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Global Briefing

Beauty and Personal Care 2011: Corporate Strategies in and Beyond the BRICs

Jan 2012

Price: US$2,000

About this Report

About this Report

The BRICs have been the battleground among beauty and personal care multinationals for market presence and value growth over the past decade. Market diversity requires companies to be correspondingly diversified in various aspects, such as product portfolios or distribution channels, in order to develop successfully. Economic downturn and fragile economic recovery have prompted companies to step up their expansion beyond the BRICs into the “frontier” countries for long-term growth potential.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Global Performance

Sales rebounded as economy recovers

Value growth in emerging markets outpace developed markets

Emerging markets offer huge potential

Leading emerging market growth drivers tend to be focused

Competitive Landscape

Major players picked up sales in 2010

A broad geographic spread is essential

Global branding a key strategy in international expansion

International brands focused on mature cities in emerging markets

Key challenges in developing markets

Emerging Market Strategies

Top-line strategies by companies

Case study: Product development adapted to cultural preferences

Demand for skin whitening differ between China and India

Players respond with different products

Case study: Mainstream players tap into the “natural” trend

Prime labels get natural extensions

Prime labels get natural extensions

Natural expansion accelerated by acquisitions

Multinationals encounter strong competition from local firms

Local knowledge wins over consumers

Local players’ herbal focus gives edge over multinationals

Lessons learnt from local competition

Case study: Channel diversity offers product accessibility

LVMH: Sales challenged by shrinking space in department stores

Sephora’s expansion secures distribution for LVMH

Estée Lauder expands in Brazil through partnering direct seller

Lessons learnt from LVMH and Est ée Lauder

Case study: Multi-tier branding/pricing to target diverse consumers

L’Oréal targets all of China with multi-branding and tiered pricing

L’Oreal’s broad range of products drives strong value growth

Shiseido re-adjusts skin care brands and price points

Multi-tier branding and pricing strategy pays off for Shiseido

Lessons from L’Oréal and Shiseido

Case study: Acceleration in expansion in frontier countries

Frontier markets are gaining importance

Companies accelerate expansion in frontier markets

Challenges and obstacles in frontier markets

Conclusion

Mass cosmetics to outpace premium

Broadening international presence is important

Moving forward: Diversity is key for future growth

Samples

BPC-2011-Strategies-in-and-Beyond-the-BRICs.jpg

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