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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Deodorants in the US

    Deodorants, a highly homogenous category, is underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants ...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Depilatories in the US

    Low single-digit growth from women’s razors and blades was not enough to lift the overall depilatories category into positive growth territory in 2013, thanks to declines in both hair removers/bleaches and women’s pre-shave. With sales of US$1.0 ...

    Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Fragrances in the US

    Reduced interest in celebrity fragrances and an absence of blockbuster launches negatively affected fragrances in 2013. After growing by 9% in 2011 and by 2% in 2012, sales of fragrances declined by 2% in current value terms in 2013. Strong growth in...

    Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

    Country Report

    Hair Care in the US

    Hair care grew by 2% in current value terms in 2013, rising to US$11.4 billion; this growth rate was above the review period CAGR of 1% from 2008-2013, but in line with the 2% CAGR from 2011-2013. Despite decent growth from conditioners and salon ...

    Jul 2014 | US$900 | Pages: 47 | Add to cart | View details

    Country Report

    Men's Grooming in the US

    The 1% increase in men’s grooming in current value terms in 2013 to US$6.1 billion glosses over an important distinction in the category; men’s shaving actually fell by 1%, whilst men’s toiletries was responsible for all the gain, growing by 3%. This...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Oral Care in the US

    Oral care saw value sales increase by 2% in 2013, placing it roughly in line with the growth in the rest of the review period. Categories tend not to do particularly well or too poorly, considering that most people’s oral care routine is fairly ...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Beauty and Personal Care in the US

    After growing in 2011 and 2012, beauty and personal care in the US registered a similar, albeit less robust growth trajectory. Lower demand for mass-market products negatively affected beauty and personal care, despite demand for premium products ...

    Jul 2014 | US$2,400 | Pages: 153 | Add to cart | View details

    Country Report

    Sets/Kits in the US

    Sales of sets/kits were fairly flat in current value terms in 2013, after growing by 4% in 2012. Lower growth for fragrance sets in 2013 led to lower growth for overall sets/kits. As the US economy continued to improve in 2012, higher-income ...

    Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

    Country Report

    Skin Care in the US

    New product innovations drove value growth in skin care in 2013. Items such as blur creams and face oils promising to make skin look better proved popular with consumers. Blur creams are a skin care and colour cosmetics hybrid, as they contain both ...

    Jul 2014 | US$900 | Pages: 54 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in the US

    As the US economy continued its recovery, Americans began to feel more confident about its growth, making the country a more secure place to raise children. The number of births saw negligible growth in 2013, after declining by 3% in 2010, by 1% in ...

    Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Bath and Shower in the US

    Seeing a current value increase of 4% in 2013, bath and shower maintained its pace of growth compared with the review period, during which it experienced a current value CAGR of 4%. Two facets drove this growth. The first was the sheer inelasticity ...

    Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

    Country Report

    Colour Cosmetics in the US

    As nail art began to decline in popularity, sales of nail polish slowed down in 2013, and contributed to lower growth for overall colour cosmetics. The excitement surrounding nail polish and new technologies such as nail polish strips, at-home gel ...

    Jul 2014 | US$900 | Pages: 54 | Add to cart | View details

    Country Report

    Sun Care in the US

    2013 marked the first year that sun care value sales declined in the last decade. Sun protection, which accounts for 86% of overall value sales, was the determining factor, with a current value decline of 2%, falling to US$1.4 billion. Self-tanning ...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Skin Care in Pakistan

    2013 saw international brands continue with their extensive marketing campaigns. Unilever was once again at the forefront in terms of advertisements and consumer engagement. It also invested heavily on making its products available at all retail ...

    Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Sun Care in Pakistan

    Sun care in Pakistan continued to be considered as a luxury and was mainly used by the upper-income consumer group. In addition, middle-income consumers started to use the product and drove the growth of sun care further. An increase in the number of...

    Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Pakistan

    The increase in birth rates, rapid urbanisation and awareness among parents resulted in strong value and volume growth for baby and child-specific products. The ease on consumer spending and disposable incomes of the middle-income group urged ...

    Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Bath and Shower in Pakistan

    Bar soap remained as the highest contributor to the overall sales performance of bath and shower in 2013. Liquid soap and body wash/shower gel also performed well. Multinationals, especially Unilever Pakistan Ltd placed great emphasis on marketing ...

    Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Colour Cosmetics in Pakistan

    Internet retailing constituted a small proportion of colour cosmetics sales despite witnessing growth in 2013. L'Oréal was one of the companies to officially make its products available online. It also provided an online consultancy to solve ...

    Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

    Country Report

    Deodorants in Pakistan

    2013 witnessed international players maintain their stronghold in deodorants. Companies like Unilever made huge investments to strengthen their distribution networks and penetrate the category. Deodorants continued to grow in urban and semi-urban ...

    Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Depilatories in Pakistan

    Companies such as Reckitt Benckiser and Reko Pharmacal (Pvt) Ltd organised strong marketing campaigns to promote their products which increased the awareness levels of consumers. These marketing campaigns increased the awareness among urban women and...

    Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Fragrances in Pakistan

    Mass products dominated fragrances in 2013, while premium fragrances witnessed the highest growth. The increase in specialist retailers and modern grocery retailers like supermarkets and forecourts also contributed to the growth of fragrances in ...

    Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Hair Care in Pakistan

    Global brands continued to invest heavily in marketing campaigns in 2013. Companies like Procter & Gamble and Unilever marketed their brands in order to build on their shares. Brands continued to focus on hair care problems such as hair loss and ...

    Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Men's Grooming in Pakistan

    Gillette continued to maintain a stronghold in men’s grooming in Pakistan. It launched its Blue 3 Systems razor blades with the proposition of allowing consumers to buy the handle only once, so that they do not have to pay for the handle every time. ...

    Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Oral Care in Pakistan

    Rapid urbanisation and increasing awareness of oral hygiene led growth in 2013. Multinationals made tremendous investments in the advertisement of products and the widespread availability of the products also helped the category to generate more ...

    Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Pakistan

    International players remained active in terms of new product launches and marketing campaigns. 2013 also witnessed companies employing digital marketing to entice customers to use their products. Increasing urbanisation and modernisation proved to ...

    Jul 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sets/Kits in Pakistan

    Sets/kits remained negligible and started to become available only in a few urban cities such as Karachi. Consumers in urban cities bought sets/kits mainly for gift purposes. Sets/kits especially for skin care, and baby care remained the popular ...

    Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

    Country Report

    Skin Care in India

    Driven by the commercials and new claims on the product packaging, consumers started to pay more attention to their skin care needs in 2013. In addition, many consumers started to switch from mass to masstige brands which were claimed to be better ...

    Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

    Country Report

    Sun Care in India

    Women consumers, especially in urban areas, became well aware of the benefits of using sun protection in 2013. The increased awareness of consumers was due to the aggressive promotional activities and efforts of manufacturers like Nivea India Pvt ...

    Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in India

    Growing desire of parents to give the best to their babies coupled with increasing financial independence of working mothers helped baby and child-specific products to record further growth in 2013. Women, especially in urban cities such as Delhi, ...

    Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Bath and Shower in India

    Companies tried to grow volume sales by offering discounts on multi packs in 2013. The trend was more prominent in bar soaps where most brands and private label were found to be following the trend with 4-5 soaps in a pack. As a result, bath and ...

    Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

    Country Report

    Colour Cosmetics in India

    Leading manufacturers focused on introducing bright and neon shades in all colour cosmetics, especially nail polishes, lipsticks and lip gloss which continued to be the most bought products in 2013. For example, L’Oréal India Pvt Ltd under its brand ...

    Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

    Country Report

    Deodorants in India

    Deodorants attracted several domestic and international companies due to its high growth potential. 2013 witnessed several new launches and marketing campaigns by new manufacturers.

    Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Depilatories in India

    Manufacturers continued to focus on promoting depilatories through social media campaigns and increasing their visibility and availability in modern retail stores. Furthermore, increased exposure and marketing campaigns resulted in increasing social ...

    Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Fragrances in India

    Manufacturers started to focus on introducing mass fragrances to exploit the growing demand for fragrances in tier II and tier III cities. Many companies including Titan Industries Ltd entered fragrances by introducing new brands which were priced ...

    Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Hair Care in India

    Leading companies including JK Helene Curtis Ltd introduced men-specific range of shampoos and started to make hair care gender specific in 2013. Men-specific hair care products, especially shampoos, were advertised heavily on television and social ...

    Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

    Country Report

    Men's Grooming in India

    Given the increasing social image consciousness amongst young men, men’s grooming continued to gain popularity in 2013. Urban men became more conscious about their looks and started to put effort into looking well-groomed. To exploit the trend, ...

    Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

    Country Report

    Oral Care in India

    Companies continued to focus on toothpaste with additional benefits such as sensitivity protection, whitening and gum care to strengthen and expand their position in the market. For example, Colgate-Palmolive India Ltd launched Colgate Total Pro Gum ...

    Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

    Country Report

    Beauty and Personal Care in India

    Beauty and personal care value sales recorded healthy growth despite high inflation and increased retail prices. The rising social image consciousness amongst Indian consumers supported growth of higher-priced new launches especially in a few ...

    Jul 2014 | US$2,400 | Pages: 113 | Add to cart | View details

    Country Report

    Sets/Kits in India

    Sets/kits started to become available in many stores including beauty specialist retailers and department stores in urban cities such as Delhi, Bangalore and Mumbai. Consumers in urban cities bought sets/kits mainly for gifting purposes. Sets/kits, ...

    Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Bath and Shower in Argentina

    Despite the complicated economic context, bath and shower had a good performance in 2013 in Argentina. Mainly this good performance is explained by new products in small pack sizes and economic format, standing out plastic pouches as a refilled ...

    Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Colour Cosmetics in Argentina

    In 2013, the Secretary of Commerce restricted imports of general consumer products and colour cosmetics was no exception. The barriers to imports of colour cosmetics had two major impacts; firstly reduced demand due to lack of products and, secondly,...

    Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Deodorants in Argentina

    During 2012 and 2013, strong development in new products in deodorants and antiperspirants were registered, offering additional benefits. Products that offer protection even against water; that do not change the colour of clothes; that has the ...

    Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Depilatories in Argentina

    Laser-technology for hair removal is becoming more popular in Argentina. In 2013, the online coupons with great discounts on sessions allowed this technology to be accessible to a greater number of women. Among the major websites that offer these ...

    Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

    Country Report

    Fragrances in Argentina

    Inflation impacted on selling fragrances in Argentina in 2013. Due to annual inflation rate of 28%, consumers’ purchasing power was reduced and before the deceleration of demand, fragrance companies took the initiative to boost sales with promotions ...

    Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Hair Care in Argentina

    In 2013, hair care registered important changes in product formulas, highlighting new ingredients that generate a positive impact because of their benefits. Components such as vitamins –biotin- proteins –keratin- calcium and amino acids were some ...

    Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Men's Grooming in Argentina

    Men's grooming is becoming more popular and companies made major launches and advertising campaigns in Argentina. However, consumers concentrated their demand on traditional products such as deodorants, hair care and shaving products leaving little ...

    Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Oral Care in Argentina

    The loss of purchasing power impacted on the behaviour of consumers regarding the purchase of oral care. Companies carried out important promotions to attract customers, highlighting both credit card discounts as offers of two products for the price ...

    Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Argentina

    Despite the high inflation and loss of purchasing power in 2013, the demand for beauty and personal care continued to grow at a similar rate than over the review period. However, increased demand for financial products and refill packaging was ...

    Jul 2014 | US$2,400 | Pages: 112 | Add to cart | View details

    Country Report

    Sets/Kits in Argentina

    In 2013, a large variety of sets/kits were record for key dates such as year-end holidays, Valentine's Day or Mother's Day. The greatest varieties of sets/kits throughout the year, which usually carry a lower price than buying the same products ...

    Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

    Country Report

    Skin Care in Argentina

    Due to very hectic lifestyles, local consumers had increasingly less time to devote to personal care and demanded products with quick and effective solutions. Beiersdorf (Argentina) SA launched an innovative product, Nivea Shower Bajo la ducha, a ...

    Jul 2014 | US$900 | Pages: 34 | Add to cart | View details
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