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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Men's Grooming in Portugal

    Despite the economic recession, Portuguese men are taking more interest in personal care than ever before in a bid to appear more attractive; thus the leading manufacturers are placing a strong marketing emphasis on masculinity, physical appearance ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in Portugal

    The general public in Portugal became increasingly well-educated about the importance of proper oral hygiene during 2013. This boosted the essential status of the majority of oral care products, as it became more popular to maintain a comprehensive ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Portugal

    In 2013 Portugal fell deeper into recession. Following the major economic crisis, Portuguese consumers were forced to limit their spending. Financial insecurity amidst regular media reports of job losses made 2013 another challenging year – not only ...

    Sep 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sets/Kits in Portugal

    Sets/kits grew until 2010 in both volume and current value terms, finding ground as a good value for money option against single products in categories such as fragrances, colour cosmetics and skin care. The continuous decline in disposable incomes, ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in Portugal

    Portugal is typically a skin-care driven landscape with regard to beauty and personal care, with skin care claiming a 20% share of overall value sales in the market. Portuguese consumers show a tendency to choose specific features, as they are ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in Portugal

    People in Portugal sunbathe and enjoy having a tan, although the majority of consumers are well-aware of the potentially harmful effects of overexposure to the sun on the skin, and the dangers of developing skin cancer. Increasing awareness means ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Portugal

    The decline in the Portuguese birth rate and acute economic instability contributed to the poor performance of baby and child-specific products in 2013. According to Euromonitor International, the birth rate in Portugal declined over the review ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in Portugal

    As the majority of bath and shower products are considered to be basic necessities, bath and shower succeeded to achieve a moderate growth in current value and volume terms in Portugal during 2013. Demand for products such as body wash/shower gel, ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in Portugal

    Despite the lack of consumer confidence in 2013, which slowed due to the difficult economy and increasing taxation, which decreased their spending capacity, Portuguese consumers demonstrated a continued interest in colour cosmetics. Consumers ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in Portugal

    With limited growth potential, deodorants was marked by the ongoing shift of the collective consumer attitude towards more rational purchases and value for money choices in 2013. As a result, deodorants in Portugal declined by 5% in current value ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in Portugal

    The trend towards personal appearance, coupled with Portugal’s seaside location and declining disposable incomes, continued to benefit depilatories in 2013; primarily hair removers/bleaches and women’s razors and blades. The Portuguese population ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in Portugal

    Rising unemployment and falling disposable incomes pushed consumers away from luxury items. The recession led consumers to favour smaller packaging, such as 30ml and 50ml, and they shifted towards cheaper brands. As a result mass fragrances gained ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in Portugal

    Hair care remained a very fragmented category in 2013 with many brands competing for a place in the sun. Hair care was also one of the categories in which innovations can make a difference. The recent promotional actions and changes in preferred ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Sets/Kits in the United Arab Emirates

    2013 saw a huge influx of foreign tourists into the United Arab Emirates, many of whom chose the United Arab Emirates over neighbouring Arab countries including Egypt and Lebanon in the wake of the political unrest which continues to plague much of ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in the United Arab Emirates

    2013 saw an influx of expatriates moving to the United Arab Emirates from Western European countries including France, Italy and Spain in search for better job prospects as well as Arab countries such as Egypt, Syria and Lebanon in search of ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in the United Arab Emirates

    The rising number of expatriates moving to the United Arab Emirates from various countries in search of better job prospects boosted sales in numerous beauty and personal care categories in 2013, including sun care. Western expatriates, in ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in the United Arab Emirates

    The rising birth rate among the United Arab Emirates’ local population and rising disposable incomes in the country as the economy boomed in 2013 boosted growth in baby and child-specific products during the year. In addition, the huge influx of ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in the United Arab Emirates

    Rapid population growth brought on by the influx of expatriates moving to the United Arab Emirates in the wake of strong economic growth and the abundance of highly-paid job opportunities this has presented boosted sales of bath and shower products ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in the United Arab Emirates

    The substantial influx of expatriates into the United Arab Emirates towards the end of the review period in the wake of the country’s strong economic boom and the high number of job vacancies served to boost demand for colour cosmetics overall in ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in the United Arab Emirates

    The strong population growth recorded in the United Arab Emirates in 2013 due to the high numbers of expatriates moving to the country due to its economic boom and the rising number of highly-paid job vacancies contributed substantially to growth ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in the United Arab Emirates

    Hair removal is a key grooming priority for the majority of Arab and Western women living in the United Arab Emirates. Western women are generally accustomed to using these products in their home countries and this consumer group remains the most ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in the United Arab Emirates

    Localisation remained a prominent trend in fragrances during 2013, boosting growth in the category overall. International players continued to launch fragrances based on oud in order to appeal to the United Arab Emirates’ local population as well as ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in the United Arab Emirates

    The massive influx of expatriates into the United Arab Emirates towards the end of the review period, the majority of whom are drawn by high and rising disposable income levels and the increasing number of job vacancies, fuelled growth in numerous ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in the United Arab Emirates

    The rising importance of maintaining an attractive appearance and image through personal grooming among men across the Middle East region boosted demand for men’s grooming in 2013. Growth in the category was also boosted by the strong products ...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in the United Arab Emirates

    2013 saw a continuation of various trends first recorded in 2012 in terms of the growing emphasis being placed in oral hygiene in the United Arab Emirates and the importance of practicing correct oral hygiene starting from a young age, with the media...

    Sep 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in the United Arab Emirates

    Strong growth was seen in most beauty and personal care categories over the review period, mainly due the rising need for convenience in light of the increasingly hectic lifestyles in the country. This has also boosted demand in a number of ...

    Sep 2014 | US$2,400 | Add to cart | View details

    Country Report

    Oral Care in Belarus

    Stabilisation of Belarus’ economy continued in 2013, with all categories of oral care registering positive growth in both volume and value. Demand for the essential products of toothpaste and manual toothbrushes remains stable; hence manufacturers ...

    Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Belarus

    In 2013 economic conditions in Belarus kept improving, but remained difficult. The Belarusian rubel remains weak, causing relatively high inflation. According to official statistics, Belarus ended 2012 with an inflation rate of 22%. The Belarusian ...

    Sep 2014 | US$2,400 | Pages: 103 | Add to cart | View details

    Country Report

    Sets/Kits in Belarus

    Belarusians like to give and to receive presents. For this reason sets/kits remain a popular gift idea for different occasions, such as Christmas, Valentine’s Day, International Women’s Day, Men’s Day, birthdays and others fests. Sets/kits are ...

    Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Skin Care in Belarus

    Stabilisation of Belarus’s economy continued in 2013, with all categories of skin care registering positive growth in both volume and value. Demand for the essential general purpose body care products in body care, facial moisturisers and anti-agers ...

    Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Belarus

    Belarus’s economy continued to stabilise in 2013, with main categories of baby and child-specific products registering positive growth in both volume and value. In 2013 however, economical consumption remains the main trend on the market for part of ...

    Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Bath and Shower in Belarus

    Demand for bath and shower products in Belarus keeps increasing due to the increasing awareness about personal hygiene. Key bath and shower products are considered as essential by the vast majority of consumers in Belarus. Key products are used ...

    Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

    Country Report

    Colour Cosmetics in Belarus

    Despite the improvements in disposable incomes in Belarus in 2013, price consciousness continues to affect the market, albeit not as strongly as at the peak crisis year of 2011-2012. Consumers are carefully choosing products, looking for the best ...

    Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Deodorants in Belarus

    Belarusian consumers pay more attention to their personal hygiene, considering personal appearance more and more important. As a result, the consumer base for deodorants keeps growing in Belarus. However, not all Belarusians use deodorants as part of...

    Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

    Country Report

    Depilatories in Belarus

    Sales of depilatories in Belarus are hampered by the fact that these products many Belarusian women do not consider these products to be essential. Only a small proportion of Belarusian women use depilatories on a regular basis; these are young to ...

    Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Fragrances in Belarus

    Unlike in the previous three years, value growth of premium fragrances was higher in 2013 than that of mass fragrances. In general, however, the shift towards sales of mass brands continues in the category, though at a slower pace than at the peak of...

    Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

    Country Report

    Hair Care in Belarus

    In 2013 hair care remained the largest category in value terms within the beauty and personal care market in Belarus. This category is also one of the most developed in terms of product availability, affordability and awareness. Belarusians, both ...

    Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Men's Grooming in Belarus

    Traditional conservatism of Belarusian men towards men’s grooming eased slightly during the review period, with greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are showing increasing ...

    Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Sun Care in Belarus

    Most Belarusians do not consider sun care products as essential, even in hot summers. The key consumers of these products are Belarusian tourists travelling to hot countries. Outbound tourism sees growth in Belarus, with the most popular being trips ...

    Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

    Country Report

    Bath and Shower in Ireland

    After several years of decline, the bath and shower category achieved very marginal growth in 2013 with value sales reaching €72 million. It seems that this category has hit rock bottom in certain areas, such as bar soap and bath additives, both of ...

    Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Colour Cosmetics in Ireland

    Sales of colour cosmetics increased by a further 3% in current value terms in 2013 with overall value sales reaching almost €100 million. Consumer spending on colour cosmetics increased for the third year running despite economic uncertainty ...

    Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

    Country Report

    Deodorants in Ireland

    Overall value sales of deodorant reached €40 million in 2013. This was a comprehensive increase of 4% on the previous year in current terms. Deodorants remain a staple product for Irish consumers that they will not go without. Personal hygiene is ...

    Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Depilatories in Ireland

    Sales of depilatories saw significant increases in terms of volume and value in 2013. Value sales of depilatories rose 4% to reach just short of €9 million. While consumers are still opting for home products over salon treatments, the overwhelming ...

    Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Fragrances in Ireland

    After several years of decline and flat sales, fragrances experienced 1% growth in 2013 with value sales worth €84 million. Despite many consumers worrying about austerity and economic uncertainty, they are still trying to lead a normal life as much ...

    Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

    Country Report

    Hair Care in Ireland

    Hair care saw a better performance in 2013 with value sales seeing a very marginal increase to reach €138 million. The category continued to see a slight benefit from the switch from home hair care from salons due to financial pressures for many ...

    Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Men's Grooming in Ireland

    Men’s grooming experienced a strong performance in 2013 as sales reached a value of €105 million, thanks to a 4% increase. The majority of men’s grooming categories experienced growth in the previous year, the exception being just premium men’s ...

    Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

    Country Report

    Oral Care in Ireland

    Oral care sales in Ireland grew by a further 3% in 2013 with sales reaching €100 million. Sales continued to increase at a level pace year on year. The majority of categories experienced some moderate growth in the last year. However, there is still ...

    Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Ireland

    Market performance for beauty and personal care was stronger in 2013 than in the previous year, as the overall market saw moderate growth. As the economic downturn demonstrated signs of easing, several categories experienced a surge in sales, most ...

    Sep 2014 | US$2,400 | Pages: 117 | Add to cart | View details

    Country Report

    Sets/Kits in Ireland

    Sales of sets/kits grew by 2% in current value terms in 2013, reaching €56 million. Sets/kits remain popular for cash-strapped consumers seeking value. However, another strong factor assisting growth is Irish consumers’ propensity to buy gift sets as...

    Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

    Country Report

    Skin Care in Ireland

    Skin care was valued at €121 million in 2013, up 1% in current terms on the previous year. Despite several years of economic uncertainty, skin care has continued to defy the odds and see year-on-year growth since the economic crash in 2008. Skin care...

    Sep 2014 | US$900 | Pages: 33 | Add to cart | View details
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