Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
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Country Report

Country Report

Beauty and Personal Care in Egypt

May 2018

Beauty and personal care in Egypt is becoming an essential market due to high interest from consumers, as well as distinguished companies that are becoming increasingly advanced in offering consumers varied product development....

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Beauty and Personal Care in Australia

May 2018

Beauty and personal care continued to post a positive performance in Australia in 2017, with current value growth on a par with that recorded in 2016. Skin care saw the strongest growth, driven by consumers’ desire for natural and healthy skin. This ...

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Beauty and Personal Care in Singapore

May 2018

Beauty and personal care registered stronger current value growth in 2017 compared to the previous year, with this being partly driven by stronger growth within Singapore’s economy. Women enjoyed experimenting with their look, influenced by Korean ...

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Beauty and Personal Care in Bulgaria

May 2018

The sustainable increase in consumer spending in the review period stimulated sales in beauty and personal care in Bulgaria. The country registered record-high employment levels in 2017 and the job market’s dynamic growth is likely to intensify in ...

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Beauty and Personal Care in the United Kingdom

May 2018

The UK beauty and personal care market experienced another year of solid value growth in 2017 despite economic uncertainties. The gap between premium and mass products continued to widen, with greater interest shown in premium products. However, mass...

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Beauty and Personal Care in Algeria

May 2018

The beauty and personal care market saw positive growth in all areas in 2017, most particularly in the popular baby and child-specific products, bath and shower, colour cosmetics and hair care categories. A growing population, increasing consumer ...

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Beauty and Personal Care in the US

May 2018

The natural trend continues in beauty and personal care in the US, and continues to branch out into various areas. Although the term natural has positive connotations amongst consumers, it is open-ended. Natural can be both proactive, as a ...

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Beauty and Personal Care in Norway

May 2018

Stable value gains were evident in beauty and personal care in 2017, despite limited volume growth. The mature environment continued to limit the possibility of more dynamic consumption. However, manufacturers successfully managed to add value by ...

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Beauty and Personal Care in Finland

May 2018

Whilst at the beginning of the review period features of mass and premium products were distinct, in 2017 more mass brands had premium characteristics and more premium brands were positioned at the more affordable end of the price spectrum. New types...

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Beauty and Personal Care in Chile

May 2018

Whilst beauty and personal care registered a positive current value performance in 2017, it did not match the 2016 performance. Indeed, with the continuous deceleration of the Chilean economy, consumers were looking for in-store promotions as they ...

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Beauty and Personal Care in Romania

May 2018

The beauty and personal care market in Romania continued to record healthy growth in 2017. Thanks to improving economic conditions, consumers’ purchasing power continued to increase, enabling them to spend more money on beauty and personal care ...

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Beauty and Personal Care in Estonia

May 2018

Beauty and personal care in Estonia registered a healthy performance in 2017, with current value growth being largely in line with the previous year’s growth. The market was primarily driven by rising monthly salaries, which boosted consumer ...

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Beauty and Personal Care in Malaysia

May 2018

Malaysia saw real GDP growth of 5% in 2017, which led to an improvement in consumer sentiment. As Malaysians were more confident in making purchases, various beauty and personal care categories, such as colour cosmetics, skin care and fragrances, ...

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Beauty and Personal Care in Georgia

May 2018

Beauty and personal care in Georgia continued to grow in 2017. Modern grocery retailers expanded quite dramatically, intensifying the competition between store-based channels and direct selling. This encouraged a wide variety of products and ...

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Beauty and Personal Care in Slovakia

May 2018

Beauty and personal care had a good year in 2017 with current retail value growth in most categories. Sun care was the best performer thanks to a long summer with more hot days than in 2016. Colour cosmetics and skin care products also recorded solid...

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Beauty and Personal Care in Kazakhstan

May 2018

Beauty and personal care posted a stable performance in volume terms in 2017, while value growth was higher due to rising unit prices. With decreasing consumer purchasing power in 2014-15, consumers in 2017 still looked to save money, giving ...

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Beauty and Personal Care in Latvia

May 2018

The Latvian beauty and personal care market, which can be considered both saturated and mature, is facing future challenges related to the country’s shrinking population and fears of possible economic volatility, with Latvians not having forgotten ...

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Beauty and Personal Care in Japan

May 2018

Growth was seen in beauty and personal care in 2017 with continued demand from inbound tourists and stable domestic demand. The Japan National Tourism Organization reported that 29 million people visited Japan in 2017, the highest number in history, ...

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Beauty and Personal Care in Ecuador

May 2018

In 2017, beauty and personal care recovered from 2016’s contraction. Premium categories continued to decline in value terms driven by volume sales reduction, with cautious consumers reducing their purchases after the economic recession and ...

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Beauty and Personal Care in Sweden

May 2018

Beauty and personal care saw rather modest growth during 2017 due to increasing maturity in many areas such as deodorants, bath and shower, depilatories, and hair care. Instead, premium beauty care, skin care, sun care, and colour cosmetics were the ...

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