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Global Briefing

Beauty and Personal Care 2011: Corporate Strategies in and Beyond the BRICs

Jan 2012

Price: US$2,000

About this Report

About this Report

The BRICs have been the battleground among beauty and personal care multinationals for market presence and value growth over the past decade. Market diversity requires companies to be correspondingly diversified in various aspects, such as product portfolios or distribution channels, in order to develop successfully. Economic downturn and fragile economic recovery have prompted companies to step up their expansion beyond the BRICs into the “frontier” countries for long-term growth potential.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Global Performance

Sales rebounded as economy recovers

  • Global Performance

Value growth in emerging markets outpace developed markets

  • Global Performance

Emerging markets offer huge potential

  • Global Performance

Leading emerging market growth drivers tend to be focused

  • Global Performance

Competitive Landscape

Major players picked up sales in 2010

  • Competitive Landscape

A broad geographic spread is essential

  • Competitive Landscape

Global branding a key strategy in international expansion

  • Competitive Landscape

International brands focused on mature cities in emerging markets

  • Competitive Landscape

Key challenges in developing markets

  • Competitive Landscape

Emerging Market Strategies

Top-line strategies by companies

  • Emerging Market Strategies

Case study: Product development adapted to cultural preferences

  • Emerging Market Strategies

Demand for skin whitening differ between China and India

  • Emerging Market Strategies

Players respond with different products

  • Emerging Market Strategies

Case study: Mainstream players tap into the “natural” trend

  • Emerging Market Strategies

Prime labels get natural extensions

  • Emerging Market Strategies

Prime labels get natural extensions

  • Emerging Market Strategies

Natural expansion accelerated by acquisitions

  • Emerging Market Strategies

Multinationals encounter strong competition from local firms

  • Emerging Market Strategies

Local knowledge wins over consumers

  • Emerging Market Strategies

Local players’ herbal focus gives edge over multinationals

  • Emerging Market Strategies

Lessons learnt from local competition

  • Emerging Market Strategies

Case study: Channel diversity offers product accessibility

  • Emerging Market Strategies

LVMH: Sales challenged by shrinking space in department stores

  • Emerging Market Strategies

Sephora’s expansion secures distribution for LVMH

  • Emerging Market Strategies

Estée Lauder expands in Brazil through partnering direct seller

  • Emerging Market Strategies

Lessons learnt from LVMH and Est ée Lauder

  • Emerging Market Strategies

Case study: Multi-tier branding/pricing to target diverse consumers

  • Emerging Market Strategies

L’Oréal targets all of China with multi-branding and tiered pricing

  • Emerging Market Strategies

L’Oreal’s broad range of products drives strong value growth

  • Emerging Market Strategies

Shiseido re-adjusts skin care brands and price points

  • Emerging Market Strategies

Multi-tier branding and pricing strategy pays off for Shiseido

  • Emerging Market Strategies

Lessons from L’Oréal and Shiseido

  • Emerging Market Strategies

Case study: Acceleration in expansion in frontier countries

  • Emerging Market Strategies

Frontier markets are gaining importance

  • Emerging Market Strategies

Companies accelerate expansion in frontier markets

  • Emerging Market Strategies

Challenges and obstacles in frontier markets

  • Emerging Market Strategies

Conclusion

Mass cosmetics to outpace premium

  • Conclusion

Broadening international presence is important

  • Conclusion

Moving forward: Diversity is key for future growth

  • Conclusion

Samples

BPC-2011-Strategies-in-and-Beyond-the-BRICs.jpg

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