 was one percentage point slower than the growth recorded in the category during 2013, at 7% current value growth remained strong in the category in 2014. This was due to the rising image ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hong Kong, China

    Hair care increased in current value by 5% in 2014 to reach HK$1.7 billion. With the humid climate in Hong Kong, hair care is an important part of the beauty routines of many consumers in the territory. Moreover, with current fashion trends focusing ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hong Kong, China

    Men’s grooming registered marginally stronger current value growth in 2014 than 2013. In recent years, male consumers in Hong Kong have become more sophisticated in terms of their personal grooming habits, which has led them to want to upgrade the ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Hong Kong, China

    The 5% current value growth witnessed in oral care in 2014 was one percentage point stronger than the 4% current value growth recorded in the category during 2013. Increasing attention is being paid lower hygiene in Hong Kong, resulting in more ...

    Aug 2015 | US$990 | Add to cart | View details
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