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Market Research on Beauty and Personal Care

Euromonitor International publishes the world's most comprehensive market research on the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as; business dynamics and commercial industrial supply chains.

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    Global Briefing

    Beauty Distribution: Focus on Experience Bolstering Direct-to-Consumer Selling

    Beauty channels adept in pushing the brand experience are making headways. Pharmacies’ focus on dermacosmetics in Western Europe is helping their revival, while brands operating a stand-alone strategy are boosting sales, equity and traffic to their ...

    May 2016 | US$1,325 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Hungary

    Baby and child-specific products recorded stronger current retail value growth of 4% in 2015. Most categories saw increasing retail volume sales, which contributed to the overall value growth. Birth rates stagnated, however the number of births ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Hungary

    Bath and shower recorded significant 7% current retail value growth in 2015. Growth was primarily driven by the outstanding performance of body wash/shower gel, which increased by 10% in current retail value terms and by 11% in retail volume terms. ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Hungary

    Colour cosmetics continued to perform well in 2015 and recorded current retail value and retail volume growth. Due to rising incomes Hungarian women could spend more on personal beauty and many followed the latest make-up trends. Manufacturers ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Hungary

    Consumers’ price sensitivity continued to determine deodorants sales in 2015. Consumers got used to frequent discounting during the review period and waited for discount periods to buy favoured brands. In 2015 the majority of deodorants were sold ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Hungary

    Depilatories recorded steady growth over the review period and the trend continued in 2015. Most Hungarian women use more than one method of depilation and their choice is mostly determined by practical factors, such as how much time they have for ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Hungary

    Fragrances registered current retail value growth of 14% in 2015. Due to rising real incomes consumers started to spend more on non-essential products and reverted to more expensive favourite brands. Thus volume sales of fragrances increased in most ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hungary

    Current retail value growth in hair care continued to increase in 2015, however retail volume growth rates varied in different categories. Shampoos – the biggest category within hair care – declined in retail volume terms but significant price ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Hungary

    Men’s grooming saw outstanding growth in 2015 in line with the significant growth of certain parent categories, such as shower gel. Demand increased due to rising incomes and low inflation. On the other hand men’s hygiene habits are also slowly ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Hungary

    Oral care showed a stable performance in 2015. Volume sales increased in most categories – only manual toothbrushes suffered from the rising popularity of electric toothbrushes. Due to Hungarians’ slowly improving oral hygiene consumers spent not ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Hungary

    Beauty and personal care recorded outstanding growth in 2015, primarily driven by rising real incomes that helped consumers to increase spending on cosmetics. Hungarians significantly increased purchased volume in certain categories and also reverted...

    May 2016 | US$2,650 | Add to cart | View details

    Country Report

    Skin Care in Hungary

    Skin care continued to increase in 2015 and the category registered current retail value growth of 7%. The category had already recovered from crisis during the review period but growth picked up significantly in 2015. The growing importance of ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Hungary

    Extremely hot summer weather significantly affected the performance of sun care in 2015. Consumer demand naturally strengthened for sun protection and aftersun products, while self-tanning rather stagnated. Due to rising health consciousness ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Taiwan

    Bath and shower experienced slower current value growth in 2015 compared with the review period CAGR. Bar soap and body wash/shower gel both experienced current value declines in 2015. Fearing harmful ingredients in mass branded bath and shower ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Taiwan

    Colour cosmetics posted healthy current value growth in 2015. A slight increase in consumer confidence helped to give sales a slight boost. At the same time, companies engaged in ongoing promotional activities.

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Taiwan

    Growth in deodorants remained healthy in current value terms in 2015, although somewhat slower than during the previous year. Growth was supported by the more active population, with more people engaging in outdoor pursuits. Companies were also ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Taiwan

    Demand for depilatories remains undeveloped. Hair removal is not widely carried out in Taiwan. In the review period value growth occurred predominantly when there was notable company activity, such as the release of a major new product to stimulate ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Taiwan

    There was healthy growth in demand for fragrances in 2015. Demand continued to be concentrated amongst premium brands rather than mass brands. In general, consumers are more familiar with premium brands and premium brand packaging, and the scents ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Taiwan

    Current value growth remained healthy in hair care in Taiwan in 2015. Manufacturers continued to introduce formula improvements across most hair care categories. These included additions which were season-specific and target group-specific. The ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Taiwan

    Current value growth in men's grooming slowed down in 2015, but remained moderate as the customer base continued to grow. The category is becoming more established. Companies continued to introduce new products to drive growth in value sales, and ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Taiwan

    Overall current value growth in oral care remained healthy in 2015, despite a slowdown. Demand for higher added-value products remained strong amongst consumers. Consumers chose to use products marketed for specific oral needs following years of ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Taiwan

    Influenced by the economic environment, beauty and personal care saw slower growth in 2015 in current value terms compared with the review period. However, consumers still showed strong interest in beauty and personal care products, which maintained ...

    May 2016 | US$2,650 | Add to cart | View details

    Country Report

    Skin Care in Taiwan

    Current value growth in skin care slowed down slightly in 2015, but overall remained healthy. Growth was driven by younger consumers starting their beauty routine earlier. Manufacturers were keen to target this group, and there is also increasing ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Taiwan

    As people in Taiwan are enjoying more active outdoor lifestyles and pursuits, there is growing demand, especially amongst younger consumers, for mass sun care brands.

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Taiwan

    The birth rate in Taiwan dropped from 9.8 per 1,000 persons in 2012 to 8.0 per 1,000 persons in 2015. Baby and child-specific products was naturally affected by the decline in its target group. Reduced numbers of babies resulted in decreased demand ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Uruguay

    With the birth rate falling by 1% annually over the review period and the Uruguayan economy facing a slowdown, in 2015 baby and child-specific products posted its weakest performance of the last five years, registering current value growth of 6% as ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Uruguay

    Although Uruguayan consumers have tended to be very traditional in their beauty and personal care choices, the rapid development of modern retailing and the growing range of products and brands in the economy and mid-priced segments have led to them ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Uruguay

    In 2015, colour cosmetics assumed a greater role in the daily lives of Uruguayan women of all ages. With the development of modern retailing and an increasing number of shopping centres and beauty specialist retailers, the variety of products in all ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Uruguay

    In 2015, deodorants remained a developed and stable category, resistant to economic deceleration. The major factor behind this is the general perception of deodorants as a necessary part of everyday hygiene, especially among the urban population. The...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Uruguay

    Increasing beauty and hygiene awareness in 2015 saw more women being willing to try out new products and brands. With the development of modern retailing in the country, the number of brands and products in different price segments increased and had ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Uruguay

    Uruguayans in 2015 continued to be influenced by fashion styles, celebrity and youth culture, social status and prestige, with these driving growth across beauty and fashion as a whole. Consequently, a switch to premium brands occurred over the ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Uruguay

    In today’s Uruguay, great value is placed on hygiene and cleanliness as well as being well-groomed, which has led to the daily use of hair care products. While women are seeking added-value products targeting specific needs, Uruguayan men are just ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Uruguay

    The category continued to grow in Uruguay in 2015 as perceptions of men’s grooming are slowly changing, with men starting to accept and use these products. However, men’s shaving continued to account for a 42% share of overall category value sales. ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Oral Care in Uruguay

    Uruguayans are increasingly caring about their oral hygiene. Over the review period Uruguayan consumers used toothpaste and toothbrushes on a daily basis as part of their daily oral care routines. Increasing internet penetration and educational ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Uruguay

    In value terms at constant 2015 prices, various beauty and personal care categories registered a slowdown in growth in 2015 compared to the review period average. An economic slowdown, financial and political uncertainty in the wider Latin American ...

    May 2016 | US$2,650 | Add to cart | View details

    Country Report

    Skin Care in Uruguay

    Over the review period skin care consumers tended to prefer facial care products over body care, with the former accounting for a 65% share of overall value sales in 2015. Within facial care, anti-agers remained the biggest category, followed by ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Uruguay

    Sun care products benefited from rising popularity among Uruguayan consumers in 2015 as a result of growing health concerns. As the weather in the country is very hot during the summer, Uruguayans, particularly young consumers, try to avoid sunburn ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Ireland

    Beauty personal care in Ireland continued to see robust growth in 2015. Values sales continued to make strong gains as consumer demand is still growing, in conjunction with increasing consumer confidence. While the industry did not enter into decline...

    Apr 2016 | US$2,650 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Guatemala

    Beauty and personal care sales saw a strong performance in 2015. The industry continued to record positive growth due to higher disposable incomes, an expanding consumer base and higher interest among consumers for specific products to be used on a ...

    Apr 2016 | US$2,650 | Pages: 89 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Israel

    Beauty and personal care continued to grow in 2015 at a similar rate to the current value CAGR seen over the review period. The industry was characterised by price-sensitive consumers and price promotions, while the desire to purchase healthier ...

    Apr 2016 | US$2,650 | Add to cart | View details

    Country Report

    Skin Care in Ireland

    Skin care experienced current value growth of 2% in 2015, with sales in the category rising to €144 million. This growth was in line with the 2% value CAGR recorded in skin care over the review period as consumer demand is increasing for skin that is...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Sun Care in Ireland

    Sun care registered positive current value growth of 4% in 2015, with sales in the category rising to €39 million. In line with the higher levels of consumer confidence seen in Ireland towards the end of the review period, increases were also seen in...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Ireland

    Value sales of baby and child-specific products grew by 2% in current value terms in 2015, with the category rising to €42 million. Growth remains positive in this category as Ireland’s birth rate continues to decline due to families facing some of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Bath and Shower in Ireland

    Bath and shower saw value sales rise by 1% in 2015 as the category reached €72 million in value. During 2015, the first bills became due under the water charges that were introduced across Ireland in October 2014. With the introduction of the water ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Colour Cosmetics in Ireland

    Colour cosmetics experienced current value growth of 2% in 2015 as sales rose to €110 million. While sales of colour cosmetics did not decline during the economic downturn, current value growth was stagnant during some years. The category is now ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Ireland

    Deodorants experienced current value growth of 4% in 2015, with sales rising to €44 million. Value sales growth remains strong in the category as volume sales declined in some categories due to several brands moving towards compressed deodorant ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Depilatories in Ireland

    Depilatories recorded 3% current value growth in 2015 as sales in the category rose to €9 million. Value growth was stronger in 2015 than in 2014 despite the weather not being as favourable during the year. Average unit prices increased in current ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ireland

    Fragrances in Ireland increased in current value by 2% in 2015, with the category valued at €118 million at the end of the year. The recovery of the Irish economy continues to have a positive impact on sales of fragrances as consumers now have more ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ireland

    Hair care experienced 2% current value growth in 2015, with €149 million in sales registered. Growth remains relatively strong in hair care, especially considering the maturity of the category. New product development and innovation are helping to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Men's Grooming in Ireland

    Men’s grooming experienced current value growth of 3% in 2015 as sales rose to €150 million. Irish men continue to take more pride in their appearance and personal grooming remains an essential everyday activity for a growing number of men. Growth in...

    Apr 2016 | US$990 | Add to cart | View details
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