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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Men's Grooming in Japan

    Value sales of men’s grooming saw slight value growth in 2013. Cleanliness became increasingly important to Japanese men during the review period and male consumers became more interested in their appearance and men’s grooming products. Not only did ...

    Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Oral Care in Japan

    Value sales of oral care grew by 1% in 2013 as growing health and wellness concern amongst consumers unexceptionally impacted the category. Consumers are more concerned about the health of their teeth and are purchasing products that can resolve ...

    Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Japan

    Beauty and personal care continued to grow consecutively for two years, posting a 1% value growth in 2012 and marginal value growth in 2013. Whilst the 2012 growth was mainly due to the recovery that began one year after the big earthquake, the 2013 ...

    Sep 2014 | US$2,400 | Pages: 118 | Add to cart | View details

    Country Report

    Sets/Kits in Japan

    Towards the end of the review period, koto consumption had emerged in the Japanese market. Koto consumption is the purchase behaviour where consumers seek value in experiences and storylines through a product they purchase. This koto consumption ...

    Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Skin Care in Japan

    After four years of decline growth turned positive (up by 2%) in 2012 and grew marginally in 2013. The category’s recovery is mainly due to the increasing presence of value-added products. Towards the end of the review period, manufacturers came to ...

    Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

    Country Report

    Sun Care in Japan

    Value sales of sun care increased by 3% in 2013. In addition to the fact that it has become more common to use sun protection daily, the renewal of classification in the industry stimulated the market of sun protection in 2013. The level of sun ...

    Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Japan

    Japan is facing a declining birth rate. The birth rate continued to decline during the review period, from 8.5 babies per 1,000 population in 2008 to 7.9 babies in 2013, according to Euromonitor International’s countries and consumers data. With a ...

    Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Bath and Shower in Japan

    Value sales of bath and shower grew by 1% in 2013. The introduction of value-added products by manufacturers encouraged consumers to purchase bath and shower products. Consumers came to purchase self-foaming liquid soap rather than standard liquid ...

    Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Colour Cosmetics in Japan

    Colour cosmetics contracted by 1% in 2013. The decrease of make-up population amid the population shrinkage was inevitable in the Japanese market, which led to the decline in sales of colour cosmetics. The fact that natural make-up continued to be a ...

    Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

    Country Report

    Deodorants in Japan

    Amid the growing popularity of scented products such as scented detergents and fabric softeners, Japanese consumers have become sensitive to smell and body odour. Sume-hara (smell harassment) became the word to describe the discomfort that people ...

    Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Depilatories in Japan

    Value sales of depilatories grew by 1% in 2013. Women’s razors and blades, which accounted for a 75% value share of overall depilatories, recorded 2% value growth in 2013. The trend of consumers to look for beauty and personal care products that are ...

    Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Fragrances in Japan

    Current value sales of fragrances declined by 1% to reach ¥44.4 billion in 2013. The declining rate of fragrances slowed down compared to a 5% value CAGR seen over the review period, thanks to some economic recovery and the growing popularity of ...

    Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Hair Care in Japan

    Current value sales of hair care declined slightly in 2013. Although a few categories under hair care registered positive growth, the decline of styling agents was large enough to lead to the continuous contraction of hair care. Value sales of ...

    Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Sun Care in Nigeria

    Sun care in Nigeria is a negligible category, with low sales amongst expatriates. The Nigerian population has no interest in such products, since Nigerians do not generally have an adverse reaction to sun exposure. However, the category could grow ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Nigeria

    Baby and child-specific products saw a positive performance in 2013, as marketing activities and the rising baby population helped to drive sales. As the category became more competitive, producers drove their brands with increased marketing ...

    Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Bath and Shower in Nigeria

    Nigerian consumers are becoming more sophisticated, and increasingly desire products with added-value rather than simple bar soap, boosting value sales. Poorer consumers are trading up from cheaper laundry soaps, whilst more consumers are purchasing ...

    Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Colour Cosmetics in Nigeria

    Colour cosmetics saw an impressive performance in 2013, with a 12% increase in current value terms. The average Nigerian consumer of colour cosmetics is influenced by Western culture, and the rising trend of global producers using the internet and ...

    Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Deodorants in Nigeria

    Demand for deodorants increased strongly for the last five years, excluding the economic crisis of 2009, and products are increasingly visible in a wide variety of retail outlets, including big supermarkets such as Shoprite and Park ‘n’ Shop. The use...

    Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

    Country Report

    Depilatories in Nigeria

    Demand for depilatories is still fairly low in Nigeria, but with increased Westernisation and rising incomes, consumers are spending more on such products. The category also benefited from widening retail distribution, with an increased presence in ...

    Sep 2014 | US$900 | Pages: 16 | Add to cart | View details

    Country Report

    Fragrances in Nigeria

    Increased marketing activities by producers and importers helped to drive the positive performance of fragrances in 2013. Producers and importers benefited from the rise in consumers’ disposable incomes, increasing sales due to advertising and wider ...

    Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Hair Care in Nigeria

    Growth in hair care was strong in 2013, with a retail current value increase of 12%. The rise of internet and cable television usage had a cultural impact on the category, with many consumers of hair care products being influenced by international ...

    Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Men's Grooming in Nigeria

    Men’s grooming recorded impressive growth in 2013, with a 12% increase in retail current value terms. The increasing sophistication of upper- and middle-income consumers, spurred by rising incomes, led to them trading up to higher-quality grooming ...

    Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

    Country Report

    Oral Care in Nigeria

    Oral care saw a positive performance in 2013, with retail current value growth of 12%. Growth in the category can partly be attributed to the growth in the population, which resulted in new consumer groups entering the market. Furthermore, due to the...

    Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Nigeria

    Competition and advertising were major factors in the performance of beauty and personal care in 2013. More celebrities became brand ambassadors, and campaigns for a number of products in beauty and personal care were also targeted towards children, ...

    Sep 2014 | US$2,400 | Pages: 82 | Add to cart | View details

    Country Report

    Sets/Kits in Nigeria

    Sets/kits increased strongly in 2013, with current value growth of 10%. The competitive price advantage that brands in the category offer consumers compared with when they buy the products separately helped to increase value sales in 2013. Consumers ...

    Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

    Country Report

    Skin Care in Nigeria

    Skin care performed well in 2013, with 12% growth in current value terms. Growth in the category was driven by intense marketing activities by producers, as they competed for value share using discounted prices, advertising and wider distribution ...

    Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Men's Grooming in Portugal

    Despite the economic recession, Portuguese men are taking more interest in personal care than ever before in a bid to appear more attractive; thus the leading manufacturers are placing a strong marketing emphasis on masculinity, physical appearance ...

    Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Oral Care in Portugal

    The general public in Portugal became increasingly well-educated about the importance of proper oral hygiene during 2013. This boosted the essential status of the majority of oral care products, as it became more popular to maintain a comprehensive ...

    Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Portugal

    In 2013 Portugal fell deeper into recession. Following the major economic crisis, Portuguese consumers were forced to limit their spending. Financial insecurity amidst regular media reports of job losses made 2013 another challenging year – not only ...

    Sep 2014 | US$2,400 | Pages: 131 | Add to cart | View details

    Country Report

    Sets/Kits in Portugal

    Sets/kits grew until 2010 in both volume and current value terms, finding ground as a good value for money option against single products in categories such as fragrances, colour cosmetics and skin care. The continuous decline in disposable incomes, ...

    Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Skin Care in Portugal

    Portugal is typically a skin-care driven landscape with regard to beauty and personal care, with skin care claiming a 20% share of overall value sales in the market. Portuguese consumers show a tendency to choose specific features, as they are ...

    Sep 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Sun Care in Portugal

    People in Portugal sunbathe and enjoy having a tan, although the majority of consumers are well-aware of the potentially harmful effects of overexposure to the sun on the skin, and the dangers of developing skin cancer. Increasing awareness means ...

    Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Portugal

    The decline in the Portuguese birth rate and acute economic instability contributed to the poor performance of baby and child-specific products in 2013. According to Euromonitor International, the birth rate in Portugal declined over the review ...

    Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

    Country Report

    Bath and Shower in Portugal

    As the majority of bath and shower products are considered to be basic necessities, bath and shower succeeded to achieve a moderate growth in current value and volume terms in Portugal during 2013. Demand for products such as body wash/shower gel, ...

    Sep 2014 | US$900 | Pages: 33 | Add to cart | View details

    Country Report

    Colour Cosmetics in Portugal

    Despite the lack of consumer confidence in 2013, which slowed due to the difficult economy and increasing taxation, which decreased their spending capacity, Portuguese consumers demonstrated a continued interest in colour cosmetics. Consumers ...

    Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Deodorants in Portugal

    With limited growth potential, deodorants was marked by the ongoing shift of the collective consumer attitude towards more rational purchases and value for money choices in 2013. As a result, deodorants in Portugal declined by 5% in current value ...

    Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Depilatories in Portugal

    The trend towards personal appearance, coupled with Portugal’s seaside location and declining disposable incomes, continued to benefit depilatories in 2013; primarily hair removers/bleaches and women’s razors and blades. The Portuguese population ...

    Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

    Country Report

    Fragrances in Portugal

    Rising unemployment and falling disposable incomes pushed consumers away from luxury items. The recession led consumers to favour smaller packaging, such as 30ml and 50ml, and they shifted towards cheaper brands. As a result mass fragrances gained ...

    Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Hair Care in Portugal

    Hair care remained a very fragmented category in 2013 with many brands competing for a place in the sun. Hair care was also one of the categories in which innovations can make a difference. The recent promotional actions and changes in preferred ...

    Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Sets/Kits in the United Arab Emirates

    2013 saw a huge influx of foreign tourists into the United Arab Emirates, many of whom chose the United Arab Emirates over neighbouring Arab countries including Egypt and Lebanon in the wake of the political unrest which continues to plague much of ...

    Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

    Country Report

    Skin Care in the United Arab Emirates

    2013 saw an influx of expatriates moving to the United Arab Emirates from Western European countries including France, Italy and Spain in search for better job prospects as well as Arab countries such as Egypt, Syria and Lebanon in search of ...

    Sep 2014 | US$900 | Pages: 34 | Add to cart | View details

    Country Report

    Sun Care in the United Arab Emirates

    The rising number of expatriates moving to the United Arab Emirates from various countries in search of better job prospects boosted sales in numerous beauty and personal care categories in 2013, including sun care. Western expatriates, in ...

    Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in the United Arab Emirates

    The rising birth rate among the United Arab Emirates’ local population and rising disposable incomes in the country as the economy boomed in 2013 boosted growth in baby and child-specific products during the year. In addition, the huge influx of ...

    Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Bath and Shower in the United Arab Emirates

    Rapid population growth brought on by the influx of expatriates moving to the United Arab Emirates in the wake of strong economic growth and the abundance of highly-paid job opportunities this has presented boosted sales of bath and shower products ...

    Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Colour Cosmetics in the United Arab Emirates

    The substantial influx of expatriates into the United Arab Emirates towards the end of the review period in the wake of the country’s strong economic boom and the high number of job vacancies served to boost demand for colour cosmetics overall in ...

    Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

    Country Report

    Deodorants in the United Arab Emirates

    The strong population growth recorded in the United Arab Emirates in 2013 due to the high numbers of expatriates moving to the country due to its economic boom and the rising number of highly-paid job vacancies contributed substantially to growth ...

    Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Depilatories in the United Arab Emirates

    Hair removal is a key grooming priority for the majority of Arab and Western women living in the United Arab Emirates. Western women are generally accustomed to using these products in their home countries and this consumer group remains the most ...

    Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Fragrances in the United Arab Emirates

    Localisation remained a prominent trend in fragrances during 2013, boosting growth in the category overall. International players continued to launch fragrances based on oud in order to appeal to the United Arab Emirates’ local population as well as ...

    Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Hair Care in the United Arab Emirates

    The massive influx of expatriates into the United Arab Emirates towards the end of the review period, the majority of whom are drawn by high and rising disposable income levels and the increasing number of job vacancies, fuelled growth in numerous ...

    Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

    Country Report

    Men's Grooming in the United Arab Emirates

    The rising importance of maintaining an attractive appearance and image through personal grooming among men across the Middle East region boosted demand for men’s grooming in 2013. Growth in the category was also boosted by the strong products ...

    Sep 2014 | US$900 | Pages: 27 | Add to cart | View details
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