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Market research for the beauty and personal care industry

Euromonitor has the world’s most comprehensive research on the beauty and personal care industry. We monitor and analyse industry trends in beauty and personal care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in beauty and personal care include:

    Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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    Country Report

    Deodorants in Russia

    Along with an increasing hygiene culture in Russia, the penetration of deodorants grew over the review period. Russians became more concerned about their overall appearance and thus cared more about having a feeling of freshness. This was especially ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in Russia

    The understanding of the importance of hygiene is changing in Russia, with an increasing number of people who are concerned about corresponding to worldwide standards. In 2013, consumers continued to want to enhance their looks and this increased ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in Russia

    Within fragrances in Russia, there was a trend towards switching to premium products in 2013. Russians consider premium brands as accessible luxuries and somewhat confirming their social status. The accessibility of these brands, which strengthened ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in Russia

    Professional positioning, salon hair care and premium hair care products continued to record growing demand in Russia in 2013. Russians looked for effective solutions and thus turned to products that they trusted. The expansion of modern distribution...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in Russia

    Men’s grooming performed better than overall beauty and personal care in 2013. Yet the low penetration of these products defined category demand in Russia. Many years of low demand and no culture of using men’s cosmetics affected consumers’ behaviour...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in Russia

    Increasing education about oral care and a strengthening of overall health concerns pushed demand for professional oral care products in 2013. Russians’ perception of oral care extends beyond regular toothpaste and toothbrushes. Interest grew in ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Russia

    Russian beauty and personal care continued with positive dynamics in 2013; however, the category graduated towards maturity. A large number of international companies already had a strong presence within Russian beauty and personal care and were ...

    Aug 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sets/Kits in Russia

    Sets/kits continued with positive development in Russia in 2013. These products remained holiday-orientated and thus rather seasonal. Most sets/kits are bought as presents rather than for personal use. This is due to fancy packaging and the ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in Russia

    A slowdown in income growth impacted consumers of Russian skin care products in 2013. Their choices became more selective and they were only willing to pay for effective solutions, while looking for discounts and special deals. In 2013, there was ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in Russia

    Along with increasing health concerns and growing education about the harmful impact of UV rays, Russians continued to support sales of sun care products in 2013. Sun care benefited from Russians’ more-frequent outbound trips to countries further ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Russia

    There continued to be an increasing number of children in Russia in 2013. Despite a slowdown in the birth rate, the baby boom that took place in Russia in 2007-2012 supplied the Russian baby and child-specific products industry with potential users. ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in Russia

    Bath and shower continued to record healthy growth in Russia in 2013. Increasing penetration was notable within modern bath and shower solutions, such as intimate washes, shower gels and products such as bath pearls and bath foams. The range of ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in Russia

    Along with the growing maturity of the category, consumers’ choices became more selective in 2013; however, this did not mean that Russians switched to cheaper brands. In 2013, there was continued interest in premium products, as these are perceived ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in Indonesia

    During 2013, deodorants continued to be threatened by mass fragrances, which come in various attractive aromas and packaging design. Mass fragrances also attempted to attract consumers from all income groups and age groups. In addition, deodorants ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in Indonesia

    Women accounted for over 50% of the total Indonesian population in 2013, yet sales of depilatories remained negligible at the end of the review period. Over the review period, depilatories remained a foreign concept to the majority of Indonesian ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in Indonesia

    In 2013, fragrance manufacturers continued to focus targeting middle- to upper-income consumers who had high purchasing power. Manufacturers in fragrances boosted efforts to improve the image of mass fragrances through various strategies including ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in Indonesia

    Given that hair care, which is dominated by shampoos, is already considered saturated, manufacturers continued to introduce new products to address specific consumer needs in 2013. With the urbanisation and increasingly busy lifestyle of urban ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in Indonesia

    Men’s grooming continued to show a strong double-digit current value growth in 2013. Urban male consumers have become more concerned about their appearance and more of them started to use men’s grooming to enhance their looks. Appearance matters more...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in Indonesia

    Faced with product maturity, oral care manufacturers offered various products targeted to treat different dental problems. Product segmentation was clearly evident in oral care, especially toothbrushes and toothpaste – the two biggest contributors to...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Indonesia

    In May 2013, the Indonesian government finally decided to increase the fuel price significantly, despite a nationwide protest from consumers. The soaring price of fuel placed great pressure on both production and distribution costs for various ...

    Aug 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sets/Kits in Indonesia

    2013 saw more companies offering sets/kits and expanding the product offerings of leading brands. For example, the leading direct selling company Orindo Alam Ayu PT, which only offered sets/kits only during Christmas or Valentine’s Day prior to 2013,...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in Indonesia

    2013 continued to record a heavier emphasis on natural ingredients within skin care, both by leading multinationals as well as prominent local players. For example, Unilever launched Pond’s White Beauty containing Korean ginseng, while Monica Hijau ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in Indonesia

    Towards 2013, the advancing global warming concern prompted more consumers using sun protection in order to keep their skin healthy and young. Many consumers use sun protection to protect their skin from illnesses such as skin cancer. A number of ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Indonesia

    Despite witnessing declining birth rates towards 2013, the birth rate in Indonesia which reached 17 births per 1,000 population in 2013 was considered high and baby and child-specific products remained attractive. New players therefore entered the ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in Indonesia

    2013 witnessed several new product launches with specific benefits across bath and shower. They included Lifebuoy Colour Changing Hand Soap – liquid soap with colour that can change from white to green when the germs have been removed. Other new ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in Indonesia

    The majority of Indonesians from middle- to lower-income groups still perceive colour cosmetics as less of a necessity than other beauty and personal care products such as bath and shower, hair care and oral care products. The trend became more ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in Brazil

    In 2013, deodorants posted strong current value growth of 23%, reaching R$10.3 billion. All categories posted high growth rates in 2013, with deodorant sprays posting the highest growth of 35%, to reach R$4.5 billion in 2013.

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in Brazil

    Current value sales of depilatories rose by 25% in 2013, to reach R$803 million. This excellent performance is attributed to the many new products introduced on the market in recent years, such as Venus, the women’s razor brand from Procter & Gamble,...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in Brazil

    Fragrances registered current value growth of 12% in 2013, reaching R$15.0 billion, mainly driven by price promotion, strong marketing campaigns and the introduction of new products. Special occasions such as Mother’s Day, Valentines’ Day and ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in Brazil

    Hair care posted current value growth of 9%, reaching R$18.9 billion in 2013. This strong result was mainly driven by the introduction of value-added products, such as 2-in-1 products and products that deliver salon results. Despite the good growth ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in Brazil

    In 2013, men’s grooming registered current value growth of 16%, reaching R$9.8 billion. Growth was mainly driven by the rise in consumption of men’s grooming products, especially value-added products, given that men are more demanding and vainer than...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in Brazil

    In 2013, oral care posted strong current value growth of 16%, reaching R$7.9 billion. This result was driven by the launch of added-value products such as whitening products, and also the rise in volume of toothbrushes and mouthwashes/dental rinses, ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Brazil

    The market of beauty and personal care continues to see significant growth rates despite inflation and the high per capita consumption in some categories, such as hair care. To continue stimulating consumption, companies are investing in products ...

    Aug 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sets/Kits in Brazil

    Sets/kits posted current value growth of 15%, reaching R$1.6 billion in 2013. Sets/kits continue to have a strong seasonal behaviour, mostly concentrated at special times such as Mother’s Day, Valentine’s Day and Christmas. Beauty specialist ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Skin Care in Brazil

    In 2013, skin care registered current value growth of 5% and reached R$9.4 billion. This moderate growth was impacted by the economic slowdown combined with the rise in the exchange rate of Brazilian reais against US dollar, which impacted unit ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Sun Care in Brazil

    Sun care posted current value growth of 21% in 2013, reaching R$3.5 billion. This great result is due to the change in the behaviour of consumers in Brazil, as they are increasing the usage of sun care all year long and not only during summer months,...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Baby and Child-Specific Products in Brazil

    Baby and child-specific products posted current value growth of 12% in 2013, reaching R$4.0 billion as consumers continue to purchase a lot of beauty products to better suit their baby and children’s needs. Moreover, manufacturers continue to ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Bath and Shower in Brazil

    In 2013, bath and shower posted current value growth of 10%, reaching R$7.0 billion. This nice result is related to the fact that consumers are willing to spend more money for value-added products, which have manufacturers keep introducing on the ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Colour Cosmetics in Brazil

    Colour cosmetics posted current value growth of 7% in 2013, reaching R$7.3 billion. The economic slowdown impacted the consumption of colour cosmetics, due to the fact that many Brazilians already have a large variety of colour cosmetic products at ...

    Aug 2014 | US$900 | Add to cart | View details

    Company Profile

    Unilever Group in Beauty and Personal Care

    Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its ...

    Aug 2014 | US$525 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Despite being almost entirely reliant on the Brazilian market, Natura ranked 14th globally in 2013 in beauty and personal care. It is the leader in Brazil despite being a direct seller. Its successful implementation of a direct selling model has ...

    Aug 2014 | US$525 | Add to cart | View details

    Country Report

    Colour Cosmetics in Belgium

    The main story in colour cosmetics in 2013 was the ongoing quest for a perfect complexion. This was illustrated by the continuous advance of BB creams and the emergence of CC creams, along with other trends such as ‘no make-up’ make-up and blur ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Deodorants in Belgium

    2013 was a disappointing year for deodorants. Firstly, deodorant sprays, the most valuable category, registered a current value decline of 1%. Deodorants also suffered from the poor weather during the first half of the year (there is a strong ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Depilatories in Belgium

    In 2013, the performance of depilatories was affected by both positive and negative factors. On the negative side, the category faced increasing competition from more sophisticated alternatives in consumer appliances, notably Veet Easy Wax and ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Fragrances in Belgium

    More than ever, sales of fragrances in 2013 were both supported and hampered by promotions and discounts. A particularity of the Belgian market with regard to premium fragrances is the high level of promotional and discount activity in beauty ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Hair Care in Belgium

    After years of failure, manufacturers finally managed to break the vicious circle of price triggered by the big brands sold at slashed prices – namely Syoss from Henkel and Franck Provost from L’Oréal - in 2013. In order to generate more added value ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Men's Grooming in Belgium

    During the middle of the review period some players observed that men’s grooming products was not the Promised Land that was expected a decade ago. Some 10 years after the emergence of the metrosexual phenomenon, it seems that this trend was ...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Oral Care in Belgium

    After three years of healthy growth, manual toothbrushes posted a 1% current value decline in 2013. Manufacturers were fairly surprised by this sudden drop as their efforts to educate consumers about oral hygiene seemed to be bearing fruit. According...

    Aug 2014 | US$900 | Add to cart | View details

    Country Report

    Beauty and Personal Care in Belgium

    In spite of the surprising stabilisation of GDP in 2013 and a recent improvement in consumer confidence, the recovery of the Belgian economy remained extremely fragile. Marketers were, therefore, pleasantly surprised by the still healthy growth of ...

    Aug 2014 | US$2,400 | Add to cart | View details

    Country Report

    Sets/Kits in Belgium

    Opinions differ on the performance of sets/kits. On the one hand, for some players such as Beiersdorf, sets/kits seemed to be an unrewarding area for investment. For instance, sets of blade systems and pre-shave products have been less dynamic in ...

    Aug 2014 | US$900 | Add to cart | View details
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