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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Colour Cosmetics in Belarus

    Consumers in Belarus became more price conscious in 2012, due to the sharp national currency devaluation in 2011 and ongoing devaluation in 2012, which drove price rises. In such conditions, trading down was the most important trend in the category. ...

    May 2013 | US$900| Add to cart | View details ›

    Country Report

    Deodorants in Belarus

    Demand for deodorants remains stable in Belarus, as such products are used as a part of consumers’ daily hygiene routines. However, the products are mainly used by urban young to middle-aged consumers, while some rural and elderly consumers do not ...

    May 2013 | US$900| Add to cart | View details ›

    Country Report

    Depilatories in Belarus

    The depilatories category remains underdeveloped in Belarus. Only a small proportion of Belarusian women use depilatories on a regular basis; more use depilatories occasionally, while a large proportion of women have never used depilatories. Sales of...

    May 2013 | US$900| Add to cart | View details ›

    Country Report

    Fragrances in Belarus

    Products in the fragrances category in Belarus are generally considered as a small luxury item, with women in particular tending to treat fragrances as an important part of their own style. Sales in 2012 were supported by a substantial number of new ...

    May 2013 | US$900| Add to cart | View details ›

    Country Report

    Hair Care in Belarus

    Hair care is the largest category in value terms and one of the most developed within beauty and personal care, representing 18% of overall value sales in 2012. Belarusians, both women and men, are paying greater attention to their looks, with a ...

    May 2013 | US$900| Add to cart | View details ›

    Country Report

    Men's Grooming in Belarus

    Traditional Belarusian conservatism towards men’s grooming eased slightly during the review period, with greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are showing more interest in ...

    May 2013 | US$900| Add to cart | View details ›

    Country Report

    Oral Care in Belarus

    In 2012 the Belarusian economy improved, compared with the situation seen in 2011. The main product within oral care – toothpaste – is considered essential by most purchasers, which makes it more resistant to adverse economic circumstances. However, ...

    May 2013 | US$900| Add to cart | View details ›

    Country Report

    Beauty and Personal Care in Belarus

    In 2012 the economic conditions in Belarus improved, compared with the strong crisis in 2011. According to the Belarusian Ministry of Finance, the country ended 2011 with the rate of inflation climbing to 120%. The inflation rate in 2012 stood at ...

    May 2013 | US$2,400| Add to cart | View details ›

    Country Report

    Sets/Kits in Belarus

    Consumer price consciousness was a key trend in 2012 within beauty and personal care. For this reason sales of sets/kits increased because consumers perceive this product type to offer a lower-cost alternative to separate purchases. Belarusian ...

    May 2013 | US$900| Add to cart | View details ›

    Country Report

    Skin Care in Belarus

    In 2012 demand for skin care products in Belarus remained relatively stable; such products are used on a regular basis by the majority of women in the country, with facial moisturisers and hand care being considered essential products. Category ...

    May 2013 | US$900| Add to cart | View details ›
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